Politics
Podcasts, ‘The View’ and Howard Stern: How Harris and Trump are 'microtargeting' voters
The viewers of “The View” talk show and the listeners of Howard Stern’s satellite radio program couldn’t be more different: older women who watch daytime television for the former versus young and middle-aged white men who have long constituted the fervent followers of the once-raunchy stylings of the latter.
Yet within the span of a couple of hours Tuesday, Democratic presidential nominee Kamala Harris traveled between their studios in Manhattan to sit down for lengthy interviews, an odd juxtaposition of a television show initially viewed as a ladies-who-lunch klatch and a radio host who became famous because of pornographic, misogynistic and at times racist diatribes that led to millions of dollars in indecency fines from the federal government.
Historically, serious political candidates would never have appeared on either; President Obama was mocked by fellow Democrats for being the first sitting president to sit for an interview on “The View.”
But both programs, which have millions of followers, have evolved: “The View” is one of the most popular stops for presidential candidates of both parties, and Stern has transformed into a therapy-touting, inquisitive interviewer. And both represent a bipartisan strategy as candidates of both parties including former President Trump court voters through the exponentially growing network of broadcast, radio, podcast and social media venues where voters who aren’t MSNBC or Fox News junkies get their news.
Bill Burton, a national spokesperson for Obama’s 2008 presidential campaign who worked on his communications team during his first term in the White House, said “the landscape has completely changed” since he started working in politics a quarter-century ago.
“Once the most obvious ways to communicate with voters was through political reporters,” he said. “That has shifted to getting a better understanding of who voters are, where they’re getting their information and communicating with them where they’re getting their information.”
The heightened focus on nontraditional media is the latest iteration of microtargeting, efforts by campaigns to reach specific blocs of voters. One of the most effective efforts occurred during President George W. Bush’s 2004 reelection campaign when strategists used consumer data, such as which magazines voters received or the cars they bought, to surgically target Republican voters in Democratic precincts in states such as Ohio.
“Campaigns are no longer a top-down approach to messaging. Oftentimes, it’s a very customized bottom-up approach,” said Kevin Madden, a GOP strategist who worked on Bush’s 2004 reelection bid as well as Mitt Romney’s 2008 and 2012 campaigns. “Before 2004, campaigns had 30-second ads targeted at the general population of people watching the news at 6:30 and across cable news. Now … you have this almost omnipresent approach communicating through all these channels based on what you know about their issues and what you know about peer sets.”
Recalling those efforts two decades ago, Madden said: “If you drive a truck and drink Budweiser, you’re one of our voters. If you drive a Grand Cherokee and drink Heineken, you may be a swing voters. Based on consumer habits, we know where to target you with some of our messaging, whether it’s peer-to-peer communication or through Field & Stream magazine.”
“Now, it’s morphed into a more comprehensive understanding of electorate,” said Madden, now a senior partner at a Washington-based global strategic communications group. “A couple cycles ago, it was sort of like painting by numbers. Now, it’s like pixilated digital images, and we just get more and more understanding of the electorate and mood shifts and what motivates them.”
Trump has also appeared on nontraditional forums, such as the podcasts of the Nelk Boys and professional wrestler Logan Paul, both popular with young men. On Tuesday, the former president said on Ben Shapiro’s controversial podcast that President Biden and Harris ought to be removed from office through the 25th Amendment, which addresses the transfer of presidential power in cases of disability, resignation or removal from office or death.
Harris has also spoken to eyebrow-raising hosts, such as Alex Cooper of “Call Her Daddy,” an explicit podcast that boasts millions of listeners and is reminiscent of the early days of Stern’s radio show because of its frank sexual banter.
On Tuesday, Harris’ questioners on “The View” were friendly. The two Republicans sitting around the coffee table on set were notable Trump critics: Florida strategist Ana Navarro and former Trump White House aide Alyssa Farah Griffin. Harris used the appearance to roll out a proposal to offer long-term-care assistance for seniors through Medicare as she addressed the needs of the “sandwich” generation, people who are taking care of aging parents and children.
