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Michigan tourist areas banking on ‘slow travel’ to woo summer visitors

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Michigan tourist areas banking on ‘slow travel’ to woo summer visitors


The U.S. war with Iran, higher travel costs and a sharp drop in Canadian visitors all present tough headwinds for Michigan’s tourism industry, but as operators look ahead to the peak summer season, they’re cautiously optimistic. The reason? The “slow travel” trend.

Places, such as Petoskey, Traverse City and Grand Rapids, are banking on travelers looking for closer, more affordable getaways — a traditional response to uncertainty and financial pressures, said Patrick Brys, a member of the Michigan Travel Commission and CEO of Brys Estate Vineyard & Winery on Old Mission Peninsula north of Traverse City.

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“There’s different things happening in the world right now,” Brys said. “What we’ve seen is that when people — there’s insecurity out there, or they’re not sure if they want to travel, or maybe even if their budgets are not as big as other years, then they tend to focus more on local travel. And sometimes some of the best experiences are right in your backyard.”

Major draws like America’s 250th anniversary celebrations are expected to help offset international declines as visitors drive to see more of the state. That’s the kind of travel many Michigan destinations are preparing for this summer.

“I always use the term One Tank Trip,” said Jim Powell, president of the Petoskey Area Visitors Bureau. “To get up here and enjoy yourself, reconnect with nature and enjoy all the amenities that we have up here.”

Canadian visitor drop persists

The decline in Canadian travel has lingered into this year amid a backlash to President Donald Trump’s tariffs and comments about making the U.S. northern neighbor the 51st state.

The number of people crossing into Michigan from Canada across January and February in 2026 fell about 10% compared to the same period in 2025, while vehicle traffic declined about 8%, according to U.S. Customs and Border Protection.

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About 10 million fewer Canadians traveled to the United States in 2025 compared with the prior year, a 25% drop, according to Statistics Canada. As international travel continues to lag, early feedback suggests that domestic travel will help offset the slowdown.

“From a good news-bad news story, I would say that the bad news was that Canadian travel, at least from a tourism standpoint, was down about 30% to southeast Michigan,” said Claude Molinari, CEO of Visit Detroit. “But overall, we were pretty much flat as far as hotel occupancy. So that means that we made up for it in other areas.”

Hotel occupancy in the first quarter is running about 4% ahead of last year, he said: “That takes into account the fact that Canada’s off. So that’s good news for what we’re doing.”

Every year since the COVID-19 pandemic, the number of travelers has risen, and this year is expected to be no different. In fact, AAA-The Auto Club Group projects 2026 to be the busiest travel year yet, with 36% of Michiganians planning to take more trips than in 2025.

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According to AAA’s Consumer Pulse Survey, not only has the intent to travel increased, but individuals are planning multiple trips. More than half of Michiganians, or 54%, plan to take multiple trips this year, with 44% planning two to three vacations of three days or more.

“Travel demand is not just holding, it’s accelerating,” said Debbie Haas, AAA’s vice president of travel, in a release.

Noting recent travel survey data, Janet Korn, senior vice president with Experience Grand Rapids, said she is optimistic that people are planning to take more trips and budget more for travel.

“People are wanting to … get away, go explore some place you’ve been before, or go and explore some new experience that you haven’t visited before,” Korn said.

Pure Michigan, the state’s tourism marketing website, is leaning into the rise of “slow travel,” encouraging visitors to form deeper connections with the state’s landscapes and communities.

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“In a world that often feels fast-paced and overscheduled, travel is an opportunity to step back, reconnect and focus on what matters most,” said Kelly Wolgamott, vice president of Pure Michigan, part of the Michigan Economic Development Corp.

Meanwhile, tourism officials are cautiously optimistic that tensions between the United States and Canada will ease.

“I think that doesn’t hurt that the federal government seems to be less focused on Canada and maybe more focused on some other issues right now,” Molinari said. “That does give me some hope that we’ll be able to more normalize relations with our friends south of Detroit.”

Gas price spike affects plans

As for gas prices, the average in the Great Lakes State was $4.01 per gallon for regular as of Tuesday, according to AAA. Pump prices are up by more than $1 since the United States and Israel began attacking Iran in late February.

“We’re now into prices we haven’t seen since 2022,” said Adrienne Woodland, AAA’s spokesperson.

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Yet even as Michigan pump prices peaked at $5.22 a gallon in June 2022, summer travel was still higher than the year prior, AAA officials confirmed.

“Even though we were facing record-high gas prices, people still wanted to travel,” Woodland said. “They just may look for other ways to save money, so they’ll travel, they may not eat out as much, or they’ll look for inexpensive or free activities, but they still want to take those trips.”

