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Washington D.C. Is Targeting More Markets in India For Tourists

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Washington D.C. Is Targeting More Markets in India For Tourists


Skift Take

Think Washington D.C. is all business suits and formal wear? Destination DC’s CEO wants you to think again.

Elliott Ferguson, CEO of Destination DC, knows what’s needed to boost Indian arrivals to the U.S. capital.

Along with others in the travel industry, Ferguson calls out the U.S. visa process as the primary hurdle for Indian travelers. Despite some improvements, the wait for a visa interview still exceeds 300 days.

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“Economically, the U.S. understands the importance of tourism, but if we do not make it easier for the international tourists to come into the country, we’re missing out on opportunities,” Ferguson told Skift during his recent trip to India.

And while the average stay of an Indian tourist coming in to Washington is 3.5 nights, Ferguson said they are targeting day trippers, who come to the city thinking there won’t be much to see and do.

“We want visitors to really experience America as a whole — we only wish that they start their trip in Washington and end it in the city as we want them to stay for more than just a night.”

More Nonstop Flights and Targeting More Markets

The increase in Indian arrivals has been encouraging. Ferguson, said Washington D.C. had more than 147,000 visitors from India in 2023, a 50% increase from 2022 and 11% ahead of pre-pandemic numbers.

Ferguson identified the need for more nonstop flights.

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Currently Air India is the only airline flying direct between Delhi and Washington. Before Covid, Washington D.C. had more direct flights connecting it with Indian cities.

Ferguson also emphasized the importance of targeting key markets beyond Delhi and Mumbai, focusing on cities like Goa, Hyderabad, Ahmedabad, Chennai, Ludhiana and Chandigarh.

D.C.’s Image

Washington D.C. is the seventh most visited destination in the U.S. by the overseas global community. Ferguson acknowledged that being a small city with 700,000 people, the city can’t accommodate 40 million visitors, and can never by Number 1. But he wants to make sure that more international overseas tourists are aware of what Washington has to offer.

He wants to dispel Washington’s “serious” image, let visitors to know that the city is also fun.

Washington DC. is also a popular destination for business travel, as well meetings, incentives, conventions and events. Happy with the performance in that sector, Ferguson said Destination DC wants to make sure that 60% of trade shows in Washington are international.

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“However, trade shows are saying that they are not seeing countries like China and India come because of how long it takes to get a visa. We want to make it easier to get these people to come into our country,” he said.

Ferguson said that for now the city would be targeting the 4 million U.S. visas that are already held by Indians. The U.S. Embassy in India usually issues tourist visas for a 10-year period. “So there’s a targeted market there that we continue to focus on,” he said.

Discussions at the Skift India Summit taking place in Delhi-NCR from March 19-20, will center around the outbound Indian traveler.

Skift India Summit Registration

Discounted price of $495 (Solo) and $445 (Group) for a limited time only. Full-price tickets are $745 (Solo) and $695 (Group).

Please read our FAQ for details about refunds, safety procedures, and other details.

Subscriber Benefits

Subscribers to Skift Research, Skift Pro, Daily Lodging Report, Skift Short-Term Rental Report, and Airline Weekly receive discounts off full-price tickets to in-person events. Visit our Subscriber Benefits page to find your discount code. 

Online Attendees

A limited number of free online tickets will be released in the spring for paid subscribers.



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Washington, D.C

IndyCar announces start time for highly anticipated Freedom 250 Grand Prix on the streets of Washington, DC

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IndyCar announces start time for highly anticipated Freedom 250 Grand Prix on the streets of Washington, DC


NEWYou can now listen to Fox News articles!

The NTT IndyCar Series is gearing up to hit the streets of Washington, D.C., for the first time Aug. 23, and now we know when the green flag will wave.

There is no question about it: The Freedom 250 Grand Prix of Washington, D.C., is going to be a full-on spectacle as cars race past some of the most iconic monuments our nation has to offer.

It’s getting the level of coverage it deserves.

