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Bethenny Frankel Uses ‘Dior Bags’ to Discuss Drones on TikTok

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Bethenny Frankel Uses ‘Dior Bags’ to Discuss Drones on TikTok

In the last few weeks, Bethenny Frankel has been talking a lot about Dior bags on TikTok. The subject itself isn’t unusual: As a reality TV star and entrepreneur, she frequently posts about fashion topics to her 2.4 million followers, including in a feature Ms. Frankel calls “Handbag University,” where she offers reviews and tutorials.

But the tone of Ms. Frankel’s posts about Dior is strikingly different than a typical conversation about luxury goods. Less Vogue and more Jason Bourne.

In a post on Monday, Ms. Frankel suggested there was a cover-up at play.

“I’ve received several Dior bag videos and messages about sightings which are obviously not being reported in the mainstream media,” she said.

The day before, Ms. Frankel said she had been talking to an unnamed source about the Dior bag situation, and that this person — the father of someone Ms. Frankel knows — had passed along top-secret intelligence.

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“If our government tries to tell us that they’re from China, that these bags are from China, that we have an issue,” Ms. Frankel said, cryptically, repeating what she said her source had told her, “that would be very alarming.”

Confusion would be understandable to someone coming across just one of the videos, but watch enough of them and you will realize “Dior bags” aren’t always Dior bags. In this case, Ms. Frankel is using the term to refer to the drones that have been reported flying in the skies over the eastern United States and elsewhere.

Who but a fashion obsessive would use a French luxury label as a code word?

“It was in the moment — it wasn’t planned at all,” Ms. Frankel said in a phone interview. “I was just like, ‘The Dior bags are real, they’re in the closet, and management doesn’t want us to know about it.’”

Various governmental agencies have said the sightings, for the most part, are not drones, and a visual analysis by The New York Times indicated most of the sightings over New Jersey were of airplanes rather than drones.

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That has not been enough to persuade Ms. Frankel.

She said she initially had only a peripheral interest in the story. Then someone she knows whose father has access to inside information of some sort — and whom she refers to only as “Waterhammer” — reached out to her with a theory explaining the drone sightings. Ms. Frankel posted about it on TikTok in the days before Christmas. But whereas her posts usually get millions of views, she said, the handful of posts in which she talked about drones “were getting 500 views.”

TikTok creators have long complained that the reach of videos has been restricted because they touched on topics the platform didn’t like — “shadow banning,” as the alleged practice has come to be known. It is hard to prove that TikTok is suppressing content, but Ms. Frankel started talking about Dior bags instead of drones in an attempt to get around algorithms and strict content moderation. Such a diversion technique is called “algospeak.”

Ms. Frankel’s fashionable way of talking in code has caught on. Indeed, the reality TV star, her followers and others who want to discuss the drone phenomenon and theorize on social media have created an alternative lexicon built around shopping terminology. “Store management,” to this group, is the U.S. government; Oscar de la Renta products are the shiny objects some have claimed to have observed in the sky; and Prada items are plasmoids, or structures made of plasma and magnetic fields.

Curiously, the largely male audience that listens to podcasters like Joe Rogan and Shawn Ryan, a former Navy SEAL, has also adopted the term and used the hashtag #diorbags in their own videos.

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“There were truckers with skull caps and guys on oil rigs talking about Dior bags,” laughed Ms. Frankel.

One group not talking about it apparently is Christian Dior SE, the French company behind the Dior brand. Its representatives did not return a request for comment.

Ms. Frankel hasn’t heard from Dior either, though she wouldn’t be surprised if that were to happen, given that the company may not want its name associated with an online community sharing wild theories about the drones.

“I can’t believe Dior corporate hasn’t called me at this point,” said Ms. Frankel. She clarified: “We’re not mad at Dior. This is just what I used.”

The conversation around “Dior bags” is happening just as another handbag discussion is dominating social media: the look-alike Birkin bag being sold at Walmart.

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For anyone not in on algospeak, having a conversation about actual handbags can suddenly lead to confusion. The other day, Ms. Frankel posted about “why the Walmart Birkin is fascinating.” She was quick to clarify, “And this is legitimately about bags — it’s not code.”

