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‘New economic reality’: NC consumers face tariff-driven inflation

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‘New economic reality’: NC consumers face tariff-driven inflation


Rising inflation is starting to show up on North Carolina grocery receipts and in the state’s factories, economists and executives say.

Inflation rose last month to its highest level since February as President Donald Trump’s sweeping tariffs push up the cost of everything from groceries and clothes to furniture and appliances.

Consumer prices rose 2.7% in June from a year earlier, the Labor Department said Tuesday, up from an annual increase of 2.4% in May. On a monthly basis, prices climbed 0.3% from May to June, after rising just 0.1% the previous month.

The Consumer Price Index tracks the year-over-year changes in the cost of goods and services such as groceries, clothing and medical expenses.

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The CPI shows grocery prices are up about 17.2% since January 2022. It means a $100 grocery bill back then would cost about $117 today.

John Coleman, professor at the Duke University Fuqua School of Business, said the trend of higher costs is not going away.

“If you had to make some cutbacks or some adjustments in terms of what you had to buy, what you wanted to buy, you’re going to have to continue to do that for quite some time,” Coleman said. “It’s unfortunate, but that’s just the new economic reality that we’re faced with.”

In the same timeframe, clothing has also gone up about 5.5%.

Medical costs have also increased, government data shows. Physician services are up 4.9%, for instance.

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Also, it’s 6.5% more for vehicles since January 2022.

There are many factors contributing to rising costs, including consumer spending habits, supply and demand and, increasingly, tariffs passed along to consumers.

“You are starting to see scattered bits of the tariff inflation regime filter in,” said Eric Winograd, chief economist at asset management firm AllianceBernstein, who added that the cost of long-lasting goods rose last month, compared with a year ago, for the first time in about three years.

Winograd also noted that housing costs, a big inflation driver since the pandemic, have continued to cool, actually holding down broader inflation. The cost of rent rose 3.8% in June compared with a year ago, the smallest yearly increase since late 2021.

The cost of gasoline rose 1% just from May to June, while grocery prices increased 0.3%.

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“About three-fourths of firms locally, in the New York area, were intending to pass some of the tariff-related costs onto consumers,” said Keenan Institute of Private Enterprise research economist Sarah Dickerson.

Retailers such as Target, Walmart and Home Depot have said they’ll pass the cost of tariffs onto their shoppers.

Trump has said the goal of the tariffs is to increase American-made manufacturing, but it will take time.

Some items got cheaper last month, including new and used cars, hotel rooms, and airfares. Travel prices have generally declined in recent months as fewer international tourists visit the U.S.

Tariffs already having an effect on NC’s economy

Daimler Truck told state officials last week that the company could temporarily lay off 573 workers at a plant near Charlotte because orders for its trucks are down. The company makes vehicles that companies like UPS use to deliver goods.

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Daimler Truck executives said last week that its customers are buying fewer trucks because of uncertainty over economic policy, including tariffs.

The Trump administration has been talking about tariffs for months now. But many of them have been delayed. So far, tariffs don’t seem to have had much impact on the state’s economy.

Daimler’s layoffs could be an indicator that that’s about to change, North Carolina economist Mike Walden said.

“Whenever there’s economic uncertainty, that is not good for business,” said Walden, an N.C. State University professor emeritus.

So far, many businesses have been trying to absorb the costs of tariffs. However, the latest uptick in the inflation rate means some are beginning to pass along those costs to consumers, Walden said.

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“Businesses have been trying to not do that, but they have a breaking point,” he said. “I think we’re beginning to see that breaking point.”

It also means companies may decide not to invest in business infrastructure like delivery trucks.

UNC Charlotte economist John Connaughton says a lot of the goods on our roads come from China, either directly or shipped through other countries such as Vietnam and Mexico. He said tariffs are starting to slow the flow of those products.

“One thing’s for absolute certain, and that’s going to be there’s going to be a dramatic shift in the amount of trade that we do with China, and that has been driving to a great extent the trucking industry over the past decade or two,” Connaughton told WRAL in an interview.

Coleman, the Duke professor, said demand for durable goods such as trucks is already down, and the continuing uncertainty about even more tariffs isn’t helping.

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“These are things that lead people to have a wait-and-see attitude,” Coleman said. “And the wait-and-see attitude is going to affect people like Daimler in trying to sell trucks. And then it goes down from there. I mean, it’s not just trucks.”

The economists that WRAL News spoke with on Tuesday agreed that North Carolina is likely to weather the economic uncertainty better than a lot of other states because the state is not overly reliant on manufacturing, which is where tariffs are hitting the hardest, and because the state’s economy and labor market continue to be very strong.

