Forget elves: Patrick Brogan and his team at ArtsQuest are the reason some of country singer/songwriter Megan Moroney’s fans will awake on Christmas to find tickets waiting for them to her show July 31 in Bethlehem.

Planning the lineup featuring headliners like Moroney at ArtsQuest’s Musikfest each summer, plus other draws like its Levitt Pavilion outdoor concert series, is a year-round activity.

“We put out offers for the following year’s Musikfest before that year’s Musikfest even takes place,” said Brogan, chief programming officer for the nonprofit ArtsQuest. “By the Fourth of July I have offers out for the following year’s Musikfest already and we’re in active conversations.”

Nationally, festivals, sporting events and concerts are a big business, contributing $21.8 billion in 2023 toward an outdoor recreation economy that rose 9% to $639.5 billion compared to 2022, according to new data from the U.S. Bureau of Economic Analysis.

Venues like Musikfest helped push ArtsQuest’s contribution to the regional economy to $132.7 million in 2023, based on Americans for the Arts funding formulas. And those summer nights shows are part of Pennsylvania’s outdoor recreation industry that contributed nearly $19 billion to the state’s economy in 2023, up 10% from 2022.

The Keystone State boasts the eighth-largest outdoor recreation economy in the country.

The value of outdoor recreation added made up 2.3% of the gross domestic product for the United States in 2023, in current dollars, and 1.9% of Pennsylvania’s GDP. It generates employment totaling 168,322 jobs in Pennsylvania in 2023, or 2.7% of the statewide workforce, and compensation totaling $8.7 billion, for 1.7% of payroll. Across all 50 states and the District of Columbia, outdoor recreation employment increased in 49 states and the District of Columbia in 2023, topped by 7.5% growth in Alaska; only Indiana saw a drop in outdoor recreation employment, of 4.8%, the federal Bureau of Economic Analysis says.

The Bureau of Economic Analysis, part of the U.S. Department of Commerce, puts out its outdoor recreation economy report each fall. Nationally, the outdoor economy is outpacing other economic growth, the statistics show: Adjusted for inflation, the GDP for the outdoor recreation economy increased 3.6% in 2023, compared with a 2.9% increase for the overall U.S. economy.

What goes into the outdoor recreation economy?

It encompasses core outdoor recreation activities like bicycling; boating and recreation; climbing, hiking and tent camping; equestrian; hunting, shooting and trapping; motorcycling and ATVing; recreational flying; RVing; skiing, snowboarding and other snow activities (including snowmobiling); and apparel and accessories. Also included are outdoor recreation industries like amusement parks and water parks; festivals, sporting events and concerts; field sports; game areas (includes golfing and tennis); guided tours and travel; and productive activities such as gardening, plus support for outdoor recreation under headings that include construction; local trips and travel; food and beverages; lodging; shopping and souvenirs; transportation and government spending.

In the Lehigh Valley, outdoor recreation helps to drive the regional, state and national economy 12 months a year.

“Tickets make great gifts,” ArtsQuest’s Brogan said, with the Musikfest 2025 headliners announced before Christmas 2024 that also include Riley Green, The Avett Brothers, Darius Rucker, Nelly and Jordan Davis.

Regionally, it contributes to a GDP that grew to a record $55.7 billion in 2023, led by manufacturing, according to a December report from the Lehigh Valley Economic Development Corp.

Blue Mountain Resort outside Palmerton, for example, employs around 1,200 people during its peak season in winter when it offers 40 ski trails, five terrain parks, 16 lifts and up to 46 tubing lanes on the north face of the Kittatinny Ridge boasting the highest vertical drop — 1,082 feet — of any Pennsylvania ski area. In the warmer months, Blue Mountain has diversified to offer camping, a bike park and adventure park, along with dining options like the Slopeside Pub & Grill that is open year-round and sports panoramic views of the Pocono Mountains.

Dorney Park & Wildwater Kingdom in South Whitehall Township is part of an amusement and water parks industry worth $515 million in Pennsylvania and over $19 billion nationally. It’s closed to the public for the winter, but not dormant. Management in December announced winter maintenance season was in full swing, with ride inspections for Dorney Park signature attractions like Iron Menace, Steel Force and more; facility upgrades that include refreshing guest services, dining areas, pathways and restrooms; and other enhancements, such as the removal of two aging slide structures and the reimagining of several guest areas at Wildwater Kingdom.

The growth in Pennsylvania’s outdoor recreation economy comes as the state Department of Conservation and Natural Resources is launching its Elevate campaign. Announced during an event in October in Easton, the idea is to work with the businesses that make up Pennsylvania’s outdoor recreation industry to help them grow even more.

