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Bethenny Frankel Uses ‘Dior Bags’ to Discuss Drones on TikTok

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Bethenny Frankel Uses ‘Dior Bags’ to Discuss Drones on TikTok

In the last few weeks, Bethenny Frankel has been talking a lot about Dior bags on TikTok. The subject itself isn’t unusual: As a reality TV star and entrepreneur, she frequently posts about fashion topics to her 2.4 million followers, including in a feature Ms. Frankel calls “Handbag University,” where she offers reviews and tutorials.

But the tone of Ms. Frankel’s posts about Dior is strikingly different than a typical conversation about luxury goods. Less Vogue and more Jason Bourne.

In a post on Monday, Ms. Frankel suggested there was a cover-up at play.

“I’ve received several Dior bag videos and messages about sightings which are obviously not being reported in the mainstream media,” she said.

The day before, Ms. Frankel said she had been talking to an unnamed source about the Dior bag situation, and that this person — the father of someone Ms. Frankel knows — had passed along top-secret intelligence.

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“If our government tries to tell us that they’re from China, that these bags are from China, that we have an issue,” Ms. Frankel said, cryptically, repeating what she said her source had told her, “that would be very alarming.”

Confusion would be understandable to someone coming across just one of the videos, but watch enough of them and you will realize “Dior bags” aren’t always Dior bags. In this case, Ms. Frankel is using the term to refer to the drones that have been reported flying in the skies over the eastern United States and elsewhere.

Who but a fashion obsessive would use a French luxury label as a code word?

“It was in the moment — it wasn’t planned at all,” Ms. Frankel said in a phone interview. “I was just like, ‘The Dior bags are real, they’re in the closet, and management doesn’t want us to know about it.’”

Various governmental agencies have said the sightings, for the most part, are not drones, and a visual analysis by The New York Times indicated most of the sightings over New Jersey were of airplanes rather than drones.

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That has not been enough to persuade Ms. Frankel.

She said she initially had only a peripheral interest in the story. Then someone she knows whose father has access to inside information of some sort — and whom she refers to only as “Waterhammer” — reached out to her with a theory explaining the drone sightings. Ms. Frankel posted about it on TikTok in the days before Christmas. But whereas her posts usually get millions of views, she said, the handful of posts in which she talked about drones “were getting 500 views.”

TikTok creators have long complained that the reach of videos has been restricted because they touched on topics the platform didn’t like — “shadow banning,” as the alleged practice has come to be known. It is hard to prove that TikTok is suppressing content, but Ms. Frankel started talking about Dior bags instead of drones in an attempt to get around algorithms and strict content moderation. Such a diversion technique is called “algospeak.”

Ms. Frankel’s fashionable way of talking in code has caught on. Indeed, the reality TV star, her followers and others who want to discuss the drone phenomenon and theorize on social media have created an alternative lexicon built around shopping terminology. “Store management,” to this group, is the U.S. government; Oscar de la Renta products are the shiny objects some have claimed to have observed in the sky; and Prada items are plasmoids, or structures made of plasma and magnetic fields.

Curiously, the largely male audience that listens to podcasters like Joe Rogan and Shawn Ryan, a former Navy SEAL, has also adopted the term and used the hashtag #diorbags in their own videos.

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“There were truckers with skull caps and guys on oil rigs talking about Dior bags,” laughed Ms. Frankel.

One group not talking about it apparently is Christian Dior SE, the French company behind the Dior brand. Its representatives did not return a request for comment.

Ms. Frankel hasn’t heard from Dior either, though she wouldn’t be surprised if that were to happen, given that the company may not want its name associated with an online community sharing wild theories about the drones.

“I can’t believe Dior corporate hasn’t called me at this point,” said Ms. Frankel. She clarified: “We’re not mad at Dior. This is just what I used.”

The conversation around “Dior bags” is happening just as another handbag discussion is dominating social media: the look-alike Birkin bag being sold at Walmart.

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For anyone not in on algospeak, having a conversation about actual handbags can suddenly lead to confusion. The other day, Ms. Frankel posted about “why the Walmart Birkin is fascinating.” She was quick to clarify, “And this is legitimately about bags — it’s not code.”

New York

Video: LaGuardia Crash Survivors Recount Ordeal

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Video: LaGuardia Crash Survivors Recount Ordeal

“I just thought, please don’t let this be how my life ends. I’m not ready to die. When we landed, it was a very rough landing. Like we landed and the plane jolted back up, and that caught a lot of passengers off guard. Everyone kind of like, ‘What’s going on?’ And then you hear the pilot braking, and it was like just this grinding sound.” “Everybody was shocked everywhere. There was — there’s people screaming. The plane just veered off course. I mean, it was just — it all happened so quickly, but it all felt just like a very dire situation.” “Oh, God. Oh my goodness. That’s crazy.” “People were bleeding from their nose, cuts and scrapes. I saw black eyes, all different types of facial contusions, bruising and bleeding. I was sitting by the exit door, and I opened the exit door. There was a sense of camaraderie amongst the survivors. Nobody was pushing, shoving, ‘I got to get out first.’” “The plane actually tipped back as we were leaving, as people were getting off the plane. That was when the nose kind of fell off the front of the plane, and the whole plane kind of went up to what we’d seen in all the pictures of the plane’s nose in the air.” And there was no slide when we got out. A lot of us were jumping off of the airplane wing to get down. And when I got out and I saw that the front of the plane, how destroyed it was, I just was — I was in shock.” “It was only really when I was outside of the plane, looking back at the plane, and I had seen what had happened to the cockpit, and then just like this sense of dread overcame me, where I was just like, wow, a lot of people might have just been pretty badly hurt.” “I’m grateful to the pilots who were so courageous and brave, and acted swiftly, and they saved our lives. And if it wasn’t for them, I wouldn’t be able to come home to my family. I’m forever indebted to them. They’re my heroes.”