“There are so many people in our country who are right in the middle, taking care of their kids, and they’re taking care of their aging parents. And it’s just, almost, impossible to do it all, especially if they work,” Harris said, recalling her experience caring for her mother after she was diagnosed with cancer. “We’re finding that so many are then having to leave their job, which means losing a source of income, not to mention the emotional stress. And so what I am proposing is that basically what we will do is allow Medicare to cover in-home healthcare.”
But Republicans quickly focused on an answer about what she would have done differently than Biden during their time leading the nation — a tricky line Harris had to walk as she is loyal to the current president while also arguing she is a change candidate.
“There is not a thing that comes to mind … and I’ve been part of most of the decisions that have had impact,” Harris said, later adding that she would include a Republican in her Cabinet.
Trump; his running mate, Ohio Sen. JD Vance; and other Republicans seized upon the remark.
“President Trump breaks the internet on X Spaces with Elon Musk, attends UFC fights and football games to roaring crowds, and opens up on personal topics like his family’s struggle with addiction on podcasts like Theo Von,” Anna Kelly, a spokesperson for the Republican National Committee, said in a statement. “In contrast, Kamala Harris doubles down on the past four years of failure, from the disastrous Afghanistan withdrawal to crushing inflation and record high prices for rent, groceries, and gas.
“The contrast is clear: while President Trump continues to build the largest, most diverse coalition in history, Kamala Harris wants four more years of the same weak, failed Biden-Harris agenda — and Americans will reject the tired politics of the past when they vote for President Trump in November,” Kelly said.
Shortly after her appearance on “The View,” Harris did an interview that lasted more than an hour with Stern, who initially was famous for having lascivious discussions on the airwaves, releasing “Butt Bongo Fiesta,” a $10-million-grossing home video featuring him spanking young women’s bare bottoms in time with music, and many other instances of offensive content, including using the N-word.
Vice President Kamala Harris with SiriusXM radio host Howard Stern on Tuesday.
(SiriusXM’s “The Howard Stern Show”)
He dabbled in politics, flirting with running for governor of New York before being required to release his income. He had a New Jersey highway rest stop named after him after endorsing successful GOP gubernatorial candidate Christine Todd Whitman.
As Stern has aged, he has evolved. Although he had a long-term relationship with Trump — they attended each other’s weddings — Stern said it disintegrated after he refused to introduce Trump at the 2016 Republican National Convention because he was backing Hillary Clinton.
His interview of Harris was fawning. Stern urged his supporters to vote for her or, if they supported Trump, to not vote all together. They both repeated familiar talking points about the perils they believe the former president poses to democracy and the world.
Although Harris hit many of the same notes as prior interviews, such as speaking about eating an entire bag of nacho cheese Doritos — “family size” — the night Trump won the 2016 presidential election, she also spoke about her love of Formula One racing and surprising her husband with tickets to see U2 at the Sphere in Las Vegas.
“Oh my God, have you been to the Sphere?” she asked Stern. “Everyone should go in with a clear head.”
Stern responded, “Basically, don’t be high?”
“Correct,” the vice president said. “It’s a lot. There’s a lot of visual stimulation.”
new video loaded: Jan. 6 Rioter Hired by Pentagon
transcript
transcript
Jan. 6 Rioter Hired by Pentagon
Elias Irizarry, who pleaded guilty to climbing through a broken window at the Capitol on Jan. 6, 2021, now works for an office responsible for uncovering and defending against terrorism plots at the Pentagon.
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“Full pardon or commutation?” “Full pardon.”
By Alisa Shodiyev Kaff
June 4, 2026
NEWYou can now listen to Fox News articles!
Democrats splintered over a resolution seeking to block the U.S. from assisting Israel’s war against Hezbollah, an Iranian-backed terrorist group, on Thursday.
The measure, offered by progressive Rep. Rashida Tlaib, D-Mich., would require President Donald Trump to withdraw U.S. forces from Lebanon. For months, Israel and Hezbollah, a U.S.-designated terrorist group and Iranian proxy, have been at war in southern Lebanon, but the United States has not joined the conflict.
A bipartisan coalition of lawmakers, including House Minority Leader Hakeem Jeffries, D-N.Y., rejected the measure. Critics argued the resolution could aid Hezbollah and potentially hamstring U.S. military operations in the country.
Tlaib’s resolution failed 92-324, with more than half of House Democrats joining nearly all Republicans to vote it down.
