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Wall Street analysts say Elon Musk is the clear auto tariff winner: 'Tesla wins, Detroit bleeds'

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Wall Street analysts say Elon Musk is the clear auto tariff winner: 'Tesla wins, Detroit bleeds'


New trucks crowd a parking lot at the GM assembly plant in Oshawa, Ontario, Canada, on Sept. 24, 2019.

Chris Helgren | Reuters

Several analysts on Wall Street see a clear winner emerging from President Donald Trump’s new auto tariff policy: Tesla.

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Trump announced on Wednesday that all cars not made in the U.S. would be slapped with a 25% tariff beginning next week. The news sent shares of major American car producers in diverging directions in Thursday’s trading as Wall Street analyzed who would be most and least hurt by the policy change.

So far, multiple analysts see Elon Musk’s electric vehicle giant as a relative beneficiary given its domestic production. The stock rose more than 5%.

Put simply: “Tesla wins, Detroit bleeds,” wrote Bernstein analyst Daniel Roeska in a Thursday note to clients.

Tesla: ‘Clear structural winner’

Roeska called Tesla the “clear structural winner” of the policy, adding that it has a localized market share and is “better insulated” from trade risk. On the other hand, he said Ford and General Motors could see declines of up to 30% in earnings before interest and taxes this year.

“For everyone else, this is a margin reset and real drag on near-term earnings power,” he said of companies besides Tesla.

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UBS analyst Joseph Spak noted both Tesla and competitor Rivian could “fare better” with 100% of production in the U.S. Rivian shares also were nearly 5% higher Thursday.

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Tesla, 1-day

But for others in the industry, Spak said there will “clearly be some pain” as tariffs take effect.

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TD Cowen analyst Itay Michaeli said Tesla’s substantial domestic sourcing helps make the company a “relative winner.” This is especially true for Tesla’s Model Y, which competes in the midsize crossover segment, a category that will now see close to half of all vehicles hit with levies. Presumably, a portion of the tariffs is likely to be passed on to consumers, making these vehicles more pricey.

Despite Thursday’s gains, Tesla shares have tumbled around 30% this year. Some of the declines have been attributed to political backlash against Musk, who is a key aid to Trump and acts as the face of the president’s government efficiency initiative.

As Tesla shares declined, Trump said earlier this month that he would purchase a Tesla in a show of support for Musk.

But Trump said the billionaire entrepreneur did not advise on auto tariffs because of a potential conflict of interest. Musk posted on his social media platform X that his company was not immune to effects from the policy.

“Important to note that Tesla is NOT unscathed here,” Musk wrote. “The tariff impact on Tesla is still significant.”

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Still, Wall Street expects Tesla stock to rebound ahead, with most analysts polled by LSEG having a buy rating and an average price target suggesting about 18% in upside.

A ‘worst case’ scenario?

TD Cowen’s Michaeli called Trump’s announcement “close to the worst case outcome” compared with recent expectations for the policy.

He expects a “significant” initial impact to the Detroit Big Three. Based on policy as it is currently understood, he said Ford should be the least exposed in the group, while Stellantis may be the most exposed.

UBS’ Spak said to expect automakers to raise prices as a result. For Ford and General Motors, he estimated the average price tag could rise between $4,000 and $5,000 if 100% of the cost increase is mitigated.

Analysts pointed out that not every legacy automaker would be hit equally. Deutsche Bank analyst Edison Yu, for instance, listed Ford alongside Tesla in the “most shielded” bucket.

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There are also some points of disagreement on which firms would feel the most pressure. Despite Michaeli saying Stellantis would be most exposed, Bernstein’s Roeska said the company should show “relative resilience” compared with other Detroit Big Three carmakers.

Ford’s stock declined 3%, while GM shares shed nearly 8%. Stellantis stock fell more than 2%.

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Detroit, MI

One-on-one with Detroit’s next mayor

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One-on-one with Detroit’s next mayor


The holidays are a busy time for everyone.

And that includes Detroit Mayor-elect Mary Sheffield, who is spending the end of 2025 looking forward to her first 100 days in 2026 when she takes over as the city’s first new leader in more than a decade.

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Mary Sheffield 1-on-1

Sheffield has spent her preparatory time ahead of taking over as mayor with departments as she gets ready to oversee Michigan’s biggest city.

Speaking from the Marygrove Conservancy on Detroit’s west side, she told FOX 2 residents can expect a focus on issues around poverty and housing.

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“You will see coming out of the first hundred days some very bold action items and initiatives and offices that will be formed; elevating the issue of homelessness and housing,” she said, “and even the social issues that still plague Detroit around poverty.”

Dig deeper:

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Sheffield also said the age of contrasts between downtown and the neighborhoods should end, agreeing with her predecessor it created an ‘us vs. them’ mentality.

“It’s not productive to continue a dialogue of us vs them or downtown vs the neighborhoods,” she said. “In order for Detroit to thrive, and in order for us to be a world-class city, we do need a thriving downtown, but that does not have to be at the expense of our neighborhoods.”

In addition to housing, crime will be another focus of her administration. 

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The city is coming off one of its lowest violent crime numbers in six decades in 2025.

The Source: An interview with Detroit-elect Mary Sheffield was cited for this story. 

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Detroit, MI

Blazers Fall to Detroit Pistons in Beautiful, Ugly Bout

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Blazers Fall to Detroit Pistons in Beautiful, Ugly Bout


Despite a spirited 21-point comeback, the Portland Trail Blazers fell to the Detroit Pistons 102-110 on Monday night.

