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Podcasts, ‘The View’ and Howard Stern: How Harris and Trump are 'microtargeting' voters

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Podcasts, ‘The View’ and Howard Stern: How Harris and Trump are 'microtargeting' voters

The viewers of “The View” talk show and the listeners of Howard Stern’s satellite radio program couldn’t be more different: older women who watch daytime television for the former versus young and middle-aged white men who have long constituted the fervent followers of the once-raunchy stylings of the latter.

Yet within the span of a couple of hours Tuesday, Democratic presidential nominee Kamala Harris traveled between their studios in Manhattan to sit down for lengthy interviews, an odd juxtaposition of a television show initially viewed as a ladies-who-lunch klatch and a radio host who became famous because of pornographic, misogynistic and at times racist diatribes that led to millions of dollars in indecency fines from the federal government.

Historically, serious political candidates would never have appeared on either; President Obama was mocked by fellow Democrats for being the first sitting president to sit for an interview on “The View.”

But both programs, which have millions of followers, have evolved: “The View” is one of the most popular stops for presidential candidates of both parties, and Stern has transformed into a therapy-touting, inquisitive interviewer. And both represent a bipartisan strategy as candidates of both parties including former President Trump court voters through the exponentially growing network of broadcast, radio, podcast and social media venues where voters who aren’t MSNBC or Fox News junkies get their news.

Bill Burton, a national spokesperson for Obama’s 2008 presidential campaign who worked on his communications team during his first term in the White House, said “the landscape has completely changed” since he started working in politics a quarter-century ago.

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“Once the most obvious ways to communicate with voters was through political reporters,” he said. “That has shifted to getting a better understanding of who voters are, where they’re getting their information and communicating with them where they’re getting their information.”

The heightened focus on nontraditional media is the latest iteration of microtargeting, efforts by campaigns to reach specific blocs of voters. One of the most effective efforts occurred during President George W. Bush’s 2004 reelection campaign when strategists used consumer data, such as which magazines voters received or the cars they bought, to surgically target Republican voters in Democratic precincts in states such as Ohio.

“Campaigns are no longer a top-down approach to messaging. Oftentimes, it’s a very customized bottom-up approach,” said Kevin Madden, a GOP strategist who worked on Bush’s 2004 reelection bid as well as Mitt Romney’s 2008 and 2012 campaigns. “Before 2004, campaigns had 30-second ads targeted at the general population of people watching the news at 6:30 and across cable news. Now … you have this almost omnipresent approach communicating through all these channels based on what you know about their issues and what you know about peer sets.”

Recalling those efforts two decades ago, Madden said: “If you drive a truck and drink Budweiser, you’re one of our voters. If you drive a Grand Cherokee and drink Heineken, you may be a swing voters. Based on consumer habits, we know where to target you with some of our messaging, whether it’s peer-to-peer communication or through Field & Stream magazine.”

“Now, it’s morphed into a more comprehensive understanding of electorate,” said Madden, now a senior partner at a Washington-based global strategic communications group. “A couple cycles ago, it was sort of like painting by numbers. Now, it’s like pixilated digital images, and we just get more and more understanding of the electorate and mood shifts and what motivates them.”

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Trump has also appeared on nontraditional forums, such as the podcasts of the Nelk Boys and professional wrestler Logan Paul, both popular with young men. On Tuesday, the former president said on Ben Shapiro’s controversial podcast that President Biden and Harris ought to be removed from office through the 25th Amendment, which addresses the transfer of presidential power in cases of disability, resignation or removal from office or death.

Harris has also spoken to eyebrow-raising hosts, such as Alex Cooper of “Call Her Daddy,” an explicit podcast that boasts millions of listeners and is reminiscent of the early days of Stern’s radio show because of its frank sexual banter.

On Tuesday, Harris’ questioners on “The View” were friendly. The two Republicans sitting around the coffee table on set were notable Trump critics: Florida strategist Ana Navarro and former Trump White House aide Alyssa Farah Griffin. Harris used the appearance to roll out a proposal to offer long-term-care assistance for seniors through Medicare as she addressed the needs of the “sandwich” generation, people who are taking care of aging parents and children.

“There are so many people in our country who are right in the middle, taking care of their kids, and they’re taking care of their aging parents. And it’s just, almost, impossible to do it all, especially if they work,” Harris said, recalling her experience caring for her mother after she was diagnosed with cancer. “We’re finding that so many are then having to leave their job, which means losing a source of income, not to mention the emotional stress. And so what I am proposing is that basically what we will do is allow Medicare to cover in-home healthcare.”

