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Brain Rot Comes for Italy

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Brain Rot Comes for Italy

The first thing you need to know about Italian brain rot is that it isn’t strictly Italian.

The second thing you need to know is that any discussion of what it means will most likely make you seem very uncool (you’re just supposed to get it) and will probably involve a lot of head scratching.

You have been warned.

A little etymology, to start. Last year, the Oxford University Press designated “brain rot” the word of the year. The phrase refers to the deteriorating effect of scrolling through swathes of “trivial or unchallenging” content online. It can also be used to describe the content itself; in other words, the term refers to both the cause and the effect of intellectual deterioration.

The Italian brain rot subgenre emerged in January, when absurd characters generated by artificial intelligence started to show up in TikTok feeds. The characters melded animals or humans with inanimate objects, and many were tagged with the hashtag #italianbrainrot, which now has over 3 billion views. The memes have some vague Italian-ness to them — either their names sound Italian or they touch on stereotypical (or reductive, depending on who you ask) Italian cultural markers, like coffee, and are often accompanied by A.I.-generated audio of what sounds like a heavily accented Italian man’s narration but, when translated, is often nonsensical.

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That the memes are tagged brain rot is a cheeky acknowledgment that the content is “ridiculous” and “mumbo jumbo,” said Yotam Ophir, an associate professor of communication at the University at Buffalo College of Arts and Sciences. It is also, he added, a recognition of the ridiculous universe being created by and for those who would be considered extremely online, with a nod to the broader proliferation of “A.I. junk” or slop.

First, there was a shark with feet wearing Nike sneakers, called Tralalero Tralala (the TikTok account associated with the first iteration of that character has been deleted). Then came Bombardiro Crocodillo, a military bomber plane with a crocodile head. Among the most recent, and most popular, entries into the cast of characters is Ballerina Cappuccina — a ballerina with a cappuccino cup head, created in March by Susanu Sava-Tudor, a 24-year-old in Romania. The entire trend, Mr. Sava-Tudor said in an email, is a “form of absurd humor” that is “less about real Italy and more about the cinematic myth of Italy.” So far, the original Ballerina Cappuccina video, in which Mr. Sava-Tudor spelled the character’s name Balerinna Cappucinna, has racked up more than 45 million views on TikTok and 3.8 million likes.

The lyrics to the Italian soundtrack attached to the video, when translated, are as follows:

Cappucina dancer, mi mi mi

Is the wife of the Cappucino Assasino,

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And she loves music, la la la

Her passion is the lo lo lo dancer!

The sheer randomness of the meme is the point, Mr. Ophir said. “What users get from it is the sense that they are in the know,” he said, “that they know something their mom doesn’t know.”

As the trend has grown into an entire universe of brain rot characters, TikTok users have given them back stories or thrown them into adventures together, said Philip Lindsay, a middle school teacher in Arizona who explains emerging language trends of Gen Z and Alpha on TikTok. Ballerina Cappucina, for example, now has babies with other Italian brain rot characters. “It’s not one person making all of this — it’s kind of turned into this big internet collaboration,” he said.

In the decentralized universe, dark undertones have already started to emerge, Mr. Ophir said. There have been complaints that some of the content is attached to racist or Islamophobic soundtracks; some of the videos that feature Bombardiro Crocodilo, for example, have soundtracks that claim the plane is on its way to bomb the children of Gaza and Palestine. While it’s unclear how widespread those types of videos are, it is possible the characters could become “weaponized,” Mr. Ophir said. “We’ve seen this before with Pepe the Frog, which was just a funny internet meme with no big meaning behind it and then it was appropriated by the far right.”

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Though the Italian brain rot trend started earlier this year, it’s in recent weeks that Mr. Lindsay has noticed his students really engaging with the meme, even in their offline lives: Their drawings or doodles feature the characters, they discuss which character is their favorite and they randomly yell out their names, almost as exclamations. Like “skibidi toilet” before it — the wildly popular YouTube shorts series that eventually turned into Gen Alpha slang — this meme is slipping into their day-to-day vernacular.

“Maybe at some point there will be meaning to it,” Mr. Lindsay said.

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L.A. Affairs: Sick of swiping, I tried speed dating. The results surprised me

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L.A. Affairs: Sick of swiping, I tried speed dating. The results surprised me

“You kinda have this Wednesday Addams vibe going on.”

I shrieked.

I was wearing my best armor: a black dress that accentuated my curves, a striped bolero to cover the arms I’ve resented for years and black platform sandals displaying ruby toes. My dark hair was in wild, voluminous curls and my sultry makeup was finished with an inviting Chanel rouge lip.

