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Austin, TX

Bulleit Elevates Spirits At Billboard The Stage At SXSW And The Stage After Hours

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Bulleit Elevates Spirits At Billboard The Stage At SXSW And The Stage After Hours


Billboard’s iconic live music series The Stage at SXSW returned to Austin, March 13 to 15, 2025. This year they highlighted some of the biggest movers and shakers in Country, Latin and EDM. Billboard and Bulleit teamed up to elevate the experience and extend the celebration with an exclusive after party featuring the hottest music and the coolest cocktails.

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Bulleit and KSHMR during the Billboard THE STAGE After Hours on March 15, 2025 in Austin, Texas.

Julian Bajsel

As the Official Whiskey Partner of The Stage at SXSW, Bulleit curated a vibe that uplifted artists that not only push the boundaries of music but broaden their respective genres. Koe Wetzel and Grupo Frontera showed how they do it in Texas, repping their home state with electrifying headlining performances for Country and Latin nights. While John Summit, fresh off a globe-trotting series of shows, amped up the energy in the amphitheater with infectious beats and mind-blowing pyrotechnics.

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The Bulleit bar during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

The Bulleit bar during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

Gilbert Flores

Billboard and SXSW deepened their connection this year thanks to Austin-native mixologist, Ryan Smith, who created custom cocktails with Bulleit to celebrate the creativity and innovation that can only be found at the festival. The Bulleit Bourbon Austin Calling enticed with notes of elderberry, while the Bulleit Rye Wildcard had the perfect balance of basil and strawberry. They perfectly captured the energy of the city and the culture it creates.

Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

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Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

Julian Bajsel

At The Stage, guests cooled down in the Bulleit Lounge with whiskey drinks while basking in the beautiful orange neon lights. On the other side of the venue, Bulleit set up a stylish bar where you could sample Bulleit Bourbon and Bulleit Rye on the rocks or mixed in a Whiskey Sour or a Mule. Whether attendees were there to kick up their cowboy boots, celebrate Latin cultures, or dance to melodic beats, there was libation for every occasion.

Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 13, 2025 in Austin, Texas.

Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 13, 2025 in Austin, Texas.

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Julian Bajsel

John Summit may have closed out the stage, but the party continued downtown at the After Hours presented by Billboard and Bulleit. KSHMR, the producer and songwriter behind some of the biggest industry shifting hits, brought his one-of-a-kind sound to SXSW when he took to the stage, spinning high-energy tracks and pulse-pounding classics. Those lucky enough to make it to the after party before the venue reached capacity were treated to a performance from KSHMR and Izzy Bizu who performed an upcoming single live for the first time.

Izzy Bizu, KSHMR Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

Izzy Bizu, KSHMR Bulleit during the Billboard THE STAGE at SXSW After Hours on March 15, 2025 in Austin, Texas.

Julian Bajsel

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KSHMR took a second to share a toast with everyone. With a Bulleit Cocktail in hand, he said “Thanks to Bulleit and Billboard for putting on this amazing party! I wanna put on a little toast… Austin, are we having a good time?” Which was met with thunderous cheers from the audience.

KSHMR Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

KSHMR Bulleit during the Billboard THE STAGE at SXSW After Hours on March 15, 2025 in Austin, Texas.

Julian Bajsel

The evening offered the perfect amount of style and edge with genre blending tunes and classic cocktails like Bulleit Bourbon Whiskey Sours and Bulleit Rye Mules. Whether you’re into the tried and true or trying something new, Billboard and Bulleit created an intersection of music and spirits that could only by accomplished by this pairing.

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Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

Bulleit during the Billboard THE STAGE at SXSW held at Moody Amphitheater at Waterloo Park on March 15, 2025 in Austin, Texas.

Julian Bajsel

For even more coverage of Billboard The Stage at SXSW and Billboard and Bulleit Present The Stage After Hours, including exclusive photos and video coverage, check out Billboard.com and Billboard’s social channels.

BULLEIT BOURBON Kentucky Straight Bourbon Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Louisville, KY. PLEASE DRINK RESPONSIBLY.

