A few years ago, some were predicting the demise of Spanish-language television.

Most of the Latino population growth over two decades has come from U.S. births, outpacing the arrival of immigrants. The thinking was that because most U.S.-born Latinos speak English and can consume a wide array of media, Spanish-language TV would recede in relevance.

But Telemundo has defied such forecasts to become one of the nation’s hottest news outlets.

The NBCUniversal-owned, Spanish-language network, a longtime underdog, has been notching viewership gains in advance of its highly anticipated coverage of this summer’s FIFA World Cup championships.

Last year, Telemundo increased its audience for its evening news, anchored by Julio Vaqueiro, by 11% over the previous year, according to Nielsen data. Its Los Angeles station, KVEA Channel 52, has surpassed entrenched giants Walt Disney Co.’s KABC and Univision’s KMEX, attracting more viewers for its local evening and late-night newscasts.

The Miami-based division has a strong social media presence. Its Telemundo Noticias (News) account boasts 16 million followers on TikTok, topping ABC News, CNN and Fox News.

Cultural and demographic shifts have helped fuel Telemundo’s rise. After more than a decade of immigration declines, border crossings surged during President Biden’s tenure — a tide that turned with President Trump’s return to the White House. Instead, Trump brought a torrent of significant news events, including immigration raids that reverberated through Latino communities.

“We are growing because we are telling the stories that are important to our audience,” Gemma Garcia, Telemundo’s executive vice president for news, said. “We are very audience-driven.”

When U.S. military forces seized Venezuela’s then-president Nicolás Maduro in January, Telemundo quickly flew its main news anchor, Vaqueiro, to report from Colombia, which borders Venezuela. The network interrupted its usual Sunday night fare for a news special that scored solid ratings.

Vaqueiro, 38, has become the fresh face of Spanish-language news after Jorge Ramos, who achieved prominence as a forceful advocate for Latino immigrants during his 40 years on the air, signed off from rival Univision in late 2024.

The younger journalist brings a softer tone to his reports. He was promoted to Telemundo’s main news anchor in 2021 after several assignments, including working at KVEA in L.A. He loves stepping out from behind the anchor desk in Miami to cover big stories.

Vaqueiro traveled to frigid Minneapolis earlier this year after the deadly Immigration and Customs Enforcement shootings. He broadcast from anti-ICE protests and stopped by a church to interview a pastor and volunteers organizing a food drive for immigrants too afraid to go outside.

“We’re very focused on being out there and reporting on the ground,” Vaqueiro said in an interview. “Being close to our audience, that’s a big part of what we are doing at Noticias Telemundo.”

Another key to Telemundo’s momentum has been its commitment to the Spanish language.

Media companies a decade ago raced to engage young, bilingual Latinos by launching start-ups, including a joint venture between ABC News and Univision called Fusion that flopped.

Now Telemundo is the one with cool cred.

Call it the Bad Bunny effect: While the Puerto Rican artist’s Super Bowl halftime show in Spanish befuddled scores of viewers, millions of other fans, deeply proud of their Latino roots, were thrilled by his performance celebrating everyday workers.

“With Bad Bunny’s rise and the Super Bowl, it felt like a shift in values towards the Spanish language,” said Mark Hugo Lopez, Pew Research Center’s director of race and ethnicity research. “It has become a source of cultural pride … and it seems to be impacting the ways in which English-speaking Latinos also think about their identity.”

Bad Bunny performed the Super Bowl halftime show in Spanish in February.

(Eric Thayer / Los Angeles Times)

That increased affinity suggests that Spanish isn’t going away anytime soon.

“Our data has shown that Latinos say it’s important that Latinos in the future speak Spanish here in the United States,” Lopez said.

A slow build to a news leader

Telemundo’s rise was a slow build, coming nearly a quarter-century after NBC bought the network for nearly $2 billion.

Years of effort took root after NBCUniversal agreed in 2011 to spend big for the U.S. Spanish-language media rights to the FIFA World Cup, dethroning Univision, which had long televised the prestigious soccer event. This year, Telemundo is poised “to deliver the largest coverage in Spanish-language media history,” the network said in a statement.

It will provide live coverage for all 104 matches, including on the Telemundo and Peacock streaming apps.

Being part of NBCUniversal has brought other benefits, too, particularly as Telemundo’s main competitor, Univision, has struggled under a succession of ownership groups.

