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Arkansas Will Sponsor Tricon Garage, Jones in Friday’s Truck Series Race

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Arkansas Will Sponsor Tricon Garage, Jones in Friday’s Truck Series Race


FAYETTEVILLE, Ark. — As if the Arkansas Razorbacks brand wasn’t big enough nationally after first year coach John Calipari led the Hogs to a Sweet 16 and baseball’s No. 1 national ranking at the midway point, the school’s partnership with NASCAR might put it over the top.

NASCAR Craftsman Truck Series team Tricon Garage is in its fourth season in the sport and will be sponsored by the University of Arkansas’s College of Engineering Friday, April 11 at Bristol Motor Speedway. Brandon Jones will make his second truck series start of the season in the Razorback sponsored rig.

Jones won the Xfinity series race at Darlington this past Saturday, breaking a 98-race winless streak in the No. 20 Joe Gibbs Racing car. The 28-year-old currently ranks No. 7 in the Xfinity Series standings.

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While the engineering school’s logo will be on the rear quarter-panels, an oversized Razorbacks logo will be in on the hood which is prime placement for the brand. This will be a one-off type of sponsorship for now, but several universities have been featured in the sport over the years.

Some of NASCAR’s iconic names such as Dale Earnhardt, Jr., Jimmie Johnson and Jeff Gordon have repped schools such as Liberty, Alabama, Texas A&M, Carson-Newman, Kentucky, Auburn, Appalachian State, Virginia Tech, East Carolina, Florida State, Louisville, Penn State and South Carolina due to NASCAR’s partnership with Learfield.

NASCAR has ventured into the NIL realm in recent seasons to help with market different races. Former Costal Carolina quarterback Grayson McCall was featured at Darlington a few years back, while popular LSU gymnast Olivia Dunne helped promote the Xfinity event in Nashville in 2023.

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LSU gymnast Olivia Dunne

Baton Rouge, LA, USA; LSU Tigers Olivia Dunne during the meet against the Georgia Bulldogs at Maravich Center. / Stephen Lew-Imagn Images

The average cost to be a primary sponsor for a truck series team can range between $25,000 to $100,000 per race depending on the team. Times are much different in the sport compared to years past when each team would have the same company sponsor for the entirety of a season.

Arkansas’ decision to sponsor Jones’ team was a strategic one as Bristol is one of the top races on NASCAR’s calendar each season. It’s very likely the Razorback logo will be seen by many as the truck race at Bristol can draw 800,000 to 1.2 million fans based off recent years.

Should Jones win or be competitive toward the front Friday night, the University of Arkansas could see it as a lucrative deal and seek sponsorship again. The Weather Guard Truck Race at Bristol will begin at 6:30 p.m. and broadcast live on FS1.

• Van Horn hoping No. 1 Razorbacks finally have special touch

• Harris might have finally found forever home on Hogs’ offensive line

• Calipari, Razorbacks need to cash in chips while still playing game they know

• Arkansas, Texas battle it out for top spot in latest polls

• Hogs’ Old Foe Can Exorcise Demons from Phi Slama Jama Days





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Arkansas

Arkansas needs balanced strategy to address educator concerns about AI

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Arkansas needs balanced strategy to address educator concerns about AI


COMMENTARY: While AI can offer transformative support for students who need it, it also risks eroding the foundational skills we are trying to help them acquire. Arkansas needs a balanced strategy that prioritizes accessibility without sacrificing rigor.



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Congressional subcommittee to hold hearing in Little Rock on ‘failures’ of local housing authority | Arkansas Democrat Gazette

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Congressional subcommittee to hold hearing in Little Rock on ‘failures’ of local housing authority | Arkansas Democrat Gazette


Joseph Flaherty

jflaherty@adgnewsroom.com

Joseph Flaherty covers the city of Little Rock for the Arkansas Democrat-Gazette. A graduate of Middlebury College and Columbia University’s Graduate School of Journalism, he has worked for the newspaper since 2020.

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11 people arrested in connection with various charges in Northwest Arkansas | Northwest Arkansas Democrat-Gazette

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11 people arrested in connection with various charges in Northwest Arkansas | Northwest Arkansas Democrat-Gazette


Arrests

Benton County Sheriff’s Office

Scott Minor, 45, of Elm Street in Jefferson City, Mo., was arrested Friday on suspicion of computer child pornography and sexually grooming a child. Minor was being held Monday in the Benton County Jail with a $150,000 bond set.

Bentonville

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Damond Drake, 52, of West Highland Drive in Rogers was arrested Saturday on suspicion of delivery of methamphetamine or cocaine. Drake was being held Monday in the Benton County Jail with no bond set.

Fayetteville

Cornelius Anderson, 33, of Dawn Street in Fayetteville was arrested Saturday on suspicion of third-degree assault on a family member, third-degree domestic battery, first-degree criminal mischief and theft of property. Anderson remained at the Washington County Detention Center Monday in lieu of $5,000 bond.

Eduard Korshakov, 37, of Prairie Dunes Trail in Fayetteville was arrested Saturday on suspicion of aggravated assault on a family or household member, kidnapping, first-degree false imprisonment, third-degree domestic battery and interference with emergency communications. Korshakov remained at the Washington County Detention Center Monday in lieu of $25,000 bond.

Efrain Quiroz, 29, of North Shamblin Avenue in Fayetteville was arrested Sunday on suspicion of second-degree battery and second-degree endangering the welfare of a minor. Quiroz remained at the Washington County Detention Center Monday in lieu of $25,000 bond.

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Leo Ward, 21, of West Tanner Drive in Fayetteville was arrested Sunday on suspicion of aggravated residential burglary and stalking. Ward was released from the Washington County Detention Center Monday on $25,000 bond.

Rogers

John Jenkins, 21, of Arkansas 351 in Jonesboro was arrested Saturday on suspicion of fraudulent use of credit/debit card. Jenkins was being held Monday in the Benton County Jail with no bond set.

Springdale

Ashlyn Neal, 19, of Powell Street in Springdale was arrested Saturday on suspicion of kidnapping, second-degree battery, endangering the welfare of a minor, resisting arrest and obstruction of government operations. Neal was released from the Washington County Detention Center Saturday on $5,000 bond.

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Jose Neal, 37, of South Powell Street in Springdale was arrested Saturday on suspicion of second-degree domestic battery, third-degree domestic battery, interference with emergency communications and resisting arrest. Neal was released from the Washington County Detention Center Saturday on $5,000 bond.

Skyler Shane, 31, of Highway 62 in Westville, Ok., was arrested Sunday on suspicion of Possession of a Schedule I or II controlled substance with intent to deliver, simultaneous possession of drugs and a firearm, carrying a prohibited weapon and disorderly conduct. Shane was released from the Washington County Detention Center Sunday on $3,500 bond.

University of Arkansas Police Department

Celso Adame-Gallegos, 19 of Jade Street in Springdale was arrested Friday on suspicion of possession of a Schedule VI controlled substance with intent to deliver. Adame-Gallegos was released from the Washington County Detention Center Saturday on $5,000 bond.

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