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Bulleit Elevates Spirits At Billboard The Stage At SXSW And The Stage After Hours

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Bulleit Elevates Spirits At Billboard The Stage At SXSW And The Stage After Hours


Billboard’s iconic live music series The Stage at SXSW returned to Austin, March 13 to 15, 2025. This year they highlighted some of the biggest movers and shakers in Country, Latin and EDM. Billboard and Bulleit teamed up to elevate the experience and extend the celebration with an exclusive after party featuring the hottest music and the coolest cocktails.

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Bulleit and KSHMR during the Billboard THE STAGE After Hours on March 15, 2025 in Austin, Texas.

Julian Bajsel

As the Official Whiskey Partner of The Stage at SXSW, Bulleit curated a vibe that uplifted artists that not only push the boundaries of music but broaden their respective genres. Koe Wetzel and Grupo Frontera showed how they do it in Texas, repping their home state with electrifying headlining performances for Country and Latin nights. While John Summit, fresh off a globe-trotting series of shows, amped up the energy in the amphitheater with infectious beats and mind-blowing pyrotechnics.

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The Bulleit bar during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

The Bulleit bar during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

Gilbert Flores

Billboard and SXSW deepened their connection this year thanks to Austin-native mixologist, Ryan Smith, who created custom cocktails with Bulleit to celebrate the creativity and innovation that can only be found at the festival. The Bulleit Bourbon Austin Calling enticed with notes of elderberry, while the Bulleit Rye Wildcard had the perfect balance of basil and strawberry. They perfectly captured the energy of the city and the culture it creates.

Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

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Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

Julian Bajsel

At The Stage, guests cooled down in the Bulleit Lounge with whiskey drinks while basking in the beautiful orange neon lights. On the other side of the venue, Bulleit set up a stylish bar where you could sample Bulleit Bourbon and Bulleit Rye on the rocks or mixed in a Whiskey Sour or a Mule. Whether attendees were there to kick up their cowboy boots, celebrate Latin cultures, or dance to melodic beats, there was libation for every occasion.

Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 13, 2025 in Austin, Texas.

Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 13, 2025 in Austin, Texas.

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Julian Bajsel

John Summit may have closed out the stage, but the party continued downtown at the After Hours presented by Billboard and Bulleit. KSHMR, the producer and songwriter behind some of the biggest industry shifting hits, brought his one-of-a-kind sound to SXSW when he took to the stage, spinning high-energy tracks and pulse-pounding classics. Those lucky enough to make it to the after party before the venue reached capacity were treated to a performance from KSHMR and Izzy Bizu who performed an upcoming single live for the first time.

Izzy Bizu, KSHMR Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

Izzy Bizu, KSHMR Bulleit during the Billboard THE STAGE at SXSW After Hours on March 15, 2025 in Austin, Texas.

Julian Bajsel

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KSHMR took a second to share a toast with everyone. With a Bulleit Cocktail in hand, he said “Thanks to Bulleit and Billboard for putting on this amazing party! I wanna put on a little toast… Austin, are we having a good time?” Which was met with thunderous cheers from the audience.

KSHMR Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

KSHMR Bulleit during the Billboard THE STAGE at SXSW After Hours on March 15, 2025 in Austin, Texas.

Julian Bajsel

The evening offered the perfect amount of style and edge with genre blending tunes and classic cocktails like Bulleit Bourbon Whiskey Sours and Bulleit Rye Mules. Whether you’re into the tried and true or trying something new, Billboard and Bulleit created an intersection of music and spirits that could only by accomplished by this pairing.

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Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

Julian Bajsel

For even more coverage of Billboard The Stage at SXSW and Billboard and Bulleit Present The Stage After Hours, including exclusive photos and video coverage, check out Billboard.com and Billboard’s social channels.

BULLEIT BOURBON Kentucky Straight Bourbon Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Louisville, KY. PLEASE DRINK RESPONSIBLY.

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Austin, TX

Man charged after driving 100 mph in East Austin, crashing into bus station: affidavit

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Man charged after driving 100 mph in East Austin, crashing into bus station: affidavit


A man was charged with intoxication manslaughter after a crash in East Austin.

The backstory:

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According to an arrest affidavit, on April 17, around 1:31 a.m., officers responded to a crash in the 2800 block of East Martin Luther King Jr. Blvd.

An investigation revealed the driver, Jalen Carter, 32, was driving a 2026 white Nissan at an estimated speed of 100 mph in a 45 mph zone. The car “bottomed out” at a train crossing and lost control. The car then hit a utility pole, hit a bus station, and five parked cars before finally coming to a stop. 

A passenger in the car, Carter’s mother, suffered a serious hand injury. 

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One witness told an officer that Carter had been smoking marijuana about 30 minutes before driving and was acting “abnormal and paranoid.” An officer described Carter’s eyes as bloodshot and glassy. 

An officer said he also “exhibited cyclic behavior” and was alternating between grabbing his mother and falling unconscious.

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When officers tried talking to Carter, they said he was uncooperative and combative. They also said he ignored verbal commands and had to be removed from his mother. 

Carter and his mother were taken to a local hospital. His mother lost her thumb and required emergency surgery. 

At the hospital, Cater was so aggressive that it took about 10 people, including four security guards, to hold him down. He was eventually sedated and intubated. 

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Carter was later charged with intoxication assault.

The Source: Information from an arrest affidavit

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Crime and Public SafetyEast Austin



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Austin, TX

Athena the owl: 2nd owlet discovered to be alive

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Athena the owl: 2nd owlet discovered to be alive


It was initially believed that both of Athena the owl’s owlets at the Lady Bird Johnson Wildflower Center had died, but officials reported some hopeful news.

