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Once the only game in town, Stop & Shop’s dominance is under siege. CT is ‘hyper competitive market’

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Once the only game in town, Stop & Shop’s dominance is under siege. CT is ‘hyper competitive market’


Stop & Shop supermarkets — the grocer where three generations of Connecticut shoppers filled their carts — remains the most popular place to pick up produce, meat and dairy in the state, but that dominance is under siege.

Quincy, Mass-based Stop & Shop’s recent announcement that it will shutter as of now an undisclosed number of “underperforming” stores — some likely in Connecticut where it operates nearly 90 outlets and is working to grow its online business — comes as it faces intensifying competition on all fronts and at a time of price inflation.

Low-price grocery juggernauts such as Walmart Supercenters and Aldi have expanded rapidly in Connecticut in the last decade. Those competitors are forcing Stop & Shop to examine its pricing, which some experts say is as much as 14% higher.

On the other end, pushes by upscale grocers such as Whole Foods and Trader Joe’s are putting pressure on Stop & Shop to up its game on quality. Experts say Stop & Shop took a hit when it began phasing out in-store butchers in favor of pre-packaged meat.

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“You’ve got a hyper competitive market in our little state,” said Wayne Pesce, president of the Connecticut Food Association, a state trade organization. “All these plates are shifting and Stop & Stop who’s got the most to protect, right?”

Pesce, whose trade group promotes food retailing in Connecticut, said there is no letup in sight.

Norwalk-based boutique grocer Stew Leonard’s has firmly established its brand in Newington and is now setting its sights on New Haven County. Wegman’s of New York, with outlets throughout the Northeast, is now building its first store in Norwalk that is expected to open next year.

All the jockeying by grocers in Connecticut is likely to have an upside for consumers in both price and food quality, Pesce said.

“You have competitors investing in the market,” Pesce said. “That is happening, and that is good for consumers.”

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‘That’s not enough’

Stop & Shop was founded in Massachusetts more than a century ago, opening its first Connecticut store in 1941. Today, Stop & Shop now has nearly 400 stores in five states. Along with other U.S. grocers such as Food Lion and Hannaford, Stop & Shop is owned by Dutch retail and wholesale giant Ahold Delhaize.

JJ Fleeman, chief executive of Ahold Delhaize’s U.S. operations, told investors last month that Stop & Shop has made significant strides in enhancing loyalty programs, which extend rewards, discounts, or other special incentives to keep customers coming back to shop. In addition, steps have been taken to build its digital customer base.

“But that’s not enough, and it’s not where we want or need to be,” Fleeman said, according to a video of the investor meeting. “As Stop & Shop embarks on its next phase, we will be decisive and take deliberate and appropriate actions to ensure a stable future for the brand.”

In addition to pricing and a “focus on quality, fresh products and well-stocked shelves,” Fleeman said there will be an emphasis “on fantastic service in each of its stores.”

While Stop & Shop has invested in remodeling 190 stores, it will make “difficult decisions” to close locations so the grocer can “create a healthy store base for the long term and grow the brand.”

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John Minchillo/AP

Stop & Shop has nearly 90 stores in Connecticut and about 400 in five Northeast states. (AP Photo/John Minchillo, File)

In a separate statement, Stop & Shop said Connecticut remains a priority for the grocer, and it plans to continue investing in store upgrades in the state.

The initiatives come at a critical time for Stop & Shop, at least in Connecticut, where the grocer has been a familiar anchor at shopping centers for 40 years.

In 2003, Stop & Shop had a market share of 40.4% in the Hartford area, according to New York-based Strategic Resource Group, a retail industry consultant. That market share had eroded to 26.8% as of 2023.

Over the same period, Walmart Supercenters, which offer full-service grocery, went from virtually no market share in 2003 in the Hartford area to 12.9% last year. Across Connecticut, 26 Walmart Supercenters opened in that time period, Strategic Resource Group said.

