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It’s been a rollercoaster few years for Six Flags. Can Travis Kelce help?

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It’s been a rollercoaster few years for Six Flags. Can Travis Kelce help?

Kansas City Chiefs tight end Travis Kelce says he grew up going to Six Flags parks and wants to help make them special for the next generation of families.

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Travis Kelce, the Kansas City Chiefs tight end and fiance of Taylor Swift, sparked jokes and hopes this week when he announced his investment in the embattled amusement park company Six Flags Entertainment.

The football star, alongside two corporate executives, teamed up with JANA Partners to purchase a combined stake of about 9% of Six Flags’ shares, making them one of its largest shareholders, according to Tuesday’s news release.

JANA Partners is an activist investment firm, meaning it buys a substantial stake in a company’s equity in order to push for changes — both operational and managerial — it believes will benefit that company.

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“Couldn’t pass up the opportunity to continue the tradition and make Cedar Point and Six Flags even more special for the next generation of families!” Kelce wrote on Instagram. “So crazy to even imagine this is real, but you gotta love it when life comes full circle.”

Kelce also shared home video clips of himself as a child enjoying the rides at Cedar Point, the 364-acre amusement park in Sandusky, Ohio, that he and his brother (and retired pro footballer) Jason grew up going to every year, as the two enthusiastically reminisced in an episode of their New Heights podcast. Kelce, who grew up in a suburb of Cleveland, calls himself a “lifelong Six Flags fan.”

Cedar Point’s former operator, Cedar Fair, merged with Six Flags in 2024 to become the largest amusement park operator in North America, touting 42 parks across the U.S., Canada and Mexico.

At the time, many amusement parks — and Six Flags especially — were struggling to increase attendance in the wake of the COVID-19 pandemic. Park analysts and enthusiasts hoped the merger would lower ticket costs, raise revenue and make it more competitive against industry heavyweights like Disney and Universal.

But that hasn’t been the case, says Dennis Speigel, CEO of the consulting firm International Theme Park Services.

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“As this merger occurred, I think the due diligence was probably done a little too quickly and it had a lot of flaws in it,” he told NPR. “And then it was also impacted by what I call the external factors: weather, economy, uncertainty of what’s happening in geopolitical areas.”

Six Flags now has $5.3 billion in debt. Its CEO, Richard Zimmerman, is set to step down by the end of the year, after it reported a net loss of $100 million for the second quarter of 2025 and combined attendance down 9% year-over-year. It is shuttering one of its parks — Six Flags America in Bowie, Md. — in early November and is expected to close another in Santa Clara, Calif., in 2027.

Speigel is hopeful the new shareholders will get Six Flags back on track. And while he was initially surprised to learn of Kelce’s involvement, he says it makes sense because “he’s at the zenith of his career in football … and in love.”

“Having a name like that be associated with Six Flags at this point in time, when they’ve gone through quite a few years recently of negativity, speaks well to their future and what they’re looking to do,” he says. “Obviously, he’s a younger person. He speaks to the teens, the young adults and the young adults with families. And that’s the Six Flags audience.”

Kelce’s fame — and high-profile love story — have boosted businesses before. Swift is credited with increasing female NFL viewership and ticket sales as their relationship unfolded. And, in recent days, his social media announcement has been flooded with fans’ pleas for a Swift-themed park, or at least a rollercoaster.

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Six Flags’ rocky ride 

Six Flags opened with the “Six Flags Over Texas” park in 1961, and for years was one of America’s most iconic theme park companies (along with Disney). But for the last decade, Speigel says, it has been “a ship at sea without a captain.”

“I would have to say [out of] the top five or six operators during the last couple of years, Six Flags has suffered the most,” he says.

Six Flags has had four CEOs since 2015.

It shifted its pricing strategy in 2022 to target a more affluent demographic, confusing and alienating core customers in the process. And in recent years, a number of high-profile ride malfunctions have stranded and even injured visitors. This year, extreme temperatures and economic uncertainty drove attendance down even further.

“To see Six Flags have fallen off the precipice and down to where it is now, it’s sad,” Speigel says. “And everybody in the industry, competitors and alike, are all rooting for their return and their comeback.”

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Visitors dance under a "Welcome Back" sign at Six Flags Magic Mountain in Valencia, Calif. in 2021.

Visitors arrived to a “Welcome Back” sign at Six Flags Magic Mountain in Valencia, Calif., when it reopened after the COVID-19 pandemic in April 2021.

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What might change? 

JANA Partners said in its announcement that it plans to engage with Six Flags’ management and board of directors “regarding opportunities to enhance shareholder value and improve the guest experience.”

NPR has reached out to Jana Partners for more information about its goals but did not hear back by publication time.

The Wall Street Journal reports that the investment firm wants to “modernize technology, refresh leadership and evaluate a potential sale as ways to boost the company’s share price.”

