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Tradwife life isn't as good as it looks on TikTok – just ask former tradwives

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Tradwife life isn't as good as it looks on TikTok – just ask former tradwives

Sharon Johnson, a mom of six in Utah, now identifies as an “ex-tradwife.”

Lindsey Stewart


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Lindsey Stewart

Jennie Gage still remembers an assignment she was given in kindergarten: What did she want to be when she grew up? She wrote that she wanted to be president.

“I brought it home, and instead of my mom being proud, she cried,” Gage said. “She said, ‘Jennie, you’re not gonna be the president when you grow up. You’re going to be a mommy, like me. Heavenly Father made you to be a mommy.’”

Gage grew up in the Mormon church. She got married while she was a student at Brigham Young University-Idaho. She said her husband discouraged her from finishing her degree; instead, they started a business together. When church leaders found out, she said they asked her to step down from the business and to focus on her family. So Gage agreed, and she raised her five children.

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“I did all of the housekeeping, all of the decorating, all of the furnishing, all of the cooking, the shopping, taking care of kids, getting them to all their different sports and practices and school and homework,” she said.

Gage said her relationship was also abusive. She left the church and then left her husband. At the time, she was living in her car and feeling isolated, so she started posting on social media about what she was going through. Then, she saw tradwives trending on TikTok.

“The first time I ever saw Ballerina Farm, I didn’t realize she was Mormon. I didn’t realize she was rich,” said Gage. “She just came up in my algorithm, and I had a visceral response. I was furious.”

Ballerina Farm, the account run by content creator Hannah Neeleman, boasts nearly 10 million followers. In her videos, Neeleman posts about raising her eight children on a farm with her husband, Daniel Neeleman, whose father founded JetBlue and several other commercial airlines. Hannah Neeleman is widely considered to be one of the faces of the tradwife movement, which embraces a return to traditional gender roles. (Neeleman, in a controversial profile by The Times, said she is not sure she “necessarily identifies” with the label.)

So Gage posted her own video in response, saying: “I’m an ex-tradwife. I work three minimum wage jobs just to pay my rent.” She said it’s part of the financial reality of being a single mom without a college degree. Her TikTok video, which has now racked up over 1 million views, is one example of a growing phenomenon: ex-tradwives who try to de-influence the lifestyle by sharing why it didn’t work for them. Editor’s note: this video contains language that may be offensive.

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Tradwives … and girlbosses

Since 2020, tradwives have become wildly popular on social media. Creators like Neeleman, Nara Smith and Estee Williams post videos of their day-to-day routines, often cooking elaborate meals or doing chores in beautiful outfits.

Several experts say tradwives and their renewed focus on family values are the direct aftermath of decades of “lean in” feminism, which eventually lead to a do-it-all mentality. Cinzia Solari, a sociologist at the University of Massachusetts Boston and co-author of the book The Gender Order of Neoliberalism, says the result of that mindset is a deep disillusionment with gender disparity in the workplace, paired with a growing sense of burnout from trying to do it all. “It doesn’t turn out to be sustainable,” she said. “Folks are exhausted.”

So what we’re left with, she said, are two identities that appear to be on polar ends of a spectrum: “girlbosses” who prioritize their careers over marriage and kids, and tradwives who do the opposite. But Smitha Radhakrishnan, a sociologist at Wellesley College and Solari’s co-author, said they’re actually not so different. “Tradwives and girlbosses end up in the same quadrant,” she said. “They are actually both trying to cut their work in half.”

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Although tradwives are making an appeal for a return to gender roles from the 1950s – or in Ballerina Farm’s case, a return to the Laura Ingalls Wilder/homesteader pioneering era – Radhakrishnan and Solari say a key aspect of the lifestyle is the element of choice. Women are choosing to opt out of the professional world and prioritize domestic life, and for many tradwife creators, that choice carries an element of empowerment. Radhakrishnan said this is especially true for Black women who’ve been historically forced to work in the United States.

