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Harley-Davidson 'used' bikers before 'woke' controversy, former outlaw rider claims

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Harley-Davidson 'used' bikers before 'woke' controversy, former outlaw rider claims

Bikers who say they gave the Harley-Davidson brand its “bad—” image over the years, and even claim a role in helping to “build” its success, say they feel kicked to the curb amid the American motorcycle maker’s global expansion.

Recent concerns about the brand’s latest “woke” tendencies also appear to have quickened the discontent among some.

“Harley used the motorcycle clubs and used the loyalty of a lot of bikers for decades to build the brand,” James “Hollywood” Macecari, a former “one-percenter” – or outlaw – club member, told Fox News Digital this week in an interview. 

HARLEY-DAVIDSON FACES ‘WOKE’ ACCUSATIONS FROM STURGIS BIKERS: ‘BREAKS MY HEART’

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Macecari, a motorcycling media mogul, is founder of Insane Throttle, a biker content platform, host of the “Motorcycle Madhouse” podcast and author of four books on his life of crime as a Harley-riding outlaw gang member. 

The bike maker, he believes, had already committed an offense worse than woke. Harley-Davidson, he said, was disloyal to many bikers.

Former outlaw biker James “Hollywood” Macecari, a motorcycling media mogul, said bikers stuck with Harley through hard times.  (James “Hollywood” Macecari)

They were often bad boys and the worst were dangerous criminals. They were also very good Harley customers. 

He said they kept the Milwaukee-based motorcycle maker alive when it was on the brink of failure, inking their devotion to the gritty, American-made bikes in their own flesh. 

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“Harley got loyalty from the bikers.”

“The bikers stuck with Harley through the AMF (American Machine and Foundry) years in the 1970s when the bikes were junk and nobody else wanted them,” said Macecari.

“C’mon. What brand gets tattooed all over people like Harley? You know? Harley got loyalty and billions in free advertising from the bikers.”

Fox News Digital reached out multiple times to Harley-Davidson for comment but did not receive a response.

Harley gained an almost mythic aura of American-made muscle, power and independence over the years.

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A red, white and blue Harley-Davidson motorcycle is shown in Chicago, Illinois. (Joe Sohm/Visions of America/Universal Images Group via Getty Images)

Harley prices soared in the 1990s, when accountants, doctors and lawyers proved they were willing to pay a premium to don the armor of a Harley rider.

“The relationship with bikers worked for Harley for decades,” said Macecari.

“Then all of a sudden, if I walked into a Harley-Davidson dealership with my patch, they snubbed their noses, even though I probably made more money than half the owners.” 

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Many within the Harley-Davidson community, however, refute the narrative that the company has rejected its roots in an effort to appease political trends.

“Harley has not gone woke,” a longtime dealership employee in Texas told Fox News Digital this week. 

“They’re not hiring transgender influencers to ride down the road on Harleys. None of these training programs [that led to the ‘woke’ accusations] were mandatory,” he also said.

Actress and model Cindy Crawford sits on a Harley-Davidson motorcycle on the set of a Pepsi commercial in 1992 in Los Angeles, California. Longtime biker club riders who stood by the brand when it was unpopular in the 1970s say its image began to change in the 1990s. (Roxanne McCann)

The Harley-Davidson devotee does agree the brand has changed and that street-hardened bikers are no longer its core market.

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“The brand’s evolving. It’s always been evolving. A Harley now is a luxury item. You’re not going to finance a Harley with a 0%-interest loan because the banks now consider it a luxury item.”

For “a lot of these guys … their bike is all they have.”

Still, the sting of disloyalty runs deep, according to an author who has chronicled outlaw biker culture.

“A lot of these guys are dirt poor, they crash on couches, or they’re homeless and their bike is all they have,” Dave Wedge, co-author of the 2022 book “Riding with Evil: Taking Down the Notorious Pagan Motorcycle Gang,” told Fox News Digital.

