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7 genius tips for avoiding preschooler meltdowns (and bankruptcy) at Disneyland

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7 genius tips for avoiding preschooler meltdowns (and bankruptcy) at Disneyland

When you figure in the high cost, endless lines, height restrictions and miles of walking, does it ever make sense to take a preschooler to Disneyland?

Yes, as long as their adults adjust their expectations, plan carefully and slow waaay down. Because, let’s face it, most preschoolers are too young to understand what Disneyland is all about. It’s the parental (and grandparental) excitement and expectations that are really driving this visit.

Case in point: When we took my Seattleite granddaughter to Disneyland for her fourth birthday, her parents and I spent most of the time watching her reactions, which, I must admit, were pretty gratifying.

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Following the advice of Disneyland enthusiasts and L.A. Times readers, we were right in front when the park opened its gates. We were making a beeline to Fantasyland when out of the corner of my eye I saw Minnie and Mickey Mouse waving by the train station. Ordinarily, with my teen (and now adult) kids, nothing would have deterred us from racing to our favorite ride. But this was my granddaughter’s first visit, and all she really knew about Disneyland was that it was Mickey Mouse’s home. How could we ignore this introduction?

So we turned, which was hard, since she was already laser focused on Sleeping Beauty Castle, but when she finally saw Mickey and his gang cavorting just a few feet away, she reared back and started shaking so hard I feared she was going into shock. She couldn’t approach them or even wave; she just stared and vibrated, like an awestruck cartoon character with her finger in a light socket.

Mickey Mouse waves at Disneyland.

Meeting Mickey and Minnie was an emotional start to the day.

(Jae C. Hong / Associated Press)

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I wanted photos, but her parents and I were so busy wiping away our tears we could barely hold the camera. It was a pretty intense start to the morning, and we had barely left the entrance.

“Going when they’re preschoolers may be the best time, because everything is a wonderment at that age,” said Kristen Carr, of Orange, a “Disney mom” of four (ages 10, 9 and 6-year-old twins) who podcasts, blogs and organizes Disney-related activities.

Don’t expect to go on massive thrill rides with preschoolers, Carr said, “but many of the rides feel very well suited for children 3 to 4. Some of my most fun memories are from when my kids were that age.”

Most of the 35 readers who responded to our question “What can you do with a preschooler at Disneyland?” agreed with Carr. Only four said taking preschoolers to Disneyland was a waste of money and time; the rest came down squarely in the plan-ahead-and-you’ll-love-it camp. We followed most of their top tips when we made this Disneyland pilgrimage and almost all were winners. Plus, we discovered rides and experiences at the park we’d never really noticed before.

1. Adjust your expectations

Focus on visiting just one park, and missing most of the big rides. We were in Disneyland from 8 a.m. until 9 p.m., but between rests, meals, more rests and endless lines, we only managed eight rides — the carousel, Storybook Land and Casey’s Railroad in Fantasyland, the junior roller coaster in Toontown (after an hour wait to visit Minnie at her house), the Thunder Mountain roller coaster, Finding Nemo Submarine Voyage (almost too scary), the Jungle Boat Cruise and the Winnie the Pooh ride, plus the Tiki Room, the Toontown playground and the parade.

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Laughing children and adults riding on a junior roller coaster

Chip ‘n’ Dale’s Gadget’s Go Coaster at Toontown is a good introduction to roller coasters for small children — although larger adults may feel crippled for hours after having wedged themselves into the seats.

(Irfan Khan / Los Angeles Times)

But we had no meltdowns and she was smiling when we left. (Of course, she was also carrying a new toy purchased just before our departure, but you know, what are grandmothers for?) If the adults must go on a big-person ride, make sure you have someone in your party to take the preschooler to something they’ll enjoy — in my case, we bought a balloon, ate some pre-packed snacks and watched the parade (which she loved) while her parents waited 90 minutes for their first ride on Star Wars: Rise of the Resistance (which they loved).

