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Greatest U.S. Golf Resorts: This Austin, Texas Classic Is Better Than Ever

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Greatest U.S. Golf Resorts: This Austin, Texas Classic Is Better Than Ever


Why take a golf vacation to the Austin area? Well, it starts with great golf, but when you throw in world-class barbecue, other amazing cuisine, world-class music, and wonderful waterfront, you get a combination that’s hard to beat—if you know where to go.

The golf resort landscape in the United States has changed dramatically in recent years, with the emergence of multiple “mega-resorts” boasting four courses or more under one roof. When I started covering golf travel, you could count those on the fingers of one hand.

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This trend, along with the reality of the golf media business, which is to focus on the shiny and new and ignore the classics, caused many once high-profile destinations to drop under the national radar. I’ve recently been focused on exploring golf’s many hidden gems, because it is usually much easier to get rooms and tee times, you often get more bang for your buck and almost always more than you expected, and travel is an industry where it’s all about exceeding expectations. Most recently here at Forbes I covered a top Midwest golf destination that offers ten 18-hole courses, Top 100 in the U.S. golf, and a first-class golf academy at a reasonable price point yet does not get the industry attention it deserves.

Today we head to Texas, where everything is bigger, including the Horseshoe Bay Resort. Since 2020, renovations and additions here have exceeded $150 million, including brand new golf related improvements of note this year. After these upgrades, it’s fair to say that the iconic Texas resort, while a classic, is better than ever, and worth a look for anyone considering a golf vacation, especially as its starts to get cold in much of the country.

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It’s a bit hard to classify Horseshoe Bay as a hidden gem, because I remember when it was one of the biggest destination golf resorts in the country and part of just about every conversation that began “where can we go to a full-service resort and play multiple great golf courses without leaving or driving around?”

The resort is home to three famous eighteens by one renowned designer, Robert Trent Jones, Sr., something you will not find anywhere else. When the third of these, Apple Rock, opened in 1986, it was immediately crowned the “Best New Resort Course in America,” by Golf Digest. But that was almost 40 years ago, and how quickly we forget.

I wanted to refresh my memory, so I went back to Horseshoe Bay this year to check out the old and the new. It’s wildly popular in the drive market region, and during peak season it can be hard to get a room, but it is still way too overlooked by those getting on a plane to play golf, considering the amenities and golf variety here—and how easy it is to pair up with charming cities Austin and San Antonio.

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While there have been several new resorts with three or more courses on the scene since Horseshoe Bay (Bandon Dunes, Sand Valley, Crystal Springs, Streamsong, Reynolds Lake Oconee), there is still a huge drop-off after 36-holes, and the vast majority of “golf resorts” in the world have just one course, two if they are lucky. To me it’s three or more that makes a place a “destination” resort worth a trip, though there are exceptions with two excellent courses, or places that have a lot of great accessible golf nearby (Pine Needles and Mid-Pines, SC come to mind).

In this sense Horseshoe Bay is still in rarefied company by virtue of having three eighteens (one of only two such options in Texas), especially since golf resorts are increasingly building short courses and counting them toward these towards their totals. Unlike some exaggerators, these are three “real” golf courses (there’s also a fourth, private members-only layout, Summit Rock, a Jack Nicklaus Signature course tied to real estate, and easily enough land for another eighteen at some point).

While all three resort courses are by the same artist, they are very different—which is what you want in a golf resort.

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For better players (single digit or better), the appeal of Ram Rock is its challenge, and it is very challenging. It’s also a bit of an education in golf course architecture, and quickly demonstrates who much harder uphill approaches play, and how tightly framed greenside bunkers can make a big difference on the scorecard. Mid-handicappers often feel like they are playing well despite frequent near misses, and many green complexes allow for near misses with possibilities of up and down recoveries. Not Ram Rock. Here the approaches are more do or die, and most of them will be longer than you would like. Once you get there, undulating greens make three putts a very real factor. There is also water in play on more than half the holes, and to give you an idea, from the tips the par-3 fourth plays 186-yards—to a penal island green. It’s not unfair, it’s not gimmicky, it’s g just old school hard.