But Republicans quickly focused on an answer about what she would have done differently than Biden during their time leading the nation — a tricky line Harris had to walk as she is loyal to the current president while also arguing she is a change candidate.

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“There is not a thing that comes to mind … and I’ve been part of most of the decisions that have had impact,” Harris said, later adding that she would include a Republican in her Cabinet.

Trump; his running mate, Ohio Sen. JD Vance; and other Republicans seized upon the remark.

“President Trump breaks the internet on X Spaces with Elon Musk, attends UFC fights and football games to roaring crowds, and opens up on personal topics like his family’s struggle with addiction on podcasts like Theo Von,” Anna Kelly, a spokesperson for the Republican National Committee, said in a statement. “In contrast, Kamala Harris doubles down on the past four years of failure, from the disastrous Afghanistan withdrawal to crushing inflation and record high prices for rent, groceries, and gas.

“The contrast is clear: while President Trump continues to build the largest, most diverse coalition in history, Kamala Harris wants four more years of the same weak, failed Biden-Harris agenda — and Americans will reject the tired politics of the past when they vote for President Trump in November,” Kelly said.

Shortly after her appearance on “The View,” Harris did an interview that lasted more than an hour with Stern, who initially was famous for having lascivious discussions on the airwaves, releasing “Butt Bongo Fiesta,” a $10-million-grossing home video featuring him spanking young women’s bare bottoms in time with music, and many other instances of offensive content, including using the N-word.

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Vice President Kamala Harris with SiriusXM radio host Howard Stern on Tuesday.

(SiriusXM’s “The Howard Stern Show”)

He dabbled in politics, flirting with running for governor of New York before being required to release his income. He had a New Jersey highway rest stop named after him after endorsing successful GOP gubernatorial candidate Christine Todd Whitman.

As Stern has aged, he has evolved. Although he had a long-term relationship with Trump — they attended each other’s weddings — Stern said it disintegrated after he refused to introduce Trump at the 2016 Republican National Convention because he was backing Hillary Clinton.

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His interview of Harris was fawning. Stern urged his supporters to vote for her or, if they supported Trump, to not vote all together. They both repeated familiar talking points about the perils they believe the former president poses to democracy and the world.

Although Harris hit many of the same notes as prior interviews, such as speaking about eating an entire bag of nacho cheese Doritos — “family size” — the night Trump won the 2016 presidential election, she also spoke about her love of Formula One racing and surprising her husband with tickets to see U2 at the Sphere in Las Vegas.

“Oh my God, have you been to the Sphere?” she asked Stern. “Everyone should go in with a clear head.”

Stern responded, “Basically, don’t be high?”

“Correct,” the vice president said. “It’s a lot. There’s a lot of visual stimulation.”

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Trump vows US ‘in charge’ of Venezuela as he reveals if he’s spoken to Delcy Rodríguez

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Trump vows US ‘in charge’ of Venezuela as he reveals if he’s spoken to Delcy Rodríguez

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President Donald Trump said the U.S. is now in control of Venezuela following the arrest of longtime leader Nicolás Maduro, outlining a plan to run the country, rebuild its economy and delay elections until what he described as a recovery is underway.

Trump made the remarks during a gaggle with reporters as questions mounted about who is governing Venezuela after a U.S. military operation led to Maduro’s arrest early Saturday.

“Don’t ask me who’s in charge because I’ll give you an answer, and it’ll be very controversial,” Trump told a reporter.

He was then asked to clarify, to which Trump replied, “It means we’re in charge.”

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US CAPTURE OF MADURO CHAMPIONED, CONDEMNED ACROSS WORLD STAGE AFTER SURGICAL VENEZUELA STRIKES

Venezuela’s Vice President Delcy Rodríguez addresses the media in Caracas, Venezuela, on March 10, 2025.  (Leonardo Fernandez Viloria/Reuters)

Trump was also asked whether he had spoken directly with Venezuela’s newly sworn-in Vice President Delcy Rodríguez amid uncertainty about how the new government is functioning and what role the U.S. is playing.

While Trump said he has not personally spoken with Rodríguez, he suggested coordination is already underway between U.S. officials and the new leadership.

During the gaggle, Trump repeatedly portrayed Venezuela as a failed state that cannot immediately transition to democratic rule, arguing the country’s infrastructure and economy had been devastated by years of mismanagement.

