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Michigan tourist areas banking on ‘slow travel’ to woo summer visitors

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Michigan tourist areas banking on ‘slow travel’ to woo summer visitors


The U.S. war with Iran, higher travel costs and a sharp drop in Canadian visitors all present tough headwinds for Michigan’s tourism industry, but as operators look ahead to the peak summer season, they’re cautiously optimistic. The reason? The “slow travel” trend.

Places, such as Petoskey, Traverse City and Grand Rapids, are banking on travelers looking for closer, more affordable getaways — a traditional response to uncertainty and financial pressures, said Patrick Brys, a member of the Michigan Travel Commission and CEO of Brys Estate Vineyard & Winery on Old Mission Peninsula north of Traverse City.

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“There’s different things happening in the world right now,” Brys said. “What we’ve seen is that when people — there’s insecurity out there, or they’re not sure if they want to travel, or maybe even if their budgets are not as big as other years, then they tend to focus more on local travel. And sometimes some of the best experiences are right in your backyard.”

Major draws like America’s 250th anniversary celebrations are expected to help offset international declines as visitors drive to see more of the state. That’s the kind of travel many Michigan destinations are preparing for this summer.

“I always use the term One Tank Trip,” said Jim Powell, president of the Petoskey Area Visitors Bureau. “To get up here and enjoy yourself, reconnect with nature and enjoy all the amenities that we have up here.”

Canadian visitor drop persists

The decline in Canadian travel has lingered into this year amid a backlash to President Donald Trump’s tariffs and comments about making the U.S. northern neighbor the 51st state.

The number of people crossing into Michigan from Canada across January and February in 2026 fell about 10% compared to the same period in 2025, while vehicle traffic declined about 8%, according to U.S. Customs and Border Protection.

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About 10 million fewer Canadians traveled to the United States in 2025 compared with the prior year, a 25% drop, according to Statistics Canada. As international travel continues to lag, early feedback suggests that domestic travel will help offset the slowdown.

“From a good news-bad news story, I would say that the bad news was that Canadian travel, at least from a tourism standpoint, was down about 30% to southeast Michigan,” said Claude Molinari, CEO of Visit Detroit. “But overall, we were pretty much flat as far as hotel occupancy. So that means that we made up for it in other areas.”

Hotel occupancy in the first quarter is running about 4% ahead of last year, he said: “That takes into account the fact that Canada’s off. So that’s good news for what we’re doing.”

Every year since the COVID-19 pandemic, the number of travelers has risen, and this year is expected to be no different. In fact, AAA-The Auto Club Group projects 2026 to be the busiest travel year yet, with 36% of Michiganians planning to take more trips than in 2025.

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According to AAA’s Consumer Pulse Survey, not only has the intent to travel increased, but individuals are planning multiple trips. More than half of Michiganians, or 54%, plan to take multiple trips this year, with 44% planning two to three vacations of three days or more.

“Travel demand is not just holding, it’s accelerating,” said Debbie Haas, AAA’s vice president of travel, in a release.

Noting recent travel survey data, Janet Korn, senior vice president with Experience Grand Rapids, said she is optimistic that people are planning to take more trips and budget more for travel.

“People are wanting to … get away, go explore some place you’ve been before, or go and explore some new experience that you haven’t visited before,” Korn said.

Pure Michigan, the state’s tourism marketing website, is leaning into the rise of “slow travel,” encouraging visitors to form deeper connections with the state’s landscapes and communities.

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“In a world that often feels fast-paced and overscheduled, travel is an opportunity to step back, reconnect and focus on what matters most,” said Kelly Wolgamott, vice president of Pure Michigan, part of the Michigan Economic Development Corp.

Meanwhile, tourism officials are cautiously optimistic that tensions between the United States and Canada will ease.

“I think that doesn’t hurt that the federal government seems to be less focused on Canada and maybe more focused on some other issues right now,” Molinari said. “That does give me some hope that we’ll be able to more normalize relations with our friends south of Detroit.”

Gas price spike affects plans

As for gas prices, the average in the Great Lakes State was $4.01 per gallon for regular as of Tuesday, according to AAA. Pump prices are up by more than $1 since the United States and Israel began attacking Iran in late February.

“We’re now into prices we haven’t seen since 2022,” said Adrienne Woodland, AAA’s spokesperson.

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Yet even as Michigan pump prices peaked at $5.22 a gallon in June 2022, summer travel was still higher than the year prior, AAA officials confirmed.

“Even though we were facing record-high gas prices, people still wanted to travel,” Woodland said. “They just may look for other ways to save money, so they’ll travel, they may not eat out as much, or they’ll look for inexpensive or free activities, but they still want to take those trips.”

