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Vermont Food and Drink Producers Prepare for the Adult-Use Cannabis Market

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Vermont Food and Drink Producers Prepare for the Adult-Use Cannabis Market


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  • Caleb Kenna

  • Fog Valley Farm THC-infused caramels

Hashish edibles get a foul rap. Home made variations with unknown dosing and delayed results have brought about sufficient unlucky experiences to maintain many people away from unmarked trays of brownies at events.

However, as Vermont prepares for the authorized retail hashish market to launch on Saturday, October 1, it is no shock that a few of the state’s proficient food and drinks producers are getting ready to enter the budding trade. In a state obsessive about farm-to-table fare, growing recipes with regionally grown hashish is a logical subsequent step. And, with strict rules governing dosing, testing and labeling, these aren’t your stoner buddy’s thriller edibles.

We talked with some native meals and beverage purveyors about how they’re getting ready to enter the adult-use market, from licensing and sourcing to switching from common baked items to cannabis-infused edibles.

Surprise Girl

Fog Valley Farm, Middlebury, fogvalleyfarm.com

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Martha Bruhl of Fog Valley Farm - CALEB KENNA

  • Caleb Kenna

  • Martha Bruhl of Fog Valley Farm

Martha Bruhl has a aggressive edge in Vermont’s adult-use market: She holds producer license 0001.

The license for Fog Valley Farm, Bruhl’s hashish edibles enterprise, was accredited at a Vermont Hashish Management Board assembly on August 31, together with these of two others: Household Tree Hashish and Dalen. Final week, the state accredited a fourth producer, X-Tract Vermont.

“It is an ideal opening line once I’m speaking to folks,” Bruhl mentioned. “‘Hey, you are a retailer? I do edibles. My license quantity is 0001.’”

Fog Valley Farm is called for the highway on which Bruhl’s household lives in New Haven, the place the 22-year-old baker launched her enterprise within the spring.

Over the summer season, Bruhl examined her large-scale baking abilities, making customized truffles and promoting pies, cookies and different treats on the Shelburne Farmers Market. Now that she’s licensed to fabricate hashish edibles, Bruhl will shut down the “common baked items” a part of her biz and transfer right into a business kitchen in Middlebury. (Hashish processing and non-cannabis meals processing can not occur in the identical facility, per the Vermont Division of Well being.)

Bruhl hopes to have a easy line of single-bite, small-tetrahydrocannabinol (THC)-dose cookies and caramels — and finally ice cream — at one or two retail places by mid- to late October. Her base recipes for chocolate chip cookies; lemon drop shortbread cookies; and darkish, gentle and sea-salted caramels are prepared, however she’s nonetheless engaged on sourcing hashish flower from licensed growers. As soon as she has that, she’ll make infused butter and baked items and ship them to the lab for testing.

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Bruhl bakes with conventional cannabutter, which she cooks utilizing a butter-infusing machine. The result’s fairly potent, Bruhl mentioned, so she does not have to make use of a ton to achieve her goal dose of 5 milligrams per serving. That retains the hashish taste from being overwhelming within the closing cookie or caramel, and the trace that continues to be performs effectively with notes of vanilla.

“It is good, as a result of it does not odor that a lot whenever you’re baking them. It simply smells like cookies,” Bruhl mentioned. The decarboxylation course of — which converts tetrahydrocannabinolic acid within the hashish plant into THC utilizing warmth, unlocking its high-causing compounds — does odor. However she’ll have to try this solely as soon as per week, earlier than she makes the cannabutter.

Bruhl’s great-grandmother was a proficient dwelling baker, and her abilities have been handed down by the household. When leisure hashish turned authorized in Vermont, Bruhl’s mother began enjoying round with edibles. For Christmas, Bruhl gave her two hashish cookbooks with recipe titles akin to Whoopie Highs — “simply because the titles have been hilarious they usually regarded actually enjoyable,” she mentioned.

Because the adult-use market approached, Bruhl noticed potential in a small-batch edible biz — particularly one centered on low-potency baked items made with native substances. She at present sources from Cabot, King Arthur Baking and Monument Farms.

The younger entrepreneur had knowledgeable assist in navigating the licensing course of from Dave Silberman, an lawyer who makes a speciality of hashish companies and co-owns one of many first licensed dispensaries in Vermont, Middlebury’s FLŌRA Hashish. The management board prioritized Fog Valley Farm as a result of, as a woman-owned enterprise, it met the standards for an financial empowerment applicant.