NBCUniversal integrated its English and Spanish-language news units at its television stations. In Los Angeles, KVEA’s newsroom is in the same building on the Universal lot as KNBC-TV Channel 4. The same managers run both divisions.

“All of these things have evolved,” said Millie Carrasquillo, a Hispanic media consultant and former Telemundo research senior vice president. “It’s an alignment of the audiences, an alignment of how technology is evolving — and also the way that news is being delivered.”

Telemundo’s national newscast, anchored by Vaqueiro, averages 1.2 million viewers, its largest audience in years.

But audiences, particularly younger ones, are less likely to watch TV news, so network executives have tapped the potential of TikTok, Instagram and YouTube to boost their reach.

On TikTok, Telemundo reporters broadcast live from outside the U.S. Supreme Court last week as justices heard oral arguments on Trump’s push to end birthright citizenship for babies born to parents who are in the country unlawfully. Telemundo featured live coverage of the traditional Easter egg roll at “La Casa Blanca” (the White House) and frequent reports about NASA’s Artemis II mission, which scored millions of views.

“Radio and television hasn’t gone away,” said Mari Castañeda, University of Massachusetts Amherst’s Commonwealth Honors College dean. “But Telemundo has recognized that [cellphones] are where most of their audience is located and they leaned into that.”

Social media posts are easy to share, serving as a viral expansion of the network’s audience.

“Telemundo has emerged as a leader because it has modernized,” added Castañeda, a native of La Puente in Los Angeles County.

The U.S. Latino population nearly doubled between 2000 and 2024, rising from 35 million to 68 million, according to the Pew Research Center. Since the Great Recession, the growth has largely come from U.S. births, and the median age of U.S.-born Latinos is about 21.

The trend line bent during the Biden years as U.S. births roughly equaled the arrival of immigrants, Lopez said.

“Immigrants are still a very large part of the Latino story,” he said.

Noticias Telemundo anchor Julio Vaqueiro talks to a child living in a makeshift migrant camp along the Rio Grande near the Ciudad Juarez-El Paso border on Feb. 28, 2024.

(Telemundo)

‘This is a country we really love’

Telemundo’s brightest star — Vaqueiro — was born in San Juan del Río, north of Mexico City and came to the U.S. when he was 26 with his wife, who was also born in Mexico.

“We have three American kids,” Vaqueiro said. “All we know as a family is the U.S. This is a country that we really love and we’re grateful to it.”

In many ways, Vaqueiro’s journey is the story of U.S. Latinos.

“He’s Mexican but he’s also a U.S. Latino and he understands the context and issues that communities are feeling,” said Castañeda. “There’s a sense of authenticity and care that comes through.”

Vaqueiro wrote a book, “Río Bravo. México, Estados Unidos y el regreso de Trump, (Rio Grande: Mexico, the United States, and the Return of Trump),” to explore the political mood during a period of tumult and often tense relations between the countries.

Telemundo strives to stay out of the political fray, Garcia said.

“We don’t think about politics,” Garcia said. “We cover what is happening within our community, and now more than ever, we are on top of our community’s stories.”

Vaqueiro added: “We have to be very careful reporting the facts and verifying every information that comes to us.”

Political divisions course through Latino communities, including in South Florida where Telemundo is headquartered.

“We’ve always known that Latinos are not a monolith,” Vaqueiro said. “This is a complex community that is constantly growing. It’s diverse: geographically, culturally and generationally.”

Interest in news has swelled since Trump began his second term. Ratings are also up for ABC’s “World News Tonight with David Muir,” which is drawing 8.4 million viewers per telecast this season, outpacing NBC, Fox News and CBS.

In national news, Univision still tops Telemundo. In local news, Telemundo’s KVEA has continued to build on its lead this year, although KMEX remains competitive and Disney’s KABC remains dominant among English-language stations.

“I just hope that we meet the moment,” Vaquerio said. “This is a critical moment for Latinos who are navigating very difficult times under a lot of pressure.”

He has another goal, too.

“I want to lift Latino voices who are moving forward — opening new businesses and graduating from college,” Vaqueiro said. “I want to talk about the positive side of this community that brings huge contributions to the United States.”

Sexual harassment allegations have been amplified online by Democrat-aligned politicos targeting Rep. Eric Swalwell, D-Calif., one of the leading Democratic candidates in California’s gubernatorial race.

