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What does future hold for Alabama athletics? What to know at this critical juncture

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What does future hold for Alabama athletics? What to know at this critical juncture


Greg Byrne didn’t wait to watch the game until he reached a TV. He wanted to make sure he didn’t miss any of the action.

SEC spring meetings had just ended in Miramar Beach, Florida, and the Alabama athletics director held his tablet as he walked out of the conference room. He had the broadcast rolling of Alabama softball’s game against UCLA in the Women’s College World Series on May 30. Byrne locked into the game even as he walked. So much so that he even stopped and stood in the resort hallway to finish the inning, knowing he was about to lose Wifi connection if he walked too far.

“I’m as excited to go to Oklahoma City with our softball team as getting to go to the College Football Playoff,” Byrne told The Tuscaloosa News the day prior. “Those kids have worked hard.”

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Football and men’s basketball are the two revenue-producing sports at UA, but Byrne takes pride in his department supporting 21 sports. He talks frequently about his affinity for all of them. Also, he often stresses how special the Olympic sports model is in collegiate athletics.

There’s an extra weight to that conversation these days, though. College sports sits at a critical juncture, and as part of that, the exact future for non-revenue sports remains unclear. Far more questions exist than answers. In May, the NCAA and the Power Five conferences agreed to a a historic settlement that, if finalized, will give schools the ability to share revenue with college athletes. That number is expected to be at least $20 million to start, per USA TODAY Sports.

That new line item on the budget could have all sorts of ripple effects.

“This is a big deal,” Byrne said. “And I think we just have to recognize we don’t have all the answers yet and we have to be very thoughtful of how we decide to move forward with the new model and how that impacts our department across the board.”

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How Greg Byrne has been preparing for changes in college athletics

The NCAA and Power Five conferences approved the settlement terms late last month, but Byrne didn’t start preparing folks in Tuscaloosa then.

Rewind to a year ago; that’s when Byrne started discussing the House v. NCAA case with his staff.

“Just planting seeds that things were changing,” Byrne said.

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That included what Byrne called a “heart-to-heart” discussion with all of the head coaches in the fall. He broke down where things stood, the potential of the House litigation and its impact. Then he talked with the entire department.

“I’ve always found, when things are going to change and change dramatically, that first conversation you have with people in your department shouldn’t be after everything is all said and done,” Byrne said. “It needs to be an educational process. We’ve been doing that, and part of that is how you manage your resources going forward.”

Will Alabama have to cut sports?

It’s the question that looms largest for all athletics departments with significant change incoming. To make the new expenses fit, will some sports that don’t produce revenue have to go?

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“I would hope we wouldn’t have to do that,” Byrne said.

He added that’s the last things he wants to do.

“Our Olympic-model sports program is one of the cool things in our country,” Byrne said. “But it also is very, very costly. That’s not an Alabama comment. That’s across the board in what we do. I’m proud of how we support our Olympic sports.”

What’s the future of Yea Alabama and NIL collectives?

Simply put, it’s unclear. As is the case with most things until the settlement is finalized. And even then, plenty will have to be hammered out.

Once revenue sharing begins, the role of collectives could change. The bigger unknown is the extent of the change. Could collectives go in-house as well? Might collectives focus solely on facilitating “true NIL” deals? Will collectives cease to exist? Or is there another role for them? It’s unclear at this juncture.

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“If anybody tells you they know exactly what is going to come of their collectives, they’re a lot smarter than I am,” Byrne said.

Yea Alabama has operated as UA’s official NIL entity going back to February 2023. Byrne praised Yea Alabama and how it has “done a really good job of representing our student athletes.” Having a strong collective is key to compete in today’s college athletics. Maybe it won’t be required down the road, but that change hasn’t happened just yet.

“Until we understand what the new model looks like, we need to continue to stay competitive from a Yea Alabama standpoint,” Byrne said. “And we’ve made really good strides there.”

Will CFP revenue solve the new expense problem?

Increased revenue from the expanded College Football Playoff will help bring in more income for each SEC school. Annual distribution from the CFP is set to increase to about $23 million for Alabama and each SEC school, per Yahoo! Sports. That’s going to help, but more will likely be needed with increasing expenses.

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“It’s not the only solution,” Byrne said. “It’s not the silver bullet to me.”

Strategic decisions around budgeting will need to be made. One example that has already occurred: Byrne said Alabama athletics has already reduced some personnel, just by choosing not to fill some vacant positions.

“We’re trying to find efficiencies on a regular basis,” Byrne said. “But our costs continue to escalate, and it’s not just this line item.”

Byrne’s title is director of athletics, but the approaching era of college athletics will call on him to be a CEO more than ever. For Alabama athletics to continue to thrive, it’s vital Byrne answers.

“We all have a responsibility,” Byrne said. “As much as people think there’s unlimited money, there’s not. You have to make financial decisions.”