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ShopRite, another low-cost competitor, said it has opened two new Connecticut stores in Cromwell and Vernon and has remodeled seven stores in the last five years. This week, two remodeled stores in Stamford will mark grand re-openings.

ShopRite stores and its sister grocer Price Rite are part of a cooperative in which independent family-run businesses operate stores. All together, the cooperative, Keasby, N.J.-based Wakefern added 27 stores in Connecticut since 2003, boosting its market share in the Hartford area from 2.7% to 11.1%

Emails seeking comment from Walmart, Big Y, Costco, BJ’s Wholesale Club and Aldi weren’t returned.

David Cadden, a professor emeritus of entrepreneurship and strategy at Quinnipiac University in Hamden, said there has been a dramatic shift in how consumers buy their groceries, at least on the cost-saving end of the shopping spectrum.

“The key thing is people are much more willing to become less brand loyal to particular retail outlets and begin to take a look for the best bargain and the best value that they can find at different locations,” Cadden said.

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The option of calling in orders can “minimize the annoyance of going to different locations,” Cadden said.

‘Get back to business basics’

Stop & Shop long had a reputation for investing in quality and service, some experts say, but that has shifted in recent years. Perhaps the most notable example is the decision to move to pre-packaged meats, phasing out meat cut to order in the store.

A produce clerk restocks lettuce at the ShopRite of Farmington Ave. in Bristol in a file photo. (Aaron Flaum/Hartford Courant)
A produce clerk restocks lettuce at the ShopRite of Farmington Ave. in Bristol in a file photo. (Aaron Flaum/Hartford Courant)

The purchase of meat, particularly in the U.S., is central to weekly shopping trips, not only to consumers but grocery stores.

“Meat is the keystone in the bridge of the shopping basket to get the average customer instead of spending $35 to $40 per average transaction to spend $75 to $95,” Burt Flickinger, managing director of Strategic Resource Group, said. “And in many cases, numbers far exceed $100 per transaction.”

Stop & Shop didn’t appear to see that coming, Flickinger said.

“That shifted the customers over to Big Y, some of the ShopRites, but the lion’s share of the customers went fleeing to Costco,” Flickinger said.

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Flickinger said centralizing some meat packaging is all right, but there still has to be the service at the store, the master meat cutter or butcher.

“It seems like they should get back to business basics and fresh foods, starting with meat and produce,” Flickinger said. “And to prices that are more competitive.”

Step forward, step back

Experts warn that cost-cutting through store closings like what Stop & Shop is pursuing can touch off a retailer’s downward spiral, with closings leading to more.

But in Hartford, the prospect of a potential shuttering is raising other concerns. The Stop & Shop on New Park Avenue in the city’s Parkville neighborhood is the sole full-service supermarket in Hartford.

Martha Page, chair of the Hartford Advisory Commission on Food Policy, said the loss of the Stop & Shop would be a critical setback to increasing access to healthful food in a city that long struggled with food insecurity.

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“You go a step forward and then a step back,” Page said. “There’s no question about it, if that store closes, that leaves a hole. That not only leaves a gap in the food landscape but it leaves a challenging site, real estate wise.”

The city has long pushed for more food shopping alternatives in Hartford if it is to continue on its redevelopment trajectory. One such effort that is on-going is to bring a grocery store to the city’s North End neighborhoods.

Jennifer Barr Brogan, a Stop & Shop spokeswoman, said the supermarket chain couldn’t provide specific store locations that may be shuttered or a timeline. It is too early in the process, Brogan said, in an email.

“Stop & Shop can confirm that the broader community impact of a store closure will be considered,” Brogan said.

