Milwaukee, WI
“Milwaukee is back”: Residents and businesses welcome visitors, busy summer ahead
MILWAUKEE — With Brady Street Fest and Northwestern Mutual’s Annual Conference happening this weekend, thousands of people are coming through Milwaukee.
As downtown returns to normal following the Republican National Convention (RNC), businesses and residents are thrilled to see the crowds.
“Today feels like a normal Saturday after a slow start to the week. Yesterday and today have been bouncing back better,” Angela Heglund, the assistant manager at Broadway Paper, said.
Kaylee Staral
On average, Heglund said the business typically makes $1500 daily. During the four days of the RNC, she said they didn’t hit $1000.
“There were a couple of days where I was like ‘Is it worth it to be open?’, Heglund questioned.
While the RNC brought in thousands of people across the country, other businesses told TMJ4 they had hoped for more RNC business.
On Brady Street, businesses and bartenders said they were shocked by the lack of people.
“I could accept not getting money out of the RNC, but to lose money? I lost several thousand dollars last weekend,” Hyacinth Nembhardt, the Owner of Concoctions, said.
Kaylee Staral
That’s why Nembhardt and Heglun are glad to see so many people back in town.
On Brady Street, hundreds were out enjoying live music, food, drinks, and vendors at Brady Street Fest Saturday.
Similarly, throughout downtown and beyond, financial associates with Northwestern Mutual are arriving in the city for the company’s 144th annual meeting.
A representative from Northwestern Mutual said they’re expecting nearly 11,000 people to visit, with guests staying at 35 hotels across Milwaukee, Brookfield, and Wauwatosa.
“For 41 years, we’ve come to Milwaukee and we love it,” Charlie Prothro, a conference attendee from Texas, exclaimed.
Kaylee Staral
“These are our roots. Our family will eat at the restaurants and spend money at the local merchants. We love it here.”
Northwestern Mutual anticipates an economic impact of $19 million for the city.
The boost is something businesses said is much needed.
“I think the money that we made during Summerfest and the money we’re going to make from the Northwestern conference will even out what we did not make during the RNC,” Heglund said.
Kaylee Staral
With Brady Street Fest Saturday and the Harley Davidson Homecoming Festival just around the corner, other businesses shared excitement for the busy summer ahead.
“Today feels like a big win. I’m looking forward to that for the rest of the summer. Milwaukee is a great place to do business,” Nembhardt smiled.
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Milwaukee, WI
Milwaukee woman claims predatory towing left her with hundreds in fees after apartment complex confusion
MILWAUKEE — A Milwaukee woman says she has been without her car for almost a week after what she claims was an unfair towing incident from an apartment complex, leaving her with a $400 bill.
“It’s been pretty terrible,” Pappalardo said.
Brendyn Jones/TMJ4
Ashley Pappalardo’s car was towed from the Parkview Apartment lot near Silver Spring and Highway 100 on Thursday morning. Her sister was driving the vehicle at the time and says there was confusion about where to park due to different property ownership.
According to Department of Revenue records, the building had just been sold to new ownership that same day. A sign posted near the entrance warns that non-residents will be towed.
Watch: Milwaukee woman claims predatory towing left her with hundreds in fees
Milwaukee woman claims predatory towing left her with hundreds in fees after apartment complex confusion
Pappalardo said that during conversations with the new management, they told her the towing shouldn’t have happened.
“She says we called and put any operations from them on hold until we can review a contract,” Pappalardo said. “I asked, ‘So they didn’t have any right to be on the property?’ She said no.”
Pappalardo says Brew City Towing and Recovery, which towed the vehicle, also confirmed to her that operations had been put on hold.
TMJ4 reporter Brendyn Jones attempted to speak to the property manager to clear up the confusion, but received no answer.
A sign indicated the office was closed because of new ownership. When Jones called the posted number and spoke with an Appleton Rental Homes representative, she declined to answer whether there was an active contract with Brew City and denied an interview request, saying Pappalardo should pay the fine.
At Brew City Towing, a worker instructed TMJ4 to call the office, but the voicemail box was full. Jones reached out to Brew City over the phone and by text, but received no answer from the people who have the car.
Pappalardo went to the police, who she said told her a small claims report might be her next step.
