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Brain Rot Comes for Italy

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Brain Rot Comes for Italy

The first thing you need to know about Italian brain rot is that it isn’t strictly Italian.

The second thing you need to know is that any discussion of what it means will most likely make you seem very uncool (you’re just supposed to get it) and will probably involve a lot of head scratching.

You have been warned.

A little etymology, to start. Last year, the Oxford University Press designated “brain rot” the word of the year. The phrase refers to the deteriorating effect of scrolling through swathes of “trivial or unchallenging” content online. It can also be used to describe the content itself; in other words, the term refers to both the cause and the effect of intellectual deterioration.

The Italian brain rot subgenre emerged in January, when absurd characters generated by artificial intelligence started to show up in TikTok feeds. The characters melded animals or humans with inanimate objects, and many were tagged with the hashtag #italianbrainrot, which now has over 3 billion views. The memes have some vague Italian-ness to them — either their names sound Italian or they touch on stereotypical (or reductive, depending on who you ask) Italian cultural markers, like coffee, and are often accompanied by A.I.-generated audio of what sounds like a heavily accented Italian man’s narration but, when translated, is often nonsensical.

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That the memes are tagged brain rot is a cheeky acknowledgment that the content is “ridiculous” and “mumbo jumbo,” said Yotam Ophir, an associate professor of communication at the University at Buffalo College of Arts and Sciences. It is also, he added, a recognition of the ridiculous universe being created by and for those who would be considered extremely online, with a nod to the broader proliferation of “A.I. junk” or slop.

First, there was a shark with feet wearing Nike sneakers, called Tralalero Tralala (the TikTok account associated with the first iteration of that character has been deleted). Then came Bombardiro Crocodillo, a military bomber plane with a crocodile head. Among the most recent, and most popular, entries into the cast of characters is Ballerina Cappuccina — a ballerina with a cappuccino cup head, created in March by Susanu Sava-Tudor, a 24-year-old in Romania. The entire trend, Mr. Sava-Tudor said in an email, is a “form of absurd humor” that is “less about real Italy and more about the cinematic myth of Italy.” So far, the original Ballerina Cappuccina video, in which Mr. Sava-Tudor spelled the character’s name Balerinna Cappucinna, has racked up more than 45 million views on TikTok and 3.8 million likes.

The lyrics to the Italian soundtrack attached to the video, when translated, are as follows:

Cappucina dancer, mi mi mi

Is the wife of the Cappucino Assasino,

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And she loves music, la la la

Her passion is the lo lo lo dancer!

The sheer randomness of the meme is the point, Mr. Ophir said. “What users get from it is the sense that they are in the know,” he said, “that they know something their mom doesn’t know.”

As the trend has grown into an entire universe of brain rot characters, TikTok users have given them back stories or thrown them into adventures together, said Philip Lindsay, a middle school teacher in Arizona who explains emerging language trends of Gen Z and Alpha on TikTok. Ballerina Cappucina, for example, now has babies with other Italian brain rot characters. “It’s not one person making all of this — it’s kind of turned into this big internet collaboration,” he said.

In the decentralized universe, dark undertones have already started to emerge, Mr. Ophir said. There have been complaints that some of the content is attached to racist or Islamophobic soundtracks; some of the videos that feature Bombardiro Crocodilo, for example, have soundtracks that claim the plane is on its way to bomb the children of Gaza and Palestine. While it’s unclear how widespread those types of videos are, it is possible the characters could become “weaponized,” Mr. Ophir said. “We’ve seen this before with Pepe the Frog, which was just a funny internet meme with no big meaning behind it and then it was appropriated by the far right.”

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Though the Italian brain rot trend started earlier this year, it’s in recent weeks that Mr. Lindsay has noticed his students really engaging with the meme, even in their offline lives: Their drawings or doodles feature the characters, they discuss which character is their favorite and they randomly yell out their names, almost as exclamations. Like “skibidi toilet” before it — the wildly popular YouTube shorts series that eventually turned into Gen Alpha slang — this meme is slipping into their day-to-day vernacular.

“Maybe at some point there will be meaning to it,” Mr. Lindsay said.

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It was called the Kennedy Center, but 3 different presidents shaped it

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It was called the Kennedy Center, but 3 different presidents shaped it

President John F. Kennedy, left, looks at a model of what was later named the Kennedy Center in Washington, DC., in 1963.

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National Archives/Getty Images

On Thursday, the Kennedy Center’s name was changed to The Donald J. Trump and the John F. Kennedy Memorial Center for the Performing Arts.

By Friday morning, workers were already changing signs on the building itself, although some lawmakers said Thursday that the name can’t be changed legally without Congressional approval.

Though the arts venue is now closely associated with President Kennedy, it was three American presidents, including Kennedy, who envisioned a national cultural center – and what it would mean to the United States.

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New signage, The Donald J. Trump and The John F. Kennedy Memorial Center for the Performing Arts, is unveiled on the Kennedy Center, Friday, Dec. 19, 2025, in Washington, D.C.

New signage, The Donald J. Trump and The John F. Kennedy Memorial Center for the Performing Arts, is unveiled on Friday in Washington, D.C.