Ram Rock is also the highest ranked course here by Golf Digest and one of the tops in Texas, which demonstrates how course rankings remain skewed towards the tiny percentage of excellent golfers. I like the idea of playing all three on a visit, and it’s very educational, but if you play off more than about 12, Ram Rock is going to be a long day. It’s a par-71 layout but the course rating from the back is 75.2.

Slick Rock is the oldest course and has always been the member and resident favorite. It is known for its “Million Dollar Hole,” a shortish par-4 that requires a not long, but still scary tee shot over a double tiered and very wide waterfall, one bisected by the cart path so you drive across it. It’s a Vegas touch, very reminiscent of the signature cart path 18th waterfall hole at Wynn Golf Club, only decades older. The large and relatively flat greens provide benign relief with the putter, and overall, this was the one I found the most fun to play. From the regular tees this par-72 has a friendly course rating of 71.4

Apple Rock sits sort of in between, with a lot of elevation change, and holes that play both uphill and downhill, but there’s more room for error, and a big focus on waterfront holes and scenery of huge Lake LBJ on which the resort sits. It is also very good.

If I was going back, I’d play Slick Rock and Apple Rock twice and Ram Rock once, but if you were a low single digit handicapper, I’d put more emphasis on Ram Rock. That’s the beauty of having three distinct courses, still quite rare at golf resorts worldwide.

There are extensive practice facilities at both clubhouses, but on top of this, Horseshoe Bay just built a brand-new state-of-the-art Cap Rock Golf Academy which is opening imminently. The 3,000 square foot academy has two indoor bays with Trackman and Toptracer technology, club-fitting services, a club repair room, and a demonstration area with shafts, grips and clubheads from top manufacturers. There are eight covered outdoor bays with the same Toptracer technology used in the indoor teaching sessions, and a menu of schools, clinics and private lessons for individuals and groups.

Horseshoe Bay’s Director of Golf Instruction Bobby Steiner explained the importance of the new facility: “I worked for Golf Digest schools for about a dozen years and at the Westin Mission Hills in Palm Springs for 18 years, and we taught golf academies. That’s something we just haven’t done here, the one-, two- and three-day golf schools where people come and take lessons as an accompaniment to a vacation. Three hours of instruction on the range followed by lunch, followed by a nine-hole playing lesson followed by unlimited golf. We’re excited to offer this at the resort. Daily clinics will be an attractive offering, too. To give students the chance to focus on different parts of their games: short game clinics, chipping, pitching, putting, bunker play, will be a big benefit.”

They also just renovated the Whitewater Putting course. Talk about being ahead of your time: in the past few years just about every major golf resort in the country has scrambled to add some sort of putting course, a tradition that hearkens back to the Himalayas at the birthplace of golf, Scotland’s St. Andrews, but was largely ignored in this country until very recently—except at Horseshoe Bay, where the putting course has been a popular fixture for almost 30 years.

This is an 18-hole, par-72 putting course on immaculate Zoysia grass, with everything the big courses offer on a smaller scale: waterfalls, bunkers, water hazards, “fairways,” and extras such as exotic birds and rose gardens. It’s lit up at night, is a ton of fun for golfers and non-golfers of all ages, and surrounds the Whitewater 360 Sports Club, which needless to say, has a bar, adding to the fun. The recent renovations upgraded the grass, sand, irrigation and added new LED uplighting that can be programmed with various colors and themes, alongside an enhanced sound system. They also added adjacent horseshoes, cornhole, and marshmallow roasting, and there’s even a scaled-down take on the classic beverage cart, a roving beverage bike to keep everyone hydrated. Horseshoe Bay Resort just partnered with Callaway so that each golfer who plays receives a new Callaway ball, and Whitewater gets a new fleet of the latest Callaway putters each year. Scheduled theme nights run the gamut from classic rock “Thirsty Thursday” to “Putting, Pizza, Pop Friday” and “Saturday Night Fever Silent Disco.”

That’s just golf. If all you care about on a golf trip playing 36 a day, grabbing a burger and hitting the pillow, there is more competition and choices, but if you prefer a fully amenitized big time resort with multiple courses plus lots of non-golf facilities, the bar gets raised much higher, and this is where Horseshoe Bay excels.

