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Austin, TX

An Austin designer is lending a vintage look to Texas brands

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An Austin designer is lending a vintage look to Texas brands


Zach Wieland wearing one of his designs. 

Mark Champion / Flint Field TX

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Before freelance designer Zach Wieland was offered a chance to work on a branding project for Lone Star, he was sliding into the company’s DMs like a teen desperate to hear from their favorite pop star. 

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“I’d tag them all the time and stuff. I had a Lone Star in my hand in my little profile photo on Instagram. I was interacting with them so much that I think eventually the guy who runs the account … just responded to a message,” Wieland said. “It was like, ‘Oh, I love the beard and your profile picture.’ And I was like, ‘Yeah, man, we should definitely work together sometime.’ And he was super into it.”

It resulted in merch for Lone Star’s Core Collection ’23 that includes drink koozies and shirts depicting an armadillo lying on its back drinking a beer. Another design shows an armadillo roper about to capture the creature above the slogan declaring it “the national beer of Texas.” A lot of Wieland’s work is a reimagining of vintage styles before design became a digital medium, and it’s seen in the typefaces and illustrations showing characters in cowboy hats and animals like horses and armadillos. He’s also done work for Shiner and Magellan, the Texas Department of Transportation, Lucchese Boots, and UT running back Bijan Robinson’s Dijon mustard.

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 For Wieland, Lone Star was a top five dream client, he says from a table at Deep Eddy Cabaret, a dive bar by an Austin city pool of the same name. He’s wearing a Willie Nelson tee with a white cowboy hat and jeans and talking about how he got into bull riding after working on a project for Austin Gamblers, the pro bull riding team in the city. 

Wieland's designs on T-shirts Lone Star is selling as part of its Core Collection '23.

Wieland’s designs on T-shirts Lone Star is selling as part of its Core Collection ’23.

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Mark Champion / Flint Field TX

And he’s also drinking a bottle of Lone Star, a beer he’s been a fan of since before he could legally drink. That’s because his childhood home, located by the county line between Austin and Cedar Park, featured a shelved display his dad put up of old box cases of the beer. His current home has a few Lone Star posters from the ’70s and ’80s when one of his idols, visual artist Jim Franklin who is known for his armadillo drawings, worked on branding for the brewing company. 

After gaining confidence from Lone Star and other big projects, Wieland switched to freelance, leaving behind a job at MML Hospitality, which has a lineup of popular Austin restaurants. 

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But creating art that grabs the attention of 30 million Texans and the wider U.S. population that chooses Texas brands as their beer or cowboy boot of choice can be a lot of pressure. 

“Maybe 10 percent of the time, I feel like I can’t figure it out and I’m stuck. And that’s when it’s really scary, because you’re like … ‘I can’t just back out of this. You’re launching whatever this thing is in two months it has to be done,’” Wieland said. “But being down to the wire really forces you to come up with some stuff that you otherwise wouldn’t have.” 

Another one of his projects has even become a local meme after East Austin Mexican restaurant De Nada Cantina began serving strong margaritas in an innocent-looking hot pink plastic cup that Wieland designed. 

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“Everyone has those pink cups. They’re literally everywhere,” Wieland said. “I’ve seen people with them next to the bathtub to like wash their children.”

He said before De Nada, he had been hoping for a chance to use plastic stadium cups for a project; growing up, his family drank out of cups from the Oasis on Lake Travis, Carlos’n Charlie’s, Rudy’s, and other restaurants.

“To-go cups were things my family served beverages in, and I loved that,” Wieland said. “I wanted to, not necessarily be a part of someone else’s life in that way, but I wanted to be a part of Austin culture in that way where those cups stick around for so long after the last time you went to the Oasis or whatever it is.”

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While some might see design work as a trivial aspect of winning customers over, it plays a massively important role in a person’s decision to buy something, and he said that he works with companies that can recognize how critical designs are to their success. 

“I’m not just picky about the people I work with, based on the products they’re selling, or whatever it is. But it’s also the people themselves,” Wieland said. “I like working with … somebody that I could sit down and have a beer with outside of work because it seems like those people are genuinely really grateful for the work that I do and see the value in it.” 

Wieland's armadillo design for TxDOT's Don't mess with Texas.

Wieland’s armadillo design for TxDOT’s Don’t mess with Texas.

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Zach Wieland

And while he’s worked on projects outside of the state, designing for Lollapalooza Music Festival recently and a growth of Budweiser in Utah, one of his key ambitions is tied to Texas, as he hopes to do branding for the Austin Rodeo or another big city rodeo in the state someday. 

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The variety of clients he’s racked up makes every day a little bit different, a habit he’s trying to keep up since he thinks he would get bored if he only went to honky tonks every night of the week. 

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“To someone that’s not from Texas, it probably looks like I’m just some cowboy redneck guy. But I think I’ve lived in so many different worlds that … I can jump in and speak the language of a lot of different things,” Wieland said. “I can go do a Lollapalooza thing and turn around and do a Lone Star thing right after it that are completely different worlds.”





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Austin, TX

Knicks set to acquire Mikal Bridges in a trade from the Brooklyn Nets, AP sources say

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Knicks set to acquire Mikal Bridges in a trade from the Brooklyn Nets, AP sources say


NEW YORK (AP) — Mikal Bridges is being traded by the Brooklyn Nets to the New York Knicks, where he will join Jalen Brunson and his other former Villanova teammates, two people with knowledge of the details said Tuesday.

