South Dakota
How tech affected “the information environment” of the 2024 election • South Dakota Searchlight
Advancements in AI technology, and the changing “information environment” undoubtedly influenced how campaigns operated and voters made decisions in the 2024 election, an elections and democracy expert said.
Technologists and election academics warned a few months ago that mis- and disinformation would play an even larger role in 2024 than it did in 2020 and 2016. What exactly that disinformation would look like became more clear in the two weeks leading up to the election, said Tim Harper, senior policy analyst for democracy and elections at the Center for Democracy and Technology.
“I think a lot of folks kind of maybe prematurely claimed that generative AI’s impact was overblown,” Harper said. “And then, you know, in short order, in the last week, we saw several kinds of disinformation campaigns emerge.”
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Harper specifically mentioned the false claims that vice presidential nominee Tim Walz was alleged to have perpetrated an act of sexual misconduct, and a deep fake video of election officials ripping up ballots, both of which have been shown to be Russian misinformation campaigns.
AI also played a role in attempted voter suppression, Harper said, not just by foreign governments, but by domestic parties as well. EagleAI, a database that scrapes public voter data, was being used by a 2,000-person North Carolina group which aimed to challenge the ballots of “suspicious voters.”
Emails obtained by Wired last month show that voters the group aimed to challenge include “same-day registrants, US service members overseas, or people with homestead exemptions, a home tax exemption for vulnerable individuals, such as elderly or disabled people, in cases where there are anomalies with their registration or address.”
The group also aimed to target people who voted from a college dorm, people who registered using a PO Box address and people with “inactive” voter status.
Another shift Harper noted from the 2020 election was a rollback of enforcement of misinformation policies on social media platforms. Many platforms feared being seen as “influencing the election” if they flagged or challenged misinformation content.
Last year, Facebook and Instagram’s parent company Meta, as well as X began allowing political advertisements that perpetuated election denial of the 2020 election.
Youtube also changed its policy to allow election misinformation, saying “In the current environment, we find that while removing this content does curb some misinformation, it could also have the unintended effect of curtailing political speech without meaningfully reducing the risk of violence or other real-world harm.”
But there are real-world risks for rampant misinformation, Harper said. Federal investigative agencies have made clear that misinformation narratives that delegitimize past elections directly contribute to higher risk of political violence.
I think this election cycle may end up being seen kind of as ‘the influencer election.’
– Tim Harper, senior policy analyst for democracy and elections at the Center for Democracy and Technology
Platforms with less-well-established trust and safety teams, such Discord and Twitch also play a role. They experienced their “first rodeo” of mass disinformation this election cycle, Harper said.
“They were tested, and I think we’re still evaluating how they did at preventing this content,” he said.
Podcasters and social influencers also increasingly shaped political opinions of their followers this year, often under murky ethical guidelines. Influencers do not follow ethical guidelines and rules for sharing information like journalists do, but Americans have increasingly relied on social media for their news.
There’s also a lack of transparency between influencers and the political campaigns and candidates they’re speaking about — some have reportedly taken under-the-table payments by campaigns, or have made sponsored content for their followers without disclosing the agreement to viewers.
The Federal Election Commission decided late last year that while campaigns have to disclose spending to an influencer, influencers do not have to disclose such payments to their audience.
“In terms of kind of the balkanization of the internet, of the information environment, … I think this election cycle may end up being seen kind of as ‘the influencer election,’” Harper said.
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Social media’s latest squeeze is flying off South Dakota shelves
SIOUX FALLS, S.D. (Dakota News Now) – A squishy stress toy that’s been sitting on store shelves for years is suddenly becoming one of the hottest items in South Dakota, thanks to the power of social media.
NeeDoh, a line of sensory squeeze toys made by Schylling, has exploded in popularity on TikTok, where videos of people squeezing, stretching, and collecting the colorful toys have racked up millions of views. The viral attention is now translating into real-world demand, with retailers across the country struggling to keep them in stock.
At Child’s Play Toys in Sioux Falls, owner Nancy Savage recently announced a new shipment during a Facebook Live video.
Within hours, both Sioux Falls locations had sold out.
“So I’ve been in business, this November will be 17 years, and I have never seen anything like this,” Savage said. “It is the craziest thing.”
The frenzy isn’t limited to Sioux Falls.
At Black Hills Rally & Gold in Sturgis, manager Madison Bestgen said the store ordered what they believed would be enough inventory to last through the summer.
Instead, the shipment disappeared in less than two days.
“We made an order that we thought was going to get us all the way to the end of summer, and then when we got it in at the end of February, it lasted like a day and a half,” Bestgen said. “At that moment, we were like, ‘Oh yeah, this has blown up. This is something bigger than we thought.’”
The toys themselves aren’t new.
Both stores have carried NeeDoh products for nearly a decade and have built a steady customer base among children and adults alike.
But that changed once the product gained traction online.
“We had them out for people to play with, we’ve shown them to people, people with arthritis, we’ve sold them to so many adults, but all of a sudden, it went viral,” Savage said.
The surge in popularity has become a textbook example of what retailers call the “TikTok Effect,” where a single viral trend can transform an ordinary product into a sensation.
“It can change anything overnight into something absolutely wild,” Bestgen said.
The demand has been so intense that customers are traveling significant distances in search of the toys.
“We have people coming from everywhere,” Bestgen said. “We have people from Rapid City, Spearfish, Gillette, even, that are driving just because they want these NeeDohs.”
Savage has seen similar enthusiasm in Sioux Falls, especially when she goes live on Facebook to tell everyone.
“This is kind of a funny one, but at one of the salons downtown, somebody was getting their nails done, and the light popped up, and both the nail tech and the person getting their nails done ran down to pick up NeeDoh,” she said with a laugh.
NeeDoh’s popularity has also sparked a treasure-hunt mentality among collectors as stores wait for new shipments to arrive.
Savage believes that’s creating something positive beyond the sales numbers.
“It’s a fun, fairly inexpensive summer activity for people to go on a NeeDoh hunt and go around town looking for NeeDoh,” she said. “I think that is building community.”
Whether it’s the stress relief, the satisfying squish, or simply the influence of social media, retailers say the craze shows no signs of slowing down.
More information on Black Hills Rally & Gold Inc. can be found here.
More information on Child’s Play Toys can be found here, and the upcoming drop on Savage’s Facebook live can be found here.
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