Lifestyle
She delivered Hailey Bieber's baby and saved Olivia Munn's life. Her new calling? Podcast host
Stepping into Dr. Thaïs Aliabadi’s Beverly Hills space, you may forget for a second you’re in a gynecologist’s office. A massive glass chandelier dangles from the ceiling. Ceramic sculptures dot the sleek surfaces. Nearby sits a potted olive tree and a lighted antique silver Illuminazione candle. Crystal butterflies sit in two ornate cabinets. Floor-to-ceiling glass windows show a 360-degree view of the Hollywood Hills.
And then, there’s the physician herself.
Dr. Thaïs Aliabadi
(Stella Kalinina / For The Times)
Clad in a bright blue dress she’s held onto since a guest appearance on “The Doctors” 10 years ago, she acknowledges she personally opts for neutrals in real life (and her signature pink scrubs when seeing her patients), but that she’d been advised to wear jewel tones for “on camera” moments. In a town known for sculpting movie stars, Aliabadi looks like she could be on “Grey’s Anatomy” as she towers in high heels and a sparkly pink and white butterfly necklace as she poses for a Los Angeles Times photographer.
Aliabadi has delivered the babies of Rihanna, Khloe Kardashian and Hailey Bieber. She has also diagnosed Olivia Munn with breast cancer, Tiffany Haddish with endometriosis and Florence Pugh with polycystic ovary syndrome (PCOS).
All of these celebrities’ health journeys are public information because her famous patients have discussed them in detail on her weekly podcast, “SHE MD,” which she co-hosts with former fashion designer Mary Alice Haney. The show — which was launched by Dear Media, the largest women’s podcast network, in March of last year — aims to educate women about common overlooked medical conditions. It regularly features interviews with Aliabadi’s famous patients and other celebrity doctors or authors who discuss everything from preeclampsia to egg-freezing.
“My dad was like, ‘I did some research and the best person in the business is this doctor named Dr. Thaïs Aliabadi,’” Sofia Richie Grainge, daughter of Lionel Richie, explains on a recent episode of the podcast. She started seeing Aliabadi at 15.
“They are the most privileged women in this world — especially when it comes to access to medical care,” Aliabadi says of the podcast’s famous guests. “These are women who have good insurance. They can afford going to any doctor on this planet and yet their symptoms are [still] dismissed. They’re speaking from their heart because they want to help another woman.”
Awards hang on the wall of Dr. Thaïs Aliabadi’s Beverly Hills office.
(Stella Kalinina / For The Times)
Aliabadi’s high-profile clients and podcast have elevated her status on social media. Called Dr. A by patients and fans, she boasts 441,000 followers on Instagram, where she shares clips of her celebrity interviews. She regularly appears on network television to discuss women’s health. She has even made the occasional cameo on “The Kardashians” as Khloe Kardashian’s ob-gyn. She’s run with the role, both with the professed hopes of educating women on their health, but also with business prospects.
Haney urged Aliabadi to co-create SHE MD to combat misinformation surrounding women’s health issues. “We are providing a resource that is backed by science and medicine,” says Haney. “People are getting their medical information on TikTok. That’s dangerous.”
With women’s health entering the spotlight as an overlooked area of medicine and as fewer people have access to healthcare, becoming one’s own medical advocate has never been more important — and confusing. It’s led to the rise of wellness influencers with questionable qualifications, which is why Aliabadi says she committed to doing the podcast.
“If you want to talk about endometriosis, how many endometriosis surgeries have you done?” Aliabadi says. “How many thousands of patients have you treated?”
Aliabadi is connecting with consumers on many platforms with “SHE MD,” which is filmed like a glossy talk show from a Brentwood office. They can listen to her and Haney’s hourlong podcast episodes or catch video clips on social media.
“SHE MD,” which stands for “Strong Healthy Empowered,” features deep dives with health and medical experts — as well as celebrities such as SZA, Shailene Woodley, Tiffany Haddish and Olivia Munn — on a variety of topics including fertility, breast cancer, menopause and endometriosis. Key takeaways and action plans are available following each conversation.
