Lifestyle
The Revenge of the Niche Fashion Magazine
On a snowy night just before Valentine’s Day, Cultured magazine gave a party for its February-March 2025 edition. It was held at Quarters, a TriBeCa space that is both a furniture store and a wine bar. The place was packed. The cover star, the actress Cristin Milioti, was there, and partygoers took turns posing in doorways or perched on sofas for their social media feeds.
“There has been an unexpected groundswell of support,” said Sarah Harrelson, the founder of Cultured, who has worked on publications her entire career, including InStyle and Women’s Wear Daily.
The first issue of Cultured, which combines the fashion and art worlds, appeared in 2012, when Ms. Harrelson was living in Miami, where she had worked for Ocean Drive magazine and started a magazine supplement for The Miami Herald.
“I think back now, and I was 38 and creatively bored,” she said. “I wanted to do something for myself and not have to heed the rules. Publishing had gotten formulaic.”
Independently produced print magazines with an emphasis on fashion are experiencing a boomlet of sorts, making waves for their striking design and high-quality production. There is Cultured but also L’Etiquette, Konfekt and Polyester, to name a few that line the racks of Casa Magazines, the West Village periodical store, and magCulture in London.
No longer seen as disposable or a relic of a dying industry, these magazines are regarded as high-end products. “It’s a luxury experience of sitting back and getting a single viewpoint coming to you that you didn’t know you wanted,” said Penny Martin, the editor in chief of The Gentlewoman, which could be said to have pioneered an indie print resurgence when it began in 2010.
Búzio Saraiva is the associate publisher of nine independent magazines, including Holiday and Luncheon, and the founder of Nutshell & Co., a company in Paris that works with other similar magazines.
“People behind independent magazines create material meant to last,” he said. “Someone will collect them, and then someone else will buy one at a flea market and make a moodboard out of it.”
Mr. Saraiva thinks of these magazines as vehicles for stylists, photographers, celebrities and writers to show off creativity in a way they might not be able to do in mainstream magazines. “It’s a lab,” he said. “It’s R&D for the creative industry. I see people taking pictures now that we shot 10 years ago. Not everyone is triple-checking to see if they’ve offended or please everyone.”
At first glance, independent magazines use a lot of the same celebrities that magazines owned by Hearst or Condé Nast work with. “A lot of time it’s the same cover and talents, but the interviewer or the photographer can be completely different,” said Joshua Glass, who started the food and fashion magazine Family Style in 2023. The spring 2025 issue has Gwyneth Paltrow on the cover interviewed by the curator Klaus Biesenbach and photographed by Brianna Capozzi.
A major difference, Mr. Glass said, was creative independence. Like many other indies, Family Style is majority self-financed. “I’m beholden to my own moral integrity, my peers and the people I employ,” he said.
“We are in the black,” Mr. Glass added. “We’re not flying private jets or taking town cars. We are extremely lean, and we do things in ways that are modest.”
Magazines like Cultured and Family Style generally rely on ways to stay afloat that are quite similar to those of mainstream print publications. They have advertisers who are happy to pay a cheaper rate for a smaller magazine with a younger audience.
“The tide has shifted,” said Nick Vogelson, who founded the culture, arts and fashion magazine Document in 2012. “Every brand sees the value of print media. Every season for 13 years, the advertising has grown.” This spring, Mr. Vogelson is adding a new magazine, Notes on Beauty.
“In my line of work, you don’t call them advertisers, you call them supporters,” Ms. Martin said, laughing. “It’s not just about display advertising, it’s about special projects, as they’re called. There are other ways to work with those partners who are looking for culturally engaged or high-net-worth readers.” The Gentlewoman has hosted an architecture tour in Los Angeles with Cos and a tour of the Chelsea Physic Garden in London with Vince, for example.
Here, a field guide to 10 of the new crop of fashion-leaning print magazines.
Notes on Beauty
For the first issue, spring 2025, Inez and Vinoodh photographed Julianne Moore for the cover with red rose petals stuffed in her mouth. There are stories on ancient wellness rituals and an essay about a writer deciding to forgo cosmetic treatments.
AFM
The A is for “A,” the “M” is for “Magazine,” and the “F” stands for something unprintable. Issue 001, with the theme “pursuits of happiness,” came out last fall, produced by the dating app Feeld, which proudly declared that more than half of its contributors were on the app. Feeld is one of a number of companies, including Mubi, the movie platform, and Metrograph, the movie theater, producing print spinoffs for their companies.