2. Get a stroller

OK, I wasn’t going to do this because I’ve always hated the herd of strollers blocking everyone’s path in Disneyland, but Carr said it was an absolute must, even for her 6-year-old twins, and most of our readers agreed. The kids start out strong, but when they get tired (which happens quickly for little legs), your choices are to carry them or try to find a quiet bench for a nap (good luck). So we rented a big-kid stroller ($38 for 24 hours), which was delivered to our hotel, and it gave us a place to stash our snacks, extra clothing, and a cuddly blanket so she could relax later in the day. Worth every penny.

Strollers ring the King Arthur Carrousel inside the Disneyland Resort.

The sea of strollers at Disneyland, here at the King Arthur Carrousel, was long a subject of scorn in my family until we discovered their value in keeping young children happy (and as a place to stash all our gear).

(Jay L. Clendenin / Los Angeles Times)

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Carr notes: If you don’t have your own, rent a good sturdy stroller outside the park; Disney’s are hard plastic and not very comfortable, she said. Umbrella strollers are too little for big kids and back breakers for whoever is pushing them. Plus, you won’t have to wait in line at Disneyland to rent and return a stroller. Our stroller was delivered to the hotel about 30 minutes before our departure, and all we had to do was leave it at the front desk when we returned that evening, which was a godsend since we had to walk back to the hotel.

3. Pack water and non-sugary snacks

You can get plenty of sweet stuff at Disneyland, “but a lot of sugar equals a lot of breakdowns” for little ones, Carr said. Bring a small cooler loaded with water, apple slices, carrot sticks, grapes and/or sandwiches, but also do yourself a favor, Carr said: If your child has a favorite snack they eat every day, be sure you pack some of that too.

4. Arrive early, before the park opens

In our case, that meant leaving our off-site hotel at 7 a.m. and running the gauntlet through metal detectors, bag searches and guard dogs so we could be at the gates when they opened at 8 a.m. People who stay in park hotels might be able to enter even earlier. The point is to get in early, before the crowds and head for Fantasyland first, which has the greatest concentration of little-kid rides but also the worst lines once the park starts filling up. Several Fantasyland rides, like Pinocchio, are too dark and scary for preschoolers, but once you get your fill of the sunnier ones, Carr said, you can stop mid-morning, have a late breakfast and plan out the rest of your day.

5. Download the Disneyland app

With preschoolers, I’m not convinced it’s worth the extra $35-$50 per person to get the Genie+ and Lightning Lane passes that let you skip the line at the most popular rides, but the free Genie app is mandatory for ordering food (so you don’t wait in yet another line to eat), keeping track of special events in the park and seeing what rides have the longest lines or are shut down. Pro tip: Bring a portable phone charger.

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6. Prep your child for what to expect

Canal boats carrying passengers on the gentle waters of Disneyland's Storybook Land ride.

The Storybook Land Canal Boats almost resulted in a major meltdown when the boat left while we waited in line. Our 4-year-old Disneyland newbie didn’t understand that new boats would keep coming.

(Todd Martens / Los Angeles Times)

We almost had a meltdown at the first ride, when my granddaughter thought the boat we were waiting for at the Storybook Land canal left without us. It took about four boats coming and going before she began to understand that their appearance was continuous and we would eventually get our turn to climb aboard. Nothing will truly prepare them for the experience IRL, but you can at least explain how the rides and lines work and show them some photos of what they’ll see.

7. Gird your loins and watch your spending

The nickle-and-diming at Disneyland is intense. Preschoolers want just about everything they see, and doting adults are eager to oblige, but between $30 Ariel bubble wands (which need refilling almost immediately), $20 Mickey Mouse balloons, $30 Star Wars stuffies and $50 sweatshirts, it’s easy to overspend. One of the biggest lures for little ones is the Bibbidi Bobbidi Boutique, where “magical makeovers for royalty-in-training ages 3-12” start at $100, a fee that includes a princess hairstyle, nail polish, sash, T-shirt and “shimmering makeup and face gem.” The prices go up from there, to nearly $500 for all of the above, plus a princess gown, tiara and satin hanger (every preschooler’s dream). There’s also the $80 Deluxe Knight Package, which includes a knight costume, gel hairstyling and a “mighty sword and shield.”

