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'It’s been insane': Amid fires, hotels from O.C. to Palm Springs see a rush of Angelenos

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'It’s been insane': Amid fires, hotels from O.C. to Palm Springs see a rush of Angelenos

January is usually an easy month to book a Southern California hotel room. Not this year.

Driven by the fires that have uprooted hundreds of thousands of L.A. County residents, legions of displaced families and individuals are grabbing rooms in surrounding counties, especially along the coast and in the desert. Beyond those under mandatory evacuation, many more, including many families and anxious pet owners, have left because of poor air quality or general wariness of the county’s precarious state.

“It’s been insane,” said Marie Corbett, group sales manager at the 14 West boutique hotel in Laguna Beach. “I’ve had people in tears… You can see their emotions are so raw. And then they’ve got their animals. There was one lady whose dog was biting her hand. The stress.”

Corbett said that by 2 p.m. Friday, 14 West’s 70 hotel rooms were “pretty much booked out” for the night. She guessed that 80% or more of the guests had come from Los Angeles in the last few days.

Because the region’s hotel inventory is so large and January is usually so slow along the coast, many lodgings do say they still have rooms to offer, in many cases at emergency discounts. And some Angelenos who left town midweek are beginning to come back.

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For information on available hotels, Discover Los Angeles has compiled a list that includes dozens of L.A. County properties. The city of Anaheim has a list with 39 hotels. The San Diego Tourism Authority has a list with more than 40 more. VisitGreaterPalmSprings.com has a list with more than 30 hotels. There’s a Santa Barbara list, too. Some of these lists include detailed rate information, and all are subject to change as rooms fill. Meanwhile, Airbnb is teaming with the group 211LA to provide free emergency housing to many people who have been displaced and first responders.

After evacuation from their home in the Hollywood Hills, Ansgar and Julia Friemel and their kids wound up on Ocean Avenue in Laguna Beach.

(Christopher Reynolds / Los Angeles Times)

The sudden L.A. diaspora has already filled many lodgings and pushed occupancy rates skyward. And in desert communities like Palm Springs and Joshua Tree, this was already a busy season. The result is a flood of reluctant travelers — people who are fortunate enough to afford to book hotels at short notice but would still rather be home.

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“We couldn’t really go outside,” said Mike Muney, 33, of Mar Vista, explaining his family’s departure on Friday.

“We just feel so lucky. We know so many people who lost homes,” said his wife, Libby Muney, 35.

As they spoke, they stood with their son Nate, 1, and their yellow labrador, Winnie, near the entrance to the Marriott Laguna cliffs Resort in Dana Point. The sky above was a brilliant blue, empty of helicopters and ash. Inside the hotel, staffers had converted a conference room into a play area for children, with “Bluey” on a big screen and a Twister game laid out on the floor.

The hotel’s marketing director, Andrew Sutrisno, said this was supposed to be a slow weekend, with occupancy likely under 50%. But the fire-driven exodus basically filled the property’s 378 rooms for the weekend. Sutrisno estimated that most of the hotel’s guests are from Los Angeles. The hotel’s January rates typically start around $300.

“Wednesday night was the biggest jump,” Sutrisno said. “Until you see it in person — you see your hotel suddenly fill up — it’s hard to imagine.”

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“This hotel has been amazing,” Mike Muney said later.

“Two people I know went to Palm Springs. Another friend is coming here,” said Libby Muney.

On Ocean Avenue in Laguna Beach, Ansgar Fremiel, 27, and Julia Fremiel, 32, and their children — Emely, 7; Liam, 3; and Hailey, 2 — may have looked like any other family ambling toward the beach on a Friday afternnon. But they were only in town, Ansgar said, because “we were evacuated from the Hollywood Hills,” about 60 miles to the north.

“We just got the most distanced we could make,” Ansgar Fremiel said. “With three kids, we aren’t that fast when it comes to getting in the car.”

The Fremiels, relieved by the subduing of the Sunset fire, were hoping to return home for the weekend. But many families will be staying away longer. As these emergency travelers make short-notice decisions on when to go, where to stay and when to return, hoteliers are juggling more variables than usual.

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The hoteliers are also bound by state anti-gouging laws, which limit prices hikes to 10% beyond the rates that were in place before a local or state emergency was declared. Even if an emergency is in one county and a hotel is in another, that law may apply, officials at the California Hotel & Lodging Assn. said.