The Associated Press contributed to this story.



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North Carolina man arrested for vandalism, trespassing at Lynchburg Regional Airport

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North Carolina man arrested for vandalism, trespassing at Lynchburg Regional Airport


CAMPBELL COUNTY, Va. – A man from North Carolina has been arrested and charged with damaging property at Lynchburg Regional Airport, according to the Campbell County Sheriff’s Office.

Shortly after midnight Thursday, deputies found the suspect on airport grounds attempting to break through the glass doors to enter the building. Deputies approached and took him into custody without incident.

The suspect has been identified as 20-year-old Landen Ray Hayden of Winston-Salem, North Carolina. Investigators determined that Hayden, who was intoxicated at the time, unlawfully entered airport property and caused significant damage. This included overturning several drums containing cleaning fluid used by airport staff in daily operations.

Hayden faces the following charges:

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  • Felony property damage

  • Trespassing

  • Underage possession of alcohol

  • Public intoxication

  • Contaminating waterways

The Campbell County Sheriff’s Office is working closely with Lynchburg Regional Airport officials as the investigation continues.

Anyone with information about this incident is encouraged to contact the Campbell County Sheriff’s Office at 434-332-9574, Central Virginia Crime Stoppers at 1-888-798-5900 or www.cvcrimestoppers.org, or submit a tip online at www.p3tips.com. Tips may remain anonymous, and information leading to an arrest could be eligible for a cash reward.

Copyright 2025 by WSLS 10 – All rights reserved.



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Freeze watch issued for counties in Western North Carolina

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Freeze watch issued for counties in Western North Carolina


CHARLOTTE, N.C. (WBTV) – A freeze watch was issued on Wednesday for counties in Western North Carolina.

Officials said that the freeze watch was issued for Ashe, Avery, and Watauga counties along with southwest and west central Virginia, southeast West Virginia, and the northern mountains of North Carolina.

The freeze watch was expected to last through Friday morning, according to officials.

Temperatures were expected to reach as low as 28 degrees for Ashe, Avery, and Watauga counties.

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Forecast –> Charlotte Metro to remain cool and dry through the weekend

Thursday and Friday morning will start in the 30s and low 40s for most across the area. Temperatures in the upper 20s are even possible in our mountain communities on Friday morning, prompting a freeze watch for those locations.



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North Carolina loses three more players, including early season offensive line starter

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North Carolina loses three more players, including early season offensive line starter


Three more players have left the North Carolina football team amid a tumultuous start to head coach Bill Belichick’s first season with the Tar Heels.

Offensive lineman William Boone, pass rusher Pryce Yates and tight end Yasir Smith are no longer with the team, a team spokesman confirmed to WRAL on Tuesday. Inside Carolina first reported the departures.

None of the players are listed on the team’s online roster. UNC (2-4 overall, 0-2 in the ACC) hosts No. 16 Virginia on Saturday.

Boone, a transfer from Prairie View A&M, started the first three games of the season. His agent posted on social media that Boone “will be pursuing a medical redshirt in hopes of having 2 years of eligibility remaining. He should be 100% for spring practice.”

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 Yates, a transfer from UConn, played in just one game for the Tar Heels after dealing with an injury in the early part of the season. Smith, a freshman tight end, didn’t appear in a game for the Tar Heels.

Previously, senior running back Caleb Hood announced his retirement after UNC’s fifth game of the season. Hood scored the first touchdown of the Belichick era in the season opener against TCU.

Wide receivers Paul Billups and Aziah Johnson and offensive tackle Treyvon Green also left the program earlier this season.

The most recent departures come two weeks after a WRAL report that players brought in by Belichick were receiving preferential treatment over those who were with the program before Belichick’s arrival. One assistant coach was suspended for NCAA violations tied to the report, though cornerbacks coach Armond Hawkins is back with the team.

Several sources who spoke to WRAL News, including high school football coaches, former UNC players and an NIL agent, said Belichick’s demeanor when it comes to recruiting and dealing with former players is starting to sour people from the program.

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While the program has faced scrutiny and a call for an independent review for student leadership, Belichick refuted a report that he was looking for an early exit from the program and said he felt the reports of a divide in the locker room were unfounded.

“I don’t know what kind of perspective some of those people have that are saying that, but I think anybody that’s around it on a daily basis would see that,” Belichick said in an Oct. 13 press conference. 

“I’m sure the players all see the improvement they’re making.”



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