A 6-year-old girl spins wearing a pale yellow "Belle" dress at Disneyland.

Emily San Miguel, 6, beams as she shows off her fancy “Belle” dress at Disneyland, but the price of a princess “makeover” can have a decidedly different effect on adult pocketbooks.

(Dania Maxwell / Los Angeles Times)

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Here’s where advance planning can pay off, Carr said. She bought her daughter’s favorite princess gown online for a fraction of the park price, showed it to her the morning of their trip and let her wear that to the park. They still visited the boutique, she said, but only to get a free sprinkling of pixie dust (a.k.a glitter) anyone can request. I can’t emphasize this enough: Plan ahead for what purchases are a must ($6.50 bowls of Dole Whip are non-negotiable in my family) and let your children and accompanying adults know they can’t have everything they want.

Bonus: The lasting memories may surprise you

With two nights at an off-site hotel ($525), four admissions to the park (only $602, thanks to a short-time $50 deal for young children), meals, treats and souvenirs, our one-day visit in early February cost about $1,500, or $375 per person. That’s an eye-popping figure, but truth be told, we had a lot of fun, and if we’d curbed our souvenir shopping and been willing to spend nearly three hours driving home after a long day at the park, it could have been at least $300 cheaper.

Note this, because four months after our trip, I asked my granddaughter, “What was your favorite part about Disneyland?” Her answer was immediate: When the servers at Café Orleans brought her a tiny cake — basically three blobs of whipped cream in the shape of Mickey Mouse’s head — with a little candle on top. We all sang happy birthday while she beamed and blew the candle out, and that precious moment came free of charge.

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Firings at CBS’ ’60 Minutes’ reflect the fight for media control in the age of Trump

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Firings at CBS’ ’60 Minutes’ reflect the fight for media control in the age of Trump

Correspondents of CBS’ 60 Minutes pose for a portrait in 2023. From left to right, they are Sharyn Alfonsi, L. Jon Wertheim, Bill Whitaker, Lesley Stahl, Scott Pelley, Cecilia Vega, and Anderson Cooper. Former Executive Producer Bill Owens sits on the far right. Only Wertheim, Whitaker and Stahl remain at the program.

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When CBS fired Scott Pelley on Tuesday night, the new 60 Minutes executive producer, Nick Bilton, told Pelley it was for insubordination at a staff meeting the day before.

The veteran correspondent argues he was defending the DNA of 60 Minutes and the integrity of its journalism.

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The battle royale over the network’s most prestigious and profitable news program is part of a broader fight over the direction of CBS News.

And given CBS’s acquisition by a billionaire family whose business interests have become intertwined with the political interests of President Trump, it reflects a larger war over control of the media in the current moment.

That father and son, Larry and David Ellison, bought CBS’ parent company, Paramount, last summer. In January, they became co-owners of TikTok’s U.S. operations. Now they’re seeking approval from Trump’s regulators to buy Warner Bros. Discovery, the parent company of CNN.

A glamorous show shorn, for now, of most its stars

CBS fired Cecilia Vega, a correspondent, and Tanya Simon, the executive producer, from 60 Minutes last week. They are shown in this photo at the 2026 White House Correspondents' Association Dinner on April 25, 2026 in Washington, D.C.

CBS fired Cecilia Vega, a correspondent, and Tanya Simon, the executive producer, from 60 Minutes last week. They are shown in this photo at the 2026 White House Correspondents’ Association Dinner on April 25, 2026 in Washington, D.C.

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But the specifics of this individual episode matter — for 60 Minutes, CBS, its audience of millions, and even the news business itself.

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The program has been the most glamorous post in broadcast news. The correspondents are the stars of the show. And now, there are just three of them.

Anderson Cooper left last month, concerned over the direction of the network’s coverage. Last week was a virtual bloodbath: correspondents Cecilia Vega and Sharyn Alfonsi were fired. So were a producer and two show executives — including Tanya Simon, a longtime staffer who had stepped up as executive producer when her predecessor resigned in protest before the Ellisons’ takeover.