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New York

Video: Historic Brooklyn Church Destroyed in Fire

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Video: Historic Brooklyn Church Destroyed in Fire

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The South Bushwick Church in Brooklyn was engulfed in flames on Friday, and the cause of the fire is still under investigation. The church was built in 1853 and is Bushwick’s oldest landmark, according to an expert.

By Meg Felling

June 22, 2026

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How a Security Guard Lives on $46,000 a Year in the East Bronx

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How a Security Guard Lives on ,000 a Year in the East Bronx

How can people possibly afford to live in one of the most expensive cities on the planet? It’s a question New Yorkers hear a lot, often delivered with a mix of awe, pity and confusion.

We surveyed hundreds of New Yorkers about how they spend, splurge and save. We found that many people — rich, poor or somewhere in between — live life as a series of small calculations that add up to one big question: What makes living in New York worth it?

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Maruf Abubakari Sadick left Ghana for New York in April 2023, confident he was prepared for chilly weather.

When he arrived that morning, the temperatures were in the 50s. He might as well have arrived during a snowstorm.

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“‘It’s really cold,’” he told his brother, who laughed and reminded him it wasn’t even winter. His brother brought him a warm jacket, sparking a love affair with outerwear, as well as clothes and colognes.

Three years later, these are the little luxuries on which Mr. Sadick splurges when he is not working two jobs as a security officer in the city.

“I really like to look good, and I like to smell good,” Mr. Sadick, 37, said. “I just tell myself ‘I work too hard. It’s self care.’”

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Together, his security jobs bring in close to $46,000 a year, which pays for rent, remittances to his family in Ghana, Wi-Fi, his phone bill and groceries. At the end of the month, he squirrels away what he can so he can one day pay for nursing school.

His rent is $700 a month, which affords him a room in a four-bedroom, one-bathroom apartment in the East Bronx that he shares with two other men and one woman.

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“Funny enough, we don’t have a schedule for the bathroom,” Mr. Sadick said. “It’s not easy.”

He buys a 30-pound bag of rice for $30 from the nearby bodega that lasts him about three months and a 40-pack of Poland Spring water for $20 so he can bring a bottle to work.

The housemates often share food, usually fish stews and okra soups that Mr. Sadick pours into a thermos, along with the rice, which he then takes to work. It helps him avoid paying for takeout which can cost more than $20.

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Mr. Sadick said he learned quickly that to survive in New York, you need to share.

Two Jobs, Little Sleep

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Mr. Sadick makes $17 an hour at both jobs, earning the current minimum wage in the city. By next year, he could be making at least $22.20 an hour, with two weeks of paid vacation and paid holidays.

The bump in pay is part of the Aland Etienne Safety and Security Act, a city law that Mayor Zohran Mamdani signed shortly after he took office that set a minimum wage for security guards. The law, which also requires employers to contribute to paid time off and health benefits, was named after the security officer who was fatally shot in July 2025 at 345 Park Avenue by a gunman who killed three others before killing himself.

Mr. Sadick did not know Mr. Etienne, but he said his death terrified him and other security officers, who realized how vulnerable they were at work.

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The job “seems easy,” he said. “It seems quiet. Then, one moment, it’s all chaos.”

From Tuesday to Friday he works a four to eight-hour shift when he guards a sprawling office complex in Long Island City, Queens.

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On weekends, he guards a drug and alcohol rehabilitation center in East Harlem from 8 a.m. to 4 p.m. When his shift ends, he takes the subway for a 40-minute commute back to the office complex in Queens, where he works 12-hour overnight shifts on Saturday and Sunday.

Three days a week he takes GED classes in the morning, which are free to state residents. Mondays are his one day off, which he uses “to make up for the two days that I don’t sleep,” Mr. Sadick said.

During the summers, when school is not in session, he tries to make some money selling bus tours to tourists around Times Square. On a good day, he will make $250 to $500 in commissions. On bad days, he will spend five hours in the heat with nothing to show for it.

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He said he was exhausted, but driven to pursue a career in medicine.