Jeffrey “Mr. Meatloaf” Scales of Brooklyn, New York, is a celebrity in the customized motorcycle world. His flashy, colorful bikes, built on Harley-Davidson frames, already run contrary to the brand’s rough-and-tumble image. But still, he says, the brand’s evolving image creates “a stigma on the street.” (Jeffrey “Mr, Meatloaf” Scales)

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“There’s a reason if you touch a gang member’s bike, you’re in trouble [and might even] get killed,” said Wedge. “These bikes are their family, in some cases their only family. It’s an extension of themselves.”

He added, “With the Pagans specifically … that bike was always a Harley.”

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Bikers are “anything but woke,” he also said. 

So the notion that Harley has adopted a platform that conflicts with their worldview appears to be a final act of betrayal for them. 

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“These bikes are their family, in some cases their only family. It’s an extension of themselves.”

“The American dream has never been about backing those that back you. It’s always been about backing those that make you money,” John E. Bunch II, one of the nation’s most high-profile club leaders, told Fox News Digital.

American biker club culture helped turn Harley-Davidson into a global brand.  (Paul Zinken/picture alliance via Getty Images)

Known as Black Dragon in the biker community, Bunch is the former national president of Black Sabbath Motorcycle Club Nation and the host of “Black Dragon Biker TV” on YouTube. 

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“So as long as you make Harley-Davidson money, Harley-Davidson will be loyal to you,” said Bunch. 

“And when they felt as though you’re not capable of making them money anymore, like any other company, they’re going where they can make the money.”

Harley-Davidson has grown globally while the old motorcycle clubs have shrunk domestically. 

“Harley-Davidson today is a worldwide brand and the motorcycle clubs are dying. The reality is that Harley is not making motorcycles for motorcycle clubs,” he also said. 

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Those loyal old bikers are also just old. 

“Easy Rider’ was 55 years ago,” said Bunch. “If you’re part of the ‘Easy Rider’ generation, you’re mother— old. You’re heading out, bro. You’re a dinosaur.”

Actors Dennis Hopper, Peter Fonda and Luke Askew, on the back of Fonda’s motorcycle, in a publicity photo issued for the 1969 hit movie, “Easy Rider.”  (Silver Screen Collection/Getty Images)

Still, he said, “none of that changes the fact that Harley was disloyal to the people who made them what they are.”

Said Macecari, “Harley can crash and burn now for all I care.”

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Harley-Davidson was founded in Milwaukee in 1903 by William Harley and partners and brothers Arthur, Walter and William Davidson. 

Harley and the Davidson boys grew up as neighbors and friends. Harley and Arthur Davidson were both bicycle enthusiasts and mechanics, as Fox News Digital previously reported. 

James “Hollywood” Macecari was a member of an outlaw biker gang before becoming an author and podcaster. (James “Hollywood” Macecari; Gary Hershorn/Getty Images)

They began tinkering with small internal combustion engines. They put motors on bicycles – their first Harley-Davidson motorcycles. 

Harley-Davidson, its own museum notes, sold just three motorcycles in 1905. In 2023, it produced 163,000 bikes — making it one of the world’s largest motorcycle companies.

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Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Its vision, according to the company, is “building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul.”

Harley-Davidson also has a controlling interest in LiveWire Group, Inc., the first publicly traded all-electric motorcycle company in the U.S., the company notes.

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Midwest

Gun rights expert says Minnesota Dems tried to block her testimony on firearm bills to ‘avoid’ policy debate

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Gun rights expert says Minnesota Dems tried to block her testimony on firearm bills to ‘avoid’ policy debate

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A Second Amendment expert is accusing Minnesota Democrats of attempting to sideline policy advocates as they push for passage of a pair of gun control bills, arguing the lawmakers are leaning on emotional appeals instead of debating the measures’ real-world impact.

Amy Swearer, a senior legal fellow at Advancing American Freedom who specializes in gun policy, told Fox News Digital in an interview that Democratic members of a Minnesota House panel appeared to arbitrarily reject her written testimony ahead of a key hearing on the bills and resisted allowing her to testify in person. Swearer was ultimately able to testify for about two minutes.

