The Michigan Office of Rural Prosperity (ORP) has released the Michigan Roadmap to Rural Prosperity, a 71-page report that details challenges that rural communities across Michigan face and strategies to help address them.
The ORP, under the Michigan Department of Labor and Economic Opportunity (LEO), was founded in 2022 as the Office of Rural Development. It was later renamed the Office of Rural Prosperity in 2023.
The office was created as a response to the unique needs that rural communities have and the challenges they face around issues like housing, broadband, infrastructure, economic development and health care access, ORP Director Sarah Lucas said. Michigan Roadmap to Rural Prosperity map
“The Office of Rural Prosperity is one of just a handful of state offices that are focused on rural prosperity. There’s about six of us in the country and not many states have a comprehensive strategy like this, targeted specifically at rural communities,” Lucas said. “It is very unique and I think it’s a really important opportunity for the state to kind of come together around the needs that rural communities are experiencing.”
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According to the Roadmap of Rural Prosperity released last month, rural Michigan is home to 20% of the state’s population and makes up nearly 94% of the state’s land area.
“Rural Michigan encompasses Michigan’s 12 federally recognized tribes, more than 1,400 local governments, and 70 counties considered rural or mostly rural,” the report reads. “With over two-thirds of school districts and 21 colleges and universities located in rural areas of the state, rural Michigan is instrumental in preparing the future workforce.”
The roadmap aims to provide an understanding of rural needs and priorities and help guide local, regional and state leaders in “advancing collaborative and collective action to achieve prosperity across rural Michigan,” according to a press release from the LEO. The ORP defines rural prosperity as “resilient, connected rural residents, communities, and natural environments.”
Lucas said the idea for the roadmap started after hearing consistent concerns among rural community members. She said the ORP thought it would be beneficial if there was an understanding of how policy, programs and resources might impact some of the issues that were being discussed. Michigan Roadmap to Rural Prosperity map
“I would say that the listening process began in April of 2022 and we’ve never really stopped that,” Lucas said. “That’s really a major function of our office is to be closely engaged with rural communities so that we understand what they’re experiencing and then making sure that our partners within state government and outside of state government have a shared understanding of what those experiences are.”
The ORP received input from rural residents and community leaders through several different engagement efforts, including a listening tour that reached 58 counties, a 2023 statewide survey that got 2,489 responses, rural leadership summits, local and regional discussions and topic-based roundtables.
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According to the roadmap, those who responded to the 2023 Rural Priorities and Perspectives Survey said the biggest challenges facing the rural community over the next 10 years are: increasing housing opportunities, attracting a larger working-age population, changes to the cost of living, managing population growth and development and retaining workforce.
Housing is the most cited critical issue facing rural communities statewide, followed by workforce challenges, the roadmap states.
The seven strategies the roadmap presents to help address these issues are:
Growing and diversifying the workforce across sectors.
Improving individual health and economic well-being.
Supporting local and regional capacity to deliver services.
Expanding quality and attainable housing opportunities.
Building and maintaining resilient infrastructure.
Enhancing regionally driven and place-based economic development efforts.
Protecting and conserving natural assets.
Now that the roadmap is published, the ORP will be using it as a way to “frame conversations,” Lucas said. She said this is an opportunity to share resources and “best practices” so that communities trying to implement the ideas outlined in the report have the support and connections to be successful.
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“We’ll be actually talking to a lot of groups over the next several months about the roadmap and how it might look in terms of local and regional initiatives, in terms of statewide initiatives,” she said. “It’s really going to be, in some senses, a conversation starter and a vehicle through which we can collaborate with other agencies and with other kinds of partners, both within and outside the state of Michigan.”
So far, people have said the roadmap reflects the experiences they’ve had living and working in rural Michigan, Lucas said.
“Even in the last couple weeks, since it’s been released, there’s already just been a lot of really great opportunities that have come out of it to integrate it into local, regional and statewide action,” she said.
Bryce Underwood talks Michigan football during spring practice
Bryce Underwood talks Michigan football during spring practice at Schembechler Hall in Ann Arbor on Wednesday, March 25, 2026.
The buzzword continued to come up in Schembechler Hall, from each one of the captains.
From Bryce Underwood to Jordan Marshall, Rod Moore to Trey Pierce − Michigan football players around for the previous regime and in the case of the latter two, the one before that too − each said Wednesday, March 25, that there’s a noticeable difference within the program under new coach Kyle Whittingham.
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For Moore, a sixth-year player who will likely become a third-time captain when the official leaders are voted on later this summer, he recognized the vibe.
SCHEME DREAM: Michigan football tailoring offense to strength behind Bryce Underwood
“I would say it’s kind of a similarity to coach Harbaugh’s regimen,” he said. “It’s a lot more strict than the past two years, and the weight room has kind of been a night-and-day difference than the past two years. We feel a lot stronger, a lot more progress.”