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As she will get Fog Valley Farm’s edibles rolling, Bruhl hopes to construct a enterprise that helps ladies within the hashish trade.

“I believe folks might overlook me as a result of I am a girl and since I am younger,” she mentioned. “However [I’ll have] one of many solely merchandise available on the market, [so] they’re going to have to concentrate.”

Candy Tea

Taunik, Hinesburg, @drinktaunik on Instagram

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From left: Bob Grim, Shawn Rice and Josh Bayer of Taunik - JAMES BUCK

  • James Buck

  • From left: Bob Grim, Shawn Rice and Josh Bayer of Taunik

Bob Grim and Todd Haire like to deal with agricultural experiments. With the remainder of the Foam Brewers staff, the brewers-turned-farmers introduced a Hinesburg winery again to life in 2020 and launched their first Pure Hack wine in February of this 12 months.

In 2019, Grim and Haire tried their fingers at rising organic-certified hemp, planting 5 acres at Grim’s mother and father’ home in Alburgh. It was a difficult 12 months for hemp farmers — even the skilled ones — with heavy rains and chilly temperatures till June, adopted by a blistering scorching, dry summer season.

“It was onerous work and a ache within the ass,” Grim mentioned. “However it was enjoyable.”

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They threw a giant harvest occasion; Shawn Rice, who had helped with the farming, blasted music from his huge DJ setup. That evening, they screened a horror film in the midst of the sector.

Then the hemp market bottomed out. Fairly than promote for pennies on the greenback, Haire and Grim packaged their harvest in humidity-controlled, breathable hemp sacks and put it into chilly storage whereas they found out how one can rework it right into a value-added product.

In 2022, Taunik was born, with glowing, tea-based CBD drinks that hit the market in June, on faucet at Foam and in cans across the state. It is a separate enterprise from Foam, although the staff of Grim, Haire, artist and inventive director Rice, brewer Josh Bayer, and packaging professional Steve Gourley related by their work on the brewery.

They make their carbonated, 50-milligram CBD drinks with a water-soluble nanoemulsion, including it to numerous combos of tea, hemp flower, citra hops, botanicals and Vermont honey. Taunik at present affords three “transcendent hashish elixirs”: Melody Maker, a black tea with sumac; Wonderful Frequency, a mix of yerba maté and lemon; and Name of Peaks, a inexperienced tea with lime and peppermint.

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Taunik's tea-based CBD beverages - JAMES BUCK

  • James Buck

  • Taunik’s tea-based CBD drinks

Taunik’s cans are actually in additional than 20 stores across the state, and the staff has brewed its second large-scale batch. They are a tasty addition to the native CBD beverage market — however they’re additionally a check of kinds. The Taunik staff has acquired prequalification approval from the management board for a tier 3 producer’s license, which allows the best variety of extraction strategies. As soon as that license is issued, they plan to launch a separate, THC-infused beverage model, at present registered underneath the title Drink Taunik, as quickly as attainable.

The earliest may very well be a month from the adult-use market’s October 1 begin date. First, all the licenses within the provide chain, from the growers’ to the extraction lab’s to Taunik’s, should be accredited and in hand.

“We’ll be able to brew, however we’d not have the ability to get the THC,” Rice mentioned. “And we do not wish to push it.”

As soon as the celebs align, the precise brewing will probably be fast.

“Steeping tea takes minutes, whereas a [beer] brew day takes eight hours,” Bayer mentioned.

“It is a totally different mindset,” Grim added.

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Just like the CBD drinks, the THC-infused drinks will probably be made with a water-soluble nanoemulsion — simply with totally different energetic parts. Taunik will supply a spread of drinks and dosages, together with a “sessionable,” lower-potency 2.5-milligram possibility. (In line with management board steerage, producers of consumable THC merchandise should “embrace the variety of 5 milligram or much less servings within the package deal as much as a most of fifty milligrams per package deal,” and the servings should be “simple for customers to measure.”)

“Our market can be folks that need a substitute for alcohol at social gatherings however nonetheless need one thing greater than soda or nonalcoholic beer,” Grim mentioned. “They’re collaborating in partaking, however otherwise.”