The first half was sloppy, to put it kindly. The Blazers, faced with a packed paint and limited outside shooting available, were effectively stonewalled. Moreover, despite a +19 advantage from the line, the Blazers were only able to capitalize on 67.4% of their free throws (which is marginally better than their average over the last three games of 66.3%).

The Pistons’ defensive activity and unrelenting physicality made the Blazers uncomfortable. So uncomfortable, in fact, that they turned the ball over 19(!) times. The Pistons crowded the lane, demanding that the Blazers beat them from beyond the arc. The Blazers responded “no, we will not beat you from beyond the arc” and proceeded to shoot 7 of 32 from downtown.

The only thing that spared the Blazers from a devastating blowout was the Detroit Pistons’ similarly terrible shooting splits, as well as a large disparity in “got that dawg in him per 36,” courtesy of Sidy Cissoko.

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The second half saw Sidy Cissoko and Shaedon Sharpe lead a fourth-quarter charge, spawning a 24-point run. With eight minutes left in the game, Cissoko successfully baited Cade Cunningham into fouling out. At this point, the momentum had shifted towards the Blazers entirely. Continual downhill pressure and stalwart defense had the Moda Center believing in the improbable. It was a potentially-perfect ending to a night meant to honor the Blazer greats of the 1999-2000 roster.

Unfortunately, free throws, poor shooting and a little good-ol’-fashioned ref’ ball prevented the Blazers from securing their fourth win in a row. That said, the Blazers once again showed fight. They dragged the top seed in the Eastern Conference down into the mud and walloped them, but – again – weren’t able to clean things up during crunch time.

Shaedon Sharpe…? Shaedon Sharpe put in a polarizing performance. On one hand, Sharpe dropped 25 points and a career high five steals on 51.2% shooting. Yay! On the other hand, he had eight turnovers and shot 1 of 6 from three=point land. Boo! That said, Sharpe felt like the Blazers’ steadiest shot creator tonight, and, given his recent shooting splits, his poor performance from beyond the arc looks like an aberration.

Liability Throws. Until the Blazers shoot over 70% from the free throw line in a game, we cannot refer to them as “free.” Their lack of ability to convert free throws in the clutch was the nail in the coffin for the Blazers. For the game, Portland shot 67% from the line. A few nights ago, poor free throw shooting was the catalyst for an almost-super-embarrassing Sacramento Kings comeback. We all know what the Schonz would say.

Downhill Deni. The Blazers were able to hang in this contest through relentless downhill pressure. Oftentimes, this pressure was met with all five members of the Detroit Pistons sitting in the paint. Other times, though, it resulted in free throws or open looks from three. Unfortunately, as mentioned previously, the Blazers propensity to miss those very kinds of shots meant that they trailed for the vast majority of the game. There is still the possibility that, as players return from injury, they will improve in those departments.

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Point Guards, We Miss You. The Blazers have officially claimed the title of “Most Turnovers Per Game” in the NBA. It does not come with a trophy. It does, however, demand the return of any one of the Blazers’ injured point guards. The Blazers’ lack of reliable ball handlers has placed undue strain on both Deni Avdija and Shaedon Sharpe. The offensive burden shouldered by both players is unsustainable, made evident by a gradual increase in the Blazers’ turnovers per game.

Scoot Henderson’s hamstring; Jrue Holiday’s calf; Blake Wesley’s fifth metatarsal—If any of you are listening: please, figure it out.

Never Say Die! Moral victories generally start to feel a little less satisfying when they’re the majority of your victories. That said, the Blazers walked away with another moral victory tonight. Despite horrendous shooting, ball security, and rebounding, the Blazers went toe-to-toe with the top team in the Eastern Conference. Shaedon Sharpe, Sidy Cissoko and Donovan Clingan put in spirited, entertaining performances to ignite a scintillating 21-point comeback. In the end, the Blazers faltered, but fans can still walk away without hanging their heads.



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Detroit, MI

Detroit Lions WR Amon-Ra St. Brown dealing with knee injury

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Detroit Lions WR Amon-Ra St. Brown dealing with knee injury


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Detroit Lions wide receiver Amon-Ra St. Brown is dealing with a knee injury, though Lions coach Dan Campbell indicated he does not believe it’s serious.

St. Brown was listed as a non-participant on the Lions’ estimated practice report Monday, Dec. 22.

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The Lions held a walk-through Monday in advance of this week’s game against the Minnesota Vikings on Thursday (4:30 p.m., Netflix). Campbell said St. Brown showed up to the practice facility after the team’s loss to the Pittsburgh Steelers and reported the injury.

“We’ll know more a little bit later but this is just something that just popped up when he came in today,” Campbell said. “So hopeful this is something [that’s] just some type of irritation from the game. That’s what I’m hoping.”

St. Brown leads the Lions with 98 catches, 1,194 yards and 11 touchdowns and needs two catches over the Lions’ final two games for his fourth straight 100-catch season.

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Taylor Decker (shoulder) and Avonte Maddox (back) also were listed as non-participants on Monday’s practice report, and the Lions listed nine others as limited participants including starters Marcus Davenport (shoulder), Graham Glasgow (knee), Christian Mahogany (fibula), Alim McNeill (abdomen) and Amik Robertson (hand).

The Lions (8-7) must win their final two games and have the Green Bay Packers (9-5-1) lose their final two games to make the playoffs.

Dave Birkett covers the Lions for the Detroit Free Press. Contact him at dbirkett@freepress.com. Follow him on BlueskyX and Instagram at @davebirkett.

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