With Pelley’s ouster, only correspondents Lesley Stahl, Bill Whitaker, and Jon Wertheim remain. Now they are considering whether to resign, according to two associates with knowledge.

Their brand-new boss, Bilton, was previously a tech reporter for The New York Times and an investigative reporter for Vanity Fair. He executive-produced a documentary for Netflix about a couple accused of laundering Bitcoin and has been a producer on several other films.

Notably, he has no experience in television news.

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Neither does Bari Weiss, whom David Ellison installed as the network’s editor in chief last October. The Ellisons also bought her center-right views-and-news site, The Free Press.

She has maintained that the network of Walter Cronkite needs a makeover for the digital moment. She has also contended for years that CBS, along with the rest of mainstream media, is too reflexively anti-Trump, anti-Israel, and too woke.

A rejection of CBS News executives’ overtures

The new executive producer of 60 Minutes, Nick Bilton, has been a tech journalist and documentary filmmaker, but lacks experience in broadcast news.

The new executive producer of 60 Minutes, Nick Bilton, has been a tech journalist and documentary filmmaker, but lacks experience in broadcast news.

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Bilton attempted to set a conciliatory tone at Monday’s meeting — his first with the show. Pelley, a formidable veteran correspondent and former CBS Evening News anchor, wasn’t having it.

Pelley called Bilton unwelcome and unqualified. And Pelley said that Weiss was attempting to “murder” the program.

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In firing Pelley on Tuesday, Bilton said the journalist had hijacked the meeting and rejected overtures to work constructively through their differences. (NPR obtained a copy of the firing notice.) Bilton wrote that Pelley’s “antipathy to the future of the show came through loud and clear.”

In his own statement late Tuesday evening, shared with NPR, Pelley accused CBS’s new news leadership of killing 60 Minutes‘ DNA and pushing him “to inject falsehoods and bias into a politically sensitive story” and “to include assertions that are unverified.”

The accusations, to which CBS has not yet responded, echo those made by Alfonsi and Vega, the two correspondents fired last week.

Earlier this year, Alfonsi publicly complained after Weiss held one of her stories at the last minute, and kept it frozen for weeks, demanding an on-camera interview with a Trump White House official that never played out. It ran, unchanged from the intended version, with additional statements from the administration tacked on to the end.

After being fired, Vega said in a statement obtained by NPR that her team had “experienced efforts to insert political bias into our stories.”

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“Let’s call this what it is: censorship, both censorship and self-driven” Vega continued. “It is dangerous for the show and dangerous for democracy.”

Weiss previously rejected Alfonsi’s and Vega’s allegations. (CBS said Vega’s claims, for example, were “not based in reality” while expressing appreciation for her work.)

Weiss and Bilton say digital threat requires a 60 Minutes overhaul now

In a meeting this morning, Weiss said that Pelley chose his own path — that is, to be fired rather than to find a way to work through his concerns, according to attendees. The network and Weiss have not yet publicly addressed Pelley’s accusations of interference. 

Bilton and Weiss say they respect the show’s traditions, its accomplishments and its legacy of enterprise reporting, extended interviews and visual storytelling. It rose in the ratings 9% over the past season under Simon.

The two news leaders say, however, 60 Minutes needs to be overhauled before it becomes increasingly irrelevant in the era of streamers and other sources of news, information and entertainment in the digital age.

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Interviews with 12 current and former CBS News staffers, from producers to executives, suggest great reservations and suspicions remain about Weiss’ judgment and her ability to handle the prominent and even famous journalists on whom her division relies.

Weiss had initially sought to reinvent the CBS Evening News, dropping a two-anchor format that had sagged in the ratings. Cooper turned down Weiss’ overtures to anchor it and left the network altogether, concerned about her approach, according to associates. (They spoke on condition of anonymity because Cooper has not chosen to speak publicly on the matter.)

David Ellison became chairman and CEO of CBS' parent company, Paramount, after buying it last year.

David Ellison became chairman and CEO of CBS’ parent company, Paramount, after buying it last year.

