“It is a rooster salad.”

These 4 phrases has TikTok in an uproar (nearly as a lot as “Negroni Sbagliato with prosecco”) and has folks touring throughout the nation to attempt the dish at East 81st St. Deli in Cleveland, Ohio.

Within the video, Cleveland native Tanisha Godfrey has a rooster salad in entrance of her and says, “Y’all higher come up right here and get one among these.” Somebody off digital camera asks her what it’s, and she or he responds, “It’s a rooster salad,” then shares the place she received it from (“81st Deli … superior”) and what’s in it.

“I received rooster, pickles, banana peppers, bell peppers, tomatoes, onions …,” she lists earlier than the video cuts off.

The video was posted on TikTok on Aug. 28 however solely began going viral mid-October. Since then, it is racked up practically 17 million views, and Lizzo, Tia Mowry and people throughout the nation have made their very own iterations of the viral video that includes Godfrey.

The social media consideration has elevated gross sales, too. Wael Herbawi, proprietor of East 81st St. Deli, advised Bon Appetit that he often sells 30 rooster salads a day, however hit 980 in in the future for the reason that video went viral. And he is been posting dozens of TikToks of individuals coming in and making an attempt the salad for themselves.

Godfrey, who says she has recognized Herbawi since she was 14, advised TODAY Meals, “We didn’t anticipate that in any respect.” Herbawi advised Bon Appetit his dad has been serving to him grocery store to maintain up with the sudden uptick in demand.

Godfrey mentioned the video wasn’t deliberate — it was an in-the-moment sort of factor — because it was her first time making an attempt the deli’s rooster salad.

“I had received off work. As a result of it was sizzling, I used to be like, I do not need something heavy. So I ended on the retailer like I usually do. And I used to be like, ‘Hey, you guys make salad now, proper? And (Herbawi) was like, ‘Sure.’ So I used to be like, ‘Can I get a rooster salad?’ and I gave him the additional issues to place in. And as soon as he was performed, it was a ravishing salad. So he mentioned, ‘Hey, let’s make a TikTok.’ And that is the place it began.”

Apart from the substances Godfrey listed within the video, Herbawi shared the salad’s full checklist of elements with Bon Appetit:

“It’s a spring combine, so lettuce and spinach and kale and all the great things. Then I add cucumbers, cherry tomatoes, inexperienced peppers, a combination of shredded mozzarella and cheddar, croutons, banana peppers, and jalapenos. Clearly, there’s grilled rooster. My secret sauce goes on prime. My mother taught me the sauce, so solely me and her find out about it.”

Godfrey advised TODAY she thinks the video is so standard as a result of “folks fell in love with my persona” and particularly how she pronounced “rooster salad” within the video.

“That is how I naturally discuss,” she mentioned. “It wasn’t like I used to be like, ‘Oh, it is a rooster salad.’ No, it is the way in which that I discuss naturally.”

Godfrey mentioned it is “unbelievable, really” to be such a trendsetter.

“Like, it is me. Wow, it is me. So I am nonetheless in a second of surreal. It is bizarre. I can not actually clarify it. It is simply the entire world is aware of my identify now,” she mentioned.

Godfrey mentioned she plans to make the most of her virality by making extra food-review movies — to deliver consideration to different Cleveland eateries.

“I’ll attempt to go to different Cleveland eating places and go reside and overview the meals and hopefully I can achieve them some extra prospects additionally,” she advised TODAY.

Professionally, Godfrey helps transition folks with psychological diseases from establishments to residing on their very own, however mentioned she is open to doing voiceovers for folks and different TikTok-related work.

Within the meantime, she mentioned she has a brand new video popping out Nov. 5, so “keep tuned.”