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Wisconsin’s gas prices are going up again. Here’s how much and why it’s happening.

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Wisconsin’s gas prices are going up again. Here’s how much and why it’s happening.


Gas prices continue to rise in Wisconsin, with the average up about 18 cents from a week ago.

In Wisconsin, the average price of regular gas rose to $3.27 from $3.09 last week — and it’s up almost a half-dollar from last month’s average price, according to AAA.

While the steadily increasing price comes after drivers had relatively affordable winter gas prices, the climb isn’t unexpected.

Throughout the state, gas prices are fluctuating within a few cents of that average.

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In Milwaukee, regular gasoline is averaging $3.28 a gallon, up almost 20 cents from a week ago.

In Appleton, prices are averaging $3.27 a gallon, up 25 cents from last week.

In Green Bay, prices are averaging $3.24 a gallon, up about 14 cents from last week.

Compared to a year ago, Wisconsin drivers are spending a bit more at the pump — the March 2023 average price was $3.25.

These are Wisconsin’s average gas prices, by city

Here’s a breakdown of the average gas prices in Wisconsin, by city, according to AAA:

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  • Appleton: Current average: $3.27; last week’s average: $3.02
  • Eau Claire: Current average: $3.24; last week’s average: $3.08
  • Fond du Lac: Current average: $3.23; last week’s average: $3.06
  • Green Bay: Current average: $3.24; last week’s average: $3.10
  • Janesville-Beloit: Current average: $3.30; last week’s average: $3.08
  • Kenosha County: Current average: $3.33; last week’s average: $3.12
  • La Crosse: Current average: $3.13; last week’s average: $2.93
  • Madison: Current average: $3.32; last week’s average: $3.14
  • Milwaukee-Waukesha: Current average: $3.28; last week’s average: $3.08
  • Oshkosh: Current average: $3.26; last week’s average: $3.04
  • Pierce-St. Croix County: Current average: $3.25; last week’s average: $3.15
  • Racine: Current average: $3.29; last week’s average: $3.09
  • Sheboygan: Current average: $3.24; last week’s average: $3.08
  • Superior: Current average: $2.92; last week’s average: $2.89
  • Wausau: Current average: $3.24; last week’s average: $3.11

Wisconsin’s gas prices were expected to increase. Here’s why.

The rising gas prices in Wisconsin are typical at this time of year and will likely climb the most through April and May, Gas Buddy head of petroleum analysis Patrick De Haan told the Journal Sentinel last week. He estimated the increase will be between 10 and 25 cents a gallon per month in March and April.

It’s due to several factors that come with the changing season, he said.

In the Midwest, by the end of February, a switch from higher-butane winter-blend gasoline to lower-butane summer-blend gasoline occurs and usually causes gas prices to climb. Refineries also undergo heavy maintenance at this time, De Haan said. And, with this winter’s warm weather, demand for gasoline is higher because more people are traveling than usual.

“So, as everyone is doing maintenance, supply is going to be quite tight at the beginning of the changeover … and demand is going up,” De Haan said. “Those are usually the three reasons why gas prices go up coast-to-coast every spring.”

So when should gas prices decline? It might be a few more months, De Haan said. Gas prices typically stop rising by June and then decline. This occurs as maintenance completes and as supply increases.

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Wisconsin prices better than national, mixed compared to neighbors

Wisconsin, however, is cheaper than the national average. According to AAA’s data, the national average is $3.36, with the steepest prices found in California at $4.84 on average.

Neighboring states differ as well, according to AAA data. Illinois drivers are paying higher than Wisconsin residents, with the state’s average at $3.74. In Minnesota, however, prices are averaging $3.17 at the pump.



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Cinnabon franchise immediately fires Wisconsin worker who went viral for racist rant | Fortune

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Cinnabon franchise immediately fires Wisconsin worker who went viral for racist rant | Fortune


A Cinnabon worker in Wisconsin has been fired after a racist outburst directed at two customers went viral, the Georgia-based cinnamon roll chain said.