The Lebanon war powers resolution divided Democrats, with House Minority Leader Hakeem Jeffries, D-N.Y., joining Republicans in rejecting the measure. (Aaron Schwartz/Bloomberg)
REP RASHIDA TLAIB MOVES TO BLOCK US OPERATIONS IN LEBANON BUT IGNORES HEZBOLLAH
Rep. Thomas Massie, R-Ky., an Israel critic, was the lone Republican to support Tlaib’s measure. Meanwhile, Reps. Derek Tran, D-Calif., and Betty McCollum, D-Minn., voted present.
House Democratic leaders said shortly before the vote they would oppose Tlaib’s resolution and work with the progressive lawmaker on a narrower measure exempting some U.S. military operations in the country. Their statement also denounced Hezbollah as a “violent terrorist organization” and a “sworn enemy of the United States.”
Tlaib, who has accused Israel of committing “ethnic cleansing” in Lebanon, did not mention Hezbollah in her resolution. She and other proponents of the measure also avoided discussing the Iranian proxy force during heated floor debate over the measure.
Republicans highlighted the omission and accused the legislation’s supporters of serving as “proxies for Hezbollah.”
“Apparently they don’t want to see Israel killing Hezbollah, even though it’s Hezbollah that is killing Israeli children, Israeli adults, Israeli elders,” House Foreign Affairs Committee Chairman Brian Mast, R-Fla., said Wednesday, referring to his Democratic colleagues.
Tlaib asserted that her resolution would only affect U.S. forces actively engaged in hostilities. Republicans, however, disputed that claim and suggested it would hurt U.S. efforts to counter Hezbollah.
“It doesn’t say anything about [whether] you can keep the Marines that are in the embassy,” Mast said, referring to the U.S. embassy in Beirut. “That’s a pretty big oversight. It doesn’t say anything about whether we can keep United States armed forces that are training missions with the LAF [Lebanese Armed Forces]. Again, pretty big oversight.”
Rep. Rashida Tlaib, a Democrat from Michigan, attempted to bar U.S. forces from joining Israel’s war in Lebanon. (Tierney L. Cross/Bloomberg)
RASHIDA TLAIB HIT WITH HOUSE CENSURE THREAT, ACCUSED OF ‘CELEBRATING TERRORISM’ IN PRO-PALESTINIAN SPEECH
The debate turned personal when Rep. Max Miller, R-Ohio, a member of the House Foreign Affairs Committee, linked Tlaib to Hezbollah.
“Hezbollah is a terrorist organization … and its members are butchers that you like to hang out with to a certain extent,” the Ohio lawmaker said, referring to Tlaib.
A shouting match between the two then broke out, with Tlaib demanding that Miller’s remarks be stricken from the record.
The presiding chair ultimately complied with her request, but Miller doubled down on his remarks.
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“Yes, I said it. I own it, and I stand by it,” Mast said on behalf of Miller on the floor.
Tlaib’s failed war powers resolution comes as Iran has sought to tie Israel’s invasion of Lebanon to its ceasefire negotiations with the United States.
Hezbollah, which has long helped Iran project power in the region, rejected a ceasefire agreement between Israel and Lebanon’s government Thursday.
WASHINGTON — Initial efforts in the Senate failed Thursday to block the $1.8-billion fund that the Trump administration has sought to establish to pay people who claim the government wronged them, though further attempts were likely to come Thursday afternoon.
Republicans narrowly voted down a Democratic amendment to ban the payout fund and then Democrats killed a Republican amendment, which would have prohibited the use of federal money for the fund but would have sent $1.7 billion to the Justice Department’s fraud division.
It was the second effort in Congress to rebuke President Trump in two days, following the House vote Wednesday to rein in Trump’s war powers in Iran.
The dueling amendments were proposed by Senate Minority Leader Chuck Schumer (D-N.Y.) and Sen. Thom Tillis (R-N.C.). They were attached to the reconciliation bill that would fund Immigration and Customs Enforcement and the Border Patrol, a high priority for Republicans.
The votes came as the Senate began a “vote-a-rama,” during which lawmakers were expected to propose a stream of amendments to the immigration bill on various topics.