What if a fashion magazine was almost entirely photos of fashion? The fall 2024 issue of Heroine has short interviews with the actors Finn Bennett and Noah Jupe, but the highlight is the model Alice McGrath, photographed by Fabien Kruszelnicki and wearing a great deal of Celine.
Cultured
The most recent issue has several covers, including one with Cristin Milioti holding a lit cigarette, photographed by Chris Colls. The theme is art and film, and it has interviews with the director Luca Guadagnino, the Brazilian actress Fernanda Torres and the painter Torkwase Dyson.
Konfekt
Konfekt bills itself as “the magazine for sharp dressing, drinking, dining, travel and design.” It’s based in Zurich and often has a middle-European bent. Issue 17 includes profiles of a chef in Georgia (the country) and a calligrapher in Paris, and an interview with the Serbian-born fashion designer Dusan Paunovic.
Based in Paris, L’Etiquette puts an emphasis on personal style and the art of getting dressed. There are separate editions for men and women, and they’re perennially sold out on newsstands. Online, panels of fashion world denizens choose their favorite It bags, which turn out to be delightfully quirky and under the radar: an L.L. Bean suede tote, say, or a tiny Balenciaga shaped like a croissant.
Polyester
Polyester has a playful energy and a pop visual aesthetic reminiscent of 1990s magazines. Heroes to a certain kind of fashionable feminist are covered, like the winter 2024/2025 cover star Sofia Coppola or Chelsea Fairless and Lauren Garroni, the hosts of the “Every Outfit” podcast.
Patta
The namesake magazine of an Amsterdam shop, Patta has gained a cult following for its coverage of music and streetwear. The magazine takes a global view of culture with an emphasis on African-European connections. Its spring-summer issue has an interview with the Congolese-born director Baloji and an article on the rising EDM scene in Lagos.
Every edition of the midcentury magazine Holiday was dedicated to a different city. Writers included Truman Capote and Joan Didion. Fast-forward to spring 2014, and the design studio Atelier Franck Durand was given the go-ahead by the French publisher Lagardère to bring the magazine back, so strictly speaking, Holiday is not independently published. It still picks a city for each issue, the fall-winter one being New York. There is a vintage flavor in a reprint of the Joan Didion essay “Goodbye to All That,” but it also has Tommy Dorfman and Marc Jacobs in conversation.
Unconditional
“Made by Women, for Women,” Unconditional says, and the female gaze is apparent. Articles include a piece on lymphatic drainage practitioners in Paris and a profile of the designer Rachel Scott of the fashion line Diotima.
Lifestyle
Unmistakable Love of Austin, the Texas Longhorns and Each Other
Around July 4, Mena started the countdown to football season.
Stowell joined him at sports bars to watch Longhorns teams, and managed to stick it out at an early-season Texas Longhorns home football game in 105-degree heat until halftime, where he met Mena’s cousins, who had season tickets.
“It showed me willingness,” Mena said, who didn’t miss any football “away games” in November 2021 when they stayed in a Cancun villa with a satellite dish for five days with friends.
In January 2022, Mena hosted a 40th birthday party for Stowell at the Golden Goose bar in Austin, and by the end of the year, they bought a fixer-upper — a one-story bungalow just a 10-minute walk to the university’s football stadium.
“His love of sports knows no bounds,” said Stowell, with memorabilia, posters and jerseys everywhere in his house. “I had to then take the reins,” with a more subtle nod to the Longhorns. “The front door is burnt orange.”
During the renovation, in August 2023, they took a trip to the Azores and Portugal, where Stowell proposed with a gray crushed diamond band as they sat on bar stools at Pavilhão Chinês, a quirky, hidden bar in Lisbon where servers wear tuxedos.
“After the renovation is done, do you want to get married?” Stowell asked Mena pragmatically.
On April 24, Elana M. Schulman, a friend of the couple who became a Universal Life minister for the event, officiated the 25-minute ceremony at Assembly Hall, an events space in Austin. Their 180 guests got to choose Austin murals as backdrops for photo booth snapshots, enjoyed local Tito’s vodka and Lalo tequila margaritas, and Zed’s New Zealand-style ice cream and a taco truck.
Lifestyle
The case for monogramming everything you own and love
Amanda wears writer’s monogrammed Art Lewin bespoke button down shirt, Louis Vuitton socks, duffel and luggage, Christian Dior jacket, Manolo Blahnik Mary Jane heels, DE LA GOLD necklace, rings and bracelets.