Aliabadi reviews patients’ labwork. She helped save Olivia Munn’s life by suggesting she take the Tyrer-Cuzick test that revealed she had an alarming lifetime risk of breast cancer. Now Munn says it’s her mission to get more women to take the test.
(Stella Kalinina / For The Times)
Munn’s story in particular garnered national attention after Aliabadi diagnosed her with an aggressive breast cancer in April 2023. With a clear mammogram, ultrasound and pap smear, Munn’s cancer could’ve been among the estimated 20% that go undetected, according to the National Cancer Institute. But it was discovered after Aliabadi introduced her to the Tyrer-Cuzick test, which assesses one’s lifetime risk of breast cancer. Munn’s score was an alarming 37.3%. (Anything above 20% is considered high-risk.) An MRI, further ultrasounds and biopsies revealed she had Stage 1 invasive cancer, and Munn underwent a double mastectomy.
“Without Thaïs being so proactive I don’t know when or at what stage I would’ve found it,” Munn tells The Times. “She saved my life.”
Aliabadi says Munn felt a responsibility to turn her pain into purpose. “Olivia came to me and said, ‘I want to talk about this issue,’” she recalls. “She knew that sharing her story will save millions of lives.”
Munn felt compelled to speak out while still coming to terms with her diagnosis. “I was looking back on photos of playing with my then 1-year-old son, and I realized that at that time I had just had a clear mammogram and ultrasound — yet I had breast cancer and didn’t know it,” she says. “I asked myself, ‘How many other women [are] also walking around unaware they had breast cancer?’ I knew then that I had to talk about it. This little known, lifetime risk score test is free, online and saved my life. Every woman can and should know their score. Thaïs told me this test had been around for years, and it was her lifelong mission to get every woman in the world to know about it. It has since become my mission too.”
Long before becoming ob-gyn to the stars, Aliabadi recalls waking to the sounds of sirens and bombs while growing up in Tehran during the Iranian revolution in 1979. “We would all run down to the shelter that we had created underground,” she says. “Imagine a 12-year-old doing that five times a night.” Her family was granted a green card when she was 17. “It felt like the gates of heaven were opening for me,” she recalls thinking after landing in Los Altos. “We were like, ‘Why would we ever go anywhere else?’”
After medical school at Georgetown University School of Medicine and completing her residency at USC Medical Center, Aliabadi, 54, opened her private practice at Cedars-Sinai Medical Center in Los Angeles in 2002. She credits word of mouth, and her office manager of nearly 25 years, Kimmy Ferdowski, with helping her build the practice she has today. “When I first started, there was a gynecologist across the hall who told me something I’ll never forget,” Aliabadi recalls. “He said, ‘Every happy patient who leaves your office will refer four other patients to you.’”
That mantra and her detailed approach are the secret to her success, she says. “I look at my patient as a whole,” says Aliabadi, whose appointments run between 30 minutes to an hour, leading her to stop taking insurance around seven years ago. “I don’t just look at your uterus, tubes, ovaries, breasts and say, ‘You’re done.’ I talk about depression. This morning, I was scheduling an MRI and MRA of a brain to rule out [a] possible stroke in a patient of mine.” Now, her fees vary by patient, but she offers “superbills” for potential reimbursement, similar to therapists who don’t take insurance.
Women with “complicated cases” typically come to her with health concerns that have gone otherwise undiagnosed elsewhere.
Take for example, “Lopez vs Lopez” actor Mayan Lopez, daughter of comedian George Lopez, whom Aliabadi diagnosed with insulin resistant PCOS in her 20s — even though she’d been describing the same symptoms to other doctors since she was 10. Her symptoms became even more prevalent during college, when she developed excess facial hair and gained 75 pounds in three months without explanation despite eating well and exercising. By 23, her hormone levels were so low she was practically menopausal.
Lopez says she felt elated once she had a diagnosis and plan for proper treatment. “I just remember going into the car and crying from pure relief,” she says. “For the first time in a decade, I felt hopeful and unafraid of my body.”