Tourism officials in some areas say the region’s tourism base helps offset broader concerns, like gas prices.

Trevor Tkach, CEO of Traverse City Tourism, is optimistic the region will see a strong summer as people look to take “short local trips this year that just can make it easy on the budget.”

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Jim Powell, executive director at the Petoskey Area Visitors Bureau, said he’s heard from members that they’re seeing a good number of bookings for summer travel.

“I think certainly we’re keeping one eye, you know, the economic uncertainty that … always seems to be hovering over on multiple fronts,” he said. “We had a really strong summer last year. I think it was close to a record visitation summer for us last year, and I think we’ll probably match that.”

Businesses spiff up for summer

On Mackinac Island, hotel operators are preparing for what they expect will be a solid summer season.

Hotel bookings for the first few months are flat or up so far, said Steph Castelein, managing director of the Mackinac Island Tourism Bureau. Travelers are expected to start returning to the island this month as Arnold Transit Company and Shepler’s Mackinac Island Ferry resume spring service to and from the island on April 21.

While Canadian visitation dropped last year, it represents a smaller share of overall visitors to the island, Castelein said.

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“Majority of our travelers and visitors come from our travel markets, so primarily Michigan, of course, and then into Wisconsin, Indiana, Illinois, Ohio,” she said. “We get a lot from Pennsylvania. But I don’t think that there was any big change in numbers for domestic versus International outside Canada.”

Mackinac Island is among the places in Michigan that will lean into America 250 celebrations. Plans include commemorating the semiquincentennial with Mackinac State Historic Parks conducting daily programs exploring the American Revolution. Visitors can explore the Soldiers’ Barracks, stop by a fully renovated visitor’s center and pass through a redesigned historic entrance at Fort Mackinac.

Other destinations across Michigan are also planning anniversary events, including The Henry Ford Museum in Dearborn, which is featuring a yearlong celebration called “America: 250 Years in the Making.”

Back on Mackinac Island, the Grand Hotel is offering a three-night America 250 package with special dining experiences, a children’s carnival, July 4 programming and fireworks.

There are a variety of changes and developments across venues and hotels on Mackinac Island, Castelein said.

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Mission Point Resort is debuting Adirondacks Pizza, a new casual dining concept in the Mission Point Marketplace, where guests can enjoy handcrafted slices on the resort’s iconic great lawn.

When it opens in mid-May, Harbour View Inn will reveal a multimillion-dollar renovation that has transformed its guest rooms, suites and gardens. The project has been ongoing for the past couple of years as the inn has taken on new ownership, said Tawnya Johnson, chief marketing officer for hotel investment services for Harbour View Inn.

Last winter, the focus was on public spaces, followed by guest rooms this past offseason, Johnson said.

Johnson describes the upgrades as including “all refreshed interior spaces that feel very much like Mackinac Island. It’s really bright and airy, feels very cottagey and summery.”

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In Grand Rapids, one expected draw is the city’s new $184 million Acrisure Amphitheater, a 12,000-seat outdoor music and entertainment venue opening in mid-May.

“It’s amazingly nice,” Korn said. “It’s brand new, so of course, it’s going to be great. But what a cool experience to be able to go into a downtown area and experience the nightlife and the energy of a city, and also see the music all in one trip. It’s where our city used to park their public works trucks and things, and the decision was made that there might be a better use for the edge of the river than that.”

In northwest lower Michigan, Brys said the Traverse City region’s growing food and wine reputation is drawing more visitors, with increasing national recognition and a rising number of wineries and acclaimed restaurants. That momentum is fueling interest in events like the Traverse City Food & Wine Festival, which he described as a major success in its inaugural run last year.

Brys Estate Vineyard and Winery hosted four festival events, which he sold out: “We saw just tremendous interest,” he said. “People were able to come and experience all the things that happened in Traverse City all in one week.”

In Petoskey, the Home2 Suites by Hilton Petoskey is expected to open this summer after about a year of construction, with the extended-stay property becoming the first new hotel in the area in roughly five years.

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Powell said Petoskey is expanding beyond its traditional drive market, launching a marketing campaign aimed at air travelers, including a test push into the Dallas-Fort Worth region.

“One of the unique things that we’re doing this year was we’re actually going to reach out to a fly market,” he said. “That’s something we have not done before.”

Boyne Resorts’ Inn at Bay Harbor is now operating as an independent resort separate from the Marriott portfolio, allowing the property to add “refined culinary offerings and bespoke programming along the shores of Little Traverse Bay,” said Erin Ernst, Boyne Resorts spokesperson, in an email.