In a statement shared with NPR, a Six Flags spokesperson said it appreciates the perspectives of shareholders and takes their feedback seriously.

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Speigel says Six Flags’ debt could force the new investors to take “some drastic measures,” like selling some of its parks, either to commercial real estate or even private equity groups. And he stresses that foot traffic is key in the industry.

“We live on repeat visitation, and repeat visitation is driven by capital improvements, new rides and attractions, dark rides, the new technologies,” he says. “So we have to hopefully see the growth from that.”

Speigel says even though U.S. amusement parks may not be experiencing the same rate of growth that they did several decades ago, they still attract some 400 million visitors each year — most of whom don’t care who owns a park as long as their experience is clean, fun and safe.

He hopes JANA recognizes Six Flags, and the industry in general, as “the last real bastion of family fun in the United States, in fact globally, where a family can go as a total unit. And I hope they put their capital behind that and lift it out of the ashes where it is now.”

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Video: Man on Roof Faces Off with ICE Agents for Hours in Minnesota

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Man on Roof Faces Off with ICE Agents for Hours in Minnesota

A man clung to a partially built roof for hours in frigid temperatures during a standoff with immigration agents in Chanhassen, Minn., a suburb of Minneapolis. The confrontation was part of the Trump administration’s immigration crackdown in the state to remove what it calls “vicious criminals.”

“What a [expletive] embarrassment.” “Look at this guy.” “What’s with all the fascists?” “The Lord is with you.” “Where’s the bad hombre? What did this guy do?” “He’s out here working to support his [expletive] family.” “Gestapo agents.” “Oh yeah, shake your head, tough guy.” “This is where you get the worst of the worst right here, hard-working builders.” “Crossing the border is not a crime. Coming illegally to the United States is not a crime, according to you.” “C’mon, get out of here.” “Take him to a different hospital.”

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A man clung to a partially built roof for hours in frigid temperatures during a standoff with immigration agents in Chanhassen, Minn., a suburb of Minneapolis. The confrontation was part of the Trump administration’s immigration crackdown in the state to remove what it calls “vicious criminals.”

By Ernesto Londoño, Jackeline Luna and Daniel Fetherston

December 17, 2025

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Trump’s BBC lawsuit: A botched report, BritBox, and porn

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Trump’s BBC lawsuit: A botched report, BritBox, and porn

Journalists report outside BBC Broadcasting House in London. In a new lawsuit, President Trump is seeking $10 billion from the BBC for defamation.

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Not content with an apology and the resignation of two top BBC executives, President Trump filed a $10 billion defamation lawsuit Monday against the BBC in his continued strategy to take the press to court.

Beyond the legal attack on yet another media outlet, the litigation represents an audacious move against a national institution of a trusted ally. It hinges on an edit presented in a documentary of the president’s words on a fateful day. Oddly enough, it also hinges on the appeal of a niche streaming service to people in Florida, and the use of a technological innovation embraced by porn devotees.

A sloppy edit

At the heart of Trump’s case stands an episode of the BBC television documentary program Panorama that compresses comments Trump made to his supporters on Jan. 6, 2021, before they laid siege to the U.S. Capitol.

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The episode seamlessly links Trump’s call for people to walk up to the Capitol with his exhortation nearly 55 minutes later: “And we fight, we fight like hell, and if you don’t fight like hell you don’t have a country anymore.”

Trump’s attorneys argue that the presentation gives viewers the impression that the president incited the violence that followed. They said his remarks had been doctored, not edited, and noted the omission of his statement that protesters would be “marching over to the Capitol building to peacefully and patriotically make your voices heard.”

As NPR and other news organizations have documented, many defendants in the Jan. 6 attack on Congress said they believed they had been explicitly urged by Trump to block the certification of President-elect Joe Biden’s victory.

Trump’s lawsuit calls the documentary “a false, defamatory, deceptive, disparaging, inflammatory, and malicious depiction of President Trump.”

The lawsuit alleges that the depiction was “fabricated” and aired “in a brazen attempt to interfere in and influence the Election to President Trump’s detriment.”

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While the BBC has not filed a formal response to the lawsuit, the public broadcaster has reiterated that it will defend itself in court.

A Nov. 13 letter to Trump’s legal team on behalf of the BBC from Charles Tobin, a leading U.S. First Amendment attorney, argued that the broadcaster has demonstrated contrition by apologizing, withdrawing the broadcast, and accepting the executives’ resignations.

Tobin also noted, on behalf of the BBC, that Trump had already been indicted by a grand jury on four criminal counts stemming from his efforts to overturn the 2020 election, including his conduct on Jan. 6, 2021, on the Capitol grounds.

The appeal of BritBox

For all the current consternation about the documentary, it didn’t get much attention at the time. The BBC aired the documentary twice on the eve of the 2024 elections — but never broadcast it directly in Florida.

