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Bulleit Elevates Spirits At Billboard The Stage At SXSW And The Stage After Hours

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Bulleit Elevates Spirits At Billboard The Stage At SXSW And The Stage After Hours


Billboard’s iconic live music series The Stage at SXSW returned to Austin, March 13 to 15, 2025. This year they highlighted some of the biggest movers and shakers in Country, Latin and EDM. Billboard and Bulleit teamed up to elevate the experience and extend the celebration with an exclusive after party featuring the hottest music and the coolest cocktails.

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Bulleit and KSHMR during the Billboard THE STAGE After Hours on March 15, 2025 in Austin, Texas.

Julian Bajsel

As the Official Whiskey Partner of The Stage at SXSW, Bulleit curated a vibe that uplifted artists that not only push the boundaries of music but broaden their respective genres. Koe Wetzel and Grupo Frontera showed how they do it in Texas, repping their home state with electrifying headlining performances for Country and Latin nights. While John Summit, fresh off a globe-trotting series of shows, amped up the energy in the amphitheater with infectious beats and mind-blowing pyrotechnics.

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The Bulleit bar during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

The Bulleit bar during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

Gilbert Flores

Billboard and SXSW deepened their connection this year thanks to Austin-native mixologist, Ryan Smith, who created custom cocktails with Bulleit to celebrate the creativity and innovation that can only be found at the festival. The Bulleit Bourbon Austin Calling enticed with notes of elderberry, while the Bulleit Rye Wildcard had the perfect balance of basil and strawberry. They perfectly captured the energy of the city and the culture it creates.

Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

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Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

Julian Bajsel

At The Stage, guests cooled down in the Bulleit Lounge with whiskey drinks while basking in the beautiful orange neon lights. On the other side of the venue, Bulleit set up a stylish bar where you could sample Bulleit Bourbon and Bulleit Rye on the rocks or mixed in a Whiskey Sour or a Mule. Whether attendees were there to kick up their cowboy boots, celebrate Latin cultures, or dance to melodic beats, there was libation for every occasion.

Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 13, 2025 in Austin, Texas.

Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 13, 2025 in Austin, Texas.

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Julian Bajsel

John Summit may have closed out the stage, but the party continued downtown at the After Hours presented by Billboard and Bulleit. KSHMR, the producer and songwriter behind some of the biggest industry shifting hits, brought his one-of-a-kind sound to SXSW when he took to the stage, spinning high-energy tracks and pulse-pounding classics. Those lucky enough to make it to the after party before the venue reached capacity were treated to a performance from KSHMR and Izzy Bizu who performed an upcoming single live for the first time.

Izzy Bizu, KSHMR Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

Izzy Bizu, KSHMR Bulleit during the Billboard THE STAGE at SXSW After Hours on March 15, 2025 in Austin, Texas.

Julian Bajsel

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KSHMR took a second to share a toast with everyone. With a Bulleit Cocktail in hand, he said “Thanks to Bulleit and Billboard for putting on this amazing party! I wanna put on a little toast… Austin, are we having a good time?” Which was met with thunderous cheers from the audience.

KSHMR Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

KSHMR Bulleit during the Billboard THE STAGE at SXSW After Hours on March 15, 2025 in Austin, Texas.

Julian Bajsel

The evening offered the perfect amount of style and edge with genre blending tunes and classic cocktails like Bulleit Bourbon Whiskey Sours and Bulleit Rye Mules. Whether you’re into the tried and true or trying something new, Billboard and Bulleit created an intersection of music and spirits that could only by accomplished by this pairing.

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Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

Julian Bajsel

For even more coverage of Billboard The Stage at SXSW and Billboard and Bulleit Present The Stage After Hours, including exclusive photos and video coverage, check out Billboard.com and Billboard’s social channels.

BULLEIT BOURBON Kentucky Straight Bourbon Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Louisville, KY. PLEASE DRINK RESPONSIBLY.

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Austin, TX

Texas law age-restricting app stores blocked by federal judge

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Texas law age-restricting app stores blocked by federal judge


08 January 2019, Hessen, Rüsselsheim: ILLUSTRATION – The App Store (M) logo can be seen on the screen of an iPhone. Photo: Silas Stein/dpa (Photo by Silas Stein/picture alliance via Getty Images)

A federal judge has blocked a Texas law aimed at keeping minors from using app stores without an adult’s consent. 

The decision is a win for major developers of app stores represented in the federal lawsuit, including Apple, Google and Amazon. 

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Texas app store law blocked

What we know:

Senate Bill 2420 would have gone into effect on Jan. 1, requiring anyone under the age of 18 in Texas to get parental consent to download an app or make an in-app purchase. 