Here is a look at the major Connecticut grocers and how the food retailing landscape is shifting:

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Stop & Shop in Cromwell. (Aaron Flaum/Hartford Courant)
Stop & Shop in Cromwell. (Aaron Flaum/Hartford Courant)

 1. Stop & Shop

Founded: 1914
Headquarters: Quincy, Mass.
No. of CT stores in ’23: 81
Change from ’03: +12
Hartford area market share in ’23: 26.8%
Hartford market share in ’03: 40.4%

Walmart Supercenter in Hartford. (Aaron Flaum/Hartford Courant)
Walmart Supercenter in Hartford. (Aaron Flaum/Hartford Courant)

2. Walmart Supercenter

Founded: 1962*
Headquarters: Bentonville, Ariz.
No. of CT stores in ’23: 28
Change from a decade ago: +26
Hartford market share in ’23: 12.9%
Hartford market share in ’03: n/a

*first U.S. supercenter opens in 1988

ShopRite of Manchester. (Aaron Flaum/Hartford Courant)
ShopRite of Manchester. (Aaron Flaum/Hartford Courant)

3. ShopRite/Price Rite

Founded: 1946
Headquarters: Keasbey, N.J.
No. of CT stores in ’23: 39
Change from ’03: +27
Hartford area market share in ’23: 11.1%
Hartford area market share in ’03: 2.7%

Big Y in West Hartford , (Aaron Flaum/Hartford Courant)
Big Y in West Hartford , (Aaron Flaum/Hartford Courant)

4. Big Y

Founded: 1936
Headquarters: Springfield
No. of CT stores in ’23: 37
Change from ’03: +21
Hartford area market share in ’23: 9.4%
Hartford area market share in ’03: 11%

Costco in New Britain. (Aaron Flaum/Hartford Courant)
Costco in New Britain. (Aaron Flaum/Hartford Courant)

5. Costco

Founded: 1983
Headquarters: Issaquah, Wash.
No. of CT stores in ’23: 9
Change from ’03: +5
Hartford area market share in ’23: 8.5%
Hartford area market share in ’03: 3%

BJ's Wholesale Club in West Hartford. (Aaron Flaum/Hartford Courant)
BJ’s Wholesale Club in West Hartford. (Aaron Flaum/Hartford Courant)

6.  BJ’s Wholesale Club

Founded: 1984
Headquarters: Westborough, Mass.
No. of CT stores in ’23: 11
Change from ’03: +6
Hartford area market share in ’23: 4.4%
Hartford area market share in ’03: 1.2%

Aldi in West Hartford. (Aaron Flaum/Hartford Courant)
Aldi in West Hartford. (Aaron Flaum/Hartford Courant)

7. Aldi

Founded: 1961
Headquarters: Essen, Germany
U.S. headquarters: Batavia, IL
No. of CT stores in ’23: 26
Change from ’03: +24
Hartford area market share in ’23: 2%
Hartford area market share in ’03: n/a

SOURCES: Strategic Resource Group, Company websites

Kenneth R. Gosselin can be reached at kgosselin@courant.com.



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Connecticut

Car catches fire in Trumbull

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Car catches fire in Trumbull


Intense flames engulfed a car early Saturday morning in Trumbull.

Officials say it happened around 3:30 a.m. on Richfield Drive near the Bridgeport town line.

Trumbull and Bridgeport fire crews worked to put out the flames.

It was not immediately known how the fire started or if there were any injuries.

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I moved from Connecticut to the South chasing a cheaper, simpler life. It wasn’t at all what I expected, so I moved back.

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I moved from Connecticut to the South chasing a cheaper, simpler life. It wasn’t at all what I expected, so I moved back.


This as-told-to essay is based on a conversation with Sandra Bonola, 56, who moved from Connecticut to Charleston, South Carolina, in 2021, then to Beaufort, South Carolina, in 2023, before deciding the South wasn’t right for her. The conversation has been edited for length and clarity.

I am a native New Englander, born and raised in Connecticut. In late 2021, I started thinking seriously about moving. I’m an empty nester, and thanks to my remote job, I can work from anywhere in the country.

I was drawn to the South because people talked about it as if it were the promised land. The stories made it seem like it had better weather, cheaper homes, and a more affordable cost of living. I bought into that and told myself, “If I move to the South, I can have an easier life, and it won’t be as expensive.”

I decided to move to Charleston, South Carolina. I figured that there, I’d be outside more, near the beach, have a lower cost of living, and have access to the coast. I was also hoping for that small-town vibe and Southern charm.