This story is part of Image’s April’s Thresholds issue, a tour of L.A. architecture as it’s actually experienced.
The monogram is not something that instantly screams “Los Angeles,” though the iconic Dodgers logo — interlocking white letters on a blue hat — is one of the most memorable monograms in the world. A combination of letters signifying a person or brand feels Old World rather than the shiny new feeling that defines our casual, everyday West Coast lifestyle. A lifestyle unburned by history and more connected to the mundane and the tangible. Monograms have been around for centuries, dating all the way back to ancient Greece. They became popular symbols of royalty, and in more recent times, were adopted by the upper class for use on stationery, clothing and accessories. They’re symbols of the elite, of status and success. Monograms are luxury typed and typified. Perhaps that’s why so many luxury fashion houses have employed monograms to build their aesthetic identity. None more so than Louis Vuitton, which is celebrating the 130th anniversary of its LV logo. But why do brands and individuals alike feel so compelled to write their names on anything and everything?
The LV monogram was designed in 1896 by Georges Vuitton, the offspring of the brand’s namesake founder. The logo was created in the style of Japanese family crests, with quatrefoils embellishments and stylized flowers. It found its way onto the sumptuous luggage that became the house’s trademark. It’s been tweaked and freshened up a few times since, and became a signature of the brand’s first forays into ready-to-wear apparel under the guidance of Marc Jacobs. Unlike other luxury brands that have toyed with new logos and typefaces in the last decade, the LV monogram has carried down through the various changes in leadership at Vuitton. The latest collection from men’s creative director Pharrell Williams continues to lean heavily into that visual identity on bags, puffer jackets and sunglasses.
Monogrammed Art Lewin bespoke button down shirt, Louis Vuitton jacket, pants and bag, DE LA GOLD necklace, rings and bracelets.
It’s not hard to see why Vuitton has continued to rely on the LV emblem for its branding. Monograms are simple to understand. They communicate easily, and more literally than an abstract symbol like Nike’s Swoosh or Adidas’ Three Stripes. It’s part of why I put my initials on items like my wallet, the cuffs of my bespoke shirts, my sleepwear and my towels. It’s a way to signify ownership, but also a sense of clear identity. These objects are mine, and this is who I am.
Not everyone is compelled to spend the extra money on a monogram for their jammies, but the impulse comes from the early days of life. When your parents shuttle you off to school for the first time, practically everything you own has your name written on it — your T-shirts, pants, lunch box and water bottle. The cubby hole where your backpack (which also has your name on it) has a label to remind you which one is yours. We teach the idea of ownership to children early. This belongs to me. It’s the fundamental principle of our society. I own this. And what you own eventually defines you. The kind of car you drive, the music you listen to, the furniture you sit on. It’s impossible to separate objects from meaning because meaning in our modern world comes from objects, whether we support that notion or not.
Memories, associations and context all go into assigning value and meaning to an object. If an old girlfriend buys you a set of cocktail glasses from a flea market, those glasses will always evoke thoughts of that person. If you ordered Taco Bell at a drive-thru the day a loved one died, unfortunately, that might ruin Taco Bell for you forever. By monogramming something, the first thing you think about is you. Maybe that sounds a bit narcissistic, and I certainly have been accused of such things once or twice (sorry, I’m a writer, this is just part of it), but it’s never been more important to assert your sense of personhood and independence.
Derek Rose monogrammed pajama shirt, Louis Vuitton belted coat, Gap tank top, Nordstrom underwear, De La Gold necklace, rings and bracelets, Swedish Stockings tights.
Technology and social media and artificial intelligence have turned us into widgets or worse, vessels for “engagement.” Even if social media affords you the opportunity to put a picture of yourself and your name on your account, you’re still liable to be drowned out by the crashing wave of millions of other people doing the exact same thing. And these worlds aren’t even real, just ones and zeros merged to form a network of communication that sometimes feels like incoherent gibberish.
Monograms are ancient. They’re tangible. They can and do mean something powerful. After 130 years, the Louis Vuitton monogram still carries weight, hearkening back to an era of remarkable craftsmanship. Instead of just looking at it like a logo that’s there to adorn a sweatshirt or a water bottle, think about what it stood for at the start — the labor and artistry that built an enduring legacy. Symbols lose their value if we forget where they came from, if we lose connection with their primordial origin.
