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Brain Rot Comes for Italy

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Brain Rot Comes for Italy

The first thing you need to know about Italian brain rot is that it isn’t strictly Italian.

The second thing you need to know is that any discussion of what it means will most likely make you seem very uncool (you’re just supposed to get it) and will probably involve a lot of head scratching.

You have been warned.

A little etymology, to start. Last year, the Oxford University Press designated “brain rot” the word of the year. The phrase refers to the deteriorating effect of scrolling through swathes of “trivial or unchallenging” content online. It can also be used to describe the content itself; in other words, the term refers to both the cause and the effect of intellectual deterioration.

The Italian brain rot subgenre emerged in January, when absurd characters generated by artificial intelligence started to show up in TikTok feeds. The characters melded animals or humans with inanimate objects, and many were tagged with the hashtag #italianbrainrot, which now has over 3 billion views. The memes have some vague Italian-ness to them — either their names sound Italian or they touch on stereotypical (or reductive, depending on who you ask) Italian cultural markers, like coffee, and are often accompanied by A.I.-generated audio of what sounds like a heavily accented Italian man’s narration but, when translated, is often nonsensical.

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That the memes are tagged brain rot is a cheeky acknowledgment that the content is “ridiculous” and “mumbo jumbo,” said Yotam Ophir, an associate professor of communication at the University at Buffalo College of Arts and Sciences. It is also, he added, a recognition of the ridiculous universe being created by and for those who would be considered extremely online, with a nod to the broader proliferation of “A.I. junk” or slop.

First, there was a shark with feet wearing Nike sneakers, called Tralalero Tralala (the TikTok account associated with the first iteration of that character has been deleted). Then came Bombardiro Crocodillo, a military bomber plane with a crocodile head. Among the most recent, and most popular, entries into the cast of characters is Ballerina Cappuccina — a ballerina with a cappuccino cup head, created in March by Susanu Sava-Tudor, a 24-year-old in Romania. The entire trend, Mr. Sava-Tudor said in an email, is a “form of absurd humor” that is “less about real Italy and more about the cinematic myth of Italy.” So far, the original Ballerina Cappuccina video, in which Mr. Sava-Tudor spelled the character’s name Balerinna Cappucinna, has racked up more than 45 million views on TikTok and 3.8 million likes.

The lyrics to the Italian soundtrack attached to the video, when translated, are as follows:

Cappucina dancer, mi mi mi

Is the wife of the Cappucino Assasino,

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And she loves music, la la la

Her passion is the lo lo lo dancer!

The sheer randomness of the meme is the point, Mr. Ophir said. “What users get from it is the sense that they are in the know,” he said, “that they know something their mom doesn’t know.”

As the trend has grown into an entire universe of brain rot characters, TikTok users have given them back stories or thrown them into adventures together, said Philip Lindsay, a middle school teacher in Arizona who explains emerging language trends of Gen Z and Alpha on TikTok. Ballerina Cappucina, for example, now has babies with other Italian brain rot characters. “It’s not one person making all of this — it’s kind of turned into this big internet collaboration,” he said.

In the decentralized universe, dark undertones have already started to emerge, Mr. Ophir said. There have been complaints that some of the content is attached to racist or Islamophobic soundtracks; some of the videos that feature Bombardiro Crocodilo, for example, have soundtracks that claim the plane is on its way to bomb the children of Gaza and Palestine. While it’s unclear how widespread those types of videos are, it is possible the characters could become “weaponized,” Mr. Ophir said. “We’ve seen this before with Pepe the Frog, which was just a funny internet meme with no big meaning behind it and then it was appropriated by the far right.”

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Though the Italian brain rot trend started earlier this year, it’s in recent weeks that Mr. Lindsay has noticed his students really engaging with the meme, even in their offline lives: Their drawings or doodles feature the characters, they discuss which character is their favorite and they randomly yell out their names, almost as exclamations. Like “skibidi toilet” before it — the wildly popular YouTube shorts series that eventually turned into Gen Alpha slang — this meme is slipping into their day-to-day vernacular.

“Maybe at some point there will be meaning to it,” Mr. Lindsay said.

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This Pride month, teen flicks are recasting familiar tropes with a queer sensibility

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This Pride month, teen flicks are recasting familiar tropes with a queer sensibility

Stacy Clausen and Joe Bird in Leviticus.