The consequences of THC-infused drinks made with nanoemulsions are likely to hit sooner than these of conventional edibles, Grim mentioned — and to fade sooner. That is excellent for customers seeking to management their expertise in a social setting.

Utilizing a beer metaphor, Grim in contrast a two-milligram drink to a lightweight, low-alcohol pilsner and the upper THC-content drinks to a double IPA. His staff hopes to maintain the pricing similar to beer, too.

Hashish drinks have been standard in different states the place the substance is authorized; even megabreweries akin to Lagunitas Brewing and Pabst Blue Ribbon promote nonalcoholic THC seltzers. Hashish analysis company Brightfield Group predicts above-average market development for hashish drinks by 2027.

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The Taunik staff hopes to assist foster that pattern in Vermont, utilizing as many regionally grown substances as attainable.

“Drinks have been enormous and profitable on the West Coast,” Rice mentioned. “We’re very antsy to learn the way they’re going to work right here.”

Paradise Waits

Black Flannel Brewing & Distilling, Essex, blackflannel.com; Rookie’s Root Beer, Burlington, fb.com/rookiesrootbeer

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Cask of Black Flannel Brewing's Magic Disco - COURTESY

  • Courtesy

  • Cask of Black Flannel Brewing’s Magic Disco

Different acquainted figures in Vermont’s beverage scene are taking a special strategy to the retail hashish market: Wait and THC.

The staff at Black Flannel Brewing & Distilling isn’t any stranger to hashish terpenes. Comparable fragrant compounds are present in hops, certainly one of beer’s fundamental substances. The brewery additionally collaborates on a beer known as Magic Disco with its Essex Expertise neighbor Magic Mann, a maker of CBD merchandise. It is an infusion of Black Flannel’s flagship New England IPA, Disco Montage, with Magic Mann’s Cherry Pie terpenes.

The ensuing beer does not include any THC — that is unlawful — simply the candy, berry-scented, earthy terpenes added on the finish of the brewing course of, Black Flannel founder Chris Kesler mentioned.

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“Consider it as sprinkling salt in your meals,” he mentioned. “It is accentuating, elevating and amplifying what’s already there from the hops, then supporting [it] with some extra flavors.”

The brewery launched the primary batch of Magic Disco on draft on April 20 (that’s, 4/20), and it offered out quick. A brand new keg is able to rejoice on October 1.

Will Black Flannel ever manufacture THC drinks? Product innovation is nothing new for the brewery, which has been on the forefront of ready-to-drink canned cocktails in Vermont. And, whereas he described himself as not an everyday hashish client, Kesler has advocated for hashish legalization for many years and sees potential within the adult-use market.

The Black Flannel staff must arrange a individually licensed firm to make something THC-infused, Kesler famous. That is “one thing we’re ,” he mentioned, they usually’ll reevaluate the chance three to 6 months down the highway.

“We’re a beverage producer. That is what we do effectively,” Kesler mentioned. “If we are able to determine the formulation for infusing THC right into a nonalcoholic product and make it style nice — and do it in a selected, managed dosing, similar to we do with alcohol — then I believe there is a particular chance.”

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Black Flannel's Magic Disco: Disco Montage IPA infused with Magic Mann's Cherry Pie terpenes - COURTESY

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  • Black Flannel’s Magic Disco: Disco Montage IPA infused with Magic Mann’s Cherry Pie terpenes

Over at Rookie’s Root Beer, house owners Dave and Jenny Rooke have been ready a very long time to launch a cannabis-infused soda. They also have a product developed: the Grateful Elixir, a model of their lemon mapleade with a long-lasting, full-spectrum hashish infusion. (They’re going to maintain the basis beer for the youngsters, Dave mentioned.)

However the Rookes aren’t leaping into the THC enviornment. They already took on a brand new enterprise this 12 months: Whoa Nellie! Kettle Corn. They’ve had a busy summer season promoting popcorn at festivals and sending their staple Rookie’s merchandise to eating places and bars across the state.

The hashish product would “be one other good thing for us to juggle in there,” Dave mentioned. First, although, he desires to see traces on the dispensaries for a full six months.

“I am prepared to show the change, nevertheless it’s a matter of letting the massive guys gamble slightly bit,” Dave mentioned. “I do not know if I am going to have the ability to compete with them, or who’s going to outlive.”