Aliabadi says she does more than the typical pap smear at her appointments, taking notice of other issues her patients may be having, like depression or hair loss.
(Stella Kalinina / For The Times)
“I see every dismissed woman in this town,” Aliabadi says. “These patients are complicated. You need to sit down and listen [to their symptoms].”
Aliabadi has other frustrations with the healthcare system.
“The issue is,” she says as she lets out an exasperated sigh. “I mean, there are so many issues.” She points out that even the most informed person still needs access to a doctor willing to listen as well as the ability to afford treatment. “If they’re going to charge you $3,800 for a breast MRI, ‘Can you afford it?’” she says. “There are limitations at so many levels.”
By not taking insurance, one could argue she too is creating another limit, but she blames insurance companies that don’t recognize quality time spent with patients. “I’m not seeing you in five minutes.”
Given the limited time patients often have with their doctors, Aliabadi hopes women will demand more from their care providers if she arms them with the right questions to ask.
Despite trying to build an online persona with the help of her celebrity circle, Aliabadi confesses she’s not very online or in touch with pop culture.
“Sometimes [Khloe Kardashian] calls me, and I think I’m just talking to her,” says Aliabadi, who delivered her second baby via a surrogate on the show in 2022. “Then six months later, my daughter’s like, ‘Mom, they called you [on the show.]’”
That’s why Haney is the media savvy yin to Aliabadi’s medical yang. “She’s a doctor first, and she’s a podcast host second,” says Haney.
An ultrasound machine in Aliabadi’s Beverly Hills office.
(Stella Kalinina / For The Times)
Like other medical professionals and influencers in the wellness world aiming to expand their reach, Aliabadi has her own nutritional supplement, Ovii, which she advertises on her podcast. At $79.99, Ovii is aimed at women with PCOS and includes ingredients such as vitamin D, magnesium and biotin. And like other supplements advertised on podcasts, it hasn’t been tested in peer-reviewed clinical studies.
In the long term, she’s exploring a chatbot, a tool increasingly used by influencers to communicate with fans. Aliabadi believes her chatbot can help expand access to women’s health education.
“It’ll sound like me. It’ll be trained by me. Obviously, it’s just for knowledge and education. It cannot treat or prescribe,” she says.
Aliabadi welcomes technological advances to shake up the medical field.
“I look forward to robotic doctors,” she says. “The robot will not dismiss a woman who said, ‘I’ve gained 40 pounds in two years, and I’m doing exactly what my skinny sister is doing. Something’s wrong.’”
Aliabadi has four daughters, who are 20, 19, 13 and 4 (she recently adopted the youngest). Her oldest daughters attend Stanford University and she sees them following in her footsteps. She advises them to become doctors or develop technology to help women around the world.
“I think that is more powerful,” she says.
Lifestyle
Firings at CBS’ ’60 Minutes’ reflect the fight for media control in the age of Trump
Correspondents of CBS’ 60 Minutes pose for a portrait in 2023. From left to right, they are Sharyn Alfonsi, L. Jon Wertheim, Bill Whitaker, Lesley Stahl, Scott Pelley, Cecilia Vega, and Anderson Cooper. Former Executive Producer Bill Owens sits on the far right. Only Wertheim, Whitaker and Stahl remain at the program.
CBS Photo Archive/CBS via Getty Images/CBS
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CBS Photo Archive/CBS via Getty Images/CBS
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When CBS fired Scott Pelley on Tuesday night, the new 60 Minutes executive producer, Nick Bilton, told Pelley it was for insubordination at a staff meeting the day before.
The veteran correspondent argues he was defending the DNA of 60 Minutes and the integrity of its journalism.
The battle royale over the network’s most prestigious and profitable news program is part of a broader fight over the direction of CBS News.
And given CBS’s acquisition by a billionaire family whose business interests have become intertwined with the political interests of President Trump, it reflects a larger war over control of the media in the current moment.