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TRUMP ISSUES DIRECT WARNING TO VENEZUELA’S NEW LEADER DELCY RODRÍGUEZ FOLLOWING MADURO CAPTURE

Venezuelan President Nicolás Maduro greets his supporters during a rally in Caracas on Dec. 1, 2025.  (Pedro Mattey/Anadolu via Getty Images)

He compared Venezuela’s collapse to what he claimed would have happened to the U.S. had he lost the election, using the comparison to underscore his argument for intervention.

“We have to do one thing in Venezuela. Bring it back. It’s a dead country right now,” Trump said. “It’s a country that, frankly, we would have been if I had lost the election. We would have been Venezuela on steroids.”

Trump said rebuilding Venezuela will center on restoring its oil industry, which he said had been stripped from the U.S. under previous governments, leaving infrastructure decayed and production crippled.

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UN AMBASSADOR WALTZ DEFENDS US CAPTURE OF MADURO AHEAD OF SECURITY COUNCIL MEETING

A coast guard boat of the Venezuelan Navy operates off the Caribbean coast on Sept. 11, 2025.  (Juan Carlos Hernandez/Reuters)

He stressed that American oil companies – not U.S. taxpayers – will finance the reconstruction, while the U.S. oversees the broader recovery.

“The oil companies are going to go in and rebuild this system. They’re going to spend billions of dollars, and they’re going to take the oil out of the ground, and we’re taking back what they sell,” Trump said. “Remember, they stole our property. It was the greatest theft in the history of America. Nobody has ever stolen our property like they have. They took our oil away from us. They took the infrastructure away. And all that infrastructure is rotted and decayed.”

Trump said elections will not take place until the country is stabilized, arguing that rushing a vote in a collapsed state would repeat past failures.

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TRUMP REVEALS VENEZUELA’S MADURO WAS CAPTURED IN ‘FORTRESS’-LIKE HOUSE: ‘HE GOT BUM RUSHED SO FAST’

President Donald Trump speaks to reporters aboard Air Force One while traveling from Kuala Lumpur, Malaysia, to Tokyo, Japan, Monday, Oct. 27, 2025.  (Mark Schiefelbein/AP)

He said the U.S. will manage Venezuela’s recovery process, including addressing inflation, revenue loss and infrastructure collapse.

“We’re going to run everything,” Trump said. “We’re going to run it, fix it. We’ll have elections at the right time.”

When asked whether the operation in Venezuela was motivated by oil interests or amounted to regime change, Trump rejected both characterizations and instead cast the effort as part of a broader security doctrine.

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VENEZUELAN LEADER MADURO LANDS IN NEW YORK AFTER BEING CAPTURED BY US FORCES ON DRUG CONSPIRACY CHARGES

President Donald Trump shared a photo of captured Venezuelan President Nicolás Maduro aboard the USS Iwo Jima after strikes on Venezuela, on Saturday, Jan. 3, 2026.  (Donald Trump via Truth Social)

He tied the intervention to long-standing U.S. policy in the Western Hemisphere, invoking historical precedent.

“It’s about peace on Earth,” Trump said. “You gotta have peace, it’s our hemisphere. The Monroe Doctrine was very important when it was done.”

Trump went on to criticize past presidents for failing to enforce that doctrine, arguing his administration has restored it as a guiding principle.

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RUBIO DEFENDS VENEZUELA OPERATION AFTER NBC QUESTIONS LACK OF CONGRESSIONAL APPROVAL FOR MADURO CAPTURE

“And other presidents, a lot of them, they lost sight of it,” Trump added. “I didn’t. I didn’t lose sight. But it really is. It’s peace on Earth.”

Agents with the Drug Enforcement Administration arrived at the West 30th Street Heliport for the arrival of captured Venezuelan President Nicolás Maduro, Saturday, Jan. 3, 2026, in New York.  (Stefan Jeremiah/AP Photo)

Trump said the U.S. role in Venezuela will ultimately focus on rebuilding the country while caring for Venezuelans displaced by years of economic collapse.

He said that includes Venezuelans currently living in the U.S., many of whom he said were forced to flee.

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“We’re gonna cherish a country,” Trump said. “We’re going to take care of, more importantly, of the people, including Venezuelans that are living in our country that were forced to leave their country, and they’re going to be taken very good care of.”

Trump made clear the comments on Venezuela were part of a broader foreign policy outlook, using the gaggle to issue warnings about instability elsewhere in the Western Hemisphere and overseas. He suggested the U.S. is prepared to respond forcefully to threats he said could endanger American security interests.

