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Defining 2024 so far; plus, why brands 'de-woked' : It's Been a Minute

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Defining 2024 so far; plus, why brands 'de-woked' : It's Been a Minute

Dia Dipasupil; Neilson Barnard; Antony Jones; Arnold Jerocki; Emma McIntyre; Saul Loeb / AFP; Brandon Bell; Kevin Winter/Getty Images

Megan Thee Stallion. Zendaya. Kendrick Lamar. President Joe Biden. Former president Donald Trump. Taylor Swift. Beyoncé. Chappell Roan.

Dia Dipasupil; Neilson Barnard; Antony Jones; Arnold Jerocki; Emma McIntyre; Saul Loeb / AFP; Brandon Bell; Kevin Winter/Getty Images

It is the first week of July, which means we are officially halfway through the year. And what a year it’s been! Brittany sat down with NPR Politics reporter Elena Moore and co-host of NPR’s Pop Culture Happy Hour Stephen Thompson, to take stock of what’s happened so far in 2024.

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Then, remember when brands had consciences? Like when Gushers said Black Lives Matter or Pepsi made that Kendall Jenner ad? However, in the past few years brands seem to have shied away from “woke” politics. And if advertising reflects culture, what does that say about our culture now? Brittany sits down with Michael Serazio, professor of communication at Boston University – who specializes in the study of advertising – to uncover the what’s at the root of the reversal.

This episode was produced by Barton Girdwood and Liam McBain with support from Alexis Williams. It was edited by Jessica Placzek. Our VP of programming is Yolanda Sangweni.

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'Wait Wait' for October 5, 2024: With Not My Job guest Kara Jackson

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'Wait Wait' for October 5, 2024: With Not My Job guest Kara Jackson

Peter Sagal and Bill Kurtis on stage

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Peter Sagal and Bill Kurtis at the Chicago Theatre.

Peter Sagal and Bill Kurtis on stage

NPR/Rob Grabowski

This week’s show was recorded in Chicago with host Peter Sagal, judge and scorekeeper Bill Kurtis, Not My Job guest Kara Jackson and panelists Joyelle Nicole Johnson, Alzo Slade, and Scaachi Koul. Click the audio link above to hear the whole show.

Who’s Bill This Time

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JD Meets Tim; Login Logistics; The Golden Nugget Anniversary

Panel Questions

The Sleepy Couch Conundrum

Bluff The Listener

Our panelists tell three stories about what’s going on with Montana rancher Arthur Schubarth, only one of which is true.

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Not My Job: We quiz Kara Jackson on fun parties

Kara Jackson released one of the most celebrated albums of 2023, and before that was the National Youth Poet Laureate. Her first single was “No Fun/Party,” so can she answer our questions about fun parties?

Panel Questions

The Right Way To Gossip; Insta-Family; Rodent Plan B

Limericks

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Bill Kurtis reads three news-related limericks: A New Mystery Machine; Buzzless Bubbly; Salad With A Friend

Lightning Fill In The Blank

All the news we couldn’t fit anywhere else

Predictions

Our panelists predict, after chicken tenders, what food innovation will we be celebrating in 50 years.

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Reggaeton Star El Taiger Remains in Critical Condition After Being Shot in the Head

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Reggaeton Star El Taiger Remains in Critical Condition After Being Shot in the Head

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A small town in Wales claims the world's biggest Elvis festival. NPR visited

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A small town in Wales claims the world's biggest Elvis festival. NPR visited

Elvis tribute artists on stage in Porthcawl in Wales.

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You might expect the world’s biggest Elvis Presley festival to be in Las Vegas or Memphis, Tennessee. But a small seaside town in south Wales, Porthcawl — where each year 40,000 people descend to celebrate the legacy of the King — claims this title.

The main event is a three-day Elvis competition, which pits the best Elvis Tribute Artists (known as ETAs by those in the know) in the world against each other, all vying to be named Porthcawl’s top Elvis for the year. Contestants have to showcase their voices, dance moves, outfits, and stage presence, all of which are assessed by a panel of judges who crown the winner.

