AUGUSTA, Ga. — Amazon Prime Day is officially underway with a new twist: The online shopping event will last four days instead of the typical two.

You can bet employees are busy at the Amazon fulfillment center and nearby sorting center in Appling.

This extended sale comes as plenty of people are preparing for possible price hikes.

President Trump said Monday the U.S will impose 25% tariffs on goods from South Korea and Japan by Aug. 1, while also threatening to hit a dozen other nations with steep import duties by next month.

Things are bustling at the Amazon warehouse in Peachtree Corners.

“On a day like today, we’ll do north of 40,000 packages,” said Terri-Ann McCarthy, an operations manager there. “In comparison, we do about 30,000 packages on a regular day.”

She said AirPods, Echo Dots and Kindles are especially popular right now.

The warehouse is also equipped with more than 300 yellow robotic machines that help speed up processing and improve efficiency.

One Georgia business owner, Adria Marshall, is seeing the benefits. She’s the CEO of Ecoslay, a natural hair care company.

“Amazon really skyrocketed our business,” Marshall said. We were already doing well but when we started selling on Amazon, our business tripled.”

Amazon spokesperson Shemeeka Johnson highlighted the corporation’s support of smaller brands.

“More than 60% of the sales that we see online are from small to medium businesses,” Johnson said.

“So, we take advantage of opportunities like this to really support them and make sure that money goes back into our local economy. It also gives our customers several options to shop.”

Amazon isn’t the only retailer offering deals this week. Target, Walmart and Dick’s Sporting Goods are also promoting online discounts.

“There are lightning deals that are happening all throughout the day and all throughout the week,” Johnson said. “We just encourage folks to shop early and often.”

Amazon’s Prime Day deals will last through Friday.

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