More than 200 Fort Fairfield Middle High School students, staff and administrators filed into the school’s gym on April 8 for an anti-bullying assembly.

On stage, surrounded by neon tube lights, was the Icon Dance Team, a New York-based troupe that travels to schools around the U.S. dancing and singing to radio hits interspersed with messages about self-respect and standing up for others.

Parents were notified of the performance in advance, MSAD 20 Superintendent Melanie Blais said. No one contacted the district afterward to complain.

But six days later, on April 14, the conservative influencer Libs of TikTok blasted a series of posts about the performance — and its lead dancer — to its millions of social media followers and accused the district of “openly grooming” its students.

“This is what schools are pushing on your children using our tax dollars,” one caption reads. “SHUT THEM DOWN.”

Commenters tagged the U.S. Department of Justice and called Maine a “demonic” state. Some encouraged violence against one of the dancers.

District officials insist the performance focused only on encouraging positive self-esteem and counteracting bullying. And despite the recent furor on social media, they say local people have shared no concerns.

“The content of the program included messages about standing up for oneself and others, reporting bullying to trusted adults, encouraging students to set goals and to include peers who may be left out,” Blais said.

The issue concerned the group’s frontman, James Linehan, who is also a musician with the stage name J-Line. In his music career, Linehan bills himself as “your favorite gay pop star” and is currently on a tour called the “Dirty Pop Party,” where he performs alongside other LGBTQ artists.

Libs of TikTok, run by Chaya Raichik, a former Brooklyn real estate agent turned social media provocateur, pulled photos from Linehan’s music website, in which he is shirtless, and targeted his sexuality to argue that he was pushing sexually charged content on children.

The Icon Dance Team, which also goes by the names Echo Dance Team and Vital Dance Team, is a separate entity. The group, active since at least 2011, features Linehan and two backup dancers and has performed at more than 2,000 schools, according to its website.

Performances consist of 30 minutes of choreographed dancing and singing to songs about self-acceptance, followed by Linehan recounting how he was bullied in grade school and his journey to finding his life passions and respecting himself.

School officials reviewed the group’s website before scheduling the performance and found it aligned with the district’s anti-bullying goals, Blais said.

“The group was chosen based on strong recommendations from several other school districts where similar performances had been presented in the past,” Blais said. “Those districts described the assemblies as positive and energetic and praised their messages about self-esteem and anti-bullying.”

Hours of the group’s school performances posted by other districts online and reviewed by the Bangor Daily News do not include suggestive dancing and Linehan does not mention his sexuality.

This is not the first time the dance team has faced criticism, nor the first time Libs of TikTok has taken aim at Maine.

In the past year, the account amplified a school board debate over the harassment of transgender students in North Berwick and the election of a Bangor city councilor with a criminal record. The account was among the right-wing influencers that successfully campaigned to doom a 2024 bill before the Maine legislature that surrounded gender-affirming care.

Icon’s performances at schools in Utah, Ohio, Texas and Tennessee have come under scrutiny from parents who referred to Linehan’s music career and posts on his social media accounts.

A district in Missouri canceled two assemblies in 2023 after receiving complaints. Some of the criticism is linked to allegations that Linehan encouraged students at some performances to follow his Instagram, which is tied to his music career. Parents alleged it contained “inappropriate” content.

That Instagram page is now private. Blais said they raised the issue with the group ahead of the performance.

“That was not a part of the performance in any way and we clarified this with the company prior to their visit to our school,” she said.

Linehan did not respond to a request for comment.

Libs of TikTok has almost 7 million followers between X, Facebook, Instagram and Truth Social, the platform founded by President Donald Trump.

Raichik, the account’s creator, has mingled with Trump and other right-wing politicians and activists at the White House and Mar-a-Lago, the president’s Florida residence. Her posts, which can receive hundreds of thousands to millions of views, have helped shape anti-LGBTQ discourse in conservative circles and have been promoted by the likes of podcaster Joe Rogan and Fox News.

The Southern Poverty Law Center labels Raichik as an extremist.

But despite the assembly generating national outrage last week, in Fort Fairfield, the community appears unshaken.

“We’ve not received a single call or email from local community members that I am aware of,” Blais said. “We initially received a handful of calls from individuals who were clearly not affiliated with the school district in any way, but they were not interested in hearing what actually took place.”