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Lessons from the Kentucky Derby for brand TikToks – PR Daily

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Lessons from the Kentucky Derby for brand TikToks – PR Daily


Relating to sporting occasions, there are some that instantly come to thoughts just like the Olympics, Tremendous Bowl, and the NCAA Nationwide Championships. Every occasion is commonly listed as a bucket record merchandise for folks to attend and be part of the expertise.

One other sporting occasion that must be included on this group of premier sporting occasions is the Kentucky Derby, one of many largest international horse racing occasions on the earth. This yr marked the 148th Kentucky Derby, and the horse racing occasion was in full show on-line and offline. Most predominately, the Kentucky Derby was ready to make use of TikTok and different social media channels to inform their story in an entertaining, distinctive and enjoyable method.

The Kentucky Derby is thought for its historical past and custom, nevertheless it must also be positioned in the identical dialog as different sporting occasions for innovation and creativity on the subject of their social media advertising technique.

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Some greatest practices and classes discovered from the Kentucky Derby, particularly for his or her social media technique with TikTok and Instagram, embody:

  • Having a sound technique for content material. The Kentucky Derby not solely centered on trending musical tracks, but additionally trending sounds that could possibly be tied to their content material. Researching the sounds which might be fashionable on the social leisure platform first, after which create content material that aligns with the model and occasion is essential, as proven with this video that includes a soundbite from Mike Meyer’s well-known character Dr. Evil.
  • Capturing real-time occasions. Ensuring you possibly can seize wins, thrilling performs and updates on competitions are thought of basic sports activities and social media practices, however it may be utilized to TikTok as nicely. The Kentucky Derby made certain to seize the moments as quickly as Wealthy Strike gained the race, in addition to the ceremony of the roses and trophy for the successful horse.
  • Content material to teach others concerning the occasion. Do you know the Kentucky Derby’s title sponsor, Woodford Reserve, has a $1,000 mint julep? Now you recognize – and the Kentucky Derby exhibits how one is created on TikTok as nicely. Educating on matters like this by means of short-form video may help construct a stronger reference to an viewers, and even encourage others to place the Kentucky Derby on their calendar for the longer term.
  • Entertaining by means of capturing amusing content material. Everybody desires to be entertained and have amusing – which is likely one of the principal causes folks gravitate to TikTok within the first place. There have been a number of viral moments on the Kentucky Derby (moreover the long-shot win!), together with Jack Harlow. The Grammy-nominated rapper is from Kentucky and was the honored visitor to name the jockeys as much as the race. Nevertheless, earlier than he was capable of do it, he was escorted throughout the monitor so his sneakers wouldn’t get soiled. This video has change into the Kentucky Derby’s most-viewed video with over 10 million views.
  • Embracing recent views and crew members. The Kentucky Derby has provided distinctive internships for college kids and younger professionals to assist with the social media crew, and it’s a good way for reverse mentorship to create a win-win state of affairs. College students and younger professionals are wanting to have the ability to contribute their concepts and views in actual world conditions and assist develop their experience, whereas manufacturers are in search of insights into platforms and communities to assist their model broaden additional. These alternatives are priceless for each, and this may be proven on this video with a number of the interns working with the social media crew for the content material.

If you’re in search of inspiration for occasion and social media advertising on TikTok, the Kentucky Derby is a certain wager for platform success!

Karen Freberg, Ph.D., is a professor in strategic communication on the College of Louisville. 

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Kentucky

Kentucky celebrates 100 years of state parks at Old State Capitol – The Advocate-Messenger

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Kentucky celebrates 100 years of state parks at Old State Capitol – The Advocate-Messenger


Kentucky celebrates 100 years of state parks at Old State Capitol

Published 3:30 pm Tuesday, July 2, 2024

The front steps of the Old State Capitol, on West Broadway in downtown Frankfort, was the site of an event to help commemorate the 100th anniversary of the Kentucky State Parks System.

The Old State Capitol, which now serves as a museum, played a significant role as a backdrop in establishing the Kentucky State Parks system. In 1924, State Geological Surveyor Dr. Willard Rouse Jillson, who led the first state parks commission, delivered a historic speech there to members of the General Assembly in which he underscored the importance of acquiring and preserving natural parks for the enjoyment of future generations.

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In 1926, Pine Mountain, Natural Bridge, Fort Harrod and the now-closed Blue and Gray were recognized in the legislative record as the first four Kentucky State Parks.

Gov. Andy Beshear told the gathering there are numerous state parks sites that attract visitors from across Kentucky and beyond.

“Natural Bridge, where people come to see the famous rock formation and hike the Red River Gorge. Or Pime Mountain, where there is nothing more beautiful than hiking Chain Rock in the fall. Or Cumberland Falls, which houses our Niagara of the South, where you can see the luminous moonbow, one of the few places in the world where people can witness this miraculous and wonderful sight.”

