Austin, TX
An Austin designer is lending a vintage look to Texas brands
Before freelance designer Zach Wieland was offered a chance to work on a branding project for Lone Star, he was sliding into the company’s DMs like a teen desperate to hear from their favorite pop star.
“I’d tag them all the time and stuff. I had a Lone Star in my hand in my little profile photo on Instagram. I was interacting with them so much that I think eventually the guy who runs the account … just responded to a message,” Wieland said. “It was like, ‘Oh, I love the beard and your profile picture.’ And I was like, ‘Yeah, man, we should definitely work together sometime.’ And he was super into it.”
It resulted in merch for Lone Star’s Core Collection ’23 that includes drink koozies and shirts depicting an armadillo lying on its back drinking a beer. Another design shows an armadillo roper about to capture the creature above the slogan declaring it “the national beer of Texas.” A lot of Wieland’s work is a reimagining of vintage styles before design became a digital medium, and it’s seen in the typefaces and illustrations showing characters in cowboy hats and animals like horses and armadillos. He’s also done work for Shiner and Magellan, the Texas Department of Transportation, Lucchese Boots, and UT running back Bijan Robinson’s Dijon mustard.
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For Wieland, Lone Star was a top five dream client, he says from a table at Deep Eddy Cabaret, a dive bar by an Austin city pool of the same name. He’s wearing a Willie Nelson tee with a white cowboy hat and jeans and talking about how he got into bull riding after working on a project for Austin Gamblers, the pro bull riding team in the city.
And he’s also drinking a bottle of Lone Star, a beer he’s been a fan of since before he could legally drink. That’s because his childhood home, located by the county line between Austin and Cedar Park, featured a shelved display his dad put up of old box cases of the beer. His current home has a few Lone Star posters from the ’70s and ’80s when one of his idols, visual artist Jim Franklin who is known for his armadillo drawings, worked on branding for the brewing company.
After gaining confidence from Lone Star and other big projects, Wieland switched to freelance, leaving behind a job at MML Hospitality, which has a lineup of popular Austin restaurants.
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But creating art that grabs the attention of 30 million Texans and the wider U.S. population that chooses Texas brands as their beer or cowboy boot of choice can be a lot of pressure.
“Maybe 10 percent of the time, I feel like I can’t figure it out and I’m stuck. And that’s when it’s really scary, because you’re like … ‘I can’t just back out of this. You’re launching whatever this thing is in two months it has to be done,’” Wieland said. “But being down to the wire really forces you to come up with some stuff that you otherwise wouldn’t have.”
Another one of his projects has even become a local meme after East Austin Mexican restaurant De Nada Cantina began serving strong margaritas in an innocent-looking hot pink plastic cup that Wieland designed.
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“Everyone has those pink cups. They’re literally everywhere,” Wieland said. “I’ve seen people with them next to the bathtub to like wash their children.”
He said before De Nada, he had been hoping for a chance to use plastic stadium cups for a project; growing up, his family drank out of cups from the Oasis on Lake Travis, Carlos’n Charlie’s, Rudy’s, and other restaurants.
“To-go cups were things my family served beverages in, and I loved that,” Wieland said. “I wanted to, not necessarily be a part of someone else’s life in that way, but I wanted to be a part of Austin culture in that way where those cups stick around for so long after the last time you went to the Oasis or whatever it is.”
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While some might see design work as a trivial aspect of winning customers over, it plays a massively important role in a person’s decision to buy something, and he said that he works with companies that can recognize how critical designs are to their success.
“I’m not just picky about the people I work with, based on the products they’re selling, or whatever it is. But it’s also the people themselves,” Wieland said. “I like working with … somebody that I could sit down and have a beer with outside of work because it seems like those people are genuinely really grateful for the work that I do and see the value in it.”
And while he’s worked on projects outside of the state, designing for Lollapalooza Music Festival recently and a growth of Budweiser in Utah, one of his key ambitions is tied to Texas, as he hopes to do branding for the Austin Rodeo or another big city rodeo in the state someday.