Jacqueline Beatty, who teaches history at York College of Pennsylvania and wrote about tradwives for TIME Magazine, said the rise of tradwives also coalesces with renewed interest in the role of men as protectors. She points to comments made by President-elect Donald Trump on the campaign trail, in which he vowed to protect women “whether they like it or not.” She said these attitudes, reflected by tradlife roles for both men and women, are reminiscent of 18th-century legal customs that placed married women under the protection and authority of their husbands. It left women unable to own property or have any legal independence from men, and set a precedent of social and political inequality.

“It’s a way to also keep their agitation for political rights at bay,” said Beatty. “You have this very special and even more important role of being a wife and mother. The vote compared to that is negligible.”

‘I wasn’t oppressed’

Sharon Johnson, another ex-tradwife with a following of more than 600,000 on TikTok, said that’s part of the reason she originally didn’t identify with the trad label. “I didn’t think that I fit into that narrative at all,” she said. “That wasn’t my life. I wasn’t oppressed. I chose this life.” Editor’s note: this video contains language that may be offensive.

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But Johnson said that all started to change when she and her husband left the Mormon church three years ago. Not long after, her husband got laid off from his job — and she said it broke their family dynamic wide open. He started taking on more responsibility at home and with their six kids, while she started monetizing her social media and co-hosting a podcast to make ends meet.

“Both of us stopped having this pressure of these roles we had to play,” she said. “We are learning to have more healthy relationships with not only each other, but with our kids.”

She acknowledged that it’s not an easy transition to make; she said it’s taken a lot of therapy and teamwork to rebuild their life together. Johnson still has many friends and family members who are tradwives — and the biggest trad creators have not openly addressed the ex-trad phenomenon. But Johnson said she’s found a lot of healing and catharsis in a growing community of women on social media who are looking for a new kind of middle ground.

“I am a completely different person than I was three years ago, and our marriage is completely different, everything for the better,” she said. “I feel like I am a person, and a wife and a mother second.”

Jennifer Vanasco edited the radio and digital versions of this story.

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L.A. Affairs: It’s hot when a man drives to me. But would this new guy make the trek from the Valley?

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L.A. Affairs: It’s hot when a man drives to me. But would this new guy make the trek from the Valley?

I met Dan on Hinge.

He lives in Woodland Hills, and I live in Venice. In Los Angeles, this is considered a long-distance relationship. In another city it might be nothing. Here, it’s a factor.

But I believe that with the right person, you can make anything work, so I stay open. I’m a native New Yorker, and if I were living in Brooklyn and a guy lived on the Upper West Side, that would be a 45-minute subway ride, which is truly nothing in New York. So with that same logic, I try to have flexibility with men in L.A.

When we started planning our first date, Dan suggested three options: a hike on mushrooms, a wine tasting or a walk on the beach.

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A hike on mushrooms is something I’d only do with someone I already trust, not someone I just met online. I don’t do first-date hikes because I don’t like feeling trapped if the guy’s a dud. So I chose the wine tasting.

Then I learned the wine tasting was in West Hills.

On a Friday night, driving there from Venice would be insane. So I said I didn’t want to meet there because of the traffic. He suggested Malibu. That was also not ideal on a Friday.

I was getting annoyed — this was a pink flag because in my dating world, the guy is supposed to come to the woman’s neighborhood in the early days. I’ve gone out with plenty of men from the Valley who effortlessly suggested they come to me. It’s not rare or impossible.

I suggested he come to the Westside. I didn’t specifically say Venice, and in hindsight, I probably should have. He landed on Brentwood, which was manageable for both of us. On our first date, we met at an Irish pub on Wilshire Boulevard. He was cuter and more interesting than I had expected, and with the Guinness flowing, we had fun.

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When I got home, he texted me: “Well, I like you 🙂 Less the tik tok and the lack of rock music in your life, but it’s not a deal breaker — there are other qualities 🙂 What are your thoughts?”

I noticed the slight negativity but was mostly dazzled that a man texted immediately after the date to say he liked me. In the modern dating economy, this felt rare.

The next day, both of our evening plans fell through, so we made a last-minute date. The wine tasting he originally suggested still sounded like fun, and although it meant me driving to the Valley, I was up for it now that we’d met.