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Video: Passenger Jet and Fire Truck Crash at LaGuardia Airport, Leaving 2 Dead

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Video: Passenger Jet and Fire Truck Crash at LaGuardia Airport, Leaving 2 Dead

new video loaded: Passenger Jet and Fire Truck Crash at LaGuardia Airport, Leaving 2 Dead

The two pilots of a Air Canada Express jet were killed after a collision with a Port Authority fire truck on Sunday at LaGuardia Airport in New York.

By Axel Boada and Monika Cvorak

March 23, 2026

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How a Family of 3 Lives on $500,000 on the Upper West Side

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How a Family of 3 Lives on 0,000 on the Upper West Side

How can people possibly afford to live in one of the most expensive cities on the planet? It’s a question New Yorkers hear a lot, often delivered with a mix of awe, pity and confusion.

We surveyed hundreds of New Yorkers about how they spend, splurge and save. We found that many people — rich, poor or somewhere in between — live life as a series of small calculations that add up to one big question: What makes living in New York worth it?

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Rent is not the largest monthly expense for Anala Gossai and Brendon O’Leary, a couple who live on the Upper West Side of Manhattan. That would be child care.

They spend $4,200 each month on day care for their 1-year-old son, Zeno.

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“We really liked the center,” Ms. Gossai, 37, said. “Neighbors in our building love it. It’s actually pretty middle of the road for cost. Some were even more expensive.”

The rent for their one-bedroom apartment is $3,900 per month. Space is tight, but the location is priceless.

“We’re right across from Central Park,” she said. “We can walk to the subway and the American Museum of Natural History.”

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‘Middle Class’ in Manhattan

Ms. Gossai, a data scientist, and her husband, 38, a software engineer, met in graduate school. Their household income is roughly $500,000 per year. While they make a good living, they try to be frugal and are saving money to buy an apartment.

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They moved into their roughly 800-square-foot rental eight years ago when it was just them and their dog, Peabody, a Maltese poodle. Now their son’s crib is steps away from their bed. They installed a curtain between the bed and the crib to keep the light out.

Like many couples, they have discussed leaving the city.

“When we talk about the possibility of moving to the suburbs, we both really dread it,” Mr. O’Leary said. “I don’t like to drive. Anala doesn’t drive. I feel like we’d be stuck. We really value being able to walk everywhere.”

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Ms. Gossai is from Toronto, and Mr. O’Leary is from Massachusetts. In New York City, wealth is often viewed in relation to your neighbors, and many of theirs make more money. The Upper West Side has the sixth-highest median income of any neighborhood in the city, according to the N.Y.U. Furman Center.

“I think we’re middle class for this area,” Mr. O’Leary said. “We’re doing OK.”

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The couple tries to save about $10,000 each month to put toward an apartment or for an emergency. They prioritize memberships to the Central Park Zoo at $160 per year and the American Museum of Natural History at $180 per year.

Their son likes the museum’s butterflies exhibit and the “Invisible Worlds” light show, which Mr. O’Leary said felt like a “baby rave.”

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Ordering Diapers Online

The cost of having a young child is their top expense. But they hope that relief is on the horizon and that Zeno can attend a free prekindergarten program when he turns 4.

For now, they rely on online shopping for all sorts of baby supplies. The family spent roughly $9,000 on purchases over the last year, including formula and diapers. That included about $730 for toys and games.

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Ms. Gossai said one of her favorite purchases was a pack of hundreds of cheap stickers.

“They are good bribes to get him into his stroller,” she said. “Six dollars for stickers was extremely worth it.”

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They splurge on some items like drop-off laundry service, which costs about $150 a month. It feels like a luxury instead of doing it themselves in the basement.

Keeping track of baby socks “completely broke my mind,” Ms. Gossai said.

Their grocery bills are about $900 per month, mostly spent at Trader Joe’s and Fairway. Mr. O’Leary is in charge of cooking and tries to make dinner at home twice a week.

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They spend about $500 per month on eating out and food delivery. A favorite is Jacob’s Pickles, a comfort food restaurant where they order the meatloaf and potatoes.

Saving on Vacations and Transportation

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Before Zeno, the couple spent thousands of dollars on vacations to Switzerland and Oregon. Now, trips are mainly to visit family.

Mr. O’Leary takes the subway to work at an entertainment company. Ms. Gossai mostly works from home for a health care company. They rarely spend money on taxis or car services.

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“I’ll only take an Uber when I’m going to LaGuardia Airport,” Mr. O’Leary said.

Care for their dog is about $370 per month, including doggie day care, grooming and veterinarian costs. Peabody is getting older and the basket under the family’s stroller doubles as a shuttle for him.

They love their neighborhood and the community of new parents they have met. Still, they dream of having a second bedroom for their son and a second bathroom.

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Their kitchen is cramped with no sunlight. So they put a grow light and plants above the refrigerator to brighten the room.

Since they share a room with their son, he often wakes them up around 5 a.m.

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“In the sweetest and most adorable way,” Ms. Gossai said.

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