I would’ve preferred the gentleman at the speed dating event had likened my efforts to, at least, Morticia, a grown woman. But in this crowd of men and women ages ranging from roughly 21 to 40, I suppose my baby face gave me away.

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My mind flitted back to a conversation I had with my physical therapist about modern love: Dating in L.A. has become monotonous.

The apps were oversaturated and underwhelming. And it seemed more difficult than ever to naturally meet someone in person.

She told me about her recent endeavor in speed dating: events sponsoring timed one-on-one “dates” with multiple candidates. I applauded her bravery, but the conversation had mostly slipped my mind.

Two years later, I had reached my boiling point with Jesse, a guy I met online (naturally) a few months prior who was good on paper but bad in practice.

Knowing my best friend was in a similar situationship, I found myself suggesting a curious social alternative.

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Much of my knowledge of speed dating came from cinema. It usually involved a down-on-her-luck hopeless romantic or a mature workaholic attempting to be more spontaneous in her dating life, sitting across from a montage of caricatures: the socially-challenged geek stumbling through his special interests; the arrogant businessman diverting most of his attention to his Blackberry; the pseudo-suave ladies’ man whose every word comes across rehearsed and saccharine.

Nevertheless, I was desperate for a good distraction. So we purchased tickets to an event for straight singles happening a few hours later.

Walking into Oldfield’s Liquor Room, I noticed that it looked like a normal bar, all dark wood and dim lighting. Except its patrons flanked the perimeter of the space, speaking in hushed tones, sizing up the opposite sex.

Suddenly in need of some liquid courage, we rushed back to the car to indulge in the shooters we bought on our way to the venue — three for $6. I had already surrendered $30 for my ticket and I was not paying for Los Angeles-priced cocktails. Ten minutes later, we were ready to mingle.

The bar’s back patio was decked out with tea lights and potted palm plants. House-pop music put me in a groove as I perused the picnic tables covered with conversation starters like “What’s your favorite sexual position?” Half-amused and half-horrified, I decided to use my own material.

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We found our seats as the host began introductions. Each date would last two minutes — a chime would alert the men when it was time to move clockwise to the next seat. I exchanged hopeful glances with the women around me.

The bell rang, and I felt my buzz subside in spades as my first date sat down. This was really happening.

Soft brown eyes greeted me. He was polite and responsive, giving adequate answers to my questions but rarely returning the inquiry. I sensed he was looking through me and not at me, as if he had decided I wasn’t his type and was biding his time until the bell rang. I didn’t take it personally.

Bachelor No. 2 stood well over six feet with caramel-brown hair and emerald eyes. He oozed confidence and warmth when he spoke about how healing from an accident a few years prior inspired him to become a physical therapist.

I tried not to focus on how his story was nearly word-perfect to the one I heard him give the woman before me. He offered to show me a large surgery scar, rolling up his right sleeve to reveal the pale pink flesh — and a well-trained bicep. Despite his obvious good looks and small-town charm, something suspicious gnawed at me. I would later learn he had left the same effect on most of the women.

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My nose received Bachelor No. 3 before my eyes. His spiced cologne quickly engulfing my senses. He had a larger-than-life presence, seeming to be a character himself, so I asked for his favorite current watch.

“I love ‘The Summer I Turned Pretty,’” he actually said.

“Really?”

“Oh yeah, it’s my favorite. Oh, and ‘Wednesday.’ You kinda have this Wednesday Addams vibe going on.”

I was completely thrown to hear this 40-something man’s favorite programs centered around teenage girls, and by his standards, I resembled one of them. Where was the host with the damn bell?

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Although a few conversations clearly left impressions, most of the dates morphed into remnants of information like fintech, middle sibling, allergic to cats, etc. Perhaps two minutes was too short to spark genuine chemistry.

After a quick lap around the post-date mingling, we practically raced to the car. A millisecond after the doors closed, my friend said, “I think I’m going to call him.” I knew she wasn’t referring to any of the men we met tonight. The last few hours were all in vain. “And you should call Jesse.”

I scoffed at her audacity.

When I arrived home and called him, it only rang once.

The following three hours of witty banter and cheeky innuendos were bliss until the call ended on a low note, and I remembered why I tried speed dating in the first place.

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Jesse and I had great chemistry but were ultimately incompatible. He preferred living life within his comfort zone while I craved adventure and variety. He couldn’t see past right now, and I was too busy planning the future to live in the moment.

Still, in a three-hour call, long before the topic of commitment soured things, we laughed at the mundanity of our day, traded wildest dreams for embarrassing anecdotes, and voiced amorous intentions that would make Aphrodite’s cheeks heat.

Why couldn’t I have had a conversation like that with someone at the event?