The Trump administration’s plan for the payment fund — widely seen as a way for Trump to compensate his political allies, including those who participated in the Jan. 6, 2021, attack on the Capitol — set off particular ire from some GOP lawmakers.
The plan has fueled growing unrest within parts of Trump’s party over his governance, compounded by the president’s endorsement of primary challengers to Sens. John Cornyn (R-Texas) and Bill Cassidy (R-La.), as well as Rep. Thomas Massie (R-Ky.), which angered some Republican senators.
Cassidy, who lost his primary and has since voiced strong opposition to Trump’s $1.8-billion fund, became a key player in the Thursday votes, voting down Schumer’s amendment but supporting Tillis’.
On Wednesday, Cassidy joined with Sen. Cory Booker (D-N.J.) to argue in a court filing that the $1.8-billion fund circumvents Congress’ authority and violates the Constitution’s spending and appropriations clauses.
“It is an unconstitutional attempt to spend the People’s money without Congressional approval,” Cassidy and Booker wrote in an amicus brief filed in the federal court case challenging the fund.
The fund was created by the Justice Department to settle a lawsuit brought by Trump against the Internal Revenue Service over the leak of his tax returns. Trump and his sons agreed to drop their personal lawsuit against the government in exchange for the creation of the $1.776-billion fund. Critics immediately questioned the plan, and it drew a rare backlash from Republicans.
In late May, GOP senators derailed plans to vote on the immigration bill over their displeasure with the payout fund and with Trump’s desire to use taxpayer funds for his planned White House ballroom. Senate Republicans removed the ballroom funding from the immigration package Wednesday, another setback for Trump.
The Trump administration sought to back away from its plans for the fund this week, following bipartisan outcry and a federal court ruling that temporarily blocked any payouts from the fund. Acting Atty. Gen. Todd Blanche said Tuesday the administration would end its plans to move ahead with the concept.
But Trump on Wednesday told reporters he didn’t know whether the fund was dead, calling it “a beautiful thing.”
After Schumer proposed the first amendment to ban the fund Thursday morning, the Senate came to a standstill as three key Republican senators deliberated. Schumer framed his effort to ban the fund Thursday as a way to force a referendum on Trump’s plan.
The amendment “offers Republicans a choice: Do you support Donald Trump’s $2 billion taxpayer-funded slush fund, or do you want to protect the American people and their paychecks?” Schumer said on the Senate floor before the vote.
Sen. Bernie Moreno (R-Ohio) urged Republicans to reject the amendment, saying Democrats were planning to “play so many games” on Thursday during the marathon session.
“We are going to fund immigration enforcement and border patrol, and I urge my Republican colleagues to stay united on that singular mission,” Moreno said.
The amendment failed after Cassidy voted against it. Republican Sens. Susan Collins of Maine, Jon Husted of Ohio and Dan Sullivan of Alaska voted in favor.
Schumer’s amendment was uniformly supported by Democrats, including California Sens. Adam Schiff and Alex Padilla.
Tillis, who also voted against Schumer’s amendment, immediately proposed his amendment. Sen. Jeff Merkley (D-Oregon) urged Democrats to oppose it, saying that the proposal would create “a new slush fund” by giving the money to the Justice Department.
“We heard over the last 48 hours that the acting attorney general said that this fund’s not moving forward. All this amendment does is codify what I believe the policy of the DOJ is,” Tillis said on the floor before voting began on his amendment. “This [fund] is unpopular, this administration has said they’re not moving forward with it; this is an opportunity for us to put it to bed.”
Responded Merkley: “Taking one slush fund and eliminating it and then creating a new slush fund still under control of the attorney general is not the way to go. The way to go is to get rid of these slush funds altogether.”
Trump has faced a recent string of failures, including the House vote Wednesday, a court ruling to remove his name from the Kennedy Center and a record-low approval rating among Americans as concern rises about economic issues, gas prices and Trump’s war with Iran.
On Wednesday, Trump lashed out against the four Republicans who backed the House war powers resolution, calling it “an unpatriotic thing” to do and calling the vote “meaningless.”
“They’re GRANDSTANDERS! They should be ashamed of themselves. MAGA!!! President DJT,” Trump wrote.
Times staff writer Ana Ceballos, in Washington, contributed to this report.
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