“I think really at the core of it, that’s what they wanted to avoid, to the extent that they could keep this focused on the Annunciation shooting, and to prevent people like myself from coming in and saying, well, first of all, these policies would not have prevented a single death,” Swearer said.

Displays of rifles at the gun show held Sunday at the Stillwater armory. (Jerry Holt/Star Tribune via Getty Images)

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Democratic offices of the committee did not respond to multiple requests for comments since Friday.

The hearing included heavy moments during which parents of victims and victims themselves of last year’s shooting at Annunciation Catholic Church in Minneapolis testified in support of the bills. The shooter, who later died by suicide, killed two young children and injured more than two dozen others.

“Parents in our community don’t sleep all the way through the night anymore,” Jackie Flavin, who lost her 10-year-old daughter Harper in the shooting, testified. “Because when we send our children out into the world, we know that there are weapons out there capable of turning an ordinary morning into something unthinkable in seconds.”

In reaction to the mass shooting in Minneapolis at Annunciation Church, students rally at the capitol demanding state and federal lawmakers pass bans on assault weapons and high-capacity magazines. (Michael Siluk/UCG/Universal Images Group via Getty Images)

The two bills, as they are currently written, are stalled in committee after receiving a 10-10 tie vote along party lines at the close of the contentious hearing.

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Swearer said the committee rejected her written testimony, which included an analysis of multi-victim shootings in the state, because it contained hyperlinks, which was against committee rules. She accused Democrats on the committee of selectively enforcing that rule against her but not against others.

“I want to be clear, that was very emotional. It was difficult. These were grieving people, and understandably so, but that I think very clearly is what the Democrats wanted to focus on, the emotion of it,” Swearer said. “They did not want this to turn into a battle of actual experts on policy.”

The bills were part of a sweeping gun control package introduced by Democratic Gov. Tim Walz in response to the church shooting.

One of the bills would broadly ban future sales of many “semiautomatic military-style assault weapons” by redefining the firearms under state law and would impose new restrictions on current owners of such guns. The other would prohibit the manufacture, sale, transfer, and possession of large-capacity ammunition magazines, which the bill defines as those with more than ten rounds.

Swearer, who was invited to the hearing by the Minnesota Gun Owners Caucus, said the bills were unconstitutional.

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Minnesota Gov. Tim Walz speaks during a debate at the CBS Broadcast Center Oct. 1, 2024, in New York City. (Chip Somodevilla/Getty Images)

“They’re problematic from start to finish,” she said, adding that the first bill was “one of the most restrictive gun bans I have ever seen in terms of the definition.”

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The Minnesota Gun Owners Caucus’s director of governor relations, Anna Leamy, also testified against the bills during the hearing and noted that Swearer and other “national experts and everyday Minnesotans” were limited from participating, which Swearer said “goaded” Democrats into allowing her to speak for two minutes.

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The National Foundation for Gun Rights said its executive director, Hannah Hill, was also told she could not testify. Committee chairs typically limit witness participation at hearings for time purposes, but those restrictions can spur accusations of selectively suppressing certain voices.

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Federal appeals court rules California ammunition background checks unconstitutional

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Detroit, MI

Report: Lions tender K Jake Bates ERFA offer

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Report: Lions tender K Jake Bates ERFA offer


The Detroit Lions are starting to take care of their own ahead of free agency, and it begins with one of the easier decisions to make. According to Dave Birkett of the Detroit Free Press, the Lions have tendered kicker Jake Bates an exclusive rights free agent offer. What that means is Bates now has a one-year contract offer at the minimum salary ($1,075,000 for Bates). He can choose to sign it or sit out the season.

The reason the Lions can offer this ERFA tender is because Bates’ contract is expiring after just two accrued seasons in the NFL. All players with fewer than three years of experience who are on expiring contracts could be offered these ERFA tenders. In fact, the Lions did so with three other ERFAs earlier this offseason, all of whom already signed the deals: OL Michael Niese, RB Jacob Saylors, and CB Nick Whiteside.

