Bulleit and KSHMR during the Billboard THE STAGE After Hours on March 15, 2025 in Austin, Texas.
Julian Bajsel
Billboard’s iconic live music series The Stage at SXSW returned to Austin, March 13 to 15, 2025. This year they highlighted some of the biggest movers and shakers in Country, Latin and EDM. Billboard and Bulleit teamed up to elevate the experience and extend the celebration with an exclusive after party featuring the hottest music and the coolest cocktails.
Bulleit and KSHMR during the Billboard THE STAGE After Hours on March 15, 2025 in Austin, Texas.
Julian Bajsel
As the Official Whiskey Partner of The Stage at SXSW, Bulleit curated a vibe that uplifted artists that not only push the boundaries of music but broaden their respective genres. Koe Wetzel and Grupo Frontera showed how they do it in Texas, repping their home state with electrifying headlining performances for Country and Latin nights. While John Summit, fresh off a globe-trotting series of shows, amped up the energy in the amphitheater with infectious beats and mind-blowing pyrotechnics.
The Bulleit bar during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.
Gilbert Flores
Billboard and SXSW deepened their connection this year thanks to Austin-native mixologist, Ryan Smith, who created custom cocktails with Bulleit to celebrate the creativity and innovation that can only be found at the festival. The Bulleit Bourbon Austin Calling enticed with notes of elderberry, while the Bulleit Rye Wildcard had the perfect balance of basil and strawberry. They perfectly captured the energy of the city and the culture it creates.
Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.
Julian Bajsel
At The Stage, guests cooled down in the Bulleit Lounge with whiskey drinks while basking in the beautiful orange neon lights. On the other side of the venue, Bulleit set up a stylish bar where you could sample Bulleit Bourbon and Bulleit Rye on the rocks or mixed in a Whiskey Sour or a Mule. Whether attendees were there to kick up their cowboy boots, celebrate Latin cultures, or dance to melodic beats, there was libation for every occasion.
Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 13, 2025 in Austin, Texas.
Julian Bajsel
John Summit may have closed out the stage, but the party continued downtown at the After Hours presented by Billboard and Bulleit. KSHMR, the producer and songwriter behind some of the biggest industry shifting hits, brought his one-of-a-kind sound to SXSW when he took to the stage, spinning high-energy tracks and pulse-pounding classics. Those lucky enough to make it to the after party before the venue reached capacity were treated to a performance from KSHMR and Izzy Bizu who performed an upcoming single live for the first time.
Izzy Bizu, KSHMR Bulleit during the Billboard THE STAGE at SXSW After Hours on March 15, 2025 in Austin, Texas.
Julian Bajsel
KSHMR took a second to share a toast with everyone. With a Bulleit Cocktail in hand, he said “Thanks to Bulleit and Billboard for putting on this amazing party! I wanna put on a little toast… Austin, are we having a good time?” Which was met with thunderous cheers from the audience.
KSHMR Bulleit during the Billboard THE STAGE at SXSW After Hours on March 15, 2025 in Austin, Texas.
Julian Bajsel
The evening offered the perfect amount of style and edge with genre blending tunes and classic cocktails like Bulleit Bourbon Whiskey Sours and Bulleit Rye Mules. Whether you’re into the tried and true or trying something new, Billboard and Bulleit created an intersection of music and spirits that could only by accomplished by this pairing.
Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.
Julian Bajsel
For even more coverage of Billboard The Stage at SXSW and Billboard and Bulleit Present The Stage After Hours, including exclusive photos and video coverage, check out Billboard.com and Billboard’s social channels.
BULLEIT BOURBON Kentucky Straight Bourbon Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Louisville, KY. PLEASE DRINK RESPONSIBLY.
FOX News obtained this image that purportedly shows the gunman responsible for a deadly mass shooting in Austin, Texas, on March 1, 2026. (FOX News)
AUSTIN, Texas – Investigators are probing the deadly shooting on Austin’s Sixth Street, that left three dead and 14 injured.
Officials are gathering new evidence that could point to extremist motives, as additional details surfaced Sunday about the gunman’s background and clothing during the incident.
What we know:
Three people, including the gunman, were killed, and 14 others were wounded early Sunday outside Buford’s beer garden in Downtown Austin.
Police said officers were responding to reports of gunfire around 1:40 a.m., before confronting the suspect and fatally shooting him after he opened fire.
Authorities have not publicly identified the suspect, but an FBI spokesman said on Sunday that investigators are reviewing materials recovered from the suspect and his vehicle that indicate a “potential nexus to terrorism,” but cautioned that it is too early to determine a motive or whether the attack was directed or inspired by a specific group.
Dig deeper:
FOX News reported Sunday that it had obtained a photo of the suspect taken before the shooting. The image showed a man holding a firearm and wearing a gray sweatshirt bearing the words “Property of Allah.”
Sources also told the network the suspect was wearing an undershirt that appeared to display an Iranian flag or Iranian imagery.
The Source: Information in this article was provided by FOX News and press conferences held by Austin police and the FBI.
Austin Police are investigating a mass shooting at Buford’s on West 6th Street that’s left multiple people injured.
This happened around 2 A.M. as the bar was closing.
The number of people injured is not known.
Austin Police are also investigating an Officer Involved Shooting in the 600 block of Rio Grande Street.
