Local feminism group makes bracelets to encourage poll voters.
Local feminism group makes ‘Voting Era’ bracelets ahead of Taylor Swift’s Era Tour stop in Indianapolis.
Taylor Swift will take the stage in Indianapolis for The Eras Tour in one week. Are you ready for it?
Ahead of the Eras Tour opening night downtown, Swifties can buy merchandise, participate in downtown activities and enjoy a decked-out Swift City.
Here’s everything to know before the tour.
When will Eras Tour merchandise be available?
Exclusive tour merchandise will be available to purchase starting Wednesday at 10 a.m.
Merchandise stands will be set up in the Convention Center inside Hall I directly outside Lucas Oil Stadium. Fans will be able to wait in line inside to make their purchases at these hours:
- Wednesday, 10 a.m. to 8 p.m.
- Thursday, 10 a.m. to 8 p.m.
- Friday, noon to 8 p.m.
- Saturday, noon to 8 p.m.
Those without concert tickets can buy merchandise on any of the four days.
Merchandise will also be for sale on all levels of Lucas Oil Stadium on all three nights of the concerts.
Eras Tour merchandise includes sweatshirts, T-shirts and exclusive city posters. Fans can check out merchandise options online before the stands open.
What are transportation options after the concert?
Expect heavy traffic and long waits for rideshare services after the concerts, which typically end after 11 p.m.
For those staying downtown, the skywalks connect from the convention center to many hotels.
Where can I find rideshares?
A rideshare pickup zone will be located outside the north end of the stadium on South Street between Missouri and West Streets from 10 p.m. to 1 a.m.
There will be a parent pickup zone at a lot near Delaware and South Streets between 10 p.m. and 1 a.m.
What events will be downtown for Taylor Swift weekend?
Fans without tickets will have plenty of activities to keep them busy with more than 50 Eras Tour events outside of the stadium.
The Indy Arts Council is staffing 13 downtown locations with activities, including SPARK on the Circle and Georgia Street, with pop-up performances.
Food trucks will be located throughout the city from noon to 8 p.m. Friday through Sunday.
How many people will be at The Eras Tour?
More than 200,000 people are expected to be downtown Indianapolis over the course of the three shows. Roughly 70,000 fans are expected to be in attendance each night.
Thousands of Swifties without tickets are also expected to descend upon Indianapolis hoping to score last-minute tickets or be a part of the Eras Tour experience.
About 89% of ticketholders are from outside of Indianapolis, and hotels have been effectively sold out for weeks.
The Indianapolis International Airport increased seating capacity on flights for the upcoming week and added several round-trip flights for Swifties. Delta seats alone saw a 30% increase in inbound seats compared to a typical November weekend, tourism officials said.
What time do the concerts start?
The Eras Tour starts at 7 p.m. when opener Gracie Abrams goes on stage. Swift typically comes out around 8 p.m., based on concert times in other cities.
As a three-hour-plus show, concerts typically end shortly after 11 p.m.
Are last minute tickets available?
In most cities, Ticketmaster has released last-minute ticket drops, sometimes just 24 hours before the first concert.
Face-value tickets: What to know about buying face-value Taylor Swift tickets for Indy
Otherwise, resale tickets are the best option but are still well above face value.
Alysa Guffey covers business for IndyStar. Contact her at amguffey@gannett.com.
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