Three guests from Los Angeles sit by a fire pit at El Caminante Bar & Bungalows at Capistrano Beach in Dana Point.

Orange County has attracted many of those fleeing the fires in L.A. County. Here, three guests from Los Angeles sit by a fire pit at El Caminante Bar & Bungalows at Capistrano Beach in Dana Point.

(Christopher Reynolds / Los Angeles Times )

At the 120-room Pacific Edge Hotel, also in Laguna Beach, a desk clerk reported Friday that “we were at 18% occupancy on Tuesday. We’ve been at 100% the last two nights.” Guests who were displaced by fire, the clerk said, are generally paying 25% under usual rates, with resort fees and pet fees waived.

For Fairfax Buchanan Banks, 36, who lives near USC and West Adams, the decision to leave “came down to quality of air…. It was raining ash.”

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And pets were a factor. Buchanan Banks has a dog and a 16-year-old male cat (named Dad) struggling with viral bronchitis. Her best friend had two dogs. Both pet owners liked the idea of clean air, open spaces. They had doubts about squatting indefinitely at a friend’s home — and, Buchanan Banks noted, “we’re lucky enough to have the means to relocate.”

They tried Joshua Tree and couldn’t find anything that fit their situation. But in nearby 29 Palms, they grabbed an Airbnb rental house with two bedrooms, two bathrooms, washer, dryer and a fenced yard. On Thursday they laid plans.

On Friday they drove out, coping with pet accidents as they went. Still, Buchanan Banks said, “by the time we passed Redlands, I noticed that my sinuses and throat were clearing up.”

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‘Stranger Things’ is over, but did they get the ending right? : Pop Culture Happy Hour

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‘Stranger Things’ is over, but did they get the ending right? : Pop Culture Happy Hour

Millie Bobby Brown in the final season of Stranger Things.

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After five seasons and almost ten years, the saga of Netflix’s Stranger Things has reached its end. In a two-hour finale, we found out what happened to our heroes (including Millie Bobby Brown and Finn Wolfhard) when they set out to battle the forces of evil. The final season had new faces and new revelations, along with moments of friendship and conflict among the folks we’ve known and loved since the night Will Byers (Noah Schnapp) first disappeared. But did it stick the landing?

To access bonus episodes and sponsor-free listening for Pop Culture Happy Hour, subscribe to Pop Culture Happy Hour+ at plus.npr.org/happy.

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JasonMartin Says Adin Ross Disrespecting Doechii Stops in 2026

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JasonMartin Says Adin Ross Disrespecting Doechii Stops in 2026

JasonMartin
Adin Ross Disrespecting Doechii …
Will Not Be Tolerated!!!

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‘Everything I knew burned down around me’: A journalist looks back on LA’s fires

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‘Everything I knew burned down around me’: A journalist looks back on LA’s fires

A firefighter works as homes burn during the Eaton fire in the Altadena area of Los Angeles County, Calif., on Jan. 7, 2025.

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Josh Edelson/AFP via Getty Images

On New Year’s Eve 2024, journalist Jacob Soboroff was sitting around a campfire with a friend when he made an offhand comment that would come back to haunt him: The last thing he wanted to do in the new year, Soboroff said, was cover a story that would require donning a fire-safe yellow suit.

Just one week later, Soboroff was dressed in the yellow suit, reporting live from a street corner in Los Angeles as fire tore through the Pacific Palisades, the community where he was raised.

“This was a place that I could navigate with my eyes closed,” Soboroff says of the neighborhood. “Every hallmark of my childhood I was watching carbonize in front of me. … There were firefighters there and first responders and other journalists there, but it was an extremely lonely, isolating experience to be standing there as everything I knew burned down around me in real time.”

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In his new book, Firestorm: The Great Los Angeles Fires and America’s New Age of Disaster, Soboroff offers a minute-by-minute account of the catastrophe, told through the voices of firefighters, evacuees, scientists and political leaders. He says covering the wildfires was the most important assignment he’s ever undertaken.

“The experience of doing this is something that I don’t wish on anybody, but in a way I wish everybody could experience,” he says. “It’s given me insane reverence for our colleagues in the local news community here, who, I think, definitionally were exercising a public service in the street-level journalism that they were doing and are still doing. … It was actually beautiful to watch because they are as much a first responder on a frontline as anybody else.”