“Anyone who’s been in that civil lawsuit process understands it’s an incredibly long and grueling process for very little outcome,” Pappalardo said.
For now, she’s out of luck, hoping Brew City compromises.
This story was reported on-air by Brendyn Jones and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.
Let’s talk:
Hey there! At TMJ4 News, we’re all about listening to our audience and tackling the stuff that really matters to you. Got a story idea, tip, or just want to chat about this piece? Hit us up using the form below. For more ways to get in touch, head over to tmj4.com/tips.
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Milwaukee, WI
Brisa Do Mar restaurant in Milwaukee’s Third Ward has closed
Get a peek at some of Milwaukee’s top 25 restaurants for 2025
Check out a sampling of some of Rachel Bernhard’s top 25 restaurants in Milwaukee for 2025, from Italian favorites to a bright new sushi spot.
Brisa Do Mar, a Mediterranean and Italian restaurant along the Milwaukee River, has quietly closed after a year and a half in business.
Chef-owner Ramses Alvarez confirmed that, after a busy summer led to a slow September and October, he decided to close his restaurant in early December.
“It was a difficult decision for a lot of reasons. I didn’t want to close,” Ramses said in a phone interview. “The restaurant was so beautiful and the best thing that happened to me, but it was very temperamental. I did everything possible, but we were not successful with trying to make enough revenue for us to say, ‘OK, it’s worth it.’”
The spacious, 300-seat restaurant, located at 509 E. Erie St. in Milwaukee’s Third Ward neighborhood, was previously home to Riverfront Pizzeria Bar & Grille. That restaurant closed in February 2024 after 20 years in the space.
Alvarez and partner Shannon Rowell opened Brisa Do Mar in its place on May 2, 2024. Just before opening his restaurant, Alvarez, who previously owned Dia Bom in the Crossroads Collective food hall and the Brew’d Burger Shop food truck at Zócalo Food Truck Park, said operating a restaurant in that prime RiverWalk location was an “opportunity of a lifetime.”
He said the restaurant’s proximity to the river and the Henry Maier Festival Park Summerfest grounds made for very busy summers, with multiple festivals drawing visitors who stopped in. Unfortunately, those busy summers did not translate to winter, when Brisa Do Mar struggled to attract repeat customers.
Brisa Do Mar’s varied menu included Mediterranean-inspired salads, pasta dishes, wood-fired entrees and both Neapolitan and brique-style pizzas, utilizing the wood-fired oven left by Riverfront Pizzeria. It also had 12 draft lines for beer, wine and cider, and served a lineup of specialty cocktails.
In summer, the 274-square-foot riverfront patio was an attraction for diners and boaters who could tie up on adjoining boat slips to dine at the restaurant.
Alvarez said he is stepping away from the restaurant business to focus on a new creative endeavor: producing Reels and other user-generated content for a digital marketing agency that creates content for restaurants and hotels worldwide.
“I want to take this opportunity to say a huge thank you to all of our families, friends and guests that walked through our doors and supported us, to all the media in Milwaukee that have shown us so much love,” Ramses said in a statement. “The city of Milwaukee has been very, very good to me, the people here and their kindness.”
“I have spent 27 years in Milwaukee working in the culinary world, feeding Milwaukee families, supporting nonprofit organizations and giving back to the community that received me with arms wide open,” he concluded. “Adios Milwaukee.”
Renner Architects, developers of the Hansen’s Landing building where Brisa Do Mar is located, is seeking a new tenant for the 6,000-square-foot space. Interested parties should call (414) 273-6637.
This story was updated to add new information.
Milwaukee, WI
Critically missing Milwaukee man; police seek public’s help
MILWAUKEE – The Milwaukee Police Department is asking for the public’s help in locating a critically missing man last heard from more than a month ago.
What we know:
Police say 53-year-old William Riley was last heard from on Nov. 14, 2025, in Milwaukee. His exact location at the time is unknown.
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Riley is described as a Black male with a thin build, standing 5 feet 9 inches tall and weighing about 162 pounds. He has black hair and brown eyes. Police say Riley was last seen on foot.
What you can do:
Authorities urge anyone who may have seen Riley or has information about his whereabouts to contact the Milwaukee Police Department’s District Four at 414-935-7242.
The Source: The Milwaukee Police Department
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