Horseshoe Bay is a huge (7,000-acre) lakefront resort with just about every amenity you can imagine, including the recent addition of one of just two floating swimming pools in the world, nearly 3,000-sqaure feet of swimming plus private cabanas parked right out on Lake LBJ (the other iconic one is at the famed Villa d’Este resort on Italy’s Lake Como). There are other pools, a beach club, sand volleyball, a floating “splash park” for kids, huge spa, state of the art fitness center, and much more.

The lakeside racquet club with 28 tennis and pickleball courts includes the just added Mouratoglou Tennis Center at Horseshoe Bay Resort. Hailing from Nice, France, this prestigious and world-famous tennis program has been utilized by pro superstars including Serena Williams and Coco Gauff and offers a range of adult and junior camps and clinics, with hard and red clay surfaces. Horseshoe Bay even has its own airport and private jet center. The resort marina is one of the finest in the country, with a brand-new fleet of Mastercraft boats for water skiing and wake boarding, with lessons available, plus Sea-Doos, kayaks, paddleboards and, luxury-chartered pontoon boats, guided fishing, you name it, if it floats they have it.

There are restaurants everywhere you go in the resort, from both golf clubhouses to the marina to the main hotel, and of course, plenty of slow smoked Texas barbecue on site (though if you have a car, it’s worth the short drive to Opie’s, a nearby roadside barbecue pit that is world-class). On demand free shuttles link the different courses and parts of the resort, and can also take you to the nearby shops (including food and adult beverage stores) between the main campus and the golf courses.

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In keeping with all the options for activities, leisure and food, there’s an equally wide range of lodging choices, including a few hundred hotel rooms and suites in the main Lakeside Tower hotel. There are the one-, two- and three-bedroom Palm Villas, rental condos in the new Residences at Horseshoe Bay, and a variety of unique private home rentals throughout the large community (former Dallas Cowboys legendary quarterback and self-made real estate tycoon Roger Staubach has one of the biggest houses on the lake here).

According to the National Golf Foundation, Texas has the fourth most golf courses of any U.S. State with 821, but despite this, Horseshoe Bay is just one of two resorts in the entire huge Lonestar State with more than two eighteens, making it a standout vacation choice. All of this is a straightforward one-hour drive from Austin, and while you probably would not go back and forth during your stay, it’s a great way to bookend your golf vacation with an overnight or two (or three) in the vibrant Texas capital, famed for its live music, food (especially BBQ), eclectic shopping, and vibrancy.

It’s also two hours or less (without traffic) from San Antonio, another great tourism city, home to the Alamo, River Walk and some amazing Tex Mex cuisine. San Antonio also has a bigger airport with more flights than Austin.

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Austin, TX

Austin Police Investigating Two Friday Morning Traffic Fatalities

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Austin Police Investigating Two Friday Morning Traffic Fatalities


The Austin Police Department is investigating two fatal Friday morning crashes that represent the city’s 17th and 18th traffic fatalities of the year.

APD put out details about the two deaths in separate press releases on Friday. The first bulletin reveals that at 3:03 a.m. on March 27, officers responded to a single motor vehicle collision in the 2600 block of W. Slaughter Ln.

According to the release, the collision involved a motorcycle leaving the roadway. The motorcycle rider, 27-year-old Evan Sedall, was pronounced dead on the scene.

The incident is being investigated as the city’s 17th fatal crash of the year. On this date in 2025, the city had seen 20 fatal crashes resulting in 24 deaths.

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According to the second press release, at 3:58 p.m., officers responded to a collision involving a motor vehicle and a pedestrian in the southbound lanes of the 13300 block of N. U.S. Highway 183.

An unidentified pedestrian was pronounced dead on the scene. The driver of the vehicle remained at the scene and cooperated with the investigation.

This incident is being investigated as Austin’s 18th fatal crash of the year, resulting in 18 fatalities

The statements in these press releases are from the initial assessments of the fatal crashes, and the investigations are still pending. Fatality information could change.

