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2024 tourist season off to a great start in Rapid City

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2024 tourist season off to a great start in Rapid City


RAPID CITY, S.D. (KOTA) – Tourism plays a big part in our community and the tourist season in the Black Hills is in full swing.

Memorial Day weekend is around the time South Dakota sees an increase in tourists. Tourism is a crucial industry for western South Dakota. Black Hills & Badlands Tourism Association President Michelle Thomson knows it. She says they, as well as other tourist associations, ramp up to promote and bring in tourists during the summer season.

“We work really hard to target the correct markets and to target the correct people to bring them into this area and get them to spend as much time as possible really experiencing how wonderful this area is,” Thomson said.

According to the Economic Impact of Tourism in South Dakota, since 2020, an average of 14 million visitors traveled here and spent an average of 4.3 billion dollars. Last year, more than 57 thousand jobs were supported, and 384 million dollars in tax revenue was generated thanks to tourism alone.

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Thomson says this year in the Black Hills and Badlands, things are taking off a little slower but she’s not worried.

“Research is showing that maybe we’re a little bit soft going into the summer, but it’s nothing for us to be worried about yet because we do have a lot of summer left and we always have a very strong fall travel season as well,” Thomson said.

On the other hand, CEO of Visit Rapid City Brook Kaufman says lodging is up 23% compared to last year in Rapid City.

“And then rate continues to inch up as well, so what people paid last year per a hotel room versus this year, we’re seeing a slight increase as well so really a good strong start financially to the visitor season in Rapid,” Kaufman said.

For the first time this year, Travel South Dakota developed a Head for the Hills Mobile Passport activity available to visitors looking to maximize their time in South Dakota by checking out over 40 different attractions.

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“So it’s been a really fun way to promote more of what there is to see and do in the Black Hills and Badlands region. People can check that out on Travel South Dakota.com,” Thomson said.

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South Dakota

VIEWPOINT | South Dakotans deserve the full story

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VIEWPOINT | South Dakotans deserve the full story


Families in South Dakota work hard. We sacrifice a lot and ask very little from the people who govern us. We expect honesty, careful budgeting, and leadership that puts our interests above politics.

In his recent budget address, our governor painted an incomplete picture. He celebrated good results but did not explain what and who made those results possible. South Dakotans deserve more than selective storytelling. We deserve the truth.



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South Dakota

28 SD school districts to receive literacy grant

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28 SD school districts to receive literacy grant


SIOUX FALLS, S.D. (KELO) — Nearly 30 school districts in the state of South Dakota will receive the Elevating Literacy Across South Dakota (ELA-SD) grant from the South Dakota Department of Education. The purpose of the ELA-SD grants is to help create a comprehensive program to advance literary and pre-literary skills, reading and writing for […]



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Rep. Dusty Johnson backs Senator Rounds push for investigation into mail service in South Dakota

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Rep. Dusty Johnson backs Senator Rounds push for investigation into mail service in South Dakota


RAPID CITY, S.D. (KOTA) -Congressman Dusty Johnson is backing Senator Mike Round’s push for an investigation in postal service delays in South Dakota.

Johnson took to social media saying Senator Mike Rounds was right to ask for an investigation into postal service delays in South Dakota. Rounds had previously sent a letter to the postal service’s inspector general asking for her to find the cause of mail delays in South Dakota. Rounds said in his letter he has heard from hundreds of constituents across South Dakota. Johnson opened up with KOTA Territory News about his support for the investigation.

“I think the postal service is a terrible disaster,” said Johnson.

Johnson noted that in the past the service did what he said was a pretty good job. Johnson says despite sending letters and making phone calls with the postal service, he has not gotten any answers.

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“I have asked if I can come down to one of their facilities, get a tour so I can better understand what’s going on behind the walls. They have refused to even let me, a member of congress, come learn about how they conduct their business. And so, this appears to be an enterprise that A, is not improving, B, isn’t communicating why there, why there failing and C doesn’t even appear to be particularly interested in getting better,” explained Johnson.

Rounds has pointed to the problem as being that mail traveling across or into South Dakota taking indirect routes. Rounds previously took a meeting with the postmaster general however the senator appears not satisfied with the outcome.

Rounds wrote in part in his letter, “I expressed my concerns about this to the Postmaster General (PMG) Steiner who downplayed such issue existed in South Dakota.”

In a letter sent to Rounds in October, Postmaster General David Steiner said that fixing issues at central region plants in Chicago, St Louis and Kansas City will likely improve outcomes and that at the time it was something the USPS was actively working on. The postmaster general acknowledged poor performance for first class mail at the beginning of the year and mid-summer but noted that it has since improved. During the week ending September 19th for South Dakota’s postal district, about %93 percent of first-class mail was delivered on time and roughly %97 percent was delivered within one day of its expected arrival. The postmaster general said he wanted to focus on the %3 percent that’s not getting to its destination on time.

“It may be only a small percentage of the mail, but because we deliver hundreds of millions of pieces each day nationally, the raw number is large,” wrote Steiner.

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Steiner emphasized that some mail in South Dakota has always left the state for processing before going to another part of the state. The postmaster general explained that some mail requires certain sorting equipment and therefor some mail travels to plants with the right equipment.

The postmaster general also maintained in his letter that mail going to and from the same area in South Dakota is not leaving the state.

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