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The ratings have continued to sag under new anchor Tony Dokoupil. And some CBS journalists, including producers who have left the Evening News, have publicly accused Weiss of making editorial decisions driven by politics. She has rejected those claims.

The decision to take on overhauling two key shows — one listing, one highly profitable, both high profile — carries significant risks for Weiss and the network, even apart from other considerations.

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But the Ellisons’ presence cannot be ignored.

When Shari Redstone was negotiating the sale of CBS’s parent company, Paramount, to the Ellisons’ Skydance Media last year, the network announced the end of Stephen Colbert’s late night show. He had been one of the president’s most biting and acerbic critics.

David Ellison also made a series of concessions directly to Trump’s chief broadcast regulator, Federal Communications Commission Chair Brendan Carr, gutting CBS’s diversity, equity and inclusion initiatives and appointing a conservative ombudsman to field complaints of bias against its news reporting.

Carr and other regulators approved the Paramount deal last summer.

The accommodations echo those made by other media titans.

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Amazon and Blue Origin founder Jeff Bezos remade the editorial pages of the Washington Post, which he owns, into a far more hospitable zone for Trump at the outset of his second term. So did Los Angeles Times owner Dr. Patrick Soon-Shiong, a noted medical device inventor. Amazon and Blue Origin have multi-billion dollar contracts with the federal government. Soon-Shiong’s medical research firm routinely has patent applications up for review with federal regulators. One was approved Tuesday.

The Ellisons are hoping to win approval from federal regulators next month for their purchase of Warner Bros. Discovery in a deal valued at more than $110 billion. It would include Warner Bros. Studio, HBO and CNN, among other properties.

As Weiss routs CBS News’ old guard, the question of what role she might play at CNN — and what changes that portends at CBS — hangs over journalists at the two networks. The fate of 60 Minutes serves as a high-stakes case study for both.

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We’re having a main character summer. Are you? : It’s Been a Minute

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We’re having a main character summer. Are you? : It’s Been a Minute
Are you ready for a whirlwind summer romance?Making plans to capitalize on summer can get overwhelming – from finding the right spot to hang or feeling comfortable in your clothes in the sweltering summer heat. So what does it mean to approach summer with a romantic joie de vivre?  Brittany is joined by Carly Olson, freelance journalist covering architecture and business, and Garrett Schlichte, writer and chef, to walk us through how to have a rom-com summer where you’re the star.Want more on how to be the best version of yourself? Check out these episodes:How to make friends & get good gossipIt only takes 30 minutes to be a good momSupport Public Media. Join NPR Plus.Follow Brittany on Instagram: @bmluseFor handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.
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Vintage-obsessed millennial parents are driving L.A.’s booming kids’ clothing resale market

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Vintage-obsessed millennial parents are driving L.A.’s booming kids’ clothing resale market

Kids’ vintage clothing sales are experiencing a remarkable boom at in-person markets and online, where prices for clothes for little ones have shot up on websites including Depop and Poshmark. Millennial parents are looking to outfit their kids in the clothes and TV and film characters they loved (or coveted) when they were kids.

The result? There’s a new generation of kiddos hitting the playground looking incredibly cool. Take Amari Case, a SoCal toddler who spent a Sunday afternoon this spring ambling around a vintage market in a West Hollywood warehouse clad in baggy jeans and a ’90s-era tee emblazoned with the “Dragon Ball Z” character Son Goku.

When she wasn’t scribbling on a Lorax coloring sheet, she’d been cruising around the market with her dad, Aaron Munoz Case, snapping up new pieces destined to make her the flyest kid at the preschool playground.

Neil Wright, from left, Kristine Nite Scalzo and Brandon Rosenblatt, co-founders of Elemeno Kids Vintage Market.

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Showing off Amari’s new vintage satin L.A. Raiders jacket and tiny teal Grant Hill Detroit Pistons jersey, Munoz Case, who was also impeccably dressed, noted that while Amari went through a phase at about 18 months where she wanted to dress herself, eventually she gave up and went back to letting her dripped-out dad dictate her wardrobe.

