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How revenue sharing will impact Ole Miss, Mississippi State football salary cap, NIL

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How revenue sharing will impact Ole Miss, Mississippi State football salary cap, NIL


High-level college athletics put an end to its longstanding amateurism policies last week, leaving administrators at schools like Ole Miss and Mississippi State to find a way forward under the new order.

The NCAA, Power Five conferences and lawyers representing plaintiffs in three antitrust cases agreed to a settlement that will obligate the NCAA to backpay nearly $2.8 billion in damages for current and former college athletes. The same agreement, which still requires the approval of a judge, will require universities to begin sharing revenue with their athletes ‒ with fall of 2025 reportedly targeted as a start date.

What do these changes mean for Ole Miss and Mississippi State? Here’s a look at three big questions facing both schools.

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How will Mississippi State, Ole Miss handle the additional expense?

The athletic departments at both Ole Miss and Mississippi State operated at deficits in the most recent reporting year. The Rebels lost over $8 million, with the Bulldogs’ revenue report outlining a loss in excess of $5 million.

Now, the NCAA will be reducing its distributions to schools to help pay the $2.8 billion in damages it owes as a result of the settlement. It says 24% of that $2.8 billion will be made up for by distribution reductions to schools like Ole Miss and Mississippi State.

The initial revenue distribution cap is expected to be at least $20 million, increasing in proportion to athletic department revenues over time. For context, Mississippi State spent roughly $121 million total in the most recent fiscal year. Ole Miss spent about $150 million.

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Both institutions face a challenge when it comes to balancing the budget with the sizable new costs.

Ole Miss athletics director Keith Carter outlined the approach he’ll take during an interview with The Clarion Ledger in January.

“Are you asking your development staff to raise money in a different way?” Carter said. “We’re always looking for new revenue sources. Obviously, a worst-case scenario is you have to downsize your sports. You have to figure out what makes sense. If the industry of college athletics becomes more businesslike, you may have to start running it more like a profit-loss business.

“That is a worst-case scenario. Nobody in college athletics wants to do that, take opportunities away from college athletes. As we go through this model, everything’s on the table.”

How does this change impact Ole Miss, Mississippi State NIL?

The college football roster construction economy has been driven by name, image and likeness payments since they were made legal in the summer of 2021. Some NIL payments are endorsement deals, with athletes receiving compensation in exchange for advertising a product. Others more closely resemble outsourced pay-for-play, with outside collectives affiliated with each school paying players to join their program.

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With a settlement reached and a revenue-sharing cap proposed, there are questions as to whether the NCAA can restrict supplemental NIL payments as a means to circumvent a salary cap.

At Ole Miss, in particular, an aggressive collective has helped drive unprecedented football success. The Rebels won 11 games in 2023 for the first time ever.

“College athletics is evolving and some much needed balance is coming,” Walker Jones, who runs the Rebels’ collective, posted on social media last week. “Ole Miss athletics and (The Grove Collective) will be at the forefront of this evolution and are well positioned to lead and compete at the highest level.”

At Mississippi State, second-year athletic director Zac Selmon took charge amid an NIL surge sparked by the departure of former AD John Cohen.

“We’ve put ourselves in a position to be successful,” Selmon told The Clarion Ledger after 2023 football season. “Successful doesn’t mean reckless, too. Some schools, I think – or some collectives, some NIL boosters, however you want to define them – have been reckless. And a lot of times reckless without any backing.”

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BASEBALL: Why Mississippi State baseball will – and won’t – win Charlottesville NCAA Regional

How do Rebels, Bulldogs prioritize their revenue-sharing budget?

Though the future of NIL is unclear, it seems certain that college athletics is headed toward a salary cap.

If each university can distribute around $20 million to its athletes annually, how much of that is spent on football? Men’s and women’s basketball? Baseball?

It’s a challenging question, particularly for Mississippi State and Ole Miss, which have priorities that might not align with their peers. The Bulldogs and Rebels are two of the proudest baseball programs in the country. Do they take money out of football’s budget to spend on baseball? Or do they invest everything they can in football, which is likely to remain the most financially competitive space?

Revenue sharing and women’s sports at Ole Miss, Mississippi State

And what say will Title IX have in how the money gets allocated? 

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The federal gender equity law adds another factor for athletic departments to consider as they slice up the pie. 

Women’s basketball operates at a deficit at both Ole Miss and Mississippi State, though the NCAA could soon begin distributing unit payouts which could change that picture. 

The Rebels have won three NCAA Tournament games in the last two seasons, and pay their coach, Yolett McPhee-McCuin, over $1 million annually. Mississippi State has been to the Final Four twice since 2017.

David Eckert covers Ole Miss for the Clarion Ledger. Email him at deckert@gannett.com or reach him on Twitter @davideckert98.

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LEGO store coming to Mississippi after the Apple store relocates

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LEGO store coming to Mississippi after the Apple store relocates


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  • Apple is moving to a new, larger store within the Renaissance at Colony Park in Ridgeland.
  • The new Apple store is scheduled to open on July 24 near the development’s Show Fountain.
  • LEGO plans to open a new store in Apple’s former location at the shopping center.
  • This move allows Apple to upgrade its storefront while Renaissance at Colony Park gains another high-profile retailer.