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Nick Kelly is the Alabama beat writer for The Tuscaloosa News, part of the USA TODAY Network, and he covers Alabama football and men’s basketball. Reach him at nkelly@gannett.com or follow him @_NickKelly on X, the social media app formerly known as Twitter





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University of Alabama police officer's family leans on law enforcement community after his death

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University of Alabama police officer's family leans on law enforcement community after his death


Dozens of people gathered on the University of Alabama campus Thursday night to honor University of Alabama Police Investigator Justin Beal, who died late Wednesday following complications of cancer. The vigil was originally scheduled to pray for his recovery, but turned into a celebration of life.



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New Alabama women’s basketball coach Pauline Love credits late mentor for coaching career

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New Alabama women’s basketball coach Pauline Love credits late mentor for coaching career


TUSCALOOSA, Ala. (WBRC) – Pauline Love, the new head coach of the Alabama women’s basketball team, says her late college coach, Joye Lee-McNelis, is the reason she got into coaching.

Love played for Lee-McNelis at Southern Miss, describing her as a second mother. Lee-McNelis passed away last summer after a long battle with breast cancer.

A relationship that changed her path

Love said she once told Lee-McNelis she would never go into coaching, a conversation the two laughed about often.

“I used to tell her all the time, I would never do this. I would never put up with somebody like me or I would never work for somebody like her. I was like coach, you’re crazy. We used to laugh about it all the time and she was like you’ll see one day, you’ll see,” Love said.

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Love had planned to work in the tech industry. Instead, she has spent 15 years in coaching.

“She pretty much paved the way for me. There’s no way I’d be sitting here if it wasn’t for her,” Love said.

New Alabama women’s basketball coach Pauline Love credits late mentor for coaching career(WBRC)

High expectations at Alabama

Love returns to Tuscaloosa after previously serving as an assistant at Alabama. She was introduced as head coach in April, and was brought to tears when she mentioned Lee-McNelis during that introduction.

Her goals for the program are clear.

“I’m going to have a passion about it. I want to bring a Final Four to the University of Alabama and make Tuscaloosa proud,” Love said.

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This year’s roster includes Spring Garden’s Ace Austin, back for her sophomore season.

Love said she wants her players to know that difficult times are part of the process.

“I can say for them, I’ve been there. I’ve done it. Just learn how to figure out and fight through hard things. You gotta do something hard and fight through it and I promise you it’s rewarding at the end of it,” Love said.

Love said she also wants to be a source of support for her players off the court, the same way Lee-McNelis was for her.

“I know we always get caught up in the money part of it, but I got a group of girls that doesn’t care about that. They want to care about making the fans happy and giving them something good to watch,” Love said.

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Copyright 2026 WBRC. All rights reserved.



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Alabama football fans invited to pep rally at River Market

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Alabama football fans invited to pep rally at River Market


Alabama football fans are invited to a preseason pep rally Aug. 4 at the Tuscaloosa River Market.  

The pep rally is part of the annual fall kickoff event hosted by the Tuscaloosa County chapter of the University of Alabama National Alumni Association. 

The family friendly event will begin at 5:30 p.m. at the River Market, 1900 Jack Warner Parkway. Tickets, which include a barbecue dinner, cost $30 for adults and $15 for children ages 8 to 12. Children 7 years old and younger will be admitted for free.   

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The pep rally will feature live entertainment, a silent auction and a range of family-friendly activities. There will also be a cash bar with wine and beer. 

Tickets can be purchased on the chapter’s website, tuscaloosacountyuaalumni.com. Membership in the local alumni chapter is not required for attendance. 

University of Alabama President Peter Mohler and UA baseball coach Rob Vaughn will be part of the festivities. 

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Mohler began his duties as UA president on July 21, 2025.

Before being named UA president, Mohler spent nearly 15 years at Ohio State University, where he held senior leadership roles overseeing research, innovation and economic development. He also served as OSU’s acting president, providing leadership during a pivotal period for one of the nation’s largest public universities. 

Mohler earned a bachelor’s degree in biology from Wake Forest University and a PhD in cell and molecular physiology from the University of North Carolina at Chapel Hill. He completed a postdoctoral fellowship at the Howard Hughes Medical Institute at Duke University Medical Center before joining the faculty at Vanderbilt University Medical Center. 

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Vaughn has been UA’s head baseball coach for three years, leading the Crimson Tide to the College Baseball World Series in 2026. 

The Humble, Texas, native served as head baseball coach at Maryland for five seasons before coming to Tuscaloosa.

Vaughn played collegiate baseball at Kansas State, where his position was catcher. 

Alabama begins the 2026 football season on Sept. 5 with a home game against the East Carolina Pirates. Kickoff is set for 11 a.m. at Bryant-Denny Stadium. 

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Other Alabama home games include Florida State on Sept. 19, South Carolina on Sept. 26, Georgia on Oct. 10, Texas A&M on Oct. 24, Chattanooga on Nov. 21 and Auburn on Nov. 28.

Reach Ken Roberts at ken.roberts@tuscaloosanews.com.  To support his work, please subscribe to The Tuscaloosa News. 



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