That father and son, Larry and David Ellison, bought CBS’ parent company, Paramount, last summer. In January, they became co-owners of TikTok’s U.S. operations. Now they’re seeking approval from Trump’s regulators to buy Warner Bros. Discovery, the parent company of CNN.
A glamorous show shorn, for now, of most its stars
CBS fired Cecilia Vega, a correspondent, and Tanya Simon, the executive producer, from 60 Minutes last week. They are shown in this photo at the 2026 White House Correspondents’ Association Dinner on April 25, 2026 in Washington, D.C.
Kristina Bumphrey/Variety via Getty Images/Variety
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Kristina Bumphrey/Variety via Getty Images/Variety
But the specifics of this individual episode matter — for 60 Minutes, CBS, its audience of millions, and even the news business itself.
The program has been the most glamorous post in broadcast news. The correspondents are the stars of the show. And now, there are just three of them.
Anderson Cooper left last month, concerned over the direction of the network’s coverage. Last week was a virtual bloodbath: correspondents Cecilia Vega and Sharyn Alfonsi were fired. So were a producer and two show executives — including Tanya Simon, a longtime staffer who had stepped up as executive producer when her predecessor resigned in protest before the Ellisons’ takeover.

With Pelley’s ouster, only correspondents Lesley Stahl, Bill Whitaker, and Jon Wertheim remain. Now they are considering whether to resign, according to two associates with knowledge.
Their brand-new boss, Bilton, was previously a tech reporter for The New York Times and an investigative reporter for Vanity Fair. He executive-produced a documentary for Netflix about a couple accused of laundering Bitcoin and has been a producer on several other films.
Notably, he has no experience in television news.
Neither does Bari Weiss, whom David Ellison installed as the network’s editor in chief last October. The Ellisons also bought her center-right views-and-news site, The Free Press.
She has maintained that the network of Walter Cronkite needs a makeover for the digital moment. She has also contended for years that CBS, along with the rest of mainstream media, is too reflexively anti-Trump, anti-Israel, and too woke.
A rejection of CBS News executives’ overtures
The new executive producer of 60 Minutes, Nick Bilton, has been a tech journalist and documentary filmmaker, but lacks experience in broadcast news.
Matt Winkelmeyer/Getty Images/Getty Images North America
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Matt Winkelmeyer/Getty Images/Getty Images North America
Bilton attempted to set a conciliatory tone at Monday’s meeting — his first with the show. Pelley, a formidable veteran correspondent and former CBS Evening News anchor, wasn’t having it.
Pelley called Bilton unwelcome and unqualified. And Pelley said that Weiss was attempting to “murder” the program.
In firing Pelley on Tuesday, Bilton said the journalist had hijacked the meeting and rejected overtures to work constructively through their differences. (NPR obtained a copy of the firing notice.) Bilton wrote that Pelley’s “antipathy to the future of the show came through loud and clear.”
In his own statement late Tuesday evening, shared with NPR, Pelley accused CBS’s new news leadership of killing 60 Minutes‘ DNA and pushing him “to inject falsehoods and bias into a politically sensitive story” and “to include assertions that are unverified.”
The accusations, to which CBS has not yet responded, echo those made by Alfonsi and Vega, the two correspondents fired last week.
Earlier this year, Alfonsi publicly complained after Weiss held one of her stories at the last minute, and kept it frozen for weeks, demanding an on-camera interview with a Trump White House official that never played out. It ran, unchanged from the intended version, with additional statements from the administration tacked on to the end.
After being fired, Vega said in a statement obtained by NPR that her team had “experienced efforts to insert political bias into our stories.”
“Let’s call this what it is: censorship, both censorship and self-driven” Vega continued. “It is dangerous for the show and dangerous for democracy.”
Weiss previously rejected Alfonsi’s and Vega’s allegations. (CBS said Vega’s claims, for example, were “not based in reality” while expressing appreciation for her work.)
Weiss and Bilton say digital threat requires a 60 Minutes overhaul now
In a meeting this morning, Weiss said that Pelley chose his own path — that is, to be fired rather than to find a way to work through his concerns, according to attendees. The network and Weiss have not yet publicly addressed Pelley’s accusations of interference.