Anyone with information about either case should contact APD’s Vehicular Homicide Unit at 512-974-8111. Residents can also submit anonymous tips through the Capital Area Crime Stoppers Program by visiting its website or calling 512-472-8477.

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Austin’s Star Is Still Shining Bright: Venture Funding To City’s Startups Hits All-Time High

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Austin’s Star Is Still Shining Bright: Venture Funding To City’s Startups Hits All-Time High


At the height of the pandemic and the global shift to remote work, tech founders and investors alike flocked to Austin, Texas, drawn to a more business-friendly environment, relatively lower housing costs, and the city’s hip reputation.

Venture firms that set up shop in the Texas capital city included Bedrock Capital, Breyer Capital, and 8VC 1, among others. Elon Musk famously moved Tesla’s headquarters to Austin in 2021, while also purchasing a house and establishing a residence there.

But as more employees returned to in-office work, Austin slowly seemed to fall out of favor with the tech community, some of whom said it had been overhyped as a startup hub.

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There were reports of tech workers who had moved to the city during the pandemic and claimed to regret it, saying they were going back to places like the Bay Area. Musk relocated Tesla’s engineering headquarters back to California in 2023.

Funding tops pandemic peak

Undeterred by the “tourists,” the startup and venture community in Austin kept plugging away. And those efforts are reflected in a surge in funding to startups headquartered there last year, with 2025 posting an all-time high for Austin venture investment, Crunchbase data shows.

Investment into Austin-based startups spiked 64.8% to $7.19 billion in 2025 as more investors poured money into companies based in the region, according to Crunchbase data. That’s compared with the $4.37 billion raised by Austin-area startups in 2024 and tops even the $6.1 billion raised in 2021, at the height of the venture funding frenzy.

Notably, deal counts actually decreased from 312 in 2024 to 272 year over year, signaling an increase in later-stage deals. Indeed, the data corroborates that with $4 billion of the total raised in 2025 classified as late-stage rounds.

Last year’s totals were also more than double — 130% higher — than the $3.1 billion raised in 2023. That money was raised across 403 deals, signaling much smaller round sizes at the time and a more mature market.

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A tech scene decades in the making

Morgan Flager, managing partner of Silverton Partners, doesn’t believe that the Austin funding performance in 2025 was anomalous.

Rather, he calls it “the payoff from decades of compounding.”

“Talent density in venture categories such as software, fintech, health tech, defense and  robotics has reached a critical mass, driven by waves of Bay Area relocations, both full HQ moves and satellite offices, that brought technical, product and operational talent into the market,” Flager said.

That talent eventually left to build new companies, he said, and the cycle repeated.

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“On the capital side, the stack has matured across all stages, from pre-seed through growth, with local firms that have now cycled through multiple funds and understand the market deeply,” Flager said. “Layer in a business-friendly regulatory environment, a relatively lower cost of living, as well as a lower effective tax rate, and Austin becomes an attractive place to start and scale a company.”

Former Austin Mayor Steve Adler saw so much potential in the city’s startup scene that he began a career in venture investing after his tenure ended in early 2023. (He now works for New York-based Commonweal Ventures).

Part of the city’s success as a startup hub stems from its reputation as a haven for mavericks and risk-takers, Adler has said.

“Most cities in the world, you try something, you fail; it’s hard to have access to the capital the second time,” he told Zillow co-founder Spencer Rascoff in a podcast interview in 2022. “In Austin, the civic folk heroes are the people that tried something and it didn’t quite work out and they worked on it until it did.”

 

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Pat Matthews, founder of Active Capital, a solo GP venture firm based in nearby San Antonio, said that it feels like Texas and the Austin metro area specifically are becoming more attractive to manufacturing- and engineering-heavy businesses.

 

“Some of that may be thanks to Tesla, and some of it may simply reflect the physical advantages of the state,” he told Crunchbase News. “Either way, this [surge in financing] feels less like hype returning and more like capital concentrating around a narrower set of serious, technically differentiated companies.”

Deal sizes grow

That diversity among funded startups is reflected in last year’s investment totals for Austin, which were boosted by several large, late-stage deals across a broad range of industries.

 

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The largest was a $1 billion Series C round for energy provider Base Power in October. New York-based Addition led that financing, which valued the 2-year-old company at $4 billion.