While Elvis artists still tend to be men, there were two women in the competition this year. One of them, Janny James, explained that she had worked hard to get her high voice deep enough to sound like Presley’s. “It took two years of sore throat nodules, but I got it low enough,” James told NPR.

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Elvis tribute artist Janny James at the Porthcawl Elvis festival

Elvis tribute artist Janny James at the Porthcawl Elvis festival.

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Dressed in a white jumpsuit covered in red rhinestones, Janny was competing in heat two. Contestants fly in from around the world. A married American couple were supposed to come over, and also compete against each other, but got stuck at home thanks to Hurricane Helene.

The other woman in the contest, Paula Navarro, had travelled from Portugal. Navorro is a therapist-by-day, but says she works hard on her Elvis tributes. “Once you wear a jumpsuit, you need to do things seriously,” Navarro said. “I’m not a professional, but I’m always demanding in everything I do.”

Porthcawl was once a thriving seaside resort. But the closure of the nearby coal mines and the rise of cheap flights to sunnier parts of Europe have meant lower tourist numbers in recent years.

Elvis tribute acts at Porthcawl in Wales, including Blue Angel, wearing red.

Elvis tribute acts at Porthcawl in Wales, including Blue Angel, wearing red

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Organizer Peter Phillips started the Elvis festival exactly 20 years ago to raise money to save the local theater, called the Grand Pavilion. But now the event has grown beyond his wildest dreams, taking over the town for a weekend every year.

“I always say that more Elvis fans celebrate Elvis at the end of September in Porthcawl than celebrate Elvis in Memphis on the anniversary of his death,” Phillips told NPR. Phillips — who has been an Elvis fan since his school days, when fellow students preferred Led Zepplin — says that he believes that tribute acts are part of the reason that Presley remains such an iconic act today, almost 50 years after his death.

Beyond the main competition, all of Porthcawl goes Elvis Presley mad. Every pub books Elvis impersonators, and revelers dress up in costumes. There’s a Young Elvis competition, and a ‘Hound Dog’ prize for the best dressed mutt. Minister and Elvis tribute artist Reverend Wynne Roberts performed as Elvis at a church service — in Welsh, of course.

Elvis tribute artist Emilio Santoro won the Ultimate Memphis Championship in August

Elvis tribute artist Emilio Santoro won the Ultimate Memphis Championship in August

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The Porthcawl Elvis festival is known for spotting the best of the best Elvis tribute acts before the rest of the world. The current champion Emilio Santoro, a 21-year-old from England, became the best Elvis in the world when he won the Ultimate Memphis Championship in August. He thinks he’s only the fourth ever British winner of the prize. Santoro first came to the Porthcawl festival aged 13, and won the first year he entered, aged 16. He says Elvis has been an obsession since he was very young old, inspired by his mother, a massive Elvis fan.

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“I remember seeing him on the TV. And then that next Christmas, I was writing to Santa asking for a jumpsuit,” Santoro said. “It’s a full circle moment coming back here.”

As well as having fun, there’s a serious side to being an ETA. Many of the Elvis performers make their living playing in care homes to older people, who often have dementia. “You start singing, and then all of a sudden, people are trying to pull themselves out of chairs,” said local Welshman Darren ‘Graceland’ Jones, who won the competition in 2014. “They want to get up and dance, but they can’t even walk… it’s Elvis that does that.”

There’s also a family element to the Elvis tribute acts at Porthcawl. Last year’s winner at the Porthcawl festival was “TC Memphis,” real name Trevor Chaplin-Smith, a Brit who has a day job as a mental health nurse. This year, his future son-in-law Nick Pitt was competing, and came in second overall. The pair share advice on how to improve their acts. This year, the winner was “Blue Angel”, an entertainer from Malaga in Spain.

“He’s my idol, my favorite artist… hearing Elvis Presley songs always helped me through my life,” he told NPR. After receiving his trophy, Blue Angel did one last Elvis classic for the cheering crowds, looking the part in his pink Elvis jacket.

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