That matters because the lawsuit was filed in Florida, where Trump alleges that the program was intended to discourage voters from voting for him.

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Yet Tobin notes, Trump won Florida in 2024 by a “commanding 13-point margin, improving over his 2020 and 2016 performances in the state.”

Trump failed to make the case that Floridians were influenced by the documentary, Tobin wrote. He said the BBC did not broadcast the program in Florida through U.S. channels. (The BBC has distribution deals with PBS and NPR and their member stations for television and radio programs, respectively, but not to air Panorama.)

It was “geographically restricted” to U.K. viewers, Tobin wrote.

Hence the argument in Trump’s lawsuit that American viewers have other ways to watch it. The first is BritBox, a BBC streaming service that draws more on British mysteries set at seaside locales than BBC coverage of American politics.

Back in March, then-BBC Director General Tim Davie testified before the House of Commons that BritBox had more than 4 million subscribers in the U.S. (The BBC did not break down how many subscribers it has in Florida or how often Panorama documentaries are viewed by subscribers in the U.S. or the state, in response to questions posed by NPR for this story.)

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“The Panorama Documentary was available to BritBox subscribers in Florida and was in fact viewed by these subscribers through BritBox and other means provided by the BBC,” Trump’s lawsuit states.

NPR searched for Panorama documentaries on the BritBox streaming service through the Amazon Prime platform, one of its primary distributors. The sole available episode dates from 2000. Trump does not mention podcasts. Panorama is streamed on BBC Sounds. Its episodes do not appear to be available in the U.S. on such mainstream podcast distributors in the U.S. such as Apple Podcasts, Spotify or Pocket Casts, according to a review by NPR.

Software that enables anonymous browsing – of porn

Another way Trump’s lawsuit suggests people in the U.S. could watch that particular episode of Panorama, if they were so inclined, is through a Virtual Private Network, or VPN.

Trump’s suit says millions of Florida citizens use VPNs to view content from foreign streamers that would otherwise be restricted. And the BBC iPlayer is among the most popular streaming services accessed by viewers using a VPN, Trump’s lawsuit asserts.

In response to questions from NPR, the BBC declined to break down figures for how many people in the U.S. access the BBC iPlayer through VPNs.

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Demand for such software did shoot up in 2024 and early 2025. Yet, according to analysts — and even to materials cited by the president’s team in his own case — the reason appears to have less to do with foreign television shows and more to do with online pornography.

Under a new law, Florida began requiring age verification checks for visitors to pornographic websites, notes Paul Bischoff, editor of Comparitech, a site that reviews personal cybersecurity software.

“People use VPNs to get around those age verification and site blocks,” Bischoff says. “The reason is obvious.”

An article in the Tampa Free Press cited by Trump’s lawsuit to help propel the idea of a sharp growth of interest in the BBC actually undercuts the idea in its very first sentence – by focusing on that law.

“Demand for Virtual Private Networks (VPNs) has skyrocketed in Florida following the implementation of a new law requiring age verification for access to adult websites,” the first paragraph states. “This dramatic increase reflects a widespread effort by Floridians to bypass the restrictions and access adult content.”

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Several legal observers anticipate possible settlement

Several First Amendment attorneys tell NPR they believe Trump’s lawsuit will result in a settlement of some kind, in part because there’s new precedent. In the past year, the parent companies of ABC News and CBS News have each paid $16 million to settle cases filed by Trump that many legal observers considered specious.

“The facts benefit Trump and defendants may be concerned about reputational harm,” says Carl Tobias, a professor of law at the University of Richmond who specializes in free speech issues. “The BBC also has admitted it could have done better and essentially apologized.”

Some of Trump’s previous lawsuits against the media have failed. He is currently also suing the New York Times, the Wall Street Journal, the Des Moines Register and its former pollster, and the board of the Pulitzer Prize.

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Video: Prosecutors Charge Nick Reiner With Murdering His Parents

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Prosecutors Charge Nick Reiner With Murdering His Parents

Los Angeles prosecutors charged Nick Reiner with two counts of first-degree murder in the deaths of his parents, the director Rob Reiner and Michele Singer Reiner.

Our office will be filing charges against Nick Reiner, who is accused of killing his parents, actor-director Rob Reiner and photographer-producer Michele Singer Reiner. These charges will be two counts of first-degree murder, with a special circumstance of multiple murders. He also faces a special allegation that he personally used a dangerous and deadly weapon, that being a knife. These charges carry a maximum sentence of life in prison without the possibility parole or the death penalty. No decision at this point has been made with respect to the death penalty.

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Los Angeles prosecutors charged Nick Reiner with two counts of first-degree murder in the deaths of his parents, the director Rob Reiner and Michele Singer Reiner.

By Shawn Paik

December 16, 2025

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