Boyne Mountain Resort and The Highlands are included in the resort’s portfolio of northern Michigan properties. This summer brings the second season of Doon Brae, The Highlands’ short course, which will be another attraction available for golf enthusiasts heading up north.

“We’re proud to play a part in what makes the Petoskey area a destination worth returning to summer after summer,” Ernst said.

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cwilliams@detroitnews.com

mjohnson@detroitnews.com



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Q&A: Jocelyn Benson on her tenure as Michigan’s secretary of state

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Q&A: Jocelyn Benson on her tenure as Michigan’s secretary of state


Lansing — Jocelyn Benson, the front runner for the Democratic Party’s nomination for governor, said she believes her work in eight years as secretary of state will help convince voters to promote her this fall.

On Sunday, during a convention in Detroit, Democrats will pick a new secretary of state nominee. And on Thursday, Benson’s campaign for governor submitted about 30,000 petition signatures to get her name on the Aug. 4 primary ballot.

Amid those key moments in the 2026 election cycle, Benson, a former law school dean, sat down Thursday afternoon for an interview with The Detroit News about her time as secretary of state.

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“I think that’s what people are looking for: A government that saves them time, saves them money and makes their life easier,” Benson contended. “I’ve done that as secretary of state, and I’ll do that as governor.”

The following interview was edited for length and clarity.

Question: You just dropped off your signatures this weekend. The Democrats are going to be gathering to nominate a new person for secretary of state. I was just looking over your campaign promises from 2017, do you feel like you hit them?

Benson: I had two goals when I came into office: wait times down and voter turnout up. And we did both, and I’m really proud of that.

When I started, we did a strategic planning session every January, and during our first strategic planning session in 2019, we filled the whiteboard on every wall in the office. And in our most recent one, the final one, we had just sort of one, just one little to-do list item left, which was really gratifying. Because we have not just increased turnout, but we’ve transformed our elections, eliminated gerrymandering, implemented the state’s first-ever citizens redistricting commission, which was no easy task, and then also implemented a number of new election procedures and options, educated voters about them and took Michigan’s elections from being ranked 31st in the country to No. 2.

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We also did that while reducing those wait times (in Secretary of State offices), transforming our customer service experience. … Wait times are consistently 20 minutes or less, which was my No. 1 campaign goal.

Q: What were some of the strategies you used to get the wait times down for people?

A: No. 1, we listened to our employees, and No. 2, we collected data about what wasn’t working. You can’t fix what you can’t measure. And No. 3, we actually went around the country and looked at what states that actually had low wait times were doing. There weren’t many, but there were a few. Indiana and Illinois, had some interesting things that they did, and we took best practices that were working in other states and replicated them here.

But that first piece was key, listening to our employees. Early on in the process, we brought everyone in, all the branch office directors. I was expecting a daylong retreat where we would be discussing ideas, and I sat down with the director of branch office services. He had a whole PowerPoint presentation that went through everything we needed to do, from filling 900 vacant positions that were just vacant and not filled, to creating internally this opportunity for people to schedule the visit ahead of time.

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We didn’t pay someone else to build that. That was built by our employees.

Q: When you ran in 2018, one of the big things you were talking about was election security. Do you feel like you’ve achieved that: improving election security? And what do you think about more people probably having faith in the results of elections then than they do now?

A: I am really proud of the fact that in this era of misinformation, we were able to protect our elections and ensure they remained secure.

While withstanding this unprecedented scrutiny and an unprecedented level of frivolous lawsuits, sham legislative hearings and falsehoods spread about our elections in the eye of the storm, we not only met the moment, but we built a better election system through it. That’s evidenced by the fact that we now have choices on how to vote in our state, we’ve modernized how you can register to vote and have increased the registration numbers we have.

Q: If one of these current candidates for secretary of state came to you and said, “I believe that the election is secure and everything is fine, but obviously there’s a lot of voters who don’t. How do we improve that?” What would you say to them?

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A: Transparency is our friend.

Q: Just continue to open the process up as much as possible?

A: Well, the facts are on our side. The process is secure. So one of the most important things we need to do first is just continue to give people the tools that they need to get their questions answered and work with folks across the aisle, like we worked with Sen. Ed McBroom in 2021 to invite them into the process as well as answer questions that they have, while also, of course, maintaining any necessary confidence or security about the information that we’re providing.

But the through line is just transparency.

Q: What do you say to some of your opponents who will say, “Yeah, you decreased wait times. But what about the campaign finance website?” It’s not functioning, as they would hope it would.

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A: Well, it’s certainly better than what we’ve had in the past. I think it’s important to remember that when I first ran for office, one of the things I heard most on the trail was actually, when are you going to get rid of MERTS (the former campaign finance disclosure system)?