Will Vermont’s inhabitants help its small food and drinks producers as they get into the hashish sport? And can vacationers from close by authorized hashish states spend their cash at Vermont’s dispensaries?

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“That is a priority amongst lots of people,” Dave mentioned. “We’re simply ready, ready, ready.”





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Vermont

As UVM Health Network cuts services in Vermont, it expands in New York  – VTDigger

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As UVM Health Network cuts services in Vermont, it expands in New York  – VTDigger


Sunny Eappen, president and CEO of the University of Vermont Health Network, speaks at an event in South Burlington on December 15, 2022. File photo by Glenn Russell/VTDigger

Last month, the University of Vermont Health Network announced a slate of wide-ranging cuts to its Vermont facilities. 

Those cuts — which drew a swift and furious outcry — included closing an inpatient psychiatric unit at Central Vermont Medical Center, ending kidney transplants at the University of Vermont Medical Center, and shuttering a primary care clinic in Waitsfield. 

Across Lake Champlain, however, the situation looks very different. Over the past few years, UVM Health Network’s facilities in northern New York have added capacity and increased the volume of certain procedures.

Over the past two years, Champlain Valley Physicians Hospital, in Plattsburgh, has worked to increase the number of surgeries it performs, according to Annie Mackin, a network spokesperson. During that time, Elizabethtown Community Hospital’s Ticonderoga campus has expanded clinics in women’s health and dermatology. Late in 2023, a primary care clinic operated by another health care organization opened at Alice Hyde Medical Center, in Malone. And earlier this year, Alice Hyde hired a general surgeon, the network announced in October. 

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The network hopes to add even more capacity in the state in the coming years, leaders say. 

“In New York, we’re doing our very best to expand services, to grow opportunities, to be able to have more opportunities to see patients over there,” Steven Leffler, president and chief operating officer of UVM Medical Center, said in an interview last month. 

“We’re hoping they’ll have more inpatient access to cover patients who can’t stay here,” Leffler said, referring to the Burlington hospital. “We’re hoping we can move more surgical cases there as a way to make sure that access is maintained for people who may have, unfortunately, more (of a) challenge getting access here.”

Green Mountain Care Board trims hospital requests for increases to 2025 budget, service charges


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‘Patient-centered and patient-focused’

Leaders of the six-hospital network said the additions in New York are simply part of ongoing efforts to help patients access more care more easily — similar to what the network seeks to do in Vermont. 

The University of Vermont Medical Center, Central Vermont Medical Center and Porter Medical Center, in Middlebury, are all part of the UVM Health Network.

The recent cuts on this side of the lake, administrators say, were due solely to the actions of the Green Mountain Care Board, a state regulator that capped network hospital budgets and ordered UVM Medical Center to reduce its charges to private health insurers earlier this year.

Additions at New York hospitals, which are not under the board’s jurisdiction, have nothing to do with the board’s orders and often predate them, network leaders said. 

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That work “is totally independent and unrelated to regulatory action here,” Sunny Eappen, the president and CEO of UVM Health Network, said in an interview.

Expanding services in New York, however, does benefit Vermont’s hospitals. In the 2023 fiscal year, New York residents contributed roughly 14% of the University of Vermont Medical Center’s patient revenue, to the tune of $245 million, according to financial documents submitted to the Green Mountain Care Board.

In Vermont, the care board places limits on how much hospitals can bring in from patient care — limits that UVM Health Network officials have said are onerous and harmful. By adding capacity in New York, the network can keep some of those patients in their communities and out of Vermont hospitals. 

Owen Foster, the chair of the Green Mountain Care Board, declined to comment, saying he did not know the details of the network’s New York hospital services. 

In 2025, Champlain Valley Physicians Hospital plans to add operating room capacity for general surgery, urology, ear nose and throat procedures and orthopedics, according to Mackin, the network spokesperson. The network has invested in some “anesthesiology resources” for that expansion and is recruiting urology and orthopedics clinicians, she said.

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The network has also informed about 370 New York patients that they have the option of getting imaging procedures — such as x-rays — in-state, rather than in Vermont, Mackin said. UVM Health Network is also “evaluating opportunities” to add gastroenterology, cardiology and infusion procedures in New York, she said. 