Tourism officials in some areas say the region’s tourism base helps offset broader concerns, like gas prices.

Trevor Tkach, CEO of Traverse City Tourism, is optimistic the region will see a strong summer as people look to take “short local trips this year that just can make it easy on the budget.”

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Jim Powell, executive director at the Petoskey Area Visitors Bureau, said he’s heard from members that they’re seeing a good number of bookings for summer travel.

“I think certainly we’re keeping one eye, you know, the economic uncertainty that … always seems to be hovering over on multiple fronts,” he said. “We had a really strong summer last year. I think it was close to a record visitation summer for us last year, and I think we’ll probably match that.”

Businesses spiff up for summer

On Mackinac Island, hotel operators are preparing for what they expect will be a solid summer season.

Hotel bookings for the first few months are flat or up so far, said Steph Castelein, managing director of the Mackinac Island Tourism Bureau. Travelers are expected to start returning to the island this month as Arnold Transit Company and Shepler’s Mackinac Island Ferry resume spring service to and from the island on April 21.

While Canadian visitation dropped last year, it represents a smaller share of overall visitors to the island, Castelein said.

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“Majority of our travelers and visitors come from our travel markets, so primarily Michigan, of course, and then into Wisconsin, Indiana, Illinois, Ohio,” she said. “We get a lot from Pennsylvania. But I don’t think that there was any big change in numbers for domestic versus International outside Canada.”

Mackinac Island is among the places in Michigan that will lean into America 250 celebrations. Plans include commemorating the semiquincentennial with Mackinac State Historic Parks conducting daily programs exploring the American Revolution. Visitors can explore the Soldiers’ Barracks, stop by a fully renovated visitor’s center and pass through a redesigned historic entrance at Fort Mackinac.

Other destinations across Michigan are also planning anniversary events, including The Henry Ford Museum in Dearborn, which is featuring a yearlong celebration called “America: 250 Years in the Making.”

Back on Mackinac Island, the Grand Hotel is offering a three-night America 250 package with special dining experiences, a children’s carnival, July 4 programming and fireworks.

There are a variety of changes and developments across venues and hotels on Mackinac Island, Castelein said.

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Mission Point Resort is debuting Adirondacks Pizza, a new casual dining concept in the Mission Point Marketplace, where guests can enjoy handcrafted slices on the resort’s iconic great lawn.

When it opens in mid-May, Harbour View Inn will reveal a multimillion-dollar renovation that has transformed its guest rooms, suites and gardens. The project has been ongoing for the past couple of years as the inn has taken on new ownership, said Tawnya Johnson, chief marketing officer for hotel investment services for Harbour View Inn.

Last winter, the focus was on public spaces, followed by guest rooms this past offseason, Johnson said.

Johnson describes the upgrades as including “all refreshed interior spaces that feel very much like Mackinac Island. It’s really bright and airy, feels very cottagey and summery.”

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In Grand Rapids, one expected draw is the city’s new $184 million Acrisure Amphitheater, a 12,000-seat outdoor music and entertainment venue opening in mid-May.

“It’s amazingly nice,” Korn said. “It’s brand new, so of course, it’s going to be great. But what a cool experience to be able to go into a downtown area and experience the nightlife and the energy of a city, and also see the music all in one trip. It’s where our city used to park their public works trucks and things, and the decision was made that there might be a better use for the edge of the river than that.”

In northwest lower Michigan, Brys said the Traverse City region’s growing food and wine reputation is drawing more visitors, with increasing national recognition and a rising number of wineries and acclaimed restaurants. That momentum is fueling interest in events like the Traverse City Food & Wine Festival, which he described as a major success in its inaugural run last year.

Brys Estate Vineyard and Winery hosted four festival events, which he sold out: “We saw just tremendous interest,” he said. “People were able to come and experience all the things that happened in Traverse City all in one week.”

In Petoskey, the Home2 Suites by Hilton Petoskey is expected to open this summer after about a year of construction, with the extended-stay property becoming the first new hotel in the area in roughly five years.

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Powell said Petoskey is expanding beyond its traditional drive market, launching a marketing campaign aimed at air travelers, including a test push into the Dallas-Fort Worth region.

“One of the unique things that we’re doing this year was we’re actually going to reach out to a fly market,” he said. “That’s something we have not done before.”

Boyne Resorts’ Inn at Bay Harbor is now operating as an independent resort separate from the Marriott portfolio, allowing the property to add “refined culinary offerings and bespoke programming along the shores of Little Traverse Bay,” said Erin Ernst, Boyne Resorts spokesperson, in an email.