Trump singled out Colombia, describing the country as a growing security concern and accusing its leadership of enabling large-scale drug trafficking into the U.S.

“Colombia’s very sick too, run by a sick man who likes making cocaine and selling it to the United States, and he’s not going to be doing it very long,” Trump said.

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When asked whether that meant U.S. action, Trump replied, “It sounds good to me.”

Trump also addressed ongoing protests in Iran, warning that the U.S. is closely monitoring the situation and would respond if the Iranian government uses violence against demonstrators.

“We’re watching it very closely,” he said. “If they start killing people like they have in the past, I think they’re going to get hit very hard by the United States.”

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To ‘run’ Venezuela, Trump presses existing regime to kneel

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To ‘run’ Venezuela, Trump presses existing regime to kneel

Top officials in the Trump administration clarified their position on “running” Venezuela after seizing its president, Nicolás Maduro, over the weekend, pressuring the government that remains in power there Sunday to acquiesce to U.S. demands on oil access and drug enforcement, or else face further military action.

Their goal appears to be the establishment of a pliant vassal state in Caracas that keeps the current government — led by Maduro for more than a decade — largely in place, but finally defers to the whims of Washington after turning away from the United States for a quarter-century.

It leaves little room for the ascendance of Venezuela’s democratic opposition, which won the country’s last national election, according to the State Department, European capitals and international monitoring bodies.

President Trump and his top aides said they would try to work with Maduro’s handpicked vice president and current interim president, Delcy Rodríguez, to run the country and its oil sector “until such time as we can do a safe, proper and judicious transition,” offering no time frame for proposed elections.

Trump, Secretary of State Marco Rubio and Homeland Security Secretary Kristi Noem underscored the strategy in a series of interviews Sunday morning.

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“If she doesn’t do what’s right, she is going to pay a very big price, probably bigger than Maduro,” Trump told the Atlantic magazine, referring to Rodríguez. “Rebuilding there and regime change, anything you want to call it, is better than what you have right now. Can’t get any worse.”

Rubio said that a U.S. naval quarantine of Venezuelan oil tankers would continue unless and until Rodríguez begins cooperating with the U.S. administration, referring to the blockade — and the lingering threat of additional military action from the fleet off Venezuela’s coast — as “leverage” over the remnants of Maduro’s government.

“That’s the sort of control the president is pointing to when he says that,” Rubio told CBS News. “We continue with that quarantine, and we expect to see that there will be changes — not just in the way the oil industry is run for the benefit of the people, but also so that they stop the drug trafficking.”

Sen. Tom Cotton (R-Ark.), chairman of the Senate Select Committee on Intelligence, told CNN that he had been in touch with the administration since the Saturday night operation that snatched Maduro and his wife from their bedroom, whisking them away to New York to face criminal charges.

Trump’s vow to “run” the country, Cotton said, “means the new leaders of Venezuela need to meet our demands.”

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“Delcy Rodríguez, and the other ministers in Venezuela, understand now what the U.S. military is capable of,” Cotton said, adding: “It is a fact that she and other indicted and sanctioned individuals are in Venezuela. They have control of the military and security forces. We have to deal with that fact. But that does not make them the legitimate leaders.”

“What we want is a future Venezuelan government that will be pro-American, that will contribute to stability, order and prosperity, not only in Venezuela but in our own backyard. That probably needs to include new elections,” Cotton said.

Whether Rodríguez will cooperate with the administration is an open question.

Trump said Saturday that she seemed amenable to making “Venezuela great again” in a conversation with Rubio. But the interim president delivered a speech hours later demanding Maduro’s return, and vowing that Venezuela would “never again be a colony of any empire.”

The developments have concerned senior figures in Venezuela’s democratic opposition, led by Maria Corina Machado, last year’s Nobel Peace Prize laureate, and Edmundo González Urrutia, the opposition candidate who won the 2024 presidential election that was ultimately stolen by Maduro.

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In his Saturday news conference, Trump dismissed Machado, saying that the revered opposition leader was “a very nice woman,” but “doesn’t have the respect within the country” to lead.

Elliott Abrams, Trump’s special envoy to Venezuela in his first term, said he was skeptical that Rodríguez — an acolyte of Hugo Chávez and avowed supporter of Chavismo throughout the Maduro era — would betray the cause.

“The insult to Machado was bizarre, unfair — and simply ignorant,” Abrams told The Times. “Who told him that there was no respect for her?”