Amid repeated denials and cease and desist letters sent by Swalwell’s lawyer, one of the alleged victims shared her story publicly for the first time, accusing Swalwell of taking advantage of her while she was intoxicated on multiple occasions, according to a bombshell report published by the San Francisco Chronicle Friday. The alleged victim’s story also included claims that Swalwell pressured her to send naked pictures of herself and sent sexually explicit photos of his own, pulled out his private parts while driving in a car with her and requesting she perform oral sex on him, among other incidents the victim said exposed how Swalwell treated her.

The unnamed female accuser, who spoke to the San Francisco Chronicle, reportedly worked for Swalwell for about two years and revealed that he started pursuing her, despite being married, shortly after she was hired as a young 21-year-old staffer in his district office. On multiple occasions, the young staffer recalls blacking out from alcohol consumption, before waking up naked in Swalwell’s hotel bed with signs she had engaged in intercourse. Swalwell allegedly distanced himself after the incident, and their relationship faded, before reuniting when she no longer worked for him, during which another incident allegedly took place. 

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“Eric Swalwell should immediately drop out,” Democratic strategist Bhavik Lathia said after the San Francisco Chronicle’s report dropped. “It is damning.” 

Former San Jose Mayor and fellow Democratic Party gubernatorial candidate in California, Matt Mahan, also called on Swalwell to “drop out.”

“To the survivor who risked everything to come forward – I believe you,” he said. “To the Democratic Party – you’d better hold him accountable,” Mahan said.

 “If we don’t, we have no credibility asking anyone else to do the same,” he continued.

Sen. Ruben Gallego, D-Ariz., a longtime friend of Swalwell who faced backlash earlier this week for trying to discredit allegations against the California Democrat, posted on Friday that he “regret[s] having come to his defense on social media prior to knowing all the information. I am equally as shocked and upset about what has transpired.”

“What is described is indefensible. Women who come forward with accounts like this deserve to be heard with respect, not questioned or dismissed,” Gallego said. “I am withdrawing my endorsement of Congressman Swalwell, effective immediately.”

Swalwell’s team did not respond to Fox News’ request for comment, but he recently said during a press gaggle that the allegations are “false,” including allegations that Swalwell previously pressured female staffers to sign non-disclosure agreements so they cannot speak out, or that he was involved in an alleged hush money settlement. 

“It’s false. And also some of the allegations I’ve seen, which is that we’ve had NDAs in the office – never. There’s never been an allegation, and there’s never been a settlement,” Swalwell insisted this week.

“This false, outrageous rumor is being spread 27 days before an election begins by flailing opponents who have sadly teamed up with MAGA conspiracy theorists because they know Eric Swalwell is the frontrunner in this race,” Micah Beasley, a spokesperson for Swalwell, also said on Tuesday.

Cheyenne Hunt, a former Capitol Hill staffer who is currently a nonprofit director at the group Gen-Z for Change, is among the voices acting as a proxy for alleged Swalwell accusers and has been helping amplify their stories. On Friday, she blasted Swalwell for “tak[ing] a page out of the Trump playbook by attempting to silence women,” with cease and desist letters he allegedly sent out late Thursday night ahead of the San Francisco Chronicle’s report sharing a first-hand account from one of Swalwell’s alleged accusers. 

Fox News Digital  has not independently verified the allegations from the report.

The alleged victim, who began working for Swalwell during his short-lived presidential campaign in 2019, said a married Swalwell, who was 38, began pursuing her, including through messages on Snapchat, which allows users to send photos that subsequently disappear after someone has looked at them. She claimed the relationship rapidly progressed as Swalwell began asking for pictures of her face, then her naked body and eventually her genitalia. When messaging, the victim alleged Swalwell would sometimes send shirtless selfies or other images of his own genitalia.

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Swalwell tried to kiss the alleged victim in her car when she drove him home from a donor meeting one night, and on another occasion he allegedly pulled out his penis while in the vehicle and asked her to perform oral sex on him. She admitted to doing so in a parking lot, but soon stopped out of fear someone might see them.  

Meanwhile, in September 2019, the alleged victim, who was then working in Swalwell’s Castro Valley district office, reportedly said Swalwell invited her out for dinner and drinks when she drank too much and blacked out. She claimed to have not even remembered leaving the restaurant, but was woken up in Swalwell’s hotel room the next day with vaginal soreness indicative of sexual intercourse. She also reportedly had a brief memory of Swalwell sucking her toes.