“It’s patient-focused and patient-centered, right?” Lisa Mark, the chief medical officer of Champlain Valley Physicians Hospital and Alice Hyde Medical Center, said in an interview. “So they don’t have to travel across the lake if they don’t need to.”

A man in a suit and tie is speaking in front of a screen.
Owen Foster, chair of the Green Mountain Care Board, testifies before the Health Reform Oversight Committee at the Statehouse in Montpelier on November 30, 2023. File photo by Glenn Russell/VTDigger

Vermont and New York

Over the past few months, UVM Health Network has drawn scrutiny for the movement of money between its Vermont and New York hospitals.

That attention was sparked by the revelation, during the Green Mountain Care Board’s annual hospital budget review process, that Burlington’s UVM Medical Center was owed $60 million by Champlain Valley Physicians Hospital in Plattsburgh.

That has led to fears that Vermonters are subsidizing New York medical facilities. In comments submitted to the Green Mountain Care Board in August, Vermont’s chief health care advocate Mike Fisher and his staff members charged that the network “has consistently weakened its financial position by choosing to transfer monies to the New York hospitals.”

Network leaders have repeatedly denied that those transfers — which have paid for pharmaceuticals, physicians’ salaries and other expenses — had any impact on Vermonters. Those transfers affect a hospital’s cash on hand, leaders said, but do not affect margins or Vermonters’ commercial insurance rates.

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“We’ve been very, very clear on that,” Rick Vincent, the network’s executive vice president and chief financial officer, said in an interview. “The Vermont commercial rates are not impacted by those New York hospitals.”

Last month, the care board asked the network for more information about the New York hospitals’ finances, including their operating margins and cash on hand. 

UVM Health Network initially declined to provide that information. But Eappen said in an interview he does intend to share the hospitals’ financial information with the board. 

According to publicly available nonprofit tax forms, some of the network’s New York hospitals have struggled in the past years. Champlain Valley Physicians Hospital lost nearly $30 million in its 2022 fiscal year and nearly $40 million in the 2023 fiscal year, according to tax records, and Alice Hyde Medical Center lost about $20 million in those two years, as well. Elizabethtown Community Hospital, meanwhile, has reported positive margins for the past decade.

Eappen said that Champlain Valley and Alice Hyde have grown more stable in the past year, although financial data is not yet publicly available.

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There are “not yet” plans to shift more services to New York as a result of the Green Mountain Care Board’s orders, Eappen said. But keeping care close to home for residents of northern New York is a win-win, he said. 

“If New Yorkers stay in New York, it doesn’t contribute to that Vermont revenue piece,” Eappen said, referring to patient revenue, which is capped by the Green Mountain Care Board. “And so if we do it well and keep New Yorkers in New York, it’s a positive on both ends.”





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Vermont’s men’s soccer national title was unprecendented. Dalen Cuff rose to the occasion on the call. – The Boston Globe

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Vermont’s men’s soccer national title was unprecendented. Dalen Cuff rose to the occasion on the call. – The Boston Globe


“They were not just happy to be there,” said Dalen Cuff, who called Vermont’s 2-1 overtime victory over Marshall on ESPN2 last Monday night. “They felt like a team on a mission and they were. Their mind-set was, ‘We will be forgotten if we don’t win the whole thing.’ I think they were just very salient in the fact that if we win the whole thing, then we hit legendary status. And they were right.”

So when the Catamounts achieved what might have been a stunning outcome to just about everyone outside of their own locker room, prevailing on Max Kissel’s golden goal in the 95th minute, Cuff’s exceptional call included acknowledging the Catamounts’ own we’ve-got-this, no-glass-slipper-necessary mentality.

“Oh my gosh! They do it!” exclaimed Cuff as Kissel’s goal rolled toward the net. “Don’t call them Cinderella! You can call them national champs!”

Vermont’s victory and how it occurred made the Catamounts an instant social media sensation, and the buzz carried through much of the week. On Tuesday, the match drove conversation on such shows as ESPN’s “Around The Horn,” where host Tony Reali declared it the best sporting event of the year.

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I told Cuff – whom locals may remember from his time at Comcast SportsNet New England nearly a decade ago — that watching the end of the championship match reminded me of what it felt like when Doug Flutie’s Hail Mary found Gerard Phelan to lift Boston College over Miami in November 1984.