Maduro was booked in New York and flown at night over the Statue of Liberty in New York Harbor to the Metropolitan Detention Center in Brooklyn, where he is in federal custody at a facility that has housed inmates including Sean “Diddy” Combs, Ghislaine Maxwell, Bernie Madoff and Sam Bankman-Fried.

He is expected to be arraigned on federal charges of narco-terrorism conspiracy, cocaine importation conspiracy, possession of machine guns and destructive devices, and conspiracy to possess machine guns and destructive devices as soon as Monday.

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Although few in Washington lamented Maduro’s removal, Democratic lawmakers criticized the operation as another act of ousting a foreign government by a Republican president that could have violated international law.

“The invasion of Venezuela has nothing to do with American security. Venezuela is not a security threat to the U.S.,” said Sen. Chris Murphy, a Democrat from Connecticut. “This is about making Trump’s oil industry and Wall Street friends rich. Trump’s foreign policy — the Middle East, Russia, Venezuela — is fundamentally corrupt.”

In their Saturday news conference, and in subsequent interviews, Trump and Rubio said that targeting Venezuela was in part about reestablishing U.S. dominance in the Western Hemisphere, reasserting the philosophy of President Monroe as China and Russia work to enhance their presence in the region. The Trump administration’s national security strategy, published last month, previewed a renewed focus on Latin America after the region faced neglect from Washington over decades.

Trump left unclear whether his military actions in the region would end in Caracas, a long-standing U.S. adversary, or whether he is willing to turn the U.S. armed forces on America’s allies.

In his interview with the Atlantic, Trump suggested that “individual countries” would be addressed on a case-by-case basis. On Saturday, he reiterated a threat to the president of Colombia, a major non-NATO ally, to “watch his ass,” over an ongoing dispute about Bogota’s cooperation on drug enforcement.

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On Sunday morning, the United Nations Security Council held an urgent meeting to discuss the legality of the U.S. operation in Venezuela.

It was not Russia or China — permanent members of the council and long-standing competitors — who called the session, nor France, whose government has questioned whether the operation violated international law, but Colombia, a nonpermanent member who joined the council less than a week ago.

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Dan Bongino officially leaves FBI deputy director role after less than a year, returns to ‘civilian life’

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Dan Bongino officially leaves FBI deputy director role after less than a year, returns to ‘civilian life’

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Dan Bongino returned to private life on Sunday after serving as deputy director of the Federal Bureau of Investigation (FBI) for less than a year.

Bongino said on X that Saturday was his last day on the job before he would return to “civilian life.”

“It’s been an incredible year thanks to the leadership and decisiveness of President Trump. It was the honor of a lifetime to work with Director Patel, and to serve you, the American people. See you on the other side,” he wrote.

The former FBI deputy director announced in mid-December that he would be leaving his role at the bureau at the start of the new year.

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BONDI, PATEL TAP MISSOURI AG AS ADDITIONAL FBI CO-DEPUTY DIRECTOR ALONGSIDE BONGINO

Dan Bongino speaks with FBI Director Kash Patel as they attend the annual 9/11 Commemoration Ceremony at the National 9/11 Memorial and Museum in New York City on Sept. 11, 2025. (Michael M. Santiago/Getty Images)

President Donald Trump previously praised Bongino, who assumed office in March, for his work at the FBI.

“Dan did a great job. I think he wants to go back to his show,” Trump told reporters.

FBI DIRECTOR, TOP DOJ OFFICIAL RESPOND TO ‘FAILING’ NY TIMES ARTICLE CLAIMING ‘DISDAIN’ FOR EACH OTHER

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“After his swearing-in ceremony as FBI Deputy Director, Dan Bongino paid his respects at the Wall of Honor, honoring the brave members of the #FBI who made the ultimate sacrifice and reflecting on the legacy of those who paved the way in the pursuit of justice and security,” the FBI said in a post on X. (@FBI on X)

Bongino spoke publicly about the personal toll of the job during a May appearance on “Fox & Friends,” saying he had sacrificed a lot to take the role.

“I gave up everything for this,” he said, citing the long hours both he and FBI Director Kash Patel work.

“I stare at these four walls all day in D.C., by myself, divorced from my wife — not divorced, but I mean separated — and it’s hard. I mean, we love each other, and it’s hard to be apart,” he added.

The FBI’s J. Edgar Hoover headquarters building in Washington on Nov. 2, 2016. (AP Photo/Cliff Owen, File)

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Bongino’s departure leaves Andrew Bailey, who was appointed co-deputy director in September 2025, as the bureau’s other deputy director.

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