What we know:

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On April 19, the wildflower center had posted that both of Athena’s owlets had not survived after they had been born on April 9 and April 11.

The first owlet died on April 17 and the second owlet was reported to have died overnight on April 18. 

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Athena was not seen at the nest and was not spotted in nearby trees.

The wildflower center continued to monitor the nest and on April 20, the second owlet was found to be alive and showing signs of movement. 

In coordination with Austin Wildlife Rescue, the owlet was retrieved and is being rehabilitated.

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What we don’t know:

Officials say early signs are encouraging and that the owlet is showing strength and appetite.

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The exact cause of the death of the first owlet is now known, but the wildflower center says a variety of natural factors can affect survival, including food availability.

The backstory:

Since 2012, a pair of great horned owls have made a specific corner of the Lady Bird Johnson Wildflower Center their home. Like clockwork, the pair return each year to nest above the archway of the courtyard entrance, greeting visitors who pass beneath them.

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The female owl, affectionately named Athena, has become a staple of the center.

Athena’s reach extends far beyond the local Austin community. Through a partnership with the Cornell Lab of Ornithology, the center hosts a 24/7 livestream of the nest, allowing bird-watchers from around the globe to monitor her progress in real-time. 

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The City of Austin also recently designated Athena the official Owl Ambassador of Austin.

The Source: Information from Lady Bird Johnson Wildflower Center and previous reporting by FOX 7 Austin.

Wild NatureAustin
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Austin, TX

America 250 celebration: Texans who fought for independence honored in Austin – Texas – The Black Chronicle

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America 250 celebration: Texans who fought for independence honored in Austin – Texas – The Black Chronicle


(The Center Square) – As part of Texas’ celebration of the founding of the United States, a new monument was unveiled in Austin commemorating 69 patriots who fought for U.S. independence who later came to Texas.

Texas is also celebrating its first U.S. Navy fleet week in state history in the Houston area, where roughly 1,000 sailors and Marines are participating in nearly 200 events as part of the America 250 celebration. This also includes commemorating the Texas Navy, which helped win Texas’ independence from Mexico 190 years ago this April, The Center Square reported.

Gov. Greg Abbott and the leaders of the Texas Society Sons of the American Revolution unveiled a new monument honoring Texas revolutionary war patriots at the Texas State Cemetery in Austin.

Abbott, a direct descendent of a patriot who supported the cause of American independence, was also inducted into the Sons of the American Revolution and received the Silver Good Citizenship Medal.

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“It is appropriate to remember that today, April 18th, 251 years ago, the Battles of Lexington and Concord occurred with the shot heard around the world,” Mel Oller, president of the Texas Society of the Sons of the American Revolution, said.

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On the evening of April 18, Paul Revere rode from Boston to Charlestown warning colonists that British troops were coming. Several hundred Minute Men and colonial militia fought British soldiers the next morning in Concord and Lexington, the first battles of the American Revolutionary War.

The commemoration in Austin was important “to reflect on the courage, sacrifice and enduring principles that gave birth to the United States of America,” Oller said. “This monument stands as a tribute to those patriots and reminder to future generations of the ideas that continue to shape our Republic.”

“Texans played a role in the war too, and it’s important to recognize them, and the sacrifices they made for our freedom,” he said.

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“The history that is etched the United States into the annals of the greatest country in the history of the world,” Abbott said. As others try to rewrite American history or “try to condemn the glory of what America has been able to achieve,” Abbott said Texas was focusing on teaching children about U.S. and Texas history. “We must educate every generation about why it is that America grew from just a tenuous 13 colonies into the most powerful country in the history of the world.”

“There could hardly be a better time to dedicate this monument than during our 250th celebration of freedom, of independence,” he said. It’s “an enduring testament to the heroes who fought for that freedom that is unique to America.”

One of the greatest gifts Revolutionary War heroes gave Americans was freedom, Abbott said, “but freedom is not a one-time event. The fight didn’t end with the Treaty of Paris. It’s an everyday process, perpetually. Just as the patriots took to the hillsides to battle the Red Coats, modern day Patriots” continue to fight for freedom, including the failed policies of Marxism, he said. Many Texans’ ancestors “died for a country they would never get to see. Stories of these heroes must be told. Generations of Americans must be reminded of who they are and what they fought for.”

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There are 69 American Revolutionary War heroes listed alphabetically on the monument who later settled in Texas, including native Tejanos who fought for American independence, according to TSSAR.

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Listed first is John Abston, who enlisted in the militia in Virginia when he was 18. He fought alongside and under men like John Crockett, father of Davy Crockett, in one of the most pivotal battles of the war: the Battle of Kings Mountain, in South Carolina. He later moved to Collin County, Texas.

Another is José Santiago Seguín, the grandfather of Texas Revolutionary hero Juan Seguín, the first and only Tejano to be elected to the Republic of Texas Senate. He also fought with Sam Houston in the Battle of San Jacinto.

Another is Peter Sides, who fought with a North Carolina regiment against the British. He later joined the Gutierrez-Magee expedition in 1812 and was killed in 1813 at the Battle of Medina in what is now Bexar County. The battle is “known as the bloodiest battle on Texas soil. The rebels’ bodies were desecrated and their body parts were removed and scattered,” the TSSAR explains.

Another is William Sparks, who joined a North Carolina militia when he was 17. He and his family later moved to Nacagdoches, Texas; his sons and grandsons fought for Texas independence.

Listed at the bottom of the monument is Ira Hobart Evans, a Congressional Medal of Honor recipient and the youngest Speaker of the Texas House who founded the Texas Society of the Sons of American Revolution.

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