Bilton and Weiss say they respect the show’s traditions, its accomplishments and its legacy of enterprise reporting, extended interviews and visual storytelling. It rose in the ratings 9% over the past season under Simon.
The two news leaders say, however, 60 Minutes needs to be overhauled before it becomes increasingly irrelevant in the era of streamers and other sources of news, information and entertainment in the digital age.
Interviews with 12 current and former CBS News staffers, from producers to executives, suggest great reservations and suspicions remain about Weiss’ judgment and her ability to handle the prominent and even famous journalists on whom her division relies.
Weiss had initially sought to reinvent the CBS Evening News, dropping a two-anchor format that had sagged in the ratings. Cooper turned down Weiss’ overtures to anchor it and left the network altogether, concerned about her approach, according to associates. (They spoke on condition of anonymity because Cooper has not chosen to speak publicly on the matter.)
David Ellison became chairman and CEO of CBS’ parent company, Paramount, after buying it last year.
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Noam Galai/Getty Images for Paramount/Getty Images North America
The ratings have continued to sag under new anchor Tony Dokoupil. And some CBS journalists, including producers who have left the Evening News, have publicly accused Weiss of making editorial decisions driven by politics. She has rejected those claims.
The decision to take on overhauling two key shows — one listing, one highly profitable, both high profile — carries significant risks for Weiss and the network, even apart from other considerations.
But the Ellisons’ presence cannot be ignored.

When Shari Redstone was negotiating the sale of CBS’s parent company, Paramount, to the Ellisons’ Skydance Media last year, the network announced the end of Stephen Colbert’s late night show. He had been one of the president’s most biting and acerbic critics.
David Ellison also made a series of concessions directly to Trump’s chief broadcast regulator, Federal Communications Commission Chair Brendan Carr, gutting CBS’s diversity, equity and inclusion initiatives and appointing a conservative ombudsman to field complaints of bias against its news reporting.
Carr and other regulators approved the Paramount deal last summer.
The accommodations echo those made by other media titans.
Amazon and Blue Origin founder Jeff Bezos remade the editorial pages of the Washington Post, which he owns, into a far more hospitable zone for Trump at the outset of his second term. So did Los Angeles Times owner Dr. Patrick Soon-Shiong, a noted medical device inventor. Amazon and Blue Origin have multi-billion dollar contracts with the federal government. Soon-Shiong’s medical research firm routinely has patent applications up for review with federal regulators. One was approved Tuesday.
The Ellisons are hoping to win approval from federal regulators next month for their purchase of Warner Bros. Discovery in a deal valued at more than $110 billion. It would include Warner Bros. Studio, HBO and CNN, among other properties.
As Weiss routs CBS News’ old guard, the question of what role she might play at CNN — and what changes that portends at CBS — hangs over journalists at the two networks. The fate of 60 Minutes serves as a high-stakes case study for both.
Lifestyle
We’re having a main character summer. Are you? : It’s Been a Minute
Lifestyle
Vintage-obsessed millennial parents are driving L.A.’s booming kids’ clothing resale market
Kids’ vintage clothing sales are experiencing a remarkable boom at in-person markets and online, where prices for clothes for little ones have shot up on websites including Depop and Poshmark. Millennial parents are looking to outfit their kids in the clothes and TV and film characters they loved (or coveted) when they were kids.
The result? There’s a new generation of kiddos hitting the playground looking incredibly cool. Take Amari Case, a SoCal toddler who spent a Sunday afternoon this spring ambling around a vintage market in a West Hollywood warehouse clad in baggy jeans and a ’90s-era tee emblazoned with the “Dragon Ball Z” character Son Goku.
When she wasn’t scribbling on a Lorax coloring sheet, she’d been cruising around the market with her dad, Aaron Munoz Case, snapping up new pieces destined to make her the flyest kid at the preschool playground.
