South Dakota
Phonics-based ‘science of reading’ on track for South Dakota implementation • South Dakota Searchlight
Phonics-based instruction could soon be a state standard in South Dakota. The Department of Education is working to align state standards for English and language arts with the phonics-based “science of reading” framework.
The proposed standards revision had its second hearing Thursday in Sioux Falls during a South Dakota Board of Education Standards meeting. It’ll be discussed at the board’s meetings in Pierre and Rapid City next year before approval.
The revision follows a global debate — often called the “reading wars” — about how best to teach children to read. One side advocates for an emphasis on phonics, which is understanding the relationship between sounds and letters. The other side prefers a “whole language” approach that puts a stronger emphasis on understanding meaning, with some phonics mixed in. The “balanced literacy” approach gained popularity in the 2000s, which is phonics-inclusive but favors whole language instruction.
Gov. Kristi Noem and the Legislature invested $6 million earlier this year to train teachers in the science of reading.
The timing for the standards review “couldn’t be better,” said Shannon Malone, director of the Department of Education’s division of learning and instruction, during Thursday’s meeting.
Noem’s phonics literacy effort advances in Legislature
Most of South Dakota’s teachers who were trained in phonics before “whole language” and “balanced literacy” was the standard have retired. Just under 50% of South Dakota students last school year didn’t meet standards for English and language arts, according to the state report card.
“We hope to see those numbers go up. I believe there’s good evidence they will,” state Education Department Secretary Joe Graves told the board.
The department is wrapping up its current voluntary training program on phonics-based teaching and transitioning to courses through the South Dakota Board of Regents, using part of the $6 million in funding from the Legislature. The department hopes to begin classes in fall 2025, open to all public, private and tribal school teachers in the state.
As part of the higher education system, state Department of Education officials hope the program will be used to train college students majoring in teaching before they graduate.
A $54 million Comprehensive Literacy State Development grant awarded to South Dakota from the federal government will also be used to help local school districts implement a phonics-based approach over the next five years. Those competitive grants, with applications opening in early 2025, can go toward improvements such as literacy coach salaries, teacher training or curriculum reviews.
The board also held hearings for optional content standards for computer science and the Oceti Sakowin Essential Understandings, which educate students on culture and traditions of Indigenous South Dakotans. The computer science standards would be new standards to explore technology, such as artificial intelligence, in the classrooms and workforce. One person spoke against the revised OSEU standards, saying that the standards needed more tribal consultation and more representation of the Nakota and Dakota tribes.
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SIOUX FALLS, S.D. (Dakota News Now) – A squishy stress toy that’s been sitting on store shelves for years is suddenly becoming one of the hottest items in South Dakota, thanks to the power of social media.
NeeDoh, a line of sensory squeeze toys made by Schylling, has exploded in popularity on TikTok, where videos of people squeezing, stretching, and collecting the colorful toys have racked up millions of views. The viral attention is now translating into real-world demand, with retailers across the country struggling to keep them in stock.
At Child’s Play Toys in Sioux Falls, owner Nancy Savage recently announced a new shipment during a Facebook Live video.
Within hours, both Sioux Falls locations had sold out.
“So I’ve been in business, this November will be 17 years, and I have never seen anything like this,” Savage said. “It is the craziest thing.”
The frenzy isn’t limited to Sioux Falls.
At Black Hills Rally & Gold in Sturgis, manager Madison Bestgen said the store ordered what they believed would be enough inventory to last through the summer.
Instead, the shipment disappeared in less than two days.
“We made an order that we thought was going to get us all the way to the end of summer, and then when we got it in at the end of February, it lasted like a day and a half,” Bestgen said. “At that moment, we were like, ‘Oh yeah, this has blown up. This is something bigger than we thought.’”
The toys themselves aren’t new.
Both stores have carried NeeDoh products for nearly a decade and have built a steady customer base among children and adults alike.
But that changed once the product gained traction online.
“We had them out for people to play with, we’ve shown them to people, people with arthritis, we’ve sold them to so many adults, but all of a sudden, it went viral,” Savage said.
The surge in popularity has become a textbook example of what retailers call the “TikTok Effect,” where a single viral trend can transform an ordinary product into a sensation.
“It can change anything overnight into something absolutely wild,” Bestgen said.
The demand has been so intense that customers are traveling significant distances in search of the toys.
“We have people coming from everywhere,” Bestgen said. “We have people from Rapid City, Spearfish, Gillette, even, that are driving just because they want these NeeDohs.”
Savage has seen similar enthusiasm in Sioux Falls, especially when she goes live on Facebook to tell everyone.
“This is kind of a funny one, but at one of the salons downtown, somebody was getting their nails done, and the light popped up, and both the nail tech and the person getting their nails done ran down to pick up NeeDoh,” she said with a laugh.
NeeDoh’s popularity has also sparked a treasure-hunt mentality among collectors as stores wait for new shipments to arrive.
Savage believes that’s creating something positive beyond the sales numbers.
“It’s a fun, fairly inexpensive summer activity for people to go on a NeeDoh hunt and go around town looking for NeeDoh,” she said. “I think that is building community.”
Whether it’s the stress relief, the satisfying squish, or simply the influence of social media, retailers say the craze shows no signs of slowing down.
More information on Black Hills Rally & Gold Inc. can be found here.
More information on Child’s Play Toys can be found here, and the upcoming drop on Savage’s Facebook live can be found here.
Copyright 2026 Dakota News Now. All rights reserved.
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