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I packed up the 2,500-square-foot Colonial I had lived in for 20 years and moved. I got rid of a lot of things I no longer needed and put the rest into storage.

I was really hopeful Charleston would be right for me. But about four months after moving there, I realized that almost everything I had hoped for was turning out to be the opposite.

I tested the waters in Charleston first

In Charleston, I stayed in a friend’s apartment and paid rent month to month while I decided whether I wanted to buy a home there. I’m grateful for that setup because it gave me a trial period. In those four months, I learned a lot about Charleston — and about what I actually wanted.

One of the first things I noticed was that everybody seemed to be moving there. The city was crowded, and navigating the downtown area was always challenging. Its streets were also full of traffic — it would take me up to an hour to try to get to downtown Charleston from John’s Island.

The city was also more expensive than I expected. I was somewhat insulated from housing costs because I was renting from my friend, but food, entertainment, and taxes were all much higher than I had anticipated.

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Pedestrians walk past pastel historic storefronts on a sunny street with palm trees and shop awnings.

The historic downtown of Charleston, South Carolina. 

Jeff Greenberg/Universal Images Group via Getty Images



The Southern charm I was hoping for also didn’t feel as I expected. Charleston has a big “going out” culture, much of which seems to revolve around where to eat or drink. That’s not really my thing. For me, the city lacked some of the creative flavor I was looking for.

The climate was another big factor. Everyone knows New England can have brutal winters, and I don’t like shoveling snow, so I was eager to get away from that. But after moving South, I realized I had traded brutal winters for brutal summers. It was just so hot.

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At first, I thought I just needed time to adjust. But the more I explored Charleston, the more I realized the lifestyle I had imagined didn’t match my reality.

I was getting annoyed, then frustrated, and then I was done.

I tried the South again, but it still wasn’t for me

I didn’t feel like I had anything to lose, so I moved back to Connecticut in 2022. Instead of feeling defeated, I actually felt grateful that I had given Charleston a shot.

For a while, I rented a month-to-month beach house in Connecticut while I looked for a home to buy. But the homebuying search in New England felt bleak. I was trying to downsize, but even the smaller homes came with big-home prices. It made me feel like I might never find what I was looking for.

After house hunting for 14 months in Connecticut, I really wanted to put down roots. The idea of moving to a quieter, more affordable small town was still appealing. So in July 2023, I decided to try the South again — this time in Beaufort, South Carolina, a small town I had explored while living in Charleston.

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There, I was able to purchase a beautiful three-bedroom ranch home for $425,000. It was a new build in a planned community.

The house checked a lot of boxes. It was beautiful, new, and far more affordable than what I could have bought in Connecticut. But I still didn’t feel at home in Beaufort.

Affordability is important, but you also need community

In Beaufort, it was so hot that I rarely saw or interacted with my neighbors. People would say hello and then quickly go back inside. I kept thinking, “How am I ever going to socialize here?”

I joke that I’m an OG remote worker because I started working remotely in 2008. Remote work gives you some social interaction, but you still need to get outside and make real connections with people.

I tried to put myself in situations where I could meet people. I looked for yoga classes, local events, and other activities I could join. But what I found was that many people had moved there for family or moved with a spouse, and they mostly kept to themselves.

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It lacked the kind of community connection I was used to seeing in the Northeast. I kept trying to make those connections and stay open to it, but it just kept falling flat.

I tell people this story, and sometimes they understand it, and sometimes they don’t. But I knew I was done one morning when I woke up, looked at the ceiling fan in my bedroom, and thought, “I really hate that fan, and I’m losing hope for my life.”

I didn’t appreciate Connecticut’s beauty until I moved back

In 2024, I moved back to Connecticut. Right now, I’m living on the coast in an apartment inside a refurbished Civil War-era hospital. I’m on one of the top floors, so I can see the boats and the water.

I’m still searching for a home and making offers with more confidence. Home prices are high here, but prices down South are creeping up, too.