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The variety of clients he’s racked up makes every day a little bit different, a habit he’s trying to keep up since he thinks he would get bored if he only went to honky tonks every night of the week.
“To someone that’s not from Texas, it probably looks like I’m just some cowboy redneck guy. But I think I’ve lived in so many different worlds that … I can jump in and speak the language of a lot of different things,” Wieland said. “I can go do a Lollapalooza thing and turn around and do a Lone Star thing right after it that are completely different worlds.”
Austin, TX
Texas' goal-line wall will be tested by Arizona State
AUSTIN, Texas — The Texas defense seems to have built a big burnt orange wall at the goal line.
Late-game goal-line stands have helped keep the Longhorns moving toward a possible national championship. The latest was Saturday night in Texas’ 34-28 win over Clemson in the first round of the College Football Playoff.
“We’ve got big people, and they know how to play a physical brand of football,” Texas coach Steve Sarkisian said. “When we get challenged like that … I think that’s part of our identity.”
So here comes Cam Scattebo, Arizona State’s 5-foot-11, 215-pound All-American wrecking ball of a running back to try to knock it down.
Texas’ win over Clemson sent the No. 5 seed Longhorns (12-2) to the quarterfinals against the Big 12 champion and No. 4 seed Sun Devils (11-2) in the Peach Bowl on New Year’s Day.
Skattebo put on a show the last time the Sun Devils were on the field. He scored three touchdowns, had 170 yards rushing and 208 all-purpose yards in Arizona State’s 45-19 win over Iowa State in the Big 12 championship game.
Skattebo bounced off tacklers, ran through others and outraced some more. He struck the Heisman Trophy pose a few times, then had a few things to say about it all afterward.
“Nobody respects the fact that I’m the best running back in the country. And I’m going to stand on that,” he said after the game. “I’m going to keep proving people wrong. And whatever NFL team takes me is going to get a gem.”
Skattebo brings some gaudy numbers to Atlanta to back it up.
The AP All-American’s 19 rushing touchdowns and 22 overall are both tied for school records. He needs 75 yards to break the program’s single-season rushing record of 1,642.
He was twice the AP national player of the week. The first time was for his career-high 262 yards rushing amid his 297 all-purposed yards in Week 2 against Mississippi State. The second was for his game against Iowa State.
Texas players say they are ready for the Sun Devils’ battering ram.
“Yeah, I’m excited,” Longhorns defensive tackle Barryn Sorrell said. “My time being here, I feel like I’ve heard that a lot, that a team is going to come in here and run the ball on us, and I’d like to say there was a different result a lot of those times.
“Just looking forward to that challenge again,” Sorrell said.
Sorrell was in the middle of fourth-quarter goal line stands that helped save wins against Texas A&M and Clemson.
Texas was clinging to a 17-7 lead in College Station when the Longhorns stuffed four consecutive runs inside their own 5. The win sent Texas to the SEC championship game.
Clemson had a chance Saturday to get within a touchdown in the final 8 minutes. A touchdown could have completely swung momentum their way.
But after reaching the Texas 1, two straight runs failed to reach the goal line. Sorrell was in on the tackle that stopped Clemson’s Keith Adams Jr. just short of a touchdown on fourth down.
“We take pride in not letting guys score or get in our paint,” Texas safety Andrew Mukuba said.
Texas is not perfect at the goal line, however. Georgia won the SEC championship in overtime when Trevor Etienne bowled into the endzone from the Texas 4.
But they’ve been close enough to it to keep charging deep into the postseason.
“It’ll be an amazing challenge,” Texas All-American cornerback Jahdae Barron said of facing Skattebo. “He’s a hard downhill running back.”
Austin, TX
Klubnik not enough to carry Clemson over Texas in homecoming playoff loss
AUSTIN, Texas (AP) — Cade Klubnik carved up Texas’ defense Saturday night like nobody else this season, just not enough to complete a spectacular homecoming.