Munoz Case found Amari’s first vintage piece at the Rose Bowl Flea Market and got the bug, going back every month to pick up something to add to his little’s wardrobe.

Trendspotters and researchers say Munoz Case isn’t alone in his quest. The market for kids’ vintage clothing has heated up precipitously over the last few years, perhaps hitting a boiling point in January when an Eeyore romper from the ’90s sold for over $3,000 on EBay. (It was new with tags, but one without tags still went for almost a grand about a month later.)

The thirst for tiny throwbacks is so popular that first-ever, all-kids market Elemeno — named after the “L-M-N-O” bit of “The Alphabet Song” and where Amari was toddling and shopping — drew 17 vendors and over 2,000 attendees over a single weekend in March. (There are plans for another Elemeno Kids Vintage Market pop-up later this year in New York, as well as plans to bring the event back to L.A. sometime next year.)

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A child and mom seated.

2 A child wearing an Avirex jacket from the ’90s.

1. Cameron Scalzo, wearing a vintage McDonald’s T-shirt from the ‘90s, and mom Kristine Nite Scalzo. 2. Cameron Scalzo rocks an Avirex jacket from the ‘90s.

Eye Speak Vintage’s Kristine Nite Scalzo, who co-organized the event and is opening an all-kids vintage store in Pasadena this month, says she fell under the kids vintage spell in 2020 when she was pregnant with her son. She’d always been a vintage shopper for herself, so she knew she wanted to pass the passion down to the next generation. She started filling up her son’s closet, and soon enough, she found herself selling her other finds out of a bodega in her garage.

She has a by-appointment space in Pasadena now, where she draws everyone from Rihanna’s stylist to out-of-town moms who make a point to stop by on their way to Disneyland. “The community around kids vintage has really skyrocketed on Instagram over the past six years,” Scalzo says. “We want to know who we’re buying from. We want to know that we’re doing good with buying secondhand. And it’s a hobby for people that can turn into a possible business on the side. Because knowing there’s a big group that’s interested in vintage kids clothes, you can always pass an item [your kid outgrows] to someone else or resell it.”

Scalzo says some parents are out digging through bins at the Goodwill Outlet looking for the perfect piece, while others are content to pay up for, say, a ’90s Simpsons T-shirt or a mini-size Harley-Davidson jacket. Scouring the racks at the Elemeno market, most pieces cost $15 to $40, though there were special pieces pulled to the side in some booths with price tags that could make a parent’s eyes pop. (Think $275 for a set of well-worn Spider-Man overalls from the ’00s or $150 for a pair of Cross Colours denim shorts from the ’90s.)

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In kids and adult vintage alike, mint condition is highly valued. No matter the era in which they were raised, kids tend to be messy. They get strawberry juice on their shirts or scuff up the knees on their Bugle Boy jeans. Vintage kids clothes that look pristine are more expensive, and while plain kids clothes do sell, items with characters on them or cool prints tend to draw more attention and dollars.

Brandon Rosenblatt, another of the Elemeno organizers, says he’s had his eye on a specific kids “Back to the Future” shirt for some time, but notes that it typically sells for about $1,000. He’s partial to McKids clothes for his daughter, from McDonald’s short-lived kids clothing brand, noting that he’s even snagged her a vintage official McDonald’s-themed aloha shirt from Hawaii, something he says he’s never seen anywhere else.

1 Siblings Amora and Milo Castilo wear vintage cowboy hats, jackets and chaps.

2 Thalia Castilo and her kids Amora and Milo.

1. Siblings Amora and Milo Castilo wear vintage cowboy hats, jackets and chaps. 2. Thalia Castilo and her kids Amora and Milo.

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Other collectors, he says, might be a little less obscure, leaning into mainstream characters such as Strawberry Shortcake or from ’80s and ’90s properties including “The Land Before Time” and “Rugrats.”

“A lot of millennials are having kids — like everyone who’s in their 30s and 40s — and they all want to put their kids in the same IP they grew up in,” Rosenblatt says.