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The Eisenhower Administration

In 1955, President Dwight D. Eisenhower first pursued building what he called an “artistic mecca” in Washington, D.C., and created a commission to create what was then known as the National Cultural Center.

Three years later, Congress passed an act to build the new venue with the stated purpose of presenting classical and contemporary music, opera, drama, dance, and poetry from the United States and across the world. Congress also mandated the center to offer public programs, including educational offerings and programs specifically for children and older adults.

The Kennedy Administration

A November 1962 fundraiser for the center during the Kennedy administration featured stars including conductor Leonard Bernstein, comedian Danny Kaye, poet Robert Frost, singers Marian Anderson and Harry Belafonte, ballerina Maria Tallchief, pianist Van Cliburn – and a 7-year-old cellist named Yo-Yo Ma and his sister, 11-year-old pianist Yeou-Cheng Ma.

In his introduction to their performance, Bernstein specifically celebrated the siblings as new immigrants to the United States, whom he hailed as the latest in a long stream of “foreign artists and scientists and thinkers who have come not only to visit us, but often to join us as Americans, to become citizens of what to some has historically been the land of opportunity and to others, the land of freedom.”

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At that event, Kennedy said this:

“As a great democratic society, we have a special responsibility to the arts — for art is the great democrat, calling forth creative genius from every sector of society, disregarding race or religion or wealth or color. The mere accumulation of wealth and power is available to the dictator and the democrat alike; what freedom alone can bring is the liberation of the human mind and spirit which finds its greatest flowering in the free society.”

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Kennedy and his wife Jacqueline were known for championing the arts at the White House. The president understood the free expression of creativity as an essential soft power, especially during the Cold War, as part of a larger race to excellence that encompassed science, technology, and education – particularly in opposition to what was then the Soviet Union.

The arts mecca envisioned by Eisenhower opened in 1971 and was named as a “living memorial” to Kennedy by Congress after his assassination.

The Johnson Administration

Philip Kennicott, the Pulitzer Prize-winning art and architecture critic for The Washington Post, said the ideas behind the Kennedy Center found their fullest expression under Kennedy’s successor, President Lyndon B. Johnson.

“Johnson in the Great Society basically compares the arts to other fundamental needs,” Kennicott said. “He says something like, ‘It shouldn’t be the case that Americans live so far from the hospital. They can’t get the health care they need. And it should be the same way for the arts.’ Kennedy creates the intellectual fervor and idea of the arts as essential to American culture. Johnson then makes it much more about a kind of popular access and participation at all levels.”

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Ever since, Kennicott said, the space has existed in a certain tension between being a palace of the arts and a publicly accessible, popular venue. It is a grand structure on the banks of the Potomac River, located at a distance from the city’s center, and decked out in red and gold inside.

At the same time, Kennicott observed: “It’s also open. You can go there without a ticket. You can wander in and hear a free concert. And they have always worked very hard at the Kennedy Center to be sure that there’s a reason for people to think of it as belonging to them collectively, even if they’re not an operagoer or a symphony ticket subscriber.”

The Kennedy Center on the Potomac River im Washington, D.C.

The Kennedy Center on the Potomac River in Washington, D.C.

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Kennicott estimated it will only take a few years for the controversies around a new name to fade away, if the Trump Kennedy moniker remains.

He likens it to the controversy that once surrounded another public space in Washington, D.C.: the renaming of Washington National Airport to Ronald Reagan Washington National Airport in 1998.

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“A lot of people said, ‘I will never call it the Reagan National Airport.’ And there are still people who will only call it National Airport. But pretty much now, decades later, it is Reagan Airport,” Kennicott said.

“People don’t remember the argument. They don’t remember the controversy. They don’t remember the things they didn’t like about Reagan, necessarily. . . . All it takes is about a half a generation for a name to become part of our unthinking, unconscious vocabulary of place.

“And then,” he said, “the work is done.”

This story was edited for broadcast and digital by Jennifer Vanasco. The audio was mixed by Marc Rivers.

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Fashion’s Climate Reckoning Is Just Getting Started

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Fashion’s Climate Reckoning Is Just Getting Started
From dangerous heat on factory floors to flooding across sourcing hubs, climate risks are catching up with fashion’s supply chains. While new recycling initiatives attempt to scale to address the industry’s waste and emissions problem, easing regulation in Europe raises questions about the path forward heading into 2026.
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The 2025 Vibe Scooch

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The 2025 Vibe Scooch

In the 1998 World War II film “Saving Private Ryan,” Tom Hanks played Captain John H. Miller, a citizen-soldier willing to die for his country. In real life, Mr. Hanks spent years championing veterans and raising money for their families. So it was no surprise when West Point announced it would honor him with the Sylvanus Thayer Award, which goes each year to someone embodying the school’s credo, “Duty, Honor, Country.”

Months after the announcement, the award ceremony was canceled. Mr. Hanks, a Democrat who had backed Kamala Harris, has remained silent on the matter. On Truth Social, President Trump did not hold back: “We don’t need destructive, WOKE recipients getting our cherished American awards!!!”

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