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Austin, TX

Latchkey Legends Podcast Featuring Karen Browning

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Latchkey Legends Podcast Featuring Karen Browning


 

In Episode 2 of Latchkey Legends, Recreation Programs Specialist Santanu Rahman talks with Karen Browning, a Senior Training Coordinator at the University of Texas at Austin, about life as a Gen Xer. 

 

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Latchkey Legends is a Varsity Generation Podcast project that features Generation X. Gen Xers were born betwen 1965-1980. Many Gen Xers have turned 50 or are in their 50’s, and as such, are qualified to be part of Varsity Generation programs! But Gen Xers have a unique take on the world that is a little different from the Baby Boomers. In this podcast project, hosted by Santanu Rahman, a Gen Xer Recreation Programs Specialist at Montopolis Recreation and Community Center, you get to hear about the interesting life experiences that Gen Xers have gone through!



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Austin, TX

Interim UT-Austin president seeks to walk fine line between faculty and lawmakers’ concerns

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Interim UT-Austin president seeks to walk fine line between faculty and lawmakers’ concerns



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Austin, TX

Three Ways to Gain More Confidence for Your Next Bicycle Commute

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Three Ways to Gain More Confidence for Your Next Bicycle Commute


As your calendar fills up with more outdoor activities during the sunnier weeks ahead, think about switching up your mode of transportation to practice sustainability and enjoy more vitamin D. Biking in Austin has never been more fun, safe and convenient than it is now. Whether you’re looking to get from home to work and back or add a leisurely scenic ride to your weekend coffee shop date, Austin is full of opportunities to enjoy a safe bicycle commute.

Ride Responsibly

If you’re used to the comfort of traveling in a car, the thought of cycling on the road can feel intimidating. If you’re looking to start commuting around the city on a bicycle, here are some tips to help set you up for success:

  • Map your route before you go. You’ll need your eyes and ears on the road at all times, so make sure you know your route ahead of time! Find the new 2025 Bike Map at your local library or bike shop — or view the interactive version here — to scope out the best routes to take on your commute.  
     
  • Obey traffic laws. Use the bike lane or a trail wherever possible. Be sure to always ride in the same direction as traffic and don’t forget to use your hand signals when turning.
     
  • Practice defensive driving. Make eye contact with motorists. Be certain they’re going to stop before heading into an intersection.
     
  • Stay prepared. Equip your bike with necessary safety gear like front and back lights to improve your visibility on the road.  
     
  • Stay safe with the proper gear. Always wear a helmet with a proper fit and strap. Wear clothing to protect you from the elements and comfortable shoes for pedaling.

Rent Your Next Ride

Don’t have a bike of your own? CapMetro Bikeshare has a fleet of 100% electric bikes available at more than 75 stations across the city. CapMetro bicycles are available 24/7 at stations that connect you to CapMetro bus and rail routes. Checking out an e-bike is an easy and convenient way to get around town while reducing your carbon footprint and increasing your physical activity!  

  • Rent out a Bikeshare using the CapMetro Bikeshare App or by paying at the kiosk. Students are eligible for a Student Pass.  
     
  • Take your bike for a spin! Check out a Bikeshare at one station and check it back in at any other location after your ride. Use the station map to locate the station nearest your final destination.
     
  • Return your bicycle to a dock to end your trip! You’ll her a beep letting you know the locks are engaged. Give the bike a tug to ensure it is secure.

Download the CapMetro Bikeshare App or check the bikeshare stations map to find the nearest stations to you. .  

Make it Fun

Have fun! Invite a friend to join you on your next ride. Add a scenic detour through one of Austin’s Urban Trails. The Urban Trails System provides a safe and comfortable way to connect to other bicycle networks and major roads through wide, safe trails that are physically separated from on-street traffic. Leave a little early and add one of these trails to your route to enjoy some extra sun and fresh air.  

Using the proper safety practices and a little bit of planning ahead, anyone can bike in Austin! For more inspiration on how to get around sustainably, follow Get There ATX on Facebook or Instagram or subscribe to the monthly newsletter. 

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