Bates is coming off a season where he took a step back after an outstanding 2024. After making 89.7% of his field goals in his first year with the Lions, Bates slid back to just 79.4% accuracy. That said, five of his seven misses all season were from 50+ yards, and he was a perfect 14-of-14 from 39 yards or shorter. Additionally, he increased his extra point accuracy from 95.5% to 96.4%. He also steadily improved at the new NFL kickoff, which requires a lot more precision from kickers to boot the ball as close to the goal line without going into the end zone.

It’s unclear if the Lions intend on bringing in competition for Bates this offseason, but special teams coordinator Dave Fipp made it abundantly clear all last season that they value Bates, despite some struggles in 2025.

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“Clearly, we have a very, very good player,” Fipp said in December. “If you put him on the streets, there would be a bunch of teams claiming him right away. And the truth is, we’d have a really hard time finding a guy even near the same player as him.”



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Milwaukee, WI

MPD officer accused of using Flock cameras to monitor dating partner resigns

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MPD officer accused of using Flock cameras to monitor dating partner resigns


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Josue Ayala has resigned from the Milwaukee Police Department days after he was charged with a crime over his alleged misuse of license plate-reading Flock technology.

Ayala, 33, pleaded not guilty to one count of attempted misconduct in public office during his initial court appearance on March 4.

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The charge is a misdemeanor that carries a potential maximum penalty of nine months in jail and $10,000 fine.

Milwaukee is one in a growing number of communities nationally that have started using Flock cameras to help locate stolen vehicles, identify vehicles used in violent crimes, and track vehicles associated with missing persons. The technology is controversial and been criticized by civil rights and privacy advocates.

Conducting searches for personal reasons is a violation of department policies.

Prosecutors say Ayala used the Flock camera system while on duty more than 120 times to look up the license plate of someone he was dating. They believe Flock technology also was used on a second license plate, one belonging to that person’s ex, 55 times, according to a criminal complaint, filed Feb. 24 in Milwaukee County Circuit Court.

Ayala joined the Milwaukee Police Department in 2017, and his total gross pay was about $120,000 in 2024, according to the most recent city salary data available. 

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Milwaukee police confirmed in a March 4 email to the Milwaukee Journal Sentinel that Ayala has resigned from the department.

Ayala and his attorney Michael J. Steinle, of Milwaukee, would not speak to reporters as they left the courtroom.

Prosecutors say the department became aware of the allegations against Ayala after a driver saw that they were the subject of searches through the website, www.haveibeenflocked.com, which collects and publishes “audit logs” of searches of the Flock system by police agencies.

The driver saw that Ayala had searched the plate numerous times, which prompted the driver to file a complaint with the Milwaukee Police Department.

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Detectives then audited Ayala’s searches in the Flock system from March 26, 2025, through May 26, 2025.

Ayala is at least the second Wisconsin officer to face criminal charges for misuse of the Flock system. A Menasha police officer was charged in January for tracking an ex-girlfriend’s car. 

Milwaukee police began using Flock cameras in 2022. MPD has a $182,900 contract with Flock for the use of the technology. That contract is active through January 2027.

Court Commissioner Dewey B. Martin released Ayala on a $2,500 signature bond March 4.

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Signature bonds, sometimes referred to as a personal recognizance bond, allow a defendant to leave custody without paying cash as long as they sign a promise to appear for their upcoming court dates.

Martin also ordered Ayala not to contact the two victims in the case.

Ayala also must report to the Milwaukee County Jail to be booked on March 9. If he doesn’t show up, a bench warrant will be issued for his arrest.

Ayala is scheduled to appear for a pre-trial conference on April 17. 

David Clarey of the Journal Sentinel contributed to this story.

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Chris Ramirez covers courts for the Milwaukee Journal Sentinel. He can be reached at caramirez@usatodayco.com.



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