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TRUMP TOUTS INDYCAR DRIVERS’ ‘SPECIAL’ ABILITY AT FREEDOM 250 GRAND PRIX SHOWCASE, SEEMINGLY ENDING HOT DEBATE

Practice sessions 1 and 2 will air Saturday, Aug. 22, on FS1 and FS2, respectively. Qualifying will take place that evening from 5-6:30 p.m. ET on FS2.

Then, Sunday morning, the IndyCar broadcast booth regulars — lap-by-lap commentator Will Buxton and former drivers-turned-broadcasters Townsend Bell and James Hinchcliffe — will call the warmup from 9-10 a.m. ET on FS1.

IndyCar will celebrate America’s 250th birthday with the Freedom 250 Grand Prix of Washington, D.C. (Andrew Harnik/Getty Images)

After that, expanded pre-race coverage will get underway on FOX at 11:30 a.m. ET, with the race getting started shortly after 1 p.m. ET.

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SCOTT DIXON LEAVING CHIP GANASSI RACING THROWS A HUGE WRENCH INTO INDYCAR’S SILLY SEASON

On top of the IndyCar action, the International Race of Champions, or IROC, will make its return as a support series for the weekend. 

That race is scheduled for Saturday with IndyCar greats Helio Castroneves, Dario Franchitti and Tony Kanaan taking part alongside NASCAR legends Jeff Gordon, Kurt Busch, Bobby Labonte, Rusty Wallace and Bill Elliott using the same Pontiac Firebirds the original IROC series used from 1996 to 2006.

IndyCar drivers (from left) David Malukas, Felix Rosenqvist and Alex Palou visited the White House this week. (Aaron Schwartz/CNP/Bloomberg)

CLICK HERE TO DOWNLOAD THE FOX NEWS APP

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There’s a lot of excitement around this one-of-a-kind addition to the 2026 IndyCar calendar, and, this week, reigning series champ Alex Palou, Indy 500 champ Felix Rosenqvist and Team Penske’s David Malukas were all at the White House to meet with President Donald Trump and to knock out some pit stop practice.

IndyCar has another big weekend ahead. The series heads to Nashville Superspeedway for the Borchetta Bourbon Music City Grand Prix on Sunday, which will air on FOX immediately after the 2026 FIFA World Cup Final.



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Calls grow for Green to recall Hawaii National Guard from DC | Honolulu Star-Advertiser

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Calls grow for Green to recall Hawaii National Guard from DC | Honolulu Star-Advertiser




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National Guard continuing DC deployment through Inauguration ’29

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National Guard continuing DC deployment through Inauguration ’29


The U.S. Department of Defense confirmed Wednesday the National Guard will remain deployed in Washington, D.C., through Inauguration Day 2029.

Mayor Muriel Bowser and other city officials have been against deployment since it began last summer, but pushing back has been an uphill battle.

More than 5,000 National Guard troops are deployed in the city after President Donald Trump signed an executive order declaring a crime emergency, and that number swelled for the Fourth of July.

City leaders made it clear they want the National Guard to leave, but the Defense Department says the troops will stay through the end of the Trump administration.

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City leaders argue the National Guard is unnecessary, the soldiers are not trained in law enforcement and it’s bad for business. A lawsuit filed by the D.C. attorney general was overturned on appeal pending further litigation.

“My understanding is that there’s going to be some sort of proceeding in September, and so the city is still litigating that we don’t want these National Guard troops from other states here,” D.C. Council Chairman Phil Mendelson said.

On July 9, the D.C. Council sent letters to Michigan Gov. Gretchen Whitmer and U.S. Virgin Islands Gov. Albert Bryan asking them to withdraw their National Guard soldiers that were sent for the Fourth of July celebrations.

“We respectfully ask that you recall all Michigan National Guard personnel as soon as practicable and decline any extension of their current deployment,” Council wrote to Whitmer.

“To have National Guard troops sent here from states across the nation who are armed, who are not trained in our laws, does not help us advance public safety and is not the right path forward,” Councilmember Brooke Pinto said.

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The Council did not reach out to any other governors with troops deployed to Washington.

Bowser declined to comment on the extension of the guard’s deployment.

News4 reached out to both governors’ offices for comment but has not heard back.



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