Q: But that’s from people who are on the back end of it?

A: Right. Yeah. So I didn’t want to leave office without taking on that behemoth, knowing that it wasn’t going to be a smooth process, but it’s a necessary one if we were actually going to have a more transparent system, which I would argue also is something that the next secretary of state really needs to lean into more: getting money out of politics. I’ll be an ally for that as governor.

But when it comes to MITN and that process, one, what it really underscores is that I’m not afraid to take on big behemoths that others, frankly, past secretaries of state, refused to do, because it was too hard. And it does invite criticism. Whenever you try to transform a massive system that’s broken, yes, there are going to be hiccups along the way.

Q: Do you think voters are interested in that message: “I’ve improved these systems. I’m in government. I’ve succeeded in government. I can make it work.” Or are they looking for someone to just change everything?

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A: People see a broken system that needs fixing, and they know I have transformed and fixed a system that every single one of our residents has interacted with. The other day, I was picking up food for my son and husband, and walking out with bags of food, and this gentleman in a pickup truck pulled up next to me in the parking lot and said, “Excuse me, are you the secretary of state?”

I was like, “I am.” And he said, “You know, I’m not political or anything. But I just was driving down this road the other day and realized when I passed the secretary of state’s office that it’s been years since I’ve had to go in there. Thank you for everything you’ve done to make that possible for me.” And I said, “Yeah, now imagine if all of government worked that well.”

Q: Do you think all three of the Democratic candidates running for secretary of state would be a good secretary of state? I know you’re not endorsing.

A: I’m committed to working with whoever comes through the convention and making sure they’re prepared to build on what we’ve done and achieve even more success.

cmauger@detroitnews.com

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Before-and-after images show severity of Black Lake flooding

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Before-and-after images show severity of Black Lake flooding


Before-and-after images of homes on Black Lake near Onaway provide perspectives on how the community was affected by April flooding.

Snowmelt and rain have stressed dams and caused lakes to flood in northern Michigan.

The Cheboygan County Sheriff’s Office shared on social media photos and videos that the agency captured of Cheboygan County floods on Friday, April 17 from both the ground and air.

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Deputies “observed a level of destruction that simply cannot be understood from ground level,” the sheriff’s office said in the post.

Google Maps images taken from two locations on Black Lake in 2024, compared with the Friday images, show how the floodwater has changed the landscape.

On North Black River Road and Taylor Road, the water has overflowed to North Black River Road.

In the 400 block of South Black River Road, water has also flooded homes and lakeside property.

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“Black Lake, Black River, Cheboygan River, Burt Lake, Mullet Lake, the Sturgeon River − and nearly every waterway in the county have overflowed beyond their banks, swallowing docks, roads, yards, and in far too many cases, homes,” the sheriff’s office post said. “What should be familiar shorelines are now unrecognizable expanses of water.”

“Our hearts are with every family affected by this flooding,” Cheboygan County Sheriff Todd Ross said in the post. “We know many of you are facing significant damage to your homes and property, and the emotional toll that comes with it. Please know you are not alone. We are working around the clock with our partners to ensure safety, provide support, and begin the process of recovery. Stay strong, stay connected, and don’t hesitate to reach out for help, we will get through this together.”

Nearby, the UAW Black Lake Conference Center shared images on social media of floodwater threatening its Old Lodge.

The conference center is located at 2000 Maxon Road in Waverly Township.

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The Cheboygan County Road Commission and the Cheboygan County Office of Emergency Management closed the bridge at Five Mile Point Road on Saturday, April 18 due to significant road washout in the area of South Black River Road and Red Bridge Road.

The sheriff’s office had encouraged residents in parts of the area to evacuate earlier in the week and said Saturday it had completed evacuation efforts on the west side of the lake.



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Driver swerves to avoid oncoming traffic, dies after crashing into tree in Texas Twp

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Driver swerves to avoid oncoming traffic, dies after crashing into tree in Texas Twp


A 20-year-old Kalamazoo man is dead after crashing his vehicle into a tree Friday evening in Texas Township, according to Michigan State Police (MSP).

It happened on South 3rd Street and West PQ Avenue around 6:50 p.m., troopers said.

While he was driving in a no-passing zone, the Kalamazoo man swerved off the road to avoid an oncoming vehicle and subsequently crashed into the tree, according to MSP.

The 20-year-old died at the scene. A passenger was hurt, but police said their injuries were non-life threatening.

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Troopers do not believe alcohol or drugs were a factor, and the two were reportedly wearing seatbelts.

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This incident remains under investigation by MSP.



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