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Palermo's Pizza celebrating 60 years in operation

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Palermo's Pizza celebrating 60 years in operation


MILWAUKEE — Milwaukee’s own Palermo’s Pizza is expanding. The company will start building a new 200,000 square-foot facility this summer in West Milwaukee. 


What You Need To Know

  • Palermo’s Pizza was founded by Italian immigrants in the 1950s
  • It’s expanding into a new 200,000 square-foot facility this summer
  • That means the company is hiring for 50 new positions

It will allow Palermo’s to grow its production capacity and add 50 new jobs. This comes as the family-owned business is celebrating 60 years in operation. 

Founded by Italian immigrants in the 1950s, Palermo’s Pizza has deep roots in Milwaukee, family and tradition.

“My grandparents came over from Italy with nothing in their pocket,” said Nick Falluca, chief product and innovation officer at Palermo’s.

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He said they worked hard and eventually turned some of their favorite Italian recipes into a business.

In 1964, the Falluca family opened a bakery out of a house on Milwaukee’s East Side. Four years later, they transitioned that bakery into an Italian restaurant. That’s where the family began offering their signature frozen pizzas for customers to buy and make at home. From there, they started selling those frozen pizzas at local grocery stores and bars.

Decades later, Palermo’s Pizza has grown into a national and international brand, selling millions of pizzas each year at major retailers, like Costco. Despite its growth, Palermo’s remains committed to its roots and values.

Still, every one of its frozen pizzas ties back to grandma and grandpa.

“We’d be at the dinner table, and everybody would be like, ‘Why is he screaming?’ And we would be like, ‘No, that’s just how grandpa talks,’” Falluca said. “He was loud and vibrant. That’s how the name ‘Screaming Sicilian’ came about.” 

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Dax Schaefer is the corporate chef for Palermo’s, and Brianna Fyock is a manager and senior food scientist for the company. They both said while they are not related to the Falluca family by blood, anyone who works for Palermo’s is treated like family.

“The Falluca family has been nothing but generous to their employees,” Schaefer said.

“It really does feel like family here,” Fyock added. “To actually see the start to finish, from the idea of a pizza to creation, and then be able to buy it for your family in a grocery store, is such a great experience.”

Falluca said prioritizing the customer, employees and a quality product also comes from grandpa.

“That’s how he ran the restaurant, putting the customer first, really great food, and focusing on your employees,” Falluca said. “That’s how to create a great business, product and customer service.”

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Milwaukee, WI

Giannis’ quiet trade market could keep him in Milwaukee

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Giannis’ quiet trade market could keep him in Milwaukee


The Milwaukee Bucks’ impending trading of Giannis Antetokounmpo to a new team has been the buzziest NBA story since the New York Knicks won the title. But what if it never happens?

The stars are aligning for the Bucks to pitch a narrative to Giannis that for the second straight transaction cycle they’ve dangled him to the rest of the Association and gotten a tepid response. 

A few teams, like the Miami Heat, have been clearly interested. Many others, like the Boston Celtics, seem much more cautious and coy about their pursuit of the Greek Freak. Juggernauts like the Oklahoma City Thunder and San Antonio Spurs are less than a Giannis away from winning the championship, and neither team even seems willing to bid.

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Even Miami’s dogged pursuit may not include exhausting every possible means to add Giannis. After all, he’s into his 30s now, with a lot of basketball miles between NBA and international competition, and his representatives want a seat at the table, plus the injury history is getting extensive…

And then there’s the Bucks, an organization so committed to winning with Giannis they waived and stretched Damian Lillard last summer because they thought adding Myles Turner would lead to the next great Milwaukee frontcourt following Brook Lopez’s decline. There’s a pitch to be made right now from Jon Horst and the Bucks’ leadership that there’s no other NBA team out there who wants to win with Giannis as badly as they do.

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Outside from the human element of feeling wanted, there are more tangible elements in play. Giannis can’t sign his next massive extension until October 1 with Milwaukee, or six months following a trade if he is dealt. If his next team is hesitant to give up players or picks to trade for Giannis, is there really any guarantee that a max extension is on the table in 2027? 