Neil Wright, from left, Kristine Nite Scalzo and Brandon Rosenblatt, co-founders of Elemeno Kids Vintage Market.
Showing off Amari’s new vintage satin L.A. Raiders jacket and tiny teal Grant Hill Detroit Pistons jersey, Munoz Case, who was also impeccably dressed, noted that while Amari went through a phase at about 18 months where she wanted to dress herself, eventually she gave up and went back to letting her dripped-out dad dictate her wardrobe.
Munoz Case found Amari’s first vintage piece at the Rose Bowl Flea Market and got the bug, going back every month to pick up something to add to his little’s wardrobe.
Trendspotters and researchers say Munoz Case isn’t alone in his quest. The market for kids’ vintage clothing has heated up precipitously over the last few years, perhaps hitting a boiling point in January when an Eeyore romper from the ’90s sold for over $3,000 on EBay. (It was new with tags, but one without tags still went for almost a grand about a month later.)
The thirst for tiny throwbacks is so popular that first-ever, all-kids market Elemeno — named after the “L-M-N-O” bit of “The Alphabet Song” and where Amari was toddling and shopping — drew 17 vendors and over 2,000 attendees over a single weekend in March. (There are plans for another Elemeno Kids Vintage Market pop-up later this year in New York, as well as plans to bring the event back to L.A. sometime next year.)
1. Cameron Scalzo, wearing a vintage McDonald’s T-shirt from the ‘90s, and mom Kristine Nite Scalzo. 2. Cameron Scalzo rocks an Avirex jacket from the ‘90s.
Eye Speak Vintage’s Kristine Nite Scalzo, who co-organized the event and is opening an all-kids vintage store in Pasadena this month, says she fell under the kids vintage spell in 2020 when she was pregnant with her son. She’d always been a vintage shopper for herself, so she knew she wanted to pass the passion down to the next generation. She started filling up her son’s closet, and soon enough, she found herself selling her other finds out of a bodega in her garage.
She has a by-appointment space in Pasadena now, where she draws everyone from Rihanna’s stylist to out-of-town moms who make a point to stop by on their way to Disneyland. “The community around kids vintage has really skyrocketed on Instagram over the past six years,” Scalzo says. “We want to know who we’re buying from. We want to know that we’re doing good with buying secondhand. And it’s a hobby for people that can turn into a possible business on the side. Because knowing there’s a big group that’s interested in vintage kids clothes, you can always pass an item [your kid outgrows] to someone else or resell it.”
Scalzo says some parents are out digging through bins at the Goodwill Outlet looking for the perfect piece, while others are content to pay up for, say, a ’90s Simpsons T-shirt or a mini-size Harley-Davidson jacket. Scouring the racks at the Elemeno market, most pieces cost $15 to $40, though there were special pieces pulled to the side in some booths with price tags that could make a parent’s eyes pop. (Think $275 for a set of well-worn Spider-Man overalls from the ’00s or $150 for a pair of Cross Colours denim shorts from the ’90s.)
In kids and adult vintage alike, mint condition is highly valued. No matter the era in which they were raised, kids tend to be messy. They get strawberry juice on their shirts or scuff up the knees on their Bugle Boy jeans. Vintage kids clothes that look pristine are more expensive, and while plain kids clothes do sell, items with characters on them or cool prints tend to draw more attention and dollars.
Brandon Rosenblatt, another of the Elemeno organizers, says he’s had his eye on a specific kids “Back to the Future” shirt for some time, but notes that it typically sells for about $1,000. He’s partial to McKids clothes for his daughter, from McDonald’s short-lived kids clothing brand, noting that he’s even snagged her a vintage official McDonald’s-themed aloha shirt from Hawaii, something he says he’s never seen anywhere else.
1. Siblings Amora and Milo Castilo wear vintage cowboy hats, jackets and chaps. 2. Thalia Castilo and her kids Amora and Milo.
Other collectors, he says, might be a little less obscure, leaning into mainstream characters such as Strawberry Shortcake or from ’80s and ’90s properties including “The Land Before Time” and “Rugrats.”