Shoppers visiting Renaissance at Colony Park later this month will notice a big change.

Apple is moving to a new and larger store within the Ridgeland shopping center, while LEGO plans to take over Apple’s current location once the move is complete, according to Apple and other industry sources.

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Apple has announced that its new store will open July 24 near the development’s Show Fountain. The company is not leaving Ridgeland. Instead, it is moving to a new location a short distance away inside Renaissance at Colony Park.

The company has operated a store at Renaissance for more than a decade. Once Apple moves into its new store, LEGO plans to open in the company’s former space. The addition will bring another well-known international brand to central Mississippi and give LEGO fans a dedicated store in the Jackson metro area.

It is another win for Ridgeland with last week’s announcement that a Dave & Buster’s that will be located at the PradoVista development near Topgolf. A site plan and architectural review for Dave & Buster’s was approved at the Ridgeland Board of Aldermen meeting on Tuesday, July 7.

Renaissance at Colony Park continues to thrive

Over the years, the center has attracted a mix of national retailers, restaurants and specialty stores. Previous developments at Renaissance have included luxury retailers, popular restaurant chains and entertainment options that draw shoppers from across Mississippi and neighboring states.

Apple’s new location will continue offering product sales, technical support and repair services. Customers will also be able to attend the company’s “Today at Apple” classes and workshops, which provide free lessons on photography, video, music and other topics.

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Apple has not released details about the size of the new store. The Ridgeland project is one of several store moves announced this summer.

Renaissance keeps storefront

For Renaissance, the deal works in several ways.

Apple stays at the shopping center and receives a newer storefront. At the same time, the center fills Apple’s former location with another high-profile retailer instead of leaving the space vacant.

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LEGO stores are often considered destination retailers because customers will drive long distances to visit them. Families, collectors and hobbyists frequently seek out official LEGO stores for exclusive products and special events.

For shoppers, the most immediate change will be Apple’s July 24 opening. Customers who need repairs, technical help or product purchases will be directed to the new store after the move.

LEGO has not yet announced an opening date.

Ross Reily is a writer for the Clarion Ledger, part of the USA TODAY Network. He can be reached at rreily@gannett.com or 601-573-2952. You can follow him on the X platform, formerly known as Twitter @GreenOkra1.

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Mississippi leaders react to death of Sen. Lindsey Graham

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Mississippi leaders react to death of Sen. Lindsey Graham


JACKSON, Miss. (WLBT) – Mississippi leaders across the board are reflecting on the legacy of service Sen. Lindsey Graham had in Washington, D.C.

3 On Your Side spoke on the phone with Sen. Cindy Hyde-Smith who shared that Graham treated her like a little sister when she arrived to the Senate.

Their friendship grew outside of work, but one thing she’ll really cherish is the teamwork they developed to get things done with President Donald Trump.

“There were times he would come to me and say, OK sister, you’re going to have to break this news to Trump. If it was a difficult situation, he would say you got to soften him up, you call him and then I’ll call him after you but you’re the one that’s going to have to take care of this. Or you’ve got to go to Mar-a-Lago and handle this, but we were a pretty good team together because we were both close to the President,” said Sen. Hyde-Smith.

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Sen. Hyde-Smith added, since coming to Washington, D.C., she looked up to Sen. Graham like an older brother in the chamber.

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Mississippi State signee, top 100 prospect Landon Brown withdraws from 2026 MLB Draft

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Mississippi State signee, top 100 prospect Landon Brown withdraws from 2026 MLB Draft


STARKVILLE — Mississippi State baseball signee Landon Brown will play for the Bulldogs instead of signing a pro contract, he told the Clarion Ledger on July 12 during the 2026 MLB Draft.

Brown, a right-handed pitcher from Rosharon, Texas, was ranked as the No. 77 prospect by MLB.com. He pitched and played corner infield for Iowa Colony while winning Brazoria County Player of the Year.

He won’t be eligible again for the MLB draft until 2029.

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Brown is 6-foot-4, 210 pounds. He has a fastball that reaches 98 mph as part of a four-pitch mix. He also throws a slider, cutter and splitter.

Brown committed to Mississippi State in 2024 under previous coach Chris Lemonis.

He is the third high school draft prospect to reveal he will play for MSU instead of signing a pro contract. Shortstop Noah Danza withdrew from the MLB draft before it began, and pitcher Denton Lord announced after the fifth round that he was heading to Mississippi State.

Three Mississippi State signees were drafted in the first 10 rounds: shortstop Rocco Maniscalco, catcher Will Brick and outfielder Martin Shelar.

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Landon Brown stats

  • 66⅔ innings
  • 0.63 ERA
  • 110 strikeouts
  • 13 walks
  • .424 batting average
  • 13 home runs

Sam Sklar is the Mississippi State beat reporter for the Clarion Ledger. Email him at ssklar@usatodayco.com and follow him on X @sklarsam_.



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