 

Looking back, February in particular was a busy month for venture funding. That month alone saw the second-, third- and fourth-largest rounds in Austin for the year. They included:

 

  • A February Series C round in which autonomous surface vessels maker Saronic raised $600 million at a $4 billion valuation. Elad Gil led the round for the defense tech startup.
  • Also in February, NinjaOne, which provides endpoint management, security and monitoring, raised $500 million in Series C extensions at a $5 billion valuation — more than doubling its value from just 12 months prior. The funding came in separate tranches led by Iconiq Growth and Google’s CapitalG, with participation from other investors.
  • Robotics company Apptronik in February raised $415 million in Series A financing led by  B Capital and accelerator Capital Factory. (A $520 million extension to that Series A was raised in February 2026, taking the total round to over $935 million.)

 

The findings correspond with Flager’s observations.

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“A good chunk of the capital raised in Austin was driven by several large deals. Similar to what we saw across the U.S. in 2025, venture funding in Austin was more concentrated than it has been in the past,” he told Crunchbase News. “Roughly 38% of the capital deployed went to the top five venture financings in Austin. I believe the top 10 deals nationally accounted for more than 40% of the capital raised last year. We’ll see if this trend continues into 2026 and beyond. The start of the year suggests it will.”

 

Krishna Srinivasan, founding partner of Live Oak Ventures, agrees, noting that from a dollars perspective, the surge in financings was driven by a handful of outsized capital-intensive deals in newer categories such as defense and deep tech.

 

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“These companies require a combination of technology, land for manufacturing facilities, and talent for manufacturing tasks. Austin has unique skillsets for that,” he said. “It has a density of three things: talent in deep tech with The University of Texas, and many others moving to Texas in light of favorable business conditions with expertise in these industries; expansive land around Central Texas that is inexpensive, especially compared to California; and lower cost manufacturing-related labor especially given the surge in manufacturing jobs such as at Tesla in recent times.”

Burgeoning industries

Once upon a time, Austin was better known as home to software and CPG companies. And while those types of companies certainly still exist, a number of other industries are growing increasingly robust, as the local investors have pointed out.

 

As with many top tech markets, Flager said Austin has long been strong for application and infrastructure software, which is currently being challenged by AI. In his view, that talent has migrated to building “quality” vertical agentic software and AI-native businesses.

 

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“We are seeing these companies grow quickly and build scale, while using less capital — which is exciting,” he added. “The domain experts who built and scaled application software companies here over the last two decades are spinning out to build the next generation of native AI businesses.”

 

The market overall is also broadening in interesting ways. Defense and autonomy have emerged as breakout categories, with Austin becoming one of the stronger markets in the country for dual-use and autonomous systems companies, noted Flager.

 

“The combination of software and hardware skills now in Texas, along with a business-friendly regulatory environment, has allowed Austin to take a leadership position in these important and developing markets,” he said. “Energy tech is also a natural fit given Texas’ grid scale and the surging power demands of AI infrastructure.”

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Finally, robotics and advanced manufacturing are also gaining momentum, driven by deep engineering talent and the ability to scale manufacturing near Austin cost-effectively, allowing engineers, executives and other factory employees to coexist and collaborate in close proximity.

 

Srinivasan noted that his firm is seeing strong activity in vertical AI companies, or companies that serve vertical markets with AI that is tuned on specialized proprietary vertical data, often targeting the services and labor expenditures by their customers.

 

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“These companies deliver ‘Services as Software’ with close to software gross margins and pricing models that are based more on usage and outcomes as opposed to the traditional seat-based models,” he said.

 

Srinivasan also expects the city to continue to see large funding deals in defense and deep tech, given the combination of local strengths and robust global demand for such products.

 

Continued momentum

Investors and companies continue to be drawn to Austin. In late December, San Francisco-based venture firm Craft Ventures signed a lease in the city. One of the firm’s founders, David Sacks, also announced that he had personally moved to Austin. The firm’s other founder, Bill Lee, had lived and worked in the city since 2022.

