The perfect American bar needs pool tables, sticky counters, moody lighting, and loud locals. Country artist Zach Bryan knows this well, often posting images of scenes from such joints on his Instagram stories—and earlier this week, he came to Austin in search of more of the same.
Bryan is from Oklahoma, but it’s no secret he has a thing for Austin. He even wrote a song for the city, “From Austin,” on his third studio album. Tuesday, after Bryan posted a quick tweet-and-delete announcement about an impromptu show at local dive bar Sagebrush that night and offering free entry to the first hundred people to show up, Austin fans did not disappoint. The line, which one attendee told me was about 1,500 people long, began at the bar’s door on South Congress and ran all the way down Red Bird Lane.
Sagebrush, beloved for hosting events such as the Honky Tonk Cat Walk, Dolly Parton’s birthday celebration, and two-step dance lessons, could not have been a better fit for Bryan’s show. Budweiser lamps festooned with stickers hang over pool tables, and string lights scattered throughout the bar give Sagebrush the ambience of everyone’s favorite hometown haunt. What you won’t find walking through the doors of most hometown haunts, though, is Matthew McConaughey, or his Mud costar Tye Sheridan.
Instagram posts show both Texan actors having a grand ol’ time, laughing and drinking alongside Bryan, who recently collaborated with another Texan, Kacey Musgraves, on the duet “I Remember Everything,” from his latest album. One image that Bryan shared, however, has inspired concern among fans: Is that blood trickling down McConaughey’s gorgeous face? Did someone break a bottle over his head? Did he take a drunken tumble? Your guess is as good as ours.
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We can tell you, however, that in addition to performing at Sagebrush, Bryan was filming a music video at the bar, and McConaughey and Sheridan made cameos. (Perhaps the video has McConaughey getting into a bar fight?) Lauren Wilkins, executive producer of the video, said they had hoped to cast McConaughey, the “unofficial mayor of Austin,” so Bryan took matters into his own hands after previous talent dropped out. The singer-songwriter pulled a Hail Mary and simply messaged the actor on Instagram. As for the last-minute show, the film crew had only a three-hour heads-up before showtime. “I think [Bryan] just was really caught up in the mood and he loved everything,” Wilkins, who works with the Austin production company Side Label, said. “He was just like, ‘You know what, f— it. I’m gonna play a show. What’s it going to take?’ ”
Darci Carlson, who tends bar at Sagebrush when she’s not touring to perform her own music, arrived right when Bryan tweeted the announcement. She said she hadn’t been a fan prior to Bryan’s show but was completely changed after seeing his generosity (he covered everyone’s drinks) and talent on full display. “[Music venues] are so oversaturated these days, and a place with so much heart like Sagebrush really does truly need to be showcased,” she said. “And I’m glad it was showcased by someone like Zach Bryan.”
“Thank you for being so kind and open-hearted these [past] few days @officiallymcconaughey,” Bryan wrote in an Instagram caption, “for all the advice and believing in something I cared enough to write about, you’ll always have a friend in me and for once it was an honor to meet a hero.” (He revealed nothing of the crimson streak running down McConaughey’s face.) Bryan also took time to thank the Sagebrush staff, noting that the live sound was “electric.”
At the end of the roughly fifty-minute set, Bryan took to X (formerly Twitter): “Gotta go to Austin, Texas more huh.” Zach, anyone who can cover a “not stingy” bar tab is alright, alright, alright (sorry, we had to do it) to come back.
Global SEO Agency now offering deep-dive Audits, AI Ranking SEO, and Business Profile Optimization to local Austin companies seeking measurable digital growth on major search platforms.
AUSTIN, TX – December 17, 2025 – WebJi®, a leading SEO Agency with over two decades of international experience, has officially announced its expansion of service offerings to the Austin, Texas market. This strategic move brings WebJi®’s proven, remote-first strategies for digital growth to Austin’s local businesses and growing brands. The agency’s main goal is simple: to help companies show up higher in search results. This is achieved by fixing complex Technical SEO problems, growing qualified local traffic, and driving more real customers to client websites across the Austin area.
Solving the Visibility Problem for Austin Businesses
Many local businesses in the Austin area struggle to get noticed online. Their websites often face issues like slow loading speeds, poor user experience, or code that is unclear for the search engine robots. When these technical problems exist, the business cannot rank high in search results, even for customers searching nearby.
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The WebJi® team addresses this core problem remotely and effectively. They start with a thorough study of the client’s website, the market, and key local competitors. From this analysis, WebJi® creates a clear, customized SEO plan. This plan is designed to improve search engine ranking and send valuable, ready-to-buy visitors to the site.