“It’s funny you mention the Flutie thing,” said Cuff, who has called four NCAA men’s soccer finals for ESPN. “When I grew up, I had the VHS tape, ‘Great Sports Moments of the ‘80s.’ One of them was the Flutie play, with the radio call: ‘He did it! He did it! Flutie did it’!

“I never thought I’d be the voice of any type of unforgettable moment, especially since I started my career as an analyst.

“I’ve heard people like Al Michaels or Mike Tirico or Joe Buck talk about when you’re calling something that has a chance to be an incredible moment, or when you’re calling a championship, ‘Do you think about it in advance? Do you rehearse?’ The weird thing is, I don’t think you can in soccer, where one moment that can define the game can happen at any time.”

Cuff said he just instinctively went with what was already on his mind.

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“And what was on my mind was that they found it practically offensive to be called Cinderella,” he said. “Their point of view was, ‘We’ve won more games than anybody in this tournament the last few years. We know we’re a small school from America East, but we’re not Cinderella.’

“So we mentioned that during the broadcast a couple of times, and so in the moment I communicated that they’ll never be considered Cinderella again. Just call them champs.”

Cuff acknowledged that he didn’t quite grasp how much the championship match and Vermont’s team was resonating with sports fans until the next day.

“I walked out of there in kind of a stupor,” he said. “Not that they won, but more like, ‘I can’t believe that happened.’ The way it went down. I was kind of dumbfounded for a couple of hours, and I don’t think I understood the response and how many people watched and appreciated what they’d seen. I realized Tuesday with all of the talk about the game and people texting me how much people gravitated toward this.”

The championship aired on ESPN2 in the spot in which the “ManningCast” would normally be on as the alternate broadcast of “Monday Night Football.” But there was no show last Monday.

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“Shout out to the Manning brothers for taking the week off,” said Cuff with a laugh. “Thank you for that. I’m sure some people tuned in thinking the ‘ManningCast’ was on, stuck around, and got this unbelievable game.

“I do think where it’s on television matters. It was on ESPN2 for the first time since I’ve been calling it. I think random people stumbled across the game. I recognized that part instantly. When you walk into a bar, ESPN is likely on TV. ESPNU is not likely to be on. So the platform made a difference.”

Jim Donaldson, an important member of an outstanding Providence Journal sports section for nearly four decades, died Thursday morning at age 73. Donaldson never smoothed the edges of his opinions as a writer, particularly when it came to the Patriots, and was a friendly companion in the press box. I enjoyed his wry sense of humor as a frequent weekend host on WEEI back in the late ‘90s and early 2000s. Even after his retirement in 2016, he remained an engaging — and opinionated, of course — presence on social media. I’ll miss hearing from him . . . Expect the Red Sox to announce their broadcast booths for both NESN and WEEI at Fenway Fest — an even kinder, gentler version of Winter Weekend, apparently on Saturday, Jan. 11. Dave O’Brien (NESN) and Will Flemming (WEEI) will remain in their play-by-play roles, but some other specifics are still being worked out.


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Chad Finn can be reached at chad.finn@globe.com. Follow him @GlobeChadFinn.





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Vermont’s men’s soccer national title was unprecedented. Dalen Cuff rose to the occasion on the call.

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Vermont’s men’s soccer national title was unprecedented. Dalen Cuff rose to the occasion on the call.


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The Vermont men’s soccer team celebrates after defeating Marshall in overtime in the NCAA College Cup national championship game. Ben McKeown/AP Photo

The University of Vermont men’s soccer team — excuse me, make that the national champion University of Vermont men’s soccer team — was undeniably an underdog along its now-storied journey.

The Catamounts were ranked No. 17 and unseeded entering the NCAA Tournament. Even as an exceptional America East program, they don’t have the resources to match the big programs from the Big Ten and Atlantic Coast Conference.

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Underdog? Accurate assessment. Just don’t tell the Catamounts themselves that they were a Cinderella story, as if their success required some sort of fairy-tale caliber intervention. For one thing, Cinderella doesn’t wear flannel, as the Vermont players were prone to do when they took the field for warm-ups. For another, they were certain they could beat anyone, even while the final chapters of its extraordinary and ultimately fulfilled quest were still being written.