We sipped flights at Malibu Wines & Beer Garden in its airy, romantic courtyard and played a flirty version of Truth or Dare. Halfway through, he dared me to kiss him.

We ended with sushi on Ventura Boulevard and a short make-out session in his car. He invited me to Thanksgiving at his uncle’s, which felt too soon, but also sweet.

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After the second date, he texted and said he had his kids that week and was also hosting an event on Thursday, so his only day to meet was Wednesday. I said great.

On Tuesday night, he checked if we were still on, and I said yes.

Then he texted: “I’m flexible on time but not on location. I have a big event on Thursday, hopefully you can come to me again.”

My stomach tightened. This again?

So I texted back: “I drove to you last time, which was a bit of an exception for me especially in the early days, but the wine tasting location sounded special. Usually guys come to my area. How about we switch it up this time?”

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He replied: “I appreciate the effort! Because of my event, I’d rather be close to a computer just if needed … Here is what i offer:
— I’ll come to your area anytime next week/end
— Lunch/dinner on me
I want to continue where we stopped last time 😉 No pressure of course, but let’s snuggle”

I responded: “Ok let’s meet next week. Snuggles sound nice … let’s see what happens …”

Then he wrote: “So I won’t see you tomorrow?”

I replied: “Unless you wanna come to me and bring your laptop along, let’s rain check until you have more flexibility.”

He said: “Dang, you are hard. I’ll let you know tomorrow around midday if it’s ok.”

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And then — surprise — he decided to come.

He drove to Venice for a 5 p.m. date. He said his ETA was 5 p.m., and it ended up being 5:25 p.m., typical 405 Freeway.

When he showed up, he was in a cranky mood. On our way to KazuNori in Marina del Rey, I thanked him for picking me up and told him I think it’s hot when the guy comes to the girl.

“You’re just saying that because you want me to come to you more,” he said, not playfully, but aggressively.

That was basically the end for me. But there I was, in his car, heading to dinner. So I stayed pleasant and tried to make the best of it.

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I shared that in the early stages of dating, I find it’s good etiquette for the guy to come to the woman’s neighborhood. He immediately disagreed and started ranting about how dating rules are ridiculous and how they swing in women’s favor. He resented paying for dates and declared he wasn’t looking to “sponsor a woman’s life.”

“If women want equality and equal rights,” he said, “then it should apply all across the board, including dating, and the man shouldn’t have to pay.”

I said women don’t actually have equal rights because we get paid less than men and often receive lower salaries than men in the same position.

I tried to change the subject and reset the mood, but he insisted we keep hashing it out.

I tried to explain masculine/feminine dynamics: providing and protecting, giving and receiving.

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“What does the man get out of this arrangement?” he asked.

It was like watching someone’s personality warp into Mr. Hyde. Then he brought up another point: He’s a single dad of two kids, so he gets tired; and because I don’t have kids, that should factor into who drives where.

At this point, I was barely engaging and focused on eating my hand rolls, and I couldn’t wait to get home.

The check came, and I happily split it, wanting nothing further from him.

In the car back to my place, he remarked: “It’s obvious we’re never gonna see each other again.”

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Obvious, but did it need to be stated?

Then he showed me a Spotify playlist he’d made for me of his favorite electronic music, because he knows I like EDM.

“Oh, that’s sweet,” I said.

“Yeah, that’s how I show interest. Through things like this, not who drives to who,” he replied.

When I got out of the car, we wished each other luck, and I headed inside and shut the door.

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Two hours later, he sent me the playlist. I’ve yet to listen to it.

It wasn’t the distance that ruined it. It was the resentment. I’m not looking for a man who feels burdened by the effort. I’m looking for a man who sees the value of courting a woman in the first place.

The author is a writer, comedian and former psychologist who lives in Venice. She is the creator of the new vertical series “Manfari.” She’s on Instagram: @solange_neue and @manfari.show.

L.A. Affairs chronicles the search for romantic love in all its glorious expressions in the L.A. area, and we want to hear your true story. We pay $400 for a published essay. Email LAAffairs@latimes.com. You can find submission guidelines here. You can find past columns here.

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