“It’s the thrill of the hunt that gets everyone so excited,” Scalzo says. “Once you find that perfect nostalgic piece, you’re like ‘Holy s—,’ and you just want to chase that feeling again and again.”

Mia De La Rosa, a reseller who was at the Elemeno market, says that like Scalzo, she started buying kids vintage clothes when she was pregnant with her daughter, Liv, who’s 6 now, very into everything on PBS Kids and has a closet full of thrifted vintage garb covered in characters such as D.W., the annoying little sister from the ’90s show “Arthur.”

Everything Liv wears is “completely her style,” De La Rosa says. “She dresses herself every day and she gets compliments on what she’s wearing at school all the time.”

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Other vintage-wearing kids — and in particular younger ones — might simply be sporting what their parents like or might just like the look of the shirt even if they don’t know what it’s advertising. (An 8-year-old boy at the Elemeno market, for instance, chose to wear a pristine T-shirt highlighting the ’90s Jim Carrey movie “The Mask” because it featured his favorite color: green.)

Derrick Broaster, a vintage enthusiast turned full-time reseller, says that while he chooses to put himself in clothes from the ’60s and ’70s, he outfits his two sons in clothes from the 2000s. (“How Bow Wow used to dress when he was a kid,” he says.)

Although his younger son tends to rebel against Broaster’s vintage picks, opting for whatever Spider-Man shoes happen to be in his eyeline, his older son has leaned in, letting his dad advise him on what vintage pieces could work and what would be the most stylish.

1 Brothers pose for a portrait wearing vintage clothing.

2 A family poses for a portrait wearing vintage clothing.

1. Julian, left, and Javier Gutierrez show off their vintage clothing. Javier says his mom always tells him to keep his vintage outfits clean. 2. Mom Priscilla Guzman, clockwise, Dad Javier Gutierrez and sons Julian and Javier Gutierrez enjoy the vibe of vintage clothing. Guzman says she’s been buying and selling kids’ vintage since her oldest son was born eight years ago.

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Rosenblatt says a good portion of what vintage finds he sees in the market now has returned to the U.S. from places in Central America and South America or Asia where those pieces were likely sent decades ago after they were donated or given away.

“There’s a real underbelly of this vintage game with rag houses getting access to bulk product overseas and letting people sort through it,” he says. “There are companies now that rip through 20, 30 or 40,000 pieces of vintage clothing a week. It’s a really interesting ecosystem.”

For many kids vintage sellers, finding their stock is just as fun and interesting as getting it back into consumers’ hands. “Anywhere we can find clothes, we’re there,” says Matthew Carlos, owner of Long Gone Youth. He started selling vintage clothes 11 years ago, when he was 15, switched to kids vintage at 20 and has spent the last six years scouring flea markets, websites and swap meets.

“The kids market is definitely growing,” he says, “but I still feel like we haven’t even gotten close to where we can go. It’s just getting popular now, but the more events [like Elemeno] we can do, the more it’ll go mainstream.” Even now, some major brands like Gap and OshKosh B’gosh have recognized the interest in some of their styles from the ’80s and ’90s, moving to re-release the looks in limited runs.

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Jackie and Frank Oropeza with daughter Rumi Mae shop at Elemeno Kids Vintage Market.

Jackie and Frank Oropeza with daughter Rumi Mae shop at Elemeno Kids Vintage Market.

Kids resale is also leaning into streetwear culture. Rosenblatt, who worked in the streetwear industry, says that he’s noticed that a good portion of those interested in kids vintage — particularly, male shoppers — tend to be fans of streetwear brands like Supreme, Fear of God Essentials and Bape. At Elemeno, for instance, a good portion of the parents we saw pushing strollers were well-dressed dads seemingly on solo missions, something you don’t always see at kid-centric events.

“I just want my son to feel like I did as a kid,” said Justin Nguyen, while watching his toddler, Jayden, play with bubbles. “I want him to be happy, carefree and joyful, and I want to be able to spend time with him. My mom and dad were always working, even on the weekends. Now that I’m a dad, taking my son out on weekends to do stuff like this just seems like a blessing.”

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