“They were not just happy to be there,” said Dalen Cuff, who called Vermont’s 2-1 overtime victory over Marshall on ESPN2 last Monday night. “They felt like a team on a mission and they were. Their mind-set was, ‘We will be forgotten if we don’t win the whole thing.’ I think they were just very salient in the fact that if we win the whole thing, then we hit legendary status. And they were right.”

So when the Catamounts achieved what might have been a stunning outcome to just about everyone outside of their own locker room, prevailing on Max Kissel’s golden goal in the 95th minute, Cuff’s exceptional call included acknowledging the Catamounts’ own we’ve-got-this, no-glass-slipper-necessary mentality.

“Oh my gosh! They do it!” exclaimed Cuff as Kissel’s goal rolled toward the net. “Don’t call them Cinderella! You can call them national champs!”

Vermont’s victory and how it occurred made the Catamounts an instant social media sensation, and the buzz carried through much of the week. On Tuesday, the match drove conversation on such shows as ESPN’s “Around The Horn,” where host Tony Reali declared it the best sporting event of the year.

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I told Cuff – whom locals may remember from his time at Comcast SportsNet New England nearly a decade ago — that watching the end of the championship match reminded me of what it felt like when Doug Flutie’s Hail Mary found Gerard Phelan to lift Boston College over Miami in November 1984.

“It’s funny you mention the Flutie thing,” said Cuff, who has called four NCAA men’s soccer finals for ESPN. “When I grew up, I had the VHS tape, ‘Great Sports Moments of the ‘80s.’ One of them was the Flutie play, with the radio call: ‘He did it! He did it! Flutie did it’!

“I never thought I’d be the voice of any type of unforgettable moment, especially since I started my career as an analyst.

“I’ve heard people like Al Michaels or Mike Tirico or Joe Buck talk about when you’re calling something that has a chance to be an incredible moment, or when you’re calling a championship, ‘Do you think about it in advance? Do you rehearse?’ The weird thing is, I don’t think you can in soccer, where one moment that can define the game can happen at any time.”

Cuff said he just instinctively went with what was already on his mind.

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“And what was on my mind was that they found it practically offensive to be called Cinderella,” he said. “Their point of view was, ‘We’ve won more games than anybody in this tournament the last few years. We know we’re a small school from America East, but we’re not Cinderella.’

“So we mentioned that during the broadcast a couple of times, and so in the moment I communicated that they’ll never be considered Cinderella again. Just call them champs.”

Cuff acknowledged that he didn’t quite grasp how much the championship match and Vermont’s team was resonating with sports fans until the next day.

“I walked out of there in kind of a stupor,” he said. “Not that they won, but more like, ‘I can’t believe that happened.’ The way it went down. I was kind of dumbfounded for a couple of hours, and I don’t think I understood the response and how many people watched and appreciated what they’d seen. I realized Tuesday with all of the talk about the game and people texting me how much people gravitated toward this.”

The championship aired on ESPN2 in the spot in which the “ManningCast” would normally be on as the alternate broadcast of “Monday Night Football.” But there was no show last Monday.

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“Shout out to the Manning brothers for taking the week off,” said Cuff with a laugh. “Thank you for that. I’m sure some people tuned in thinking the ‘ManningCast’ was on, stuck around, and got this unbelievable game.

“I do think where it’s on television matters. It was on ESPN2 for the first time since I’ve been calling it. I think random people stumbled across the game. I recognized that part instantly. When you walk into a bar, ESPN is likely on TV. ESPNU is not likely to be on. So the platform made a difference.”

Jim Donaldson, an important member of an outstanding Providence Journal sports section for nearly four decades, died Thursday morning at age 73. Donaldson never smoothed the edges of his opinions as a writer, particularly when it came to the Patriots, and was a friendly companion in the press box. I enjoyed his wry sense of humor as a frequent weekend host on WEEI back in the late ‘90s and early 2000s. Even after his retirement in 2016, he remained an engaging — and opinionated, of course — presence on social media. I’ll miss hearing from him . . . Expect the Red Sox to announce their broadcast booths for both NESN and WEEI at Fenway Fest — an even kinder, gentler version of Winter Weekend, apparently on Saturday, Jan. 11. Dave O’Brien (NESN) and Will Flemming (WEEI) will remain in their play-by-play roles, but some other specifics are still being worked out.





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