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U.S. District Judge Robert Pitman in Austin issued a preliminary injunction against the law, saying it likely violates the First Amendment.

The case against the law, known as the App Store Accountability Act, was brought by Computer & Communications Industry Association (CCIA) on behalf of operators of app stores (like Google, Apple, and Amazon) and developers of mobile apps (like YouTube, Audible, Apple TV, IMDB, and Goodreads).

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What’s next:

The law can not go into effect as litigation proceeds. 

Texas AG Ken Paxton is the sole defendant in the case, and is enjoined from enforcing or allowing enforcement of the law during that time. 

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Texas lawsuit over SB 2420

The backstory:

Attorneys for the CCIA argued the law violates First Amendment free speech rights. Before the Austin court hearing last week, CCIA Senior VP Stephanie Joyce issued the following statement:

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“We shall show the judge that this law is unconstitutional and should not take effect. This law is grossly overbroad, involves forced-speech mandates, and is not remotely tailored to its stated purpose. It is a deeply flawed statute that the Court should block under the First Amendment.”

Other cell phone restrictions

Dig deeper:

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Australia recently passed a total social media ban for people under age 16. Texas attempted a similar law with House Bill 18, which was enjoined prior to SB 2420. 

A recent report about a school in Kentucky with a cellphone ban quoted administrators about an unexpected benefit. They claim a 61 percent increase in books being checked out from its library since the ban started.

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In that Kentucky report, 38 percent of their disciplinary issues involved violating the cellphone ban. The administrators said they hope that number will drop after students come back from the holiday break. It’s too early to tell if that kind of data will be collected as part of the TEA review.

The Source: Information in this article came from a federal court filing and previous FOX Local coverage. 

TexasTexas PoliticsTechnology
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Austin, TX

Texas camps add flood sirens after Camp Mystic tragedy

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Texas camps add flood sirens after Camp Mystic tragedy


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Austin, TX

3,000 Waymos recalled after several close calls with Austin ISD students

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3,000 Waymos recalled after several close calls with Austin ISD students


TEXAS — The self-driving taxi known as Waymo is taking a break in Austin.

Since the beginning of the 2025-2026 school year, Austin Independent School District (AISD) has recorded at least 20 stop-arm violations committed by the autonomous vehicles.

Cameras installed on school buses through the district’s Stop-Arm Camera Program show Waymo vehicles passing buses when they brake and have their stop arm extended. In some instances, the self-driving vehicles come close to hitting students getting off the bus.

“There’s not a similar pattern,” said Travis Pickford, assistant chief of the Austin ISD Police Department. “There’s not consistency there, other than the Waymo’s are consistently passing our buses.”

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Pickford said despite Waymo operating in Austin for years, the district only found out about the stop-arm violations this year when they switched to a new vendor for the Stop-Arm Camera Program.

AISD and Waymo have gone back and forth on this issue, with AISD notifying the company of the violations and the district’s demands for a software update. Waymo replied in November, saying its vehicles have been updated. 

Nonetheless, there were more violations cited by AISD, totaling at least 20 violations as of Nov. 20. And the issue, according to Pickford, is not exclusive to AISD.

“Eanes, Pflugerville, Leander, Round Rock, Del Valle, just to name those five,” he said. “I can only assume that if we’re seeing violations on our buses, it’s entirely possible that violations are occurring in those districts as well.”

“It’s our position and our belief that they need to stop operating while our school buses are out on the roadway,” Pickford said.

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Because of the violations, Waymo voluntarily recalled more than 3,000 vehicles in its fleet.

Mauricio Peña, Waymo’s chief safety officer, said:

“While we are incredibly proud of our strong safety record showing Waymo experiences twelve times fewer injury crashes involving pedestrians than human drivers, holding the highest safety standards means recognizing when our behavior should be better.

“As a result, we have made the decision to file a voluntary software recall with NHTSA related to appropriately slowing and stopping in these scenarios. We will continue analyzing our vehicles’ performance and making necessary fixes as part of our commitment to continuous improvement.”

The recall report from the National Highway Traffic Safety Administration (NHTSA) also cites the stop arm violations are cause for the recall, stating:

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“Prior to the affected Waymo ADS [automated driving system] receiving the remedy described in this report, in certain circumstances, Waymo vehicles that were stopped or stopping for a school bus with its red lights flashing and/or the stop arm extended would proceed again before the school bus had deactivated its flashing lights and/or retracted its stop arm.”

As Waymo plans to expand operations into San Antonio and Dallas, Pickford urged the company to ensure all vehicles are following the law before putting more students in the state in harm’s way.

“[People need to] be a voice and be a part of whatever safety working group is coming together to discuss Waymo or any autonomous vehicle operation in their area,” Pickford said.



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