The Wolverines finished winter conditioning and Whittingham graded it with an “A+.” Hope is often the dominant mode at this time of year and adding a new coaching staff to what’s generally a positive time creates little surprise that the Wolverines are raving about the new system.
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But beyond the platitudes and clichés, there are tangible examples. Take Pierce: The projected starting defensive tackle has trimmed his weight to 300 pounds while adding muscle mass to his overall frame.
“Something new that we have now is that whenever we start meetings, there’s like a loud air horn that goes off throughout the whole building,” Moore said. “The past two years, we would start the meeting at 2:30, but now we start the meeting at 2:25, even though it’s a 2:30 meeting. Just everyone being five minutes early. The coaches are holding everyone accountable in the meetings, going to class.
“Just the little things that makes a team great, not just the big, broad things that everyone sees.”
There was an implication from everyone, though nothing said explicitly, that the past two seasons featured little enforcement. Most players would show up on time for lifts, but there were those who didn’t, with few repercussions.
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“It’s the little things,” Pierce said. “Guys being late for lifts, guys not being where they’re supposed to be, whether it’s [missing] class. Just enforcing that a little bit heavier, that type of thing. … A lot of coaches say that when you’re being recruited in front of your parents. But for [Whittingham] to say that in front of the huddle after practice and say, ‘That’s why I’m here,’ I would say, ‘OK, he cares. He gets it.’”
Throughout the offseason, some who’ve spent time inside the facility said the weightlifting sessions had notably more juice. The past two years felt like a carryover of the previous years in terms of style, but accountability and discipline wavered.
Now, with Doug Elisaia leading the strength and conditioning room, there are different philosophies.
RAINIER SABIN: Kyle Whittingham is dreaming big for Michigan football; it’s doable
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Practices are a bit shorter these days – two hours – but as Marshall said, “I don’t stop moving at practice, like, we’re always doing something that’s not only going to help with us competing with teams, but our conditioning.”
Marshall believes it can take the Wolverines to the next level, he said.
Just more than a week into spring ball, players are oozing confidence. Not just in their skills − the running back room is deep, the wide receiver room has as much raw talent as at any point the past decade, the offensive line returned multiple key pieces, the secondary added depth and the defensive tackles feel underrated − but in mindset.
U-M had early, demanding lifting sessions during winter conditioning, with a clear organization.
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“It introduces that factor of toughness, like we’ve been through this at 6:30 a.m., 6:15 a.m., all these days in the grind together,” Pierce said. “It improves team bonding, and puts you in the headspace of, we’ve done harder stuff than this, and nothing can break us.”
The difference between winning and losing can often be razor-thin. Will this pay off when it counts during the season?
“If I can trust you to do things maybe you don’t want to do,” Marshall said, “then I can trust you on the field when it’s the fourth quarter and we have one minute left.”
Tony Garcia is the Wolverines beat writer for the Detroit Free Press. Email him at apgarcia@freepress.com and follow him on X at @RealTonyGarcia.
LANSING, Mich. (InvestigateTV) — A Lansing school bus driver has won a national award for going above and beyond behind the wheel.
Jackie Wilkerson-Brown, known as Miss Jackie by students, transports children to and from Lansing’s Gardner and Lewton schools. She recently became the first recipient of the 2025 School Bus Driver Hero Award.
“I was like, seriously, seriously, seriously, and I just started crying,” Wilkerson-Brown said.
The award was presented by School Bus Fleet Magazine. Teachers and parents nominated Wilkerson-Brown for the honor.
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Known for being fun and firm
Wilkerson-Brown is known for being fun and firm with students. She hands out candy and leads students in games like the name game on rides home.
“Being a mirror bus driver is just sitting in your bus and, ‘Sit down, stop doing that, stop jumping over the seat,’” Wilkerson-Brown said. “You have to sometimes get up out of your seat and face-to-face with your children.”
Posters of positivity line the inside of her bus.
“I keep it on my bus, and I just try to remind the kids that, you know, smile,” she said. “Kind vibes, happy lives.”
‘Unbelievable honor’
Patrick Dean, president of Dean Transportation, said the recognition is significant.
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“This is an unbelievable honor for Jackie,” Dean said. “Jackie exemplifies everything it means to be a superhero bus driver.”
Todd Sharp, operations manager for Dean Transportation, said Wilkerson-Brown treats students as her own.
“When those students step up on her bus, she treats them as her own. They’re her children while they’re in her care,” Sharp said.
Wilkerson-Brown said she loves her job.
“I’m trying not to get emotional, because I love my job, I love what I do,” she said. “If you call my phone right now, the message is going to say, ‘Hey I’m busy being awesome.’ So, because I am awesome, I am awesome, and then to receive this award, and then it came and I’m employed by Dean Transportation, oh, my God, it doesn’t get any better than that.”
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