The team has a strong history spanning over 20 years in search engine optimization, or SEO, successfully helping businesses globally. WebJi® now actively serves the greater Austin area, including Round Rock, Cedar Park, Pflugerville, and Buda. The team, composed of expert SEO specialists, content writers, and link building managers, operates virtually, ensuring every part of the SEO plan is handled professionally and efficiently, regardless of location.
Targeted Services for Real Local Results
WebJi® offers comprehensive services focused on maximizing visibility specifically within the Austin market:
Local SEO and Map Ranking: The agency uses Local SEO to ensure nearby customers find the business first. They optimize listings and pages to boost local calls and visits. They improve Map Ranking SEO so a business’s pin shows up higher for “near me” searches on major mapping platforms.
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WebJi® provides clear monthly reports on traffic, rankings, and leads, showing measurable results typically within 3 to 6 months.
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If your Austin business needs better search engine ranking or Local SEO, WebJi® can help. The team serves all Austin neighborhoods, including Downtown Austin, Central Austin, South Congress, and Tech Ridge.
About WebJi®:
WebJi® is an established SEO Agency with over 20 years of experience in search engine optimization, offering remote-first services globally. The team of specialists focuses on Local SEO, Technical SEO, AI Ranking SEO, and building authority through safe practices. WebJi® delivers effective digital marketing strategies to ensure long-term, measurable search growth for clients in the Austin market.
Media Contact Company Name: seoagencyaustintx.com Contact Person: Anand Maheshwari Email: Send Email Country: United States Website: https://seoagencyaustintx.com/
Austin, Texas seeks offers of design, engineering, installation, operations and maintenance and decommissioning of solar projects on municipal facilities.
Anne Fischer
Image: Jan Van Bizar, Pexels
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Last spring Austin, Texas city council members approved a resolution to put solar on the rooftops of city-owned buildings. The resolution supports the Austin Climate Equity Plan that aims for net-zero community-wide carbon emissions by 2040 with an emphasis on cutting emissions by 2030. In keeping with that plan, the city is seeking a request for quotations (RFQ) for the solar projects planned for 111 municipal facilities.
Austin plans to make use of existing infrastructure by placing solar on rooftops and over parking lots. In addition to parking lots, the City-owned facilities on the site list designated for solar include at least seven fire stations, libraries, maintenance facilities, garages, recreation centers, city hall, and more.
Quotations on design, engineering, building, operations, maintenance and decommissioning are due by January 6, 2026 at 2 p.m. CST with questions due by December 22, 2025 at 5 p.m. CST. An online pre-offer conference will take place via Microsoft Teams on December 19, 2025 at 11 a.m. CST. Teams meeting ID: 277 171 690 189 99 Passcode 45Vf2kK3. Solicitation-specific questions can be directed to shawn.willett@austintexas.gov.
Austin’s electric customers are served by Austin Energy and connected to the Electric Reliability Council of Texas (ERCOT) grid.
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Joe Ely, a Texas singer-songwriter and guitarist, passed away at the age of 78 on Monday, as reported by Rolling Stone.
Ely, a pivotal figure in the 1970s progressive country movement, died at his home in New Mexico due to complications from Lewy Body Dementia, Parkinson’s, and pneumonia.
Ely’s influence on Austin’s music scene was profound. Known for his unique blend of country, rock, folk, and Tex-Mex, Ely was a driving force behind the city’s progressive country music scene.
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He was inducted into the Austin City Limits Hall of Fame in 2022, a testament to his enduring impact on the music community.
Born on Feb. 9, 1947, in Amarillo, Texas, and raised in Lubbock, Ely’s music was deeply rooted in West Texas. Despite his close association with Austin, he often returned to the wide-open spaces of West Texas for inspiration.
“Every time I start a new album, I head up to West Texas and drive around,” Ely told Texas Monthly in 2011.
Ely’s career began with the formation of the Flatlanders, a trailblazing country trio with fellow Texans Jimmie Dale Gilmore and Butch Hancock. Although their debut album, “All American Music,” was initially overlooked, the group later gained recognition as a quintessential display of West Texas country storytelling.
Throughout his career, Ely collaborated with a diverse array of artists, including Bruce Springsteen, Tom Petty, and the Clash. His live performances were legendary, captivating audiences from Lubbock to London. Ely’s contributions to music were recognized by the Texas Legislature, which named him the Official 2016 Texas State Musician.
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Reflecting on his journey, Ely once said, “I made it this far. I had teachers tell me I wouldn’t make it to 21 when I was going to high school, so I beat the odds, you know?” His legacy as a songwriter’s songwriter and a musician’s musician will continue to inspire generations to come.