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Summer movies aimed at high-schoolers — comedies, romances, horror flicks — have been a tradition for ages. Think Fast Times at Ridgemont High, Dirty Dancing and the original Friday the 13th, which all drew hot-weather crowds back in the 1980s.

This summer, the movies are queer — not just in casting, but in method and purpose. These three teen flicks transform familiar movie styles by bringing them an LGBTQ sensibility.

A raunchy comedy: She’s the He

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You know the drill: a bonkers lose-my-virginity plan is hatched by inseparable high-school best buds who are so eager to get girls to notice them, they can hardly think straight.

So, they don’t think … straight. For reasons that could only make sense to horny 17-year-olds, Ethan and Alex decide the way to catch the attention of the school’s hottest girls is to pretend to be trans.

Filmmaker Siobhan McCarthy uses that premise to tell a sweet story about Ethan (who realizes mid-scam that she really is trans), while also mocking some of the more ridiculous transphobic notions — “bathroom scare,” anyone? — that have been politically weaponized recently.

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When the whole football team decides that donning women’s attire is a small price to pay to get access to the girls’ locker room, McCarthy prompts boisterous laughs while also establishing how idiotic and unlikely this scenario would be in real life. Casting trans men — say, team captain played by Emmett Preciado — as the cis male characters allows McCarthy to further poke at conservative anxieties.

As leads Alex and Ethan, Nico Carney (a sharp trans comic whose read on toxic masculinity proves hilarious), and Misha Osherovich (sweetly affecting as Ethan discovers her true self) head a terrific, mostly trans and non-binary cast. And a similarly queer team behind the camera helps make She’s the He a raucous, touching, seriously fun charmer — think Some Like It Hot meets American Pie with a Heartstopper vibe.

The romance: Girls Like Girls

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This gentle teen love story sprang from a hit song Hayley Kiyoko released in 2015. The music video that accompanied the song pictured a budding lesbian romance and has since racked up over 160 million YouTube views. In 2023, Kiyoko penned a young adult book version, which debuted at the top of bestseller lists. Now, she’s brought all of those elements together in a movie about Coley (Maya da Costa) and Sonya (Myra Molloy), two 17-year-old girls navigating a summer romance that takes both of them by surprise.

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L.A. Affairs: Would taking a trip with this new guy finally push us out of the ‘polite’ phase?

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L.A. Affairs: Would taking a trip with this new guy finally push us out of the ‘polite’ phase?

Sometimes compatibility unfolds over long conversations at coffee shops or even on the dance floor. Mine and Fernando’s became apparent on our seventh date, standing on a dark corner in downtown L.A. After a short flight, a day at Venice Beach and the fastest glow-up ever for a mom of three, my date opened his hands, sighed and canceled the glorious evening I’d planned. It was supposed to start with a jazz club and end with a tour of late-night sushi bars, until Fernando said, “I feel like a bummer.”

I hooked my arm through the crook of his, turning back toward the empty streets and our stuffy Airbnb.

A few weeks before, on one of our first dates, I’d told Fernando I was presenting at a conference in L.A. “You should join me,” I said, half joking.

“Really?” he asked. “You don’t know me at all.”

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He was right. We were in the polite phase. We bonded over being transplants to Seattle — him from the Dominican Republic, me from Florida, but we were still figuring out the basics. I hadn’t learned yet that he never touches coffee but totally loves cake, my least favorite treat. And for me, espresso is a daily requirement.

Fernando didn’t say yes to my invitation right away. We continued to date, playing the questions game. “What’s your favorite snack?” he asked me.

“Mole tacos,” I said. “What’s your biggest flaw?”

“Follow through,” he said. “Yours?”

“I’m annoyingly persistent.”

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“Perfect match,” he said.

The more we talked, the more we realized that our shortcomings, which made us look like exact opposites, came from the same root. His father had been barely present during childhood, and my father had died when I was a teenager. We both wrestled with trying to find agency inside of moments in our adult lives that felt like abandonment. Although we’d each been in therapy for years before we met, we also struggled to deal with disappointment.

“Maybe we should go on this wild trip together,” he said.

“Make-it-or-break-it style,” I said.

When we stepped through the door of our downtown L.A. Airbnb after a long, hot day walking the boardwalk, we had our first chance to manage a letdown, together.

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“I think people actually live here,” he said.

“Like it’s 2015,” I said.

We’d made a commitment before we flew out to keep things light. If one of us complained, the other was supposed to say something fun. But the apartment was muggy, the surfaces covered in dust. We made exaggerated, positive comments about the vintage decor as I waited for the water to warm in a huge, clawfoot tub.