“My administration is committed to supporting and growing the outdoor recreation industry, which strengthens local economies, creates jobs, and enhances the quality of life for Pennsylvanians and visitors alike,” Gov. Josh Shapiro said in a news release on the federal economic data released in November. “By investing in outdoor recreation, we’re not just creating economic opportunity but also celebrating the natural beauty that makes Pennsylvania so unique. We will continue working to make the Commonwealth a national leader, where millions of visitors and residents can go to spend time outside with the people they love.”

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Kurt Bresswein may be reached at kbresswein@lehighvalleylive.com.

HARRISBURG, PA  — Child care in Pennsylvania is in crisis, and parents, educators, and advocates want Governor Shapiro to know it. On Wednesday, December 18, 2024, Start Strong PA delivered a petition with 5,077 signatures, demanding that the Governor include $284 million in his 2025-2026 state budget to directly tackle the child care sector’s mounting workforce challenges. Their message is urgent and clear—fix child care now.

At the heart of the crisis is a workforce stretched to its limits. With low wages and declining program availability, the child care sector is teetering on the edge of collapse. “As Pennsylvania businesses continue to seek qualified, dependable employees, tens of thousands of working parents are struggling to find the child care they need to remain in the workforce,” explained Cara Ciminillo, Executive Director of Trying Together. “This is due to a staffing crisis within the child care sector, resulting in closures of classrooms and even entire facilities. Currently, there are 600 fewer child care programs in the commonwealth than there were at the start of the pandemic.”

A Broken System Hurting Families and Workers

The numbers paint a stark picture. A recent survey of 1,140 child care programs revealed over 3,000 unfilled child care staffing positions. This worker shortage has forced closures and capacity cuts across the state, eliminating more than 25,300 child care slots. The reality for families is bleak—being left without the care they desperately need to stay in the workforce. For child care providers, it’s no better. The financial foundation of the industry simply doesn’t work.

At the core of the problem? Wages that fail to attract and retain staff. The average child care teacher in Pennsylvania earns just $15.15 per hour, a rate that doesn’t even meet the cost of living in any county statewide. Jen DeBell, Executive Director of the Pennsylvania Association for the Education of Young Children, called it out plainly, saying, “If we don’t allocate funds to directly address our teacher recruitment and retention crisis, child care classroom and program closures will continue to disrupt thousands of families’ ability to work.”

Child care workers—the individuals shaping young minds and caring for the next generation—are being forced to leave the industry because they simply can’t afford to stay in it. It’s a vicious cycle that leaves parents scrambling for solutions and businesses unable to retain employees who need stable care for their children.

The Cost of Legislative Inaction

The petition, buoyed by voices from across the state, isn’t just about sounding the alarm. It’s a call for state leaders, especially Governor Shapiro, to act decisively. Advocates are demanding $284 million to fund a child care teacher recruitment and retention initiative aimed at stabilizing the industry. Neighboring states have shown what’s possible—about 20 others already prioritize funding for child care workforce initiatives. But Diane Barber, Executive Director of the Pennsylvania Child Care Association, noted Pennsylvania lawmakers’ slow response. “The difference is Pennsylvania lawmakers have only offered solutions to one side of the issue – the demand side – in the form of tax credits to help families better afford child care,” Barber said. “Solutions to fix the supply side – to make sure families can find care – are desperately needed.”

Without intervention, this crisis won’t just impact parents and teachers; it will reverberate across Pennsylvania’s economy. Parents unable to find care are leaving the workforce, reducing economic productivity, and increasing pressure on businesses already grappling with tight employee pools. Further inaction could deepen the state’s challenges, stalling growth and driving families to untenable situations.

A Movement to #FixChildCare

To amplify their efforts, Start Strong PA has introduced FixChildCarePA.com, a platform highlighting the personal stories of families left without care options and detailing the struggles of child care providers fighting to stay open. The campaign’s goal is not just to draw attention but to push for meaningful change in the state’s child care infrastructure.

This isn’t just a call for funding—it’s a demand for a vision. It’s about what Pennsylvania values. Do we consider child care foundational to the state’s present and future? Or will the workforce crisis continue to snowball unchecked?

Every signature on that petition is a reminder. Parents want to work. Educators want to teach and care. Communities need to thrive. But without a functioning child care system, all of this is at risk. The solution exists—now it’s up to Governor Shapiro and state lawmakers to make it a reality before more programs shut their doors and more families are left stranded.

The message is resounding. Pennsylvania has a choice to make—and time is running out.

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