It’s possible I was hoping to find the perfect replica of my relationship with Jesse. But when I had the opportunity to meet someone new, I reserved my humor and my empathy.

Also, despite knowing Jesse and I weren’t a good match, I thought we had a “chance connection” that I needed to protect. In reality, if I had shown up to speed dating as my complete self, that would have been more than enough to stir sparks with a new flame.

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It would be several more weeks before I was ready to release my attachment to Jesse. But when I did, I had a better appreciation for myself and my capacity for love.

The author is a multidisciplinary writer and mother based in Encino.

L.A. Affairs chronicles the search for romantic love in all its glorious expressions in the L.A. area, and we want to hear your true story. We pay $400 for a published essay. Email LAAffairs@latimes.com. You can find submission guidelines here. You can find past columns here.

Editor’s note: On April 3, L.A. Affairs Live, our new storytelling competition show, will feature real dating stories from people living in the Greater Los Angeles area. Tickets for our first event will be on sale starting Tuesday.

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In reversal, Warner Bros. jilts Netflix for Paramount

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In reversal, Warner Bros. jilts Netflix for Paramount

Warner Bros. Discovery said Thursday that it prefers the latest offer from rival Hollywood studio Paramount over a bid it accepted from Netflix.

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Bloomberg/Bloomberg via Getty Images/Bloomberg

The Warner Bros. Discovery board announced late Thursday afternoon that Paramount’s sweetened bid to buy the entire company is “superior” to an $83 billion deal it had struck with Netflix for the purchase of its streaming services, studios, and intellectual property.

Netflix says it is pulling out of the contest rather than try to top Paramount’s offer.

“We’ve always been disciplined, and at the price required to match Paramount Skydance’s latest offer, the deal is no longer financially attractive, so we are declining to match the Paramount Skydance bid,” the streaming giant said in a statement.

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Warner had rejected so many offers from Paramount that it seemed as though it would be a fruitless endeavor. Speaking on the red carpet for the BAFTA film awards last weekend, Netflix CEO Ted Sarandos dared Paramount to stop making its case publicly and start ponying up cash.

‘If you wanna try and outbid our deal … just make a better deal. Just put a better deal on the table,” Sarandos told the trade publication Deadline Hollywood.

Netflix promised that Warner Bros. would operate as an independent studio and keep showing its movies in theaters.

But the political realities, combined with Paramount’s owners’ relentless drive to expand their entertainment holdings, seem to have prevailed.

Paramount previously bid for all of Warner — including its cable channels such as CNN, TBS, and Discovery — in a deal valued at $108 billion. Earlier this week, Paramount unveiled a fresh proposal increasing its bid by a dollar a share.

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On Thursday, hours before the Warner announcement, Sarandos headed to the White House to meet Trump administration officials to make his case for the deal.

The meetings, leaked Wednesday to political and entertainment media outlets, were confirmed by a White House official who spoke on condition he not be named, as he was not authorized to speak about them publicly.

President Trump was not among those who met with Sarandos, the official said.

While Netflix’s courtship of Warner stirred antitrust concerns, the Paramount deal is likely to face a significant antitrust review from the U.S. Justice Department, given the combination of major entertainment assets. Paramount owns CBS and the streamer Paramount Plus, in addition to Comedy Central, Nickelodeon and other cable channels.

The offer from Paramount CEO David Ellison relies on the fortune of his father, Oracle co-founder Larry Ellison. And David Ellison has argued to shareholders that his company would have a smoother path to regulatory approval.

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Not unnoticed: the Ellisons’ warm ties to Trump world.

Larry Ellison is a financial backer of the president.

David Ellison was photographed offering a MAGA-friendly thumbs-up before the State of the Union address with one of the president’s key Congressional allies: U.S. Senator Lindsey Graham of South Carolina, a Republican.

Trump has praised changes to CBS News made under David Ellison’s pick for editor in chief, Bari Weiss.

The chair of the Federal Communications Commission, Brendan Carr, told Semafor Wednesday that he was pleased by the news division’s direction under Weiss. She has criticized much of the mainstream media as being too reflexively liberal and anti-Trump.

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“I think they’re doing a great job,” Carr said at a Semafor conference on trust and the media Wednesday. As Semafor noted, Carr previously lauded CBS by saying it “agreed to return to more fact-based, unbiased reporting.”

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‘The Wire’ Star Bobby Brown Dispatch Audio From Fatal Barn Fire

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‘The Wire’ Star Bobby Brown Dispatch Audio From Fatal Barn Fire

‘The Wire’ Star Bobby J. Brown
He’s Trapped Inside Barn Fire!!!
Listen To Dispatch Audio

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