They say the suspect is deceased.
APD says the call originated as a shoot/stab hotshot incident with multiple people injured.
Austin Travis County EMS and the Austin Fire Department are also on the scene.
BE THE FIRST TO COMMENT
This is a developing story and will be updated as more information is released.
If Bevo had to step in front of the microphones, cameras and Texas football fans everywhere to deliver an annual State of the Longhorns address, what would he say?
Maybe he would expound on the virtues of Arch Manning and deride the College Football Playoff committee for leaving the Longhorns out. Or maybe he would just as for some more hay to snack on.
Article continues below this ad

Texas Longhorns linebacker Ty’Anthony Smith (26) lifts the trophy with head coach Steve Sarkisianas the Longhorns celebrate after winning the Citrus Bowl 41-27 against the Michigan Wolverines at Camping World Stadium in Orlando, Florida, Dec. 31, 2025.
Bevo and his predecessors have been stomping on the sidelines of Texas games for over 100 years. It might require a few hundred more years and some substantial evolutionary progress before he’s ready to deliver the burnt orange equivalent of the President’s annual State of the Union Address, which took place Tuesday night.

Bevo XV makes his way into Darrell K Royal Texas Memorial Stadium during before the start of an NCAA college football game against Texas A&M Aggies in Austin, Texas, Saturday, Nov. 22, 2025.
Ricardo B. Brazziell/Austin American-StatesmanFor now, we’ll take on the task for him. Here’s where things stand with the Longhorns in early 2026.
Article continues below this ad
Texas won the Learfield Directors’ Cup — awarded to the best-performing athletic department in the country — for the second consecutive year and the fourth time in the last five years in 2025. That’s a remarkable achievement.
How likely are the Longhorns to repeat in 2026?
Article continues below this ad
MORE: Texas football is spending a lot on its coaches. Why Steve Sarkisian says it’s necessary
It’s tough to predict. Texas didn’t have a great fall, by its standards. The Longhorns rank 31st in the Directors’ Cup standings, with fifth-place, 13th-place and 33rd-place finishes in women’s volleyball, football and men’s cross country finishes marking the only areas where they picked up points.
The good news for Texas is that the fall typically isn’t kind to the Longhorns. Last year, they came out of the autumn ranked 16th.
The winter should be much better. Texas, as usual, has national championship contenders in both men’s and women’s swimming. The Longhorns have an elite women’s basketball team and top-20 teams in men’s and women’s indoor track and field. They can make up some serious ground when results for those sports are tabulated in April.
Article continues below this ad
We know less about the Longhorns’ outlook in the spring sports, many of which are just getting going, but that has been a source of strength for UT in years past. Last year, North Carolina paced the Directors’ Cup field after the fall and winter events were scored. Texas nearly doubled the Tar Heels’ spring score to chase them down.
Any successful political endeavor requires success in your power base.
Texas’ move to the SEC ahead of the 2024-25 athletic campaign led to the revival of the Lone Star Showdown against local rival Texas A&M. Like the Directors’ Cup, the Lone Star Showdown measures the results of all sports, compiling outcomes of games between the Aggies and Longhorns throughout the academic year.
Article continues below this ad
MORE: What a hot start for Dylan Volantis, UT pitchers means for Longhorns
Last year, Texas won the Lone Star Showdown over Texas A&M by a final score of 11-7.
This year, the Aggies hold a 5.5-4 lead at the time of publication. Texas A&M has bested the Longhorns in soccer, cross country, volleyball, women’s tennis and men’s basketball, while Texas took home points in football, women’s basketball and swimming and diving.
There are still 9.5 points up for grabs. Half a point is at stake when the men’s basketball teams meet in College Station on Saturday, Two more points can be had this weekend at the SEC indoor track championships, too.
Article continues below this ad
The campaign funds did not flow as freely for the Longhorns in the 2025 fiscal year.
Texas made a $23.3 million loss, according to financial documents reviewed by the American-Statesman.
The Longhorns attribute most of that to a diminished SEC media rights share — a stipulation Texas agreed to in order to leave the Big 12 for the SEC a year earlier than originally planned. The average SEC school took in $72.4 million in conference distributions in 2025. Texas received just $12.1 million.
Article continues below this ad
Texas officials say they’re not concerned about their financial position because their agreement with the SEC puts them in line for a full revenue share in the next fiscal year. Rob Novak, the Longhorns’ Chief Financial Officer, said the $23.3 million loss was considered a good financial outcome internally.
And, Novak says, the Longhorns had cash to fall back on. He told the Statesman that the Athletic Department still has over $30 million available in reserve after earning a profit for three consecutive years prior to 2025.
Exclusive: DeepSeek withholds latest AI model from US chipmakers including Nvidia, sources say
Mother and daughter injured in Taunton house explosion
10 acres charred, 5 injured in Thornton grass fire, evacuation orders lifted
Wildfire near Gum Swamp Road in Livingston Parish now under control; more than 200 acres burned
YouTube TV billing scam emails are hitting inboxes
OpenAI didn’t contact police despite employees flagging mass shooter’s concerning chatbot interactions: REPORT
Stellantis is in a crisis of its own making
World reacts as US top court limits Trump’s tariff powers