I’ve started thinking about owning in Connecticut more as an investment in both my future and my happiness. I’ve set a budget of about $800,000 for a home, though some of the homes I’ve been interested in have been closer to $650,000.

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I’m seeing possibilities I didn’t see before, and that’s exciting.


Sandy shoreline curves along a calm bay with small boats, coastal houses, yellow flowers, and distant islands.

A sandy bay in Connecticut. 

Kate Stoupas/Getty Images



Being back in Connecticut has been eye-opening. I don’t think I fully appreciated its beauty until I had something to compare it to.

There’s so much opportunity here. I love the energy and the people. I’ve been taking advantage of the location, too, doing things like hopping on a train to New York to see a show or making more of an effort to connect with friends.

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When I think about whether I’d move somewhere else again, I keep coming back to something a photographer once told me in Massachusetts. He had lived in Bali with his family, and I remember asking, “You lived in Bali? Why would you come to Massachusetts?”

I’ll never forget what he told me. He said, “I can go anywhere in the world from an airport, but you really have to realize the ground beneath your feet is beautiful if you choose to see it that way.”

That stayed with me. It changed the way I think about Connecticut and made me realize I needed to take the blinders off. There was beauty right at my feet — I just needed to see it.





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Valkyries hit new highs in win over lowly Connecticut Sun

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Valkyries hit new highs in win over lowly Connecticut Sun


The second-year Golden State Valkyries keep clearing hurdles that have never been scaled in the history of the WNBA.

They did it again Friday night.

Across the country from Ballhalla, against an opponent with the league’s worst record, the Valkyries became the fastest WNBA expansion franchise to 40 victories.

They needed just 68 games over two seasons to hit the mark.

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That was among the bullet points in their 79-64 victory over the Connecticut Sun, an outcome that extended Golden State’s franchise-record win streak to seven games, including the first four in a five-city trip that concludes Wednesday at Indiana.

The Valkyries overcame a rough start on a night in which their All-Star forward, Gabby Williams, was ruled out before tip-off because of a back injury that sidelined her in the fourth quarter of the team’s win in Toronto on Wednesday.

Connecticut, which fell to 5-18, stormed to a 9-2 lead in the opening minutes and maintained an advantage into the second quarter even though its leading scorer on the season, center Brittney Griner, missed her second consecutive game because of a quad strain.

But the Valkyries’ highly touted defense eventually put a grip on the home team, and Golden State grabbed its first lead, 24-23, when Kaila Charles drove for a layup.

The visitors led 30-25 at halftime.

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Connecticut kept the margin within single digits for nearly all of the third quarter, but Veronica Burton closed the period with an up-and-under layup as time expired to give Golden State a 54-44 cushion heading into the final 10 minutes.

The Valkyries put the score out of reach when Charles and Burton made back-to-back 3-pointers to widen the lead to 60-44 with 7:19 to play.

Burton had a superb game against her former team, finishing with 17 points, six assists, three rebounds, two blocks and a steal. The Valkyries are undefeated this season when the point guard has at least six assists.

Golden State’s bench contributed 42 points, seven more than its league-high season average. Janelle Salaun led the reserves with 16 points, seven rebounds, and three steals. Laeticia Amihere added six points, five rebounds, three blocks and three assists. The Valkyries also got nine points from Tiffany Hayes and eight from Kaitlyn Chen.

Williams, meanwhile, gave the team a boost from the bench.

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“Gabby is still going to contribute, and she still helped us,” Burton said. “She was one of the loudest people throughout the entire game. With that … it’s a next-man-up mentality. There is not necessarily any drop-off. We find different ways to win, and we just rely on every single person on this team.”

With the win, Golden State is the first to 17 victories this season, as the result on Friday improved its record to 17-7, tying the Valkyries with Las Vegas and Minnesota (both 16-6) for the league’s top mark.

How has Golden State done it?

It starts with “high-character” players the front office brought in, coach Natalie Nakase said, noting that everyone has accepted their roles, some more challenging than others.



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