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In late March of this year, Musk announced plans to build two semiconductor factories totaling 100 million square feet in Austin to supply advanced chips for SpaceX and Tesla. The venture, known as Terafab, aims to manufacture 1 trillion watts of computing power per year, he said. Media outlets valued the initiative at nearly $25 billion.

 

Also this week, Barcelona-based AI health tech startup Biorce announced it will open an office and hire in Austin.

 

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CEO Pedro Coelho told Crunchbase News that with the company’s New York office already established, the next step was not just expansion, “but choosing the right place to build.”

 

“And we chose Austin for one reason above all: talent,” he said. “As an AI health tech company, our success depends on attracting exceptional people across engineering, data and life sciences. Austin has rapidly become one of the most competitive talent markets. The city is one of the fastest-growing in the United States. This brings together deep tech expertise, entrepreneurial energy and a growing concentration of healthcare innovation. Ideal for our goal of building an R&D hub. “

 

Coelho also points out that Biorce has witnessed a “trend” of people moving from the Bay Area to Austin, noting that “the quality of life has gained notoriety.”

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“But for us, this isn’t about following a trend,” he added. “It’s about building where the best people are — and where they want to be.”

Related Crunchbase query:

Related reading:

 


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Rainbow Kitten Surprise at Moody Amphitheater in Austin, TX – Loud Hailer Magazine

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Rainbow Kitten Surprise at Moody Amphitheater in Austin, TX – Loud Hailer Magazine


On a warm March night, alternative-indie rock band, Rainbow Kitten Surprise, thrilled eager fans with their return to Austin, TX.

Rainbow Kitten Surprise is known for their eclectic influences and unique sound. They are made up of musicians Ela Melo (vocals), Darrick “Bozzy” Keller (guitar/vocals), Ethan Goodpaster (guitar), and Jess Haney (drums). They have been making music since 2013, and their most recent release was a single titled “Sixteen.” In total, they have five studio albums and are hopefully working on another.

 

Opening for Rainbow Kitten Surprise is Southern California-based band Common People. The band consists of members Nicky Winegardner (vocals/guitar), Konrad Ulich (vocals/bass), Cormac Cadden (drums), Asher Thomson (guitar), and Sam Belzer (guitar). Their garage-rock sound caught the eyes of Red Light Management, and in addition to Rainbow Kitten Surprise, they have opened for big-name artist Cage The Elephant. Their debut single “Thank You” gained traction last year, in 2025. Since then, they have released a few more singles, but fans are still eagerly waiting for an EP or debut album.

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Common People came onto the stage with great energy. They performed their song “Ready or Not,” along with a few other originals. Mid-set, they took a second to thank and praise Rainbow Kitten Surprise for having them join them on tour. Sadly, Austin will be their last stop on Rainbow Kitten Surprise’s tour. Following, they performed an awesome cover of The Pixies’ “Where Is My Mind?” At around the 40-minute mark of their set, they closed with their newest single, “Dear Worry.”

Rainbow Kitten Surprise opened their set with “Hell Nah” from their most recent album, bones (2025), and “Our Song,” a single from 2020. Many fans at the barricade held signs that applauded the band. They also waved LGBTQ+ and Transgender Pride flags. Ela announced to fans that this would be the last stop on their 2026 bones Tour before they took a well-deserved break. At the end of May, Rainbow Kitten Surprise will pick back up their tour in Europe and before returning to the US for a few more shows. Their set continued, and they played songs such as the newer 2025 single “Espionage” and the throwback “All’s Well That Ends.”

 

Before beginning their latest single, “Sixteen,” Ela introduced it as the most emo song they’ve ever made. Towards the end of their show, they performed a quick three-song acoustic run of “Texas Hold’em,” “Bare Bones,” and “First Class.” As the night came to an end, Rainbow Kitten Surprise shut it down with an encore of the closing track from bones, “Tropics” and “It’s Called: Freefall,” their 2018 top-hit from the album How To: Friend, Love, Freefall.

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Fans can expect their favorite band to come to Austin sometime soon, as it seems Rainbow Kitten Surprise tours here pretty regularly.

RAINBOW KITTEN SURPRISE
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COMMON PEOPLE
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MOODY AMPHITHEATER
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