The first trade between the New York rivals since 1983 will put Bridges in the lineup alongside Brunson, Josh Hart and Donte DiVincenzo, players who helped the Wildcats win two NCAA championships and were the core of a Knicks lineup that reached the Eastern Conference semifinals last season.

The Knicks will pay big to get him, with ESPN reporting that they are sending Bojan Bogdanovic to the Nets along with four unprotected first-round picks and one protected pick. The deal was confirmed to The Associated Press under condition of anonymity because it is not yet official.

The Nets acquired Bridges from Phoenix in the deal for Kevin Durant in February 2023 and he went on to average 26.1 points the rest of that season in helping Brooklyn reach the playoffs. The swingman scored 19.6 per game in 2023-24 but the Nets slipped to 32-50 and missed the postseason.

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And while his team was struggling, he couldn’t help but notice how much fun his friends were having just a few miles away. The Knicks signed Brunson in the summer of 2022, traded for Hart in the 2022-23 season and then signed DiVincenzo last summer, and reached the second round in both seasons.

The four players helped Villanova win the 2016 NCAA title, and Brunson, Bridges and DiVincenzo were still there when the Wildcats won again in 2018.

They clearly can’t wait to get the band back together.

“This is crazy lol,” Bridges wrote on the social media platform X after the deal was reported.

Hart posted a picture of what appeared to be the four players smiling during a group video call.

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The teams hadn’t made a deal since 1983, when the Nets were still in New Jersey and sent Len Elmore to New York for a future draft pick. This one gives Brooklyn more picks to build through the draft or package in further trades.

The Knicks had picks to move and have been looking to strengthen a team that has been on the rise. They were a game away from their first appearance in the Eastern Conference finals since 2000 last season despite losing a number of key players to injuries before and during the postseason.

Their new addition, on the other hand, doesn’t get hurt.

Bridges was the runner-up for Defensive Player of the Year in 2022 and is currently the NBA’s most durable player, which should quickly make him a favorite of Knicks coach Tom Thibodeau. He has played in all 474 games in his career — and never missed a game in college, either — and led the league in minutes played in both 2021-22 and 2022-23.

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This story has been corrected to reflect that Brunson signed with the Knicks in the summer of 2022, not the Nets.

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AP NBA: https://apnews.com/hub/nba



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Austin, TX

‘It’s really helpful’: Central Texas workforce programs receive thousands in state funding

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‘It’s really helpful’: Central Texas workforce programs receive thousands in state funding


AUSTIN (KXAN) — Central Texas nonprofits just got more money to help their efforts increasing our workforce.

Twenty workforce skills training and job placement programs received more than $6.3 million in grant funding, Gov. Greg Abbott announced Monday.

The funding came via the Texas Talent Connection grant program, an initiative designed to aid “innovative education and workforce skills training programs that lead to successful job placement, increased wages, and improved job retention,” per the release.

Two of those programs are in the Austin area: American YouthWorks and Skillpoint Alliance.

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‘Reach out to rural communities’

Skillpoint Alliance received $210,000 from the grant program.

Chief Executive Officer Kevin Brackmeyer said it will help them reach out to rural communities throughout all of the areas they serve.

“We’ve seen a lot of individuals who are coming to our training come from outside of these rural communities. We felt that it was urgent that we start really reaching out to those communities and really helping them get trained.”

Kevin Brackmeyer, Skillpoint Alliance Chief Executive Officer

Brackmeyer said they are setting up pop-up trainings in those rural places. He said the grant will also help expand the times they can train.

  • Skillpoint Alliance
  • Skillpoint Alliance

“Adding more training sites at night as well as during the day with a focus on specific populations,” Brackmeyer said “One being the veterans that we love to serve.”

Skillpoint Alliance Electrical Instructor Matthew Singer is a veteran himself.

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“It’s hard to reach veterans,” Singer said. “Often, large populations are in Killeen and San Antonio. So we try to go to them and provide them an opportunity to transfer from the military into a trade.”

‘Serve more young people’

American YouthWorks is another Austin nonprofit receiving the Texas Talent Connection Grant Program.

“Typically, students are spending half their time in our academic programs, finishing their GED or high school diploma and half of their time in the pre-apprenticeship job training programs,” said YouthBuild Program Director David Clauss.

Clauss said their $350,000 will go towards YouthBuild, a program for young adults who haven’t finished high school.

“Our YouthBuild programs job training is focused around the Austin economy,” Class said. “We provide job training in healthcare, IT, manufacturing and construction in the skilled trades.”

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With this additional support, Clauss said they’re able to support over 120 to 150 young people.

The nonprofit said 80% of YouthBuild grads go on to higher education or a job in the Austin economy.

  • American YouthWorks
  • American YouthWorks

YouthBuild participant Eloy Vasquez is planning for that in his future.

“I actually want to like join trade school after this. A lot of the skills that I’ve learned here will definitely translate into what careers I’m trying to pursue.”

Eloy Vasquez, YouthBuild participant

Collectively, more than $50 million in grants have been awarded through the state’s grant program since 2015.

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Austin, TX

Global aerospace co. Acutronic names Austin its divisional HQ, plans additional investment in area

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Global aerospace co. Acutronic names Austin its divisional HQ, plans additional investment in area


A global aerospace giant that works with nearly every U.S. defense contractor has picked Central Texas for a multifaceted investment that is expected to result in more jobs, another manufacturing hub and workforce development training in the area. This article dives into what the company has planned and why it chose the Austin area for the next phase of its growth.



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