Klubnik, Clemson’s junior quarterback from Austin, passed for 336 yards — the most by a Texas opponent this season — and three touchdowns. He directed a second-half comeback that gave No. 12 seeded Clemson a chance to overtake No. 5 Texas after falling behind by 18 at halftime.
But the Tigers fell short, losing the College Football Playoff game 38-24.
“I’m hurting a lot,” Klubnik said. “It was fun to come home, but it was not a vacation. It was time to come win a football game, and we didn’t do that.”
Klubnik led the Tigers (10-4) on a four-play, 55-yard touchdown drive in the third quarter, the final 25 on a pass to running back Jarvis Green that left Clemson trailing 31-17.
He directed a 64-yard touchdown drive early in the fourth quarter. His 7-yard pass to T.J. Moore, on fourth-and-6 left Texas ahead by just a touchdown, 31-24.
“We put ourselves in a position to win,” Clemson coach Dabo Swinney said. “That young man (Klubnik) has grown into an amazing leader. You’re never out of a game with him.”
Texas (12-2) made Klubnik’s job a lot tougher when Jaydon Blue raced 77 yards for a touchdown on the Longhorns’ first possession after Moore scored.
Nevertheless, Klubnik led Clemson 74 yards to the Texas 1, connecting with Moore three times, including completions covering 29 and 30 yards.
But Klubnik was stopped by Texas safety Michael Taaffe on third down and Keith Adams was stuffed on fourth by Bill Norton and Barryn Sorrell.
Clemson’s comeback attempt was over when Klubnik’s pass on fourth down was broken up by Taaffe at the Longhorns’ 25 with 1:16 left.
Taaffe and Klubnik were teammates at Westlake High School when they won the 2020 Texas state high school championship together. The quarterback they beat that day? Texas quarterback Quinn Ewers.
That history and rivalry added some extra spice to Klubnik’s trip home.
Another Westlake teammate, Texas defensive end Ethan Burke, sacked Klubnik in the first half Saturday.
Earlier in the week, Taaffe said Klubnik was his “best friend” on the Westlake team when they won that state championship.
“We were definitely sharing words back and forth, that was fun,” Taaffe said. “He’s a great guy. He had a great game.”
Austin, TX
Body found in same Austin lake where 6 other deceased individuals were found in 2024
Another body was found in the popular Lady Bird Lake in Austin, Texas, where other deceased individuals were found recently.
The latest body found joins the growing mystery after at least 6 additional bodies were found throughout the year in the lake in 2024. On Friday, police were called to investigate reports of a dead person in the water near 1st Street Bridge and the 300 block of Cesar Chavez.
The Austin Police Department (APD) said that they do not suspect foul play as the body showed no signs of trauma, but are investigating the incident.
Despite APD attempting to quell community fears, questions and speculation have run rampant. Police have attributed most of the deaths to accidental drowning due to the lake’s proximity to nightclubs and bars.
BODY FOUND IN SAME AUSTIN LAKE WHERE OTHER DECEASED INDIVIDUALS DISCOVERED IN RECENT MONTHS
The most recent body was found on December 1. The victim was recently identified as 73-year-old Thi Lang Nguyen. Austin police said that there is nothing connected to the other deaths this year.
TEXAS PARENTS OF ONLYFANS MODEL IN DEADLY MIAMI STABBING ARRESTED
In September, a man was behaving erratically near East Cesar Chavez and Nueces Streets. He then went into the water and did not resurface. He was later pulled out and pronounced dead.
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Back in February, a woman’s body was found in the water about 20 feet from the north shore and in April, a fisherman spotted another person floating in the water.
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In July, a man was suffering from blunt force trauma on the trail near Rainey Street. The man was pronounced dead a short time later.
In September, a body was found along a trail near the lake off Pleasant Valley Road.
Fox News Digital has reached out to the APD for comment.
Fox News Digital’s Louis Casiano contributed to this report.
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