Boyne Mountain Resort and The Highlands are included in the resort’s portfolio of northern Michigan properties. This summer brings the second season of Doon Brae, The Highlands’ short course, which will be another attraction available for golf enthusiasts heading up north.

“We’re proud to play a part in what makes the Petoskey area a destination worth returning to summer after summer,” Ernst said.

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cwilliams@detroitnews.com

mjohnson@detroitnews.com



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Michigan launches new online form to track harmful algal blooms

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Michigan launches new online form to track harmful algal blooms


As temperatures rise in Michigan each summer, so to do the chances of harmful algal blooms (HABs) developing in our lakes, causing a risk to both ecosystems and public health.

HABs are formed wherever there is rapid growth of cyanobacteria, or blue-green algae, which are naturally found in lakes, rivers and ponds. Some cyanobacteria found in blooms contain toxins that can be harmful to people and animals, and often present as blue-green, yellow or brown streaks, foam, or thick paint-like scums on the water surface, according to the Michigan Departments of Environment, Great Lakes, and Energy (EGLE)

To help keep track of these harmful algal blooms across the state, EGLE has teamed up with the Michigan Department of Health and Human Services (MDHHS) to update its online reporting form to include harmful algal blooms. Now the public can easily report suspected HABs to the state by filling out the form at Michigan.gov/HABs. Individuals can also make a report by calling EGLE’s Environmental Assistance Center at 800-662-9278.

“This new online form is an easy and efficient way for Michiganders to help monitor and safeguard our water resources,” said Jerrod Sanders, director of Water Resources Division at EGLE, in a news release. “This tool improves efficiency and helps us respond to potential risks more effectively.”

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It will also allow EGLE and MDHHS staff to better understand how HABs develop, and creates the potential to send out public notifications about what areas to avoid as a way of keeping people and pets safe when they’re detected.

Breathing in or swallowing water with HAB toxins can cause asthma-like symptoms, difficulty breathing, stomach pain, vomiting, diarrhea, runny eyes and nose, weakness, headaches or dizziness. Skin contact can also cause rashes, blisters or hives.

“If you had contact with or swallowed water with a suspected HAB and feel sick, call your health care provider or seek medical attention as soon as possible,” said Dr. Natasha Bagdasarian, chief medical executive.

Locations of HAB reports verified by EGLE and results of cyanotoxin testing will be displayed on the Michigan Harmful Algal Bloom Reports Map for the public to review.

For more information on health effects, causes and reports on the occurrence of HABs in Michigan lakes, visit Michigan.gov/HABs. 

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Lake Michigan beaches have added more safety features, but is it enough?

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Lake Michigan beaches have added more safety features, but is it enough?


Beach season is here, and Lake Michigan is the most popular of the Great Lakes for swimming. However, it can also be the most dangerous.

According to the Great Lakes Surf Rescue Project, 81 people drowned in the Great Lakes in 2025. 36 of those drownings, or almost half, happened in Lake Michigan.

“Even an Olympic swimmer is not going to swim against the rip current,” Pat Whelan, Plainwell district supervisor for the Michigan DNR Parks and Recreation Division, said.

What makes a rip current so dangerous is the natural instinct to try and swim back to shore. However, it is not the way to escape.

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“It’s a term called ‘flip, float, and follow,’ where you flip on your back so you can breathe,” Whelan said. “Follow that, float on the top of that current and follow it out into the lake until you can feel it release you. Then you’re going to swim parallel to the shore, and then the waves themselves will help push you back into the shore.”

It’s been more than 20 years since Andy Fox, 17, drowned in a rip current at Grand Haven State Park, but the pain is still fresh for his mother, Vicki Cech, who rarely goes to the beach.

“When I have company in, sometimes I’ll walk out on the pier, but as a rule I just don’t go there anymore,” Cech said. “Not that beach, because that one does have a lot of sad memories for me.”

Pictured is Andy Fox, 17, in this undated photo. Fox drowned in a rip current at Grand Haven State Park in 2006. (Cech/WWMT)

Compared to other Lake Michigan beaches, Grand Haven State Park has added safety features as conditions are known to change rapidly.

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Grand Haven uses the color warning system, but at other beaches, they have flags.

At Grand Haven State Park, however, there is an electronic lighting system on an orange tower. When the life ring on that tower is pulled, Ottawa County dispatch is alerted right away.

Blue towers on the beach are equipped with cameras, providing a video feed of what is happening where the life ring was pulled.

Electric lights instead of flags are used to alert people of swimming conditions at Grand Haven State Park.