If you step into a Louis Vuitton store today, the LV monogram is omnipresent, the symbol of a powerful luxury house. But it also stands for the man who created the company, the family that helped it grow, and the craftsmanship that brought it to market. It was built by hand, with care and attention. That’s what a monogram can do. It reminds us that a human being exists, or in the case of Louis Vuitton, existed. Not just a multinational conglomerate. A person.
I don’t monogram my clothes for myself, even if it seems like it from the outside. I do it for my son, who will have nothing left of me but memories one day — memories that live inside objects. My pajamas. My towels. My shirts. My legacy. He’ll be able to wear those clothes, look at the initials on them, and say, “These were my dad’s. And I loved him.”
Photography by Brandon Kaipo Moningka
Styling by Christine Garcia
Model Amanda Sebastian
Visual Direction Jess Aquino de Jesus
Fashion Direction Keyla Marquez
Production Cecilia Alvarez Blackwell
Photography Assistant Matchi Cervantes
Location DE LA GOLD showroom
Lifestyle
A Fashion Revolution at the Met
Fashion has always sat uncomfortably in the great art institutions of the West, the question of whether it belonged under the same roof as masterworks and heroic marbles a subject of perennial debate. After all, these creations weren’t hung on a wall or put on a pedestal; they were (cue dismissive sniff) worn. They may have been a part of pop culture, but could they really be classed with high culture?
In London and Paris the answer was to relegate dress to separate museums of decorative arts — the Victoria & Albert and Musée des Arts Décoratifs. And in New York, while the Metropolitan Museum of Art may have swallowed its pride in 1946 and deigned to accept the clothes, it put the new fashion department in … the basement. Talk about a metaphor for museum hierarchies.
This week, however, the Condé M. Nast galleries, a 12,000-square-foot permanent space, is being unveiled for the Costume Institute. The galleries have replaced the former museum gift shop, just to the right of the information desk in the Great Hall. Rather than being hidden below ground, the fashion department is now the first thing people see when they enter the museum.
Shh. Listen. Hear that? It is the sound of 80 years of argument ending.
And it is a reflection of the simple fact that it is now fashion that gets people through the doors of these august — some might say old — institutions. It’s the thing everyone can relate to and comfortably opine on, unlike, say, de Kooning, because, hey, everyone wears clothes.
If in doubt, simply consider that of the 10 most-visited Met exhibitions in modern history, half of them were Costume Institute exhibitions. No other department is represented more than once. Or consider “Costume Art,” the exhibition that opens the new space.
This year’s fashion blockbuster — the one celebrated by the Met Gala on Monday night — “Costume Art” both acknowledges fashion’s role as the new entry point to the museum and makes the case for why the change is long overdue. It’s as if the exhibition were holding out its hand and saying to all who enter, “Hello, let me be your guide to the treasures we have throughout this place.”
The show suggests that fashion — or “the dressed body” — is the essential connective tissue of the 17 different departments and 19 collecting areas of the Met, the one element present in every discipline, no matter what century or art form is under discussion. It does this by pairing approximately 200 garments and accessories with 200 pieces of art borrowed from across the museum’s six miles of galleries.
You see the connection from the moment you enter the soaring new space, through an anteroom just off the Great Hall, dedicated to what is now termed “naked dressing.” Think Dilara Findikoglu’s 2023 sheer dress with strategically placed coils of hair, like Lady Godiva fashion cosplay, paired with an 18th century Venetian bronze nude, the hands strategically placed just like the hair. That’s one way to hook ‘em.
The Museums Special Section
It’s no accident that the entry also includes a double-sided vitrine that houses four mannequins. Two of them face outward toward the grand staircase and wear sheer body stockings, one by Vivienne Westwood and one by Andrea Adamo, each with a silver fig leaf over their nether regions. Andrew Bolton, the Costume Institute’s curator in charge, has never been afraid of playing to the crowd.
Created by Miriam Peterson and Nathan Rich of the architecture firm Peterson Rich, which also designed the exhibition, the galleries have been conceived to fit seamlessly into the existing semiology of the museum. They are floored in white granite, replete with classic pedestals and platforms, and bathed in a soft glow (since fabric is too fragile to be exposed to daylight, this has been created by recessed uplighting). It’s as if the new galleries had always been there; as if fashion had always belonged.