Kentucky is now home to 44 state parks, including 17 resort parks and 13 golf courses, with breathtaking views of mountain ranges, waterfalls, wildlife, scenic hiking trails, caves to explore, fishing, boating, kayaking, nationally recognized golf courses, camping, lodges, historic sites, museums and more offering opportunities for exploration, entertainment and education to Kentuckians and visitors from across the world.

Along with their natural, historic and economic significance, Gov. Beshear has used Kentucky State Parks and their dedicated teams to respond to tornadoes, flooding and other natural disasters by opening their doors to Kentuckians during difficult times.

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“For a century, Kentucky State Parks have served visitors from within the Commonwealth and beyond, imprinting memories on generations of children who have grown up to bring their own families to visit,” said Tourism, Arts and Heritage Cabinet Secretary Lindy Casebier. “Parks are integral to tourism, while also supplying jobs and supporting nearby businesses such as restaurants, retail and recreational facilities.”

For more information about Kentucky State Parks, visit  parks.ky.gov.

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Kentucky

ESPN is wrong about Kentucky basketball’s starting lineup

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ESPN is wrong about Kentucky basketball’s starting lineup


In a recent article, ESPN predicted who will start for the Kentucky basketball team this season, and it seems like they got it wrong.

Coach Mark Pope brought every player in to fit a certain role. Some of these roles include being a facilitator, elite defender, or scorer. Based on what these roles look like, it seems like there is only one starting lineup that makes sense.

ESPN predicted the starting lineup for Kentucky to include Kerr Kriisa at PG, Otega Oweh at SG, Jaxson Robinson of SF, Andrew Carr at PF, and Amari Williams at C. While ESPN does seem to have the three, four, and five correct they are off on the two guard positions.

What would make the most sense with the roster would be for Lamont Butler and Koby Brea to start. Kriisa and Oweh are two elite players, but their roles are better suited to coming off the bench. Butler is going to be the lockdown defender and facilitator who will start for the Wildcats. He will get the ball to the scorers while shutting down the opposing team’s guards.

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Brea needs to be in the starting lineup so he can get the game started with some made threes, as this will hopefully spark the offense.

It just doesn’t seem to make sense to start Kriisa and Oweh, as Kriisa will be the scorer and facilitator off the bench, and Oweh will be the slasher who will also lock down opposing guards. All of these players are great and deserve starting minutes, but Butler and Brea starting makes the most sense for this 2024-25 Kentucky roster.



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Kentucky celebrates 100 years of state park system during Monday event at Old State Capitol – NKyTribune

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Kentucky celebrates 100 years of state park system during Monday event at Old State Capitol – NKyTribune


By Tom Latek
Kentucky Today

The front steps of the Old State Capitol, on West Broadway in downtown Frankfort, was the site of an event to help commemorate the 100th anniversary of the Kentucky State Parks System.

The Old State Capitol in downtown Frankfort served as a backdrop for the 100th anniversary of state parks in Kentucky celebration Monday. (Photo by Tom Latek, Kentucky Today)

The Old State Capitol, which now serves as a museum, played a significant role as a backdrop in establishing the Kentucky State Parks system. In 1924, State Geological Surveyor Dr. Willard Rouse Jillson, who led the first state parks commission, delivered a historic speech there to members of the General Assembly in which he underscored the importance of acquiring and preserving natural parks for the enjoyment of future generations.

In 1926, Pine Mountain, Natural Bridge, Fort Harrod and the now-closed Blue and Gray were recognized in the legislative record as the first four Kentucky State Parks.

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Gov. Andy Beshear told the gathering there are numerous state parks sites that attract visitors from across Kentucky and beyond.

“Natural Bridge, where people come to see the famous rock formation and hike the Red River Gorge. Or Pime Mountain, where there is nothing more beautiful than hiking Chain Rock in the fall. Or Cumberland Falls, which houses our Niagara of the South, where you can see the luminous moonbow, one of the few places in the world where people can witness this miraculous and wonderful sight.”

Gov. Andy Beshear applauds 100 years of state parks in Kentucky during a ceremony Monday. (Photo by Tom Latek, Kentucky Today)

Kentucky is now home to 44 state parks, including 17 resort parks and 13 golf courses, with breathtaking views of mountain ranges, waterfalls, wildlife, scenic hiking trails, caves to explore, fishing, boating, kayaking, nationally recognized golf courses, camping, lodges, historic sites, museums and more offering opportunities for exploration, entertainment and education to Kentuckians and visitors from across the world.

Along with their natural, historic and economic significance, Gov. Beshear has used Kentucky State Parks and their dedicated teams to respond to tornadoes, flooding and other natural disasters by opening their doors to Kentuckians during difficult times.

“For a century, Kentucky State Parks have served visitors from within the Commonwealth and beyond, imprinting memories on generations of children who have grown up to bring their own families to visit,” said Tourism, Arts and Heritage Cabinet Secretary Lindy Casebier. “Parks are integral to tourism, while also supplying jobs and supporting nearby businesses such as restaurants, retail and recreational facilities.”

For more information about Kentucky State Parks, visit parks.ky.gov.

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