Cinnabon posted a statement on social media that the worker, who it did not identify, was “immediately terminated” by the franchise owner over a “disturbing video” of the incident.

“Their actions and statements are completely unacceptable and in no way reflect the values of Cinnabon, our franchisees, or the welcoming environment we expect for every guest and team member,” the company added in a follow-up statement to The Associated Press on Sunday.

The video was posted on TikTok and showed a white, female employee cursing at and taunting the customers from behind the counter as one of them recorded the encounter. At one point she is seen on video uttering a racial slur and saying, “I am racist and I’ll say it to the whole entire world. Don’t be disrespectful.”

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The employee also is also recorded giving an obscene hand gesture at customers and exchanging expletives with one of the persons at the store.

The TikTok user who posted video said the incident happened while she and her husband were taking a break from shopping Friday at a mall in Ashwaubenon, a suburb of Green Bay.

The customer said she ordered a caramel pecan cinnamon roll and had asked the worker to add more caramel as it didn’t appear to have enough.

She said she began recording after the worker snapped at her and derided her hijab.

An online fundraising campaign to support the customers described them as a “black Somali Muslim couple” that’s been “traumatized” by the incident.

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A competing campaign to purportedly benefit the fired worker, meanwhile, has raised tens of thousands of dollars. That effort appears on the same Christian crowdfunding platform where hundreds of thousands of dollars were raised for a Minnesota woman who admitted to using a racist slur against a Black child at a playground earlier this year.



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Wisconsin’s Most Wanted: Geraldo Gomez sought for workplace shooting

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Wisconsin’s Most Wanted: Geraldo Gomez sought for workplace shooting


A workplace argument leads to a shooting. It happened nearly three decades ago. Police say the man who pulled the trigger has been on the run ever since. 

Search for Geraldo Gomez

What we know:

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“We’ve spent tireless days on this, and it’s gone through a lot of different hands in our time,” the U.S. Marshal on the case said.

In March 1998, investigators say Geraldo Gomez was like a ticking time bomb when he confronted a co-worker on the job.

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“They proceed to argue,” the marshal said. “They go back to work. Everything seems to be OK.”

The backstory:

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Gomez was 27 years old at the time when investigators said he marched into his boss’s office and quit. When he walked out the door and straight into the parking lot, his co-worker walked out behind him.

“He followed him out there to ensure that nothing was going to happen to his vehicle,” the investigator said.

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A criminal complaint says that’s when Gomez ambushed the man and fired four shots at him.

What they’re saying:

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“The victim was actually struck in the hand and the upper torso during that incident,” the marshal explained.

The victim was rushed to the hospital and survived, but U.S. Marshals say Gomez went on the run. He was charged in the case. The now 55-year-old has avoided the law for nearly three decades. Over the years, authorities have tried tracking leads from Waukegan, Illinois to Mexico.

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“There are no geographical boundaries for us,” the marshal said. “We will find you and justice will be served.”

Gomez is described as being 5’4″ tall and weighing 140 pounds. 

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Call with tips

What you can do:

U.S. Marshals encourage anyone with information about him to call the tip line at 414-297-3707. You will remain anonymous.

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The Source: Information in this post was provided by the U.S. Marshals Fugitive Task Force.

Wisconsin’s Most WantedPleasant PrairieNews



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Superior Police Officer shot in Wisconsin; suspect now in custody

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Superior Police Officer shot in Wisconsin; suspect now in custody


According to the mayor of Superior, WI, a police officer was hospitalized after they were shot; the suspected shooter has also been arrested.

Mayor Jim Paine said a Superior Police Officer was hospitalized after they were shot before 7 a.m. Sunday morning, but said the officer was in stable condition.

The suspect was later arrested around 7:17 a.m.

“The injured officer remains in good condition and we hope they will be leaving the hospital very soon,” Paine said in a statement. “I’m grateful for the quick response of the many agencies that responded and the tremendous valor of the officer that was first on scene.”

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Many details about the shooting are still unknown at this time, but 5 EYEWITNESS NEWS is working to learn more.

Updates on the incident are expected from the Superior Police Department later today.



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