“I like to take care of people,” he said.

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Sending Help Home

A big part of Mr. Sadick’s salary goes to his family in Ghana. On average, he will send $500 a month to help pay for his parents’ food, his grandmother’s health aide and his sister’s schooling.

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Last month, he sent a $1,200 so that his parents could buy two sheep. He sent the money through Taptap Send, an app that lets people send money to countries in Africa, Asia, the Caribbean and Latin America.

The sheep should provide enough meat to last them a couple of months, he said. His brother sent over $2,000 around the same time so that their extended family could buy a bull.

Sending money home is “expected,” Mr. Sadick said, adding that he feels “very good” about being able to help.

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“We are brought up in a system where it’s all about family,” he said. “You are brought up to provide.”

Self-Care Is Worth the Splurge

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When Mr. Sadick has extra money in his pocket, he will pop into Zara or Macy’s, where he shops for shoes, jackets and button-down shirts.

He has six bottles of cologne. His favorites are Al Rehab Lord Eau De Parfum and Mountain Woody Forest from Zara. The Al Rehab cologne, which sells for $10.95 an ounce on Amazon, is for daytime. He saves the Mountain Woody Forest — $74.99 on Amazon — for special occasions.

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He owns 18 pairs of shoes, including red and white Air Jordans that he bought for $200 and a pair of brown, suede boots from Zara that cost $100.

“These are my favorites,” he said, stroking the soft Zara boots. “I look a bit professional in them.”

He is still trying to figure out what he will do when his salary goes up.

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Most likely, he said he would keep working both jobs so that he could save more money. But he daydreams about quitting one of them.

It would be nice, Mr. Sadick said, to get more sleep, have time to play soccer and visit art museums.

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What he would really like is more time to take long walks.

One of his favorite places to walk is Dumbo, where he worked briefly guarding a construction site and fell in love with the sweeping views of Manhattan and the cool breeze that comes off the water.

A place in Dumbo, he said, would be the ultimate indulgence.

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“That would be a dream come true,” Mr. Sadick said. “It’s so nice there.”

We are talking to New Yorkers about how they spend, splurge and save.

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Video: Fans Show Up to the Parade in Their Best Knicks-Themed Attire

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Video: Fans Show Up to the Parade in Their Best Knicks-Themed Attire

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Fans Show Up to the Parade in Their Best Knicks-Themed Attire

New York Knicks fans showed up in droves to a ticker-tape parade in Manhattan in their best orange and blue outfits to honor the N.B.A champions.

“Patrick Ewing. He didn’t get a ring. But I wear your sneakers, bro. When I was in high school, back in the ’90s, Patrick Ewing, John Starks, they were the team that I rooted for in the ’90s. They didn’t make it. So as a tribute to him because this is where I started at being a fan, Patrick Ewing. Knicks hat in denim — I’m a denim fanatic. So I love denim — Knicks hat. And yeah, that’s it.” “This is my style. I usually dress like this every day. But I did a special Knicks edition. It’s all really fun. I start with my makeup. I did really cute flames on my eyes because the Knicks are fire. I don’t really know what I’m going to do before I put it on. I just figure it out along the way. Like, this is a piece of fabric and I just layer in stuff.” “This is from my online boutique and the hat I just bought on the way to the parade because I wanted to match the jumpsuit, and that’s how I came up with the outfit.” “She was ready to go, man.” “Can you show your fingernail?” “She’s been sleeping in her Jalen Brunson jersey for the last 10 weeks. We’ve been watching all the games. You want to tell them who’s your favorite player?” “Jalen Brunson.” “I’m pretty sure this jersey was actually made for a human baby. But they’re selling them around the block. And we threw it on Chester and everyone started clapping. So — he wears it well.” “Blue and orange.” “So I did blue and orange.” “It had to be orange and blue. “Orange and blue. Orange and blue.”

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New York Knicks fans showed up in droves to a ticker-tape parade in Manhattan in their best orange and blue outfits to honor the N.B.A champions.

By Meg Felling, Jeremy Raff, Ang Li and David Cheung

June 18, 2026

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