After the September 2019 incident at Swalwell’s hotel, the victim said the pair’s relationship faded as Swalwell distanced himself from her and began treating her more formally during public interactions. She eventually stopped working for Swalwell, but stayed in politics and noted Swalwell would occasionally remain in touch with her, including reaching out when she was looking for a job. 

However, she claimed that five years later, while attending an April 2024 charity event Swalwell was being honored at, the pair reunited. She was not working for Swalwell at this later date, according to the San Francisco Chronicle. The woman indicated that she and Swalwell went out for drinks after the event, during which, once again, she became inebriated and could only remember bits and pieces about the night. 

“Even though he had hurt me in the past, I felt like he was someone I could trust,” the alleged victim said, according to the San Francisco Chronicle. “Because we shared this secret together, it pulled me closer to him.”

According to the San Francisco Chronicle’s reporting on the alleged victim’s experiences, one moment she did remember from the night was pushing Swalwell away and telling him “no” as he allegedly tried to force her to have sex with him. The woman reportedly texted a friend after the incident telling her she had been sexually assaulted by Swalwell. Other messages reviewed by the San Francisco Chronicle reportedly showed the victim indicating she had “blacked out” but “woke up once during it and even told him to stop at one point.”

“This happened one other time when I was working with him, but I convinced myself I was an equal party in it even though same pattern: I blacked out and he had sex with me,” the alleged victim wrote, referring to the 2019 incident, according to the San Francisco Chronicle’s reporting.

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The outlet also indicated it spoke with the friend the victim was allegedly texting, as well as the woman’s then-boyfriend who she reportedly told about the assault the next day. The boyfriend reportedly encouraged her to report Swalwell at the time. 

However, she did not go to the authorities at the time, according to the San Francisco Chronicle, because she was afraid she would not be believed. Medical records reportedly showed she did obtain a pregnancy and STD test a week following the incident.

Swalwell subsequently messaged the alleged victim after the 2024 incident and told her not to tell anyone about their interaction that night, according to the San Francisco Chronicle. “He even sent me a message: you said you didn’t remember anything last time i hope you do now,” the alleged victim reportedly texted her friend three days after the incident. “And i said: yeah I’m trying to forget thanks.” 

“He was sending messages like we just had a romantic encounter like he knows what he’s doing,” the alleged victim also allegedly wrote to her friend at the time. “He was gaslighting me into thinking it was consensual.”

Swalwell’s alleged victim began talking to the San Francisco news outlet roughly a month ago, as she was weighing whether to go public with her allegations as they began anonymously surfacing online. 

The victim was confused how the rumors began, considering she only told family and a small group of friends about the incident. The victim reportedly called the Swalwell campaign in March to see if her name had surfaced among the rumored victims, to which one of Swalwell’s staffers reportedly asked her to vouch for Swalwell. 

“He was so confident that I would stay silent that he wasn’t scared,” she said of Swalwell.

“I have no skin in the game of who becomes governor of California, but I feel people have a right to know whether the person who leads a state that is a safe haven for so many women actually treats women with dignity and will protect their rights,” continued the woman, who still works on Capitol Hill, according to the San Francisco Chronicle. “No one protected me from him, and so I have to protect the other young women like me who aspire to work in this field and he could prey upon.”

Late Thursday night, Swalwell’s attorney, Elias Dabaie, sent a cease-and-desist letter that Hunt, one of the individuals amplifying Swalwell’s accuser’s claims, argues is an effort to intimidate those trying to speak up about Swalwell’s history with women. 

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“Today we learned [Swalwell] is intimidating survivors, serving cease and desist letters on those coming forward with stories of sexual harassment and abuse. He sent this threat in the dead of night — another attempt to delay the truth,” Hunt wrote on social media, attaching a copy of the first letter of the cease and desist letter she claimed to have obtained.

“This is what it looks like when powerful men get caught,” Hunt continued. “These cease and desists are a disgusting abuse of power against brave women who are courageously working together to share their stories. It begs the question: if Swalwell has done nothing wrong, as his campaign claims, why not let the women tell their stories in the light of day? Our team remains steadfast. We will not relent. The women will not recant.”

The Los Angeles Times reported Friday that it had confirmed the authenticity of the letter. Fox News Digital reached out to the attorney who sent the letter to confirm the authenticity of the letter independently, but did not immediately receive a response.