Fernando said something about getting in while the shower was still cold, so we could preserve water for the good people of California. I noted the fatherly tone — and realized I probably seemed wasteful for resisting the chilly stream during a drought.

While I bathed, he shaved. Then we switched. “I feel shy but not shy,” Fernando said, and I agreed. I wondered if this would be the first of many small, sweet moments — or if it was the only time we’d ever share this kind of intimacy.

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We were finally ready for our night on the town, but we only walked six blocks before Fernando turned to me and told me that he was too tired to keep going.

“I owe you,” he said, as we walked back, but I was wiped too and relieved he said it first.

“What if we do something different and call it exciting?” I asked.

We talked about the absolute thrill of ordering takeout in a city that was 30 degrees warmer than the one where we both lived, listing every little thing that was totally amazing around us. All those closed-down garages that would open in the morning selling fabric? Gorgeous.

The dark streetlights on one side of the road that made the shadows look like a modern noir film? Fabulous.

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The fact that we were about to fall asleep in the same city as dozens of celebrities we both adored? Relatively meaningless but still badass.

As we ate our to-go sushi in downtown L.A., I realized I wasn’t disappointed at all. My drive to follow through was all about the mission, and our mission had changed. Instead of wooing my new date with a super swanky night on the town, I had the opportunity to connect with him in a real way.

Our trip to L.A. had become a kind of test, way more intense than agreeing on a sofa or building an IKEA shelf. We were stuck spending time with each other without performing, in a strange city, for days.

After I presented at the conference the next morning, Fernando and I moved to a new rental in the Hollywood Hills, where we found our way to endless taco stands and two speakeasies, Good Times at Davey Wayne’s and Adults Only. The only landmark we saw was Muscle Beach, and the only quintessential L.A. thing we did was accidentally find ourselves in front of the Last Bookstore an hour before we needed to head to the airport, so we spent that hour walking around inside.

“Let’s keep traveling,” we said to each other on the way home.

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Seven years and dozens of trips later, I engraved “I will travel with you” on the inside of our wedding rings. The night before our wedding, we stood together in a tiny bathroom in his sister’s house in the Dominican Republic, washing our faces. I looked at him in the mirror. He turned and looked at me. “I’m really glad you invited me to Los Angeles,” he said.

“It was a risk,” I said, “and the best trip ever.”

The city isn’t ours, but it made us who we are, together.

The author is a journalist and illustrator working on a memoir about Florida. She splits her time between her Seattle, L.A. and the Deep South. Her Instagram is @adjsbb and website is AshaDore.net.

L.A. Affairs chronicles the search for romantic love in all its glorious expressions in the L.A. area, and we want to hear your true story. We pay $400 for a published essay. Email LAAffairs@latimes.com. You can find submission guidelines here. You can find past columns here.

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What does freedom actually look like? : It’s Been a Minute

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What does freedom actually look like? : It’s Been a Minute

What freedom looks like today.

Getty Images/Viktoriia Miroshnikova/Photo illustration by NPR


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What does freedom mean today?

Happy Juneteenth! For those not in the know, today commemorates when U.S. federal troops arrived in Galveston, Texas in 1865 to take control of the state and ensure that all enslaved people were freed – a full two and a half years after the signing of the Emancipation Proclamation. Since then, Juneteenth has been celebrated all over the country, especially in Texas and across the South, where Juneteenth parades, cookouts, festivals and pageants happen every year. Two weeks from now, the country will celebrate the Fourth of July – and its 250th anniversary. For many Black Americans, there’s always been a tension between these holidays – and their two different ideals for what it means to be free. As voting rights protections are rolled back and Black history is being scrubbed from government websites, what does freedom look like for Black Americans today?

To get into it, Brittany is joined by Dr. Kellie Carter Jackson, chair of Africana Studies at Wellesley College.

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For more episodes about the quality of Black life in America, check out:
Jesse Jackson & the end of the civil rights superhero
Is the economy slowing? Ask Black women.
What to expect when you’re expecting racism

Support Public Media. Join NPR Plus.

Follow Brittany on Instagram: @bmluse

For handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.

This episode was produced by Corey Antonio Rose and Liam McBain. It was edited by Neena Pathak. We had engineering support from Josephine Nyounai. Our Supervising Producer is Cher Vincent. Our Executive Producer is Barton Girdwood. Our VP of Programming is Yolanda Sangweni.

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