Rather than dress up the exhibition with fancy scenography, or guest film directors as Bolton has often done in the past, the space allows the interplay between fashion and the rest of the galleries to sit front and center. It is, after all, a relatively straightforward idea: an Issey Miyake molded gold breastplate and a mini-me Etruscan cuirass! A Fortuny pleated Delphos gown and a Greek terra-cotta vase featuring a figure in a pleated gown! A Rei Kawakubo for Comme des Garçons armless felted construction and a stone Henry Moore with the exact same curves.
And really, it’s hard to argue with the connection between Van Gogh’s “Irises” and the Yves Saint Laurent jacket that reproduced that painting in sequins, or the Loewe shirt by Jonathan Anderson that did the same on a feather-festooned couture version of a concert tee.
But such banal relationships are actually few and far between in the show, which is after something deeper and more complicated. There is, thankfully, no Mondrian “Broadway Boogie Woogie” with matching dresses in the exhibition; no Warhol soup cans and Warhol soup can shifts.
Warhol is represented, natch, but by a Richard Avedon portrait of the artist’s bullet-scarred torso, juxtaposed against a Coperni dress, its slashes resected with silver spirals. Even those Van Gogh irises turn out to be linked not just by flowers, but by the mental health struggles of the men who made the works, the way both the designer Chet Lo’s gowns covered in little knit spikes and Picasso’s “The Blind Man’s Meal” reflect the importance of tactile understanding.
Indeed, the organizing principle of the show, rather than chronology, is the body itself: both the kinds of bodies that distinguish us, and the bodily experiences we share. And that is the product of a fairly radical rethinking of how fashion relates to art.
For decades, the justifications for considering fashion as an art form involved denaturing it, separating it from its practical purpose and corporeal reality, and focusing instead on its textile value — embroidery, beading, decoration — or its construction. With this show, Bolton is slyly subverting that idea, suggesting instead that it is fashion’s dependence on the body itself that makes it central to any and all art practices: That the real connective issue between fashion and art is the way in which both are used to challenge and shape perception — of the body, of beauty; of who we are and how we see. Understanding the one helps to understand the other.
That’s why the clothes in this exhibition often sit atop the art, a subtle upending of the traditional status quo that speaks to both Bolton’s thesis and the department’s new status. It’s also why the exhibit layout serves to guide you through a maze of bodily types in its two main galleries, the Thom Browne gallery, and the Michael Kors and Lance Le Pere gallery. Among them are the classical body, the corpulent body, the disabled body, the pregnant body, the inscribed body, the anatomical body and the mortal body.
(The terminology, the product of consultation with different interest groups, can be a little abstruse, but the taxonomy has led to one real change: the creation of mannequins beyond the unrealistically thin and sylphlike.)
You don’t have to get any of this to enjoy the show, of course. It may be less magical than some Costume Institute shows such as 2011’s “Alexander McQueen: Savage Beauty,” 2018’s “Heavenly Bodies: Fashion and the Catholic Imagination,” and even last year’s “Superfine: Tailoring Black Style.” But it is delightful to happen upon an unexpected treasure, such as a miniature Egyptian Omphale figure that seems to glow from within, or Fred Tomaselli’s 1992 work “Behind Your Eyes,” a life-size male nude with a body built out of pills that the Met acquired in 2019 but that has never been shown. Or, for that matter, to discover the beauty in the blood red venous structures of a Robert Wun gown, like a flayed dress.
The fashion masters (Worth, Vionnet, Kawakubo and so on) are all here, sure, like the old masters, but so are many more names most people will not know. As a sign of what sort of role fashion is going to play in the Met going forward, “Costume Art” is a clear statement of intent.
The last room in the exhibition acts as a bookend to the first, focusing not on nudity, but on skin itself before disgorging visitors into the Byzantine galleries. Anders Bergstrom’s wrenching “Brown Bag Test,” which wrestles with early-20th-century racism and the way skin tones were used for discrimination, is there, along with Christian Louboutin’s set of “Hot Chick” stiletto shoes in eight different shades of nude. Both are set against the backdrop of the original brick and concrete outer wall of the Met, which was hidden when the Great Hall and grand entry staircase were added in 1902.
The wall was uncovered when the gift shop was demolished, and it has been left in its original state, as if to remind you that it, too, has been here all along. It’s just that, like the foregrounding of fashion in art, it took this long for everyone to realize it. Now that they have, there is room for an even more interesting question: What’s next?
Cinematography by Jensen Gore.
Costume Art
Members Preview, May 5, 7-9; opens May 10 — Jan. 10, 2027, Metropolitan Museum of Art, 1000 Fifth Ave., 212-535-7710; metmuseum.org.
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