“A lot of millennials are having kids — like everyone who’s in their 30s and 40s — and they all want to put their kids in the same IP they grew up in,” Rosenblatt says.
“It’s the thrill of the hunt that gets everyone so excited,” Scalzo says. “Once you find that perfect nostalgic piece, you’re like ‘Holy s—,’ and you just want to chase that feeling again and again.”
Mia De La Rosa, a reseller who was at the Elemeno market, says that like Scalzo, she started buying kids vintage clothes when she was pregnant with her daughter, Liv, who’s 6 now, very into everything on PBS Kids and has a closet full of thrifted vintage garb covered in characters such as D.W., the annoying little sister from the ’90s show “Arthur.”
Everything Liv wears is “completely her style,” De La Rosa says. “She dresses herself every day and she gets compliments on what she’s wearing at school all the time.”
Other vintage-wearing kids — and in particular younger ones — might simply be sporting what their parents like or might just like the look of the shirt even if they don’t know what it’s advertising. (An 8-year-old boy at the Elemeno market, for instance, chose to wear a pristine T-shirt highlighting the ’90s Jim Carrey movie “The Mask” because it featured his favorite color: green.)
Derrick Broaster, a vintage enthusiast turned full-time reseller, says that while he chooses to put himself in clothes from the ’60s and ’70s, he outfits his two sons in clothes from the 2000s. (“How Bow Wow used to dress when he was a kid,” he says.)
Although his younger son tends to rebel against Broaster’s vintage picks, opting for whatever Spider-Man shoes happen to be in his eyeline, his older son has leaned in, letting his dad advise him on what vintage pieces could work and what would be the most stylish.
1. Julian, left, and Javier Gutierrez show off their vintage clothing. Javier says his mom always tells him to keep his vintage outfits clean. 2. Mom Priscilla Guzman, clockwise, Dad Javier Gutierrez and sons Julian and Javier Gutierrez enjoy the vibe of vintage clothing. Guzman says she’s been buying and selling kids’ vintage since her oldest son was born eight years ago.
Rosenblatt says a good portion of what vintage finds he sees in the market now has returned to the U.S. from places in Central America and South America or Asia where those pieces were likely sent decades ago after they were donated or given away.
“There’s a real underbelly of this vintage game with rag houses getting access to bulk product overseas and letting people sort through it,” he says. “There are companies now that rip through 20, 30 or 40,000 pieces of vintage clothing a week. It’s a really interesting ecosystem.”
For many kids vintage sellers, finding their stock is just as fun and interesting as getting it back into consumers’ hands. “Anywhere we can find clothes, we’re there,” says Matthew Carlos, owner of Long Gone Youth. He started selling vintage clothes 11 years ago, when he was 15, switched to kids vintage at 20 and has spent the last six years scouring flea markets, websites and swap meets.
“The kids market is definitely growing,” he says, “but I still feel like we haven’t even gotten close to where we can go. It’s just getting popular now, but the more events [like Elemeno] we can do, the more it’ll go mainstream.” Even now, some major brands like Gap and OshKosh B’gosh have recognized the interest in some of their styles from the ’80s and ’90s, moving to re-release the looks in limited runs.
Jackie and Frank Oropeza with daughter Rumi Mae shop at Elemeno Kids Vintage Market.
Kids resale is also leaning into streetwear culture. Rosenblatt, who worked in the streetwear industry, says that he’s noticed that a good portion of those interested in kids vintage — particularly, male shoppers — tend to be fans of streetwear brands like Supreme, Fear of God Essentials and Bape. At Elemeno, for instance, a good portion of the parents we saw pushing strollers were well-dressed dads seemingly on solo missions, something you don’t always see at kid-centric events.
“I just want my son to feel like I did as a kid,” said Justin Nguyen, while watching his toddler, Jayden, play with bubbles. “I want him to be happy, carefree and joyful, and I want to be able to spend time with him. My mom and dad were always working, even on the weekends. Now that I’m a dad, taking my son out on weekends to do stuff like this just seems like a blessing.”
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