The collective bargaining agreement’s extension rules offer somewhat of a double-edged sword in this case. It hurts the Bucks’ ability to keep Giannis that he can’t formally extend until the draft and free agency are over, but also the prospect of being able to sign before suiting up in 2026-27 is more appealing to Giannis than having to wait until January or February. Especially given the series of injuries that have plagued him.

All of this sentiment and security still isn’t enough in itself for Milwaukee. The Bucks would require a plan to improve quickly to get Antetokounmpo bought in again to avoid ending up back here, but in an even more desperate spot, come February. Upgrading from Doc Rivers to Taylor Jenkins is a great start, but executing trades and smart free agent signings will be crucial.

Is it serendipitous timing that the Bucks biggest position of need is wing players and the New Orleans Pelicans reportedly want to get into the range of the 2026 NBA Draft where Milwaukee is slated to pick, with rival teams eyeing young wings Trey Murphy and Herb Jones? Notably, those same Pelicans infamously overpaid to “get their guy” last Draft.

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This is more than likely some combination of pipe dream and fairy tale, given most of the reporting around Giannis continues to conclude he’ll be departing Milwaukee in the coming weeks. But even that is strangely optimistic for the Bucks, as they’ve reportedly quietly walked back ownership’s stated timeline of having a decision made by the draft.

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All of that said, it still feels more likely that Giannis is traded than not. But this saga has had its share of twists and turns so far and throughout all the noise Giannis has re-signed with the Bucks. Who’s to say that couldn’t happen one more time?

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Milwaukee, WI

Stolen Oak Creek couple’s car found by viewer dumped near Milwaukee apartment complex

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Stolen Oak Creek couple’s car found by viewer dumped near Milwaukee apartment complex


MILWAUKEE — An Oak Creek couple’s stolen car has been found after a viewer who saw a report on the theft spotted it near a south side Milwaukee apartment complex.

Melinna Posey said the ordeal began when her car was stolen and she turned to social media for help. A person who responded claimed to have the vehicle and demanded money for its return. The person messaging even taunted her, discarding some of the items inside the car.

Personal items were inside the vehicle, including the family’s car seat, stroller, cameras and photos.

“It’s been very stressful, especially for him. It’s his vehicle, it’s in his name,” Posey said.

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Watch: Stolen Oak Creek couple’s car found by viewer dumped near Milwaukee apartment complex

Stolen Oak Creek couple’s car found by viewer dumped near Milwaukee apartment complex

I spoke to Posey on Tuesday. Since then, she and Tyler Dusenberry had been searching for the car. On Thursday, the couple received a message from someone who saw the story on TMJ4. That person found the car at a south side Milwaukee apartment complex and shared pictures of the red Dodge Durango SRT between trees and a building, covered in tarps.

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“I didn’t believe the text message at first today, and then he sent pictures of the car, and I was like, thank the lord, I was like thank you so much,” Posey said.

“It’s a roller coaster that’s what it’s been,” Dusenberry said.

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Oak Creek Police picked up the car and are processing it for evidence. The family has not yet been able to see the inside of the vehicle or what, if anything, was left behind.

The family said they are grateful to everyone who helped them this week, but said the entire experience will be tough to get over.

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“It’s just unfortunate that this all happened, and we had a lot of memories and trips within that vehicle so it’s just a little life-changing to be honest,” Dusenberry said.

This story was reported on-air by a journalist and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.


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Milwaukee, WI

$95,000 worth of Milwaukee tools stolen in Plover

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,000 worth of Milwaukee tools stolen in Plover


PLOVER, Wis. (WBAY) – Police in the western part of the state are spreading the word after someone stole over $95,000 worth of Milwaukee-brand tools. Police are concerned that they’ll be sold online or sold outside the state.

Milwaukee-brand tools were stolen from a trailer at a solar farm in Plover.

Police say there were 130 items, including more than 40 half-inch impact guns, multiple wire cutters, grease guns, 80 batteries, and a couple of small generators.

Investigators are warning that buyers who purchase stolen items can have them seized and could lose their money or even face criminal charges if they knew the property was stolen.

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