Interview highlights

Firestorm, by Ben Soboroff

On the experience of reporting from the fires

You’re choking with the smoke. And I almost feel guilty describing it from my vantage point because the firefighters would say things to me like: “My eyeballs were burning. We were laying flat on our stomach in the middle of the concrete street because it was so hot, it was the only way that we could open the hoses full bore and try to save anything that we could.” …

I could feel the heat on the back of my neck as we stood in front of these houses that I remember as the houses that cars and people would line up in front of for the annual Fourth of July parade or the road race that we would run through town. Trees were on fire behind us — we were at risk of structures falling at any given minute. It was pretty surreal because this is a place I had spent so much time as a child and going back to as an adult. … I had no choice but to just open my mouth and say what I saw to the millions of people that were watching us around the country.

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On undocumented immigrants being central to rebuilding the city

These types of massive both humanitarian and natural disasters give us X-ray vision for a time into sort of the fissures that are underneath the surface in our society. And Los Angeles, in addition to being one of the most unequal cities between the rich and the poor, has more undocumented people than virtually any other city in the United States of America. Governor Newsom knew that with the policies of the incoming administration, some of the very people that would be responsible for the cleanup and the rebuilding of Los Angeles may end up in the crosshairs of national immigration policy. And I think that that was an understatement. …

Pablo Alvarado in the National Day Laborer Organizing Network said to me that often the first people into a disaster — the second responders after the first — are the day laborers. They went to Florida after Hurricane Andrew, to New Orleans after Katrina, and they’d be ready to go in Los Angeles. And I went out and I cleaned up Altadena and Pasadena with some of them in real time.

And only months later did this wide-scale immigration enforcement campaign begin … on the streets of LA as sort of the Petri dish, the guinea pig for expanding this across the country. And it’s not an exaggeration to say that the parking lots of Home Depots, where workers [were] looking to get involved in the rebuilding of Los Angeles, has been ground zero for that enforcement campaign.

On efforts to rebuild

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The pace is slow and it’s sort of a hopscotch of development. And I think for people who do come back, for people who can afford to come back, it’s going to be a long road ahead. You’re going to have half the houses on your street under construction for years to come. And for people that do inhabit those homes, it’s going to an isolating experience. But there’s an effort underway to rebuild. …

There’s also a lot of for-sale signs. And that’s the sad reality of this, is that there are people who, whether it’s that they can’t afford to come back … or that they just can’t stomach it, I think, sadly, a lot people are not going to be returning to their homes.

On what the Palisades and Altadena look like today

They both look like very big construction sites in a way. There are still some facades, some ruins of the more historic buildings in the Palisades. … But mostly it’s just empty lots. And in Altadena, the same thing. If you drive by the hardware store, the outside is still there. But it’s a patchwork of empty lots. Homes now under construction. And lots and lots of workers. … There are still a handful of people who are living in both the Palisades and in Altadena, but for the most part, these are communities where you’ve got workers going in during the day and coming out at night. …

We have designed this community to be one that’s in the crosshairs of a fire just like the one we experienced and that we will certainly, certainly experience again, because nobody’s packing it up and leaving Los Angeles. People may not return to their communities after they’ve lost their homes, but the ship has sailed on living in the wildland urban interface in the second largest city in the country.

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On seeing this story, personally, as his “most important assignment”

Jacob Soboroff is a correspondent for MS NOW, formerly MSNBC.

Jacob Soboroff is a correspondent for MS NOW, formerly MSNBC.

Jason Frank Rothenberg/HarperCollins


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Jason Frank Rothenberg/HarperCollins

I don’t think I realized at the time how badly I needed the connections that I made in the wake of the fire, both with the people who have lost homes and the firefighters, first responders who were out there, but also honestly with my own family, my immediate family, my wife and my kids, my mom and my dad and my siblings and myself. I think that this was a really hard year in LA, and I think in the wake of the fire, I was experiencing some level of despair as well. Then the ICE raids happened here and sort of turned our city upside down. And this book for me was just this amazing cathartic blessing of an opportunity to find community with people I don’t think I ever would have otherwise spent time with, and to reconnect with people who I hadn’t seen or heard from in forever.

Anna Bauman and Nico Wisler produced and edited this interview for broadcast. Bridget Bentz, Molly Seavy-Nesper and Beth Novey adapted it for the web.

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