Electric lights instead of flags are used to alert people of swimming conditions at Grand Haven State Park.

“They can push the bottom and actually talk back and forth with central dispatch,” Whelan said.

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Alongside these additions, Cech would like to see lifeguards on Grand Haven’s beaches.

“I know there’s all kinds of different things we have down there. Life rings closer to the water and everything like that,” Cech said. “But I’d say the only thing which I see South Haven has finally gotten lifeguards, the ultimate would be lifeguards.”

Michigan got rid of lifeguards at state parks in the 1990’s. The DNR said it was a combination of cost and liability concerns.

South Haven, however, welcomed lifeguards back to the city’s beaches for the first time in 25 years on Monday.

Those lifeguards do not yet have chairs and towers yet, but they will be posted between each flag section, with green, yellow and red colors marking that day’s swimming conditions.

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More information about the Great Lakes Surf Rescue Project can be found online.



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The 5 most important recruits officially visiting Michigan Football this summer

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The 5 most important recruits officially visiting Michigan Football this summer


As official visits commence this upcoming weekend, let’s take a look at the five most important recruits officially visiting Michigan this summer.

Five-star CB Joshua Dobson, June 12

247Sports “only” has Dobson ranked 43rd nationally. Meanwhile, their composite says he is the 11th-best player in the entire class. Regardless of what the analysts think of the versatile Dobson, he would be a fantastic get for the Wolverines.

Four-stars Tavares Harrington and Darius Johnson, along with three-star Charles Woodson Jr. and three-star Maxwell Miles form an excellent foundation for the class’s secondary. Dobson would not only be the cherry on top, but the hot fudge, sprinkles and peanuts, too.

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Here is what he said about Michigan, according to Rivals’ Keegan Pope ($):

“Man, they’re definitely up there. Not a lot of people talk about them in my recruitment, which I don’t know why, but Michigan is strong.”

Four-star WR Dakota Guerrant, June 19

We all know about Guerrant and the Wolverines’ interest in the Harper Woods, Michigan, product. Landing four-star Quentin Burrell does ease some of the pressure of adding a potentially elite playmaker on the perimeter, especially with Oregon playing a significant role in Guerrant’s recruitment, too.

Those Ducks appear to be a serious obstacle. Rivals’ Steve Wiltfong recently talked about Guerrant’s potential pairing with Oregon on “The Wiltfong Whiparound” and how he loves their offense.

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Perhaps that marriage is set in stone and Michigan is simply entertaining him on the visit. Perhaps Whittingham and Ron Bellamy can sway the in-stater to stay home.

Three-star edge rusher Ifeanyi Emedobi, June 19

The Wolverines are trending up for the Fort Wayne, Indiana edge rusher. Emedobi may seem a bit redundant with Recarder Kitchen and Jayce Brewer already preparing to don the maize and blue. However, perhaps there are plans for either of the 6-foot-6 Kitchen or 6-foot-5 Brewer to play a more complete defensive lineman role, rather than pure edge work, which feels more likely for someone of Emedobi’s stature (6-foot-1.5, 215 pounds).

Emedobi also only recently started playing football, so who knows where he ends up at the collegiate level. Considering his final four includes Penn State, Indiana and Minnesota, let’s hope Michigan — not the conference foes — gets to solve that question.

Three-star WR Charles Britton III, June 19

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Another in-state wide receiver, Britton III, aka “Tre,” hails from Belleville but is drawing heavy interest from Missouri, according to Rivals.

Here is what he had to say about Michigan, via Rivals’ Allen Trieu ($):

“Really, just like being so close to home,” Britton said. “I get to visit them whenever I want really, so I can just get to see how things are going with them. They could take up with me whenever they want too. They’re in my face more, I’d say, because they’re right down the street, so I get to go to them, they get to go to me as many times as possible. So I’m just putting in new relationships and building them fast. It really is — they’re Michigan.”

The official visit should help determine if this is simply love for the hometown school or a legitimate interest in being a Wolverine.

Four-star IOL Lincoln Mageo, June 5

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Mageo, from Oceanside, California, may not be regarded as a blue chip prospect, but this is a program that does not necessarily need the most highly touted trenchmen to develop stars. Mageo recently talked to Maize n Brew and praised offensive line coach Jim Harding.

“I loved watching coach Harding break down technique during indy period so that everyone could understand,” Mageo said. “That is the type of coaching that I’m looking for. A coach who takes time to break down technique and focuses on development.

Four-star Jakari Lipsey, and three-stars Sidney Rouleau and Louis Esposito make up the offensive line group in this cycle so far.



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