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Why Are We Still Obsessed With Shrinking Ourselves When It Comes to Exercise?

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Why Are We Still Obsessed With Shrinking Ourselves When It Comes to Exercise?

Nobody who grew up in the 90s and lived through the toxic diet culture of that time has really ever believed that body positivity was a magic fix that could save us all. Maybe some of us hoped, or were cheered by green shoots of things seeming different for a younger generation. But in our heart of hearts, if we were still looking in the mirror and finding it hard to quiet certain negative thoughts, it would likely not be long until society regressed. And sadly, following the rise of Ozempic the insipid creep of super-skinny feels like it’s back. And if you were feeling it, sadly there’s now evidence too.

A new study by Asics, out today, found that online searches for “weight loss exercises” have increased 552% in the last year, with searches for “quick weight loss” increasing by 581% year-on-year. The number of videos solely focused on “exercise + weight loss” has increased by 204%, 33% more than videos focused on exercise and mental health. The multitude of benefits of exercise are being completely lost in an all-consuming pursuit of shrinking.

And while it’s of course your prerogative how you spend your time and life, the fact is the study also found that in fact, the content isn’t always beneficial and in fact 42% said the volume of “quick weight loss” content has made them feel worse about themselves and less motivated to exercise.

To try and combat this, Asics have launched an “alternative weight loss message”, meaning that when people search for online weight loss content, they will be directed to content that reminds people of the other benefits of exercise. The campaign includes a series of videos that instead highlight that just 15 minutes of exercise can take the weight off our minds.

One of those involved in the campaign is influencer and body positivity campaigner, Emily Clarkson. The podcast host said that she was “disappointed, but not surprised” by the outcome of the survey.

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“We are truly seeing a resurgence of diet culture,” she told PS UK. “And in lots of ways it feels as if the brilliant body confidence movement has been parked, and as often happens with trend cycles, the ‘thinspiration’ of my own teenage life is back in.

“I’d beg you please to remember that you weren’t put here on this earth just to make yourself small.”

“It frightens me honestly, as I know the hugely detrimental effects that that time had on my own mental health and relationship with exercise and my body, and I feel that young people’s exposure to it now, with the pervasive and relentless nature of the internet, is going to be hugely damaging. Whilst for us it was written on the walls; in the magazines and on the lips of our mothers, now it really is everywhere, and the genius of the algorithm will make it almost impossible to escape.

“I’m always disappointed to think that those profiting in the fitness industry are still so happy to play to people’s insecurities in order to make their success, but it’s hardly surprising when you look to the success of that formula across the beauty industry. I suppose it’s harder to sell a warm fuzzy feeling, and much easier to sell a transformation, at least whilst we live in a world that says thin is good, thin is beautiful, thin is successful. It’s such an easy thing to manipulate, the relationship between thinness and exercise and so it’s hardly surprising huge sectors of the fitness industry are happy to do it. And even less surprising that we, as the customers, are falling for it.”

While 72% of people believe society’s obsession with the perfect body image is bad for people’s mental health, what can we actually do to make a shift? The fact is, the mindset of shrinking continues to be pervasive, behind the positive instagrams they post, in the searches they’re making.

“First and foremost I’d beg you please to remember that you weren’t put here on this earth just to make yourself small,” says Clarkson. “There IS more to your life than that. And I don’t want you to look up in 50 years time and wonder why all your energy went on shrinking yourself, on taking up less space, when you could have been out there living, big and bold, as you deserve.

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“Exercise can be so great. But it can be horrible too. The difference, is mindset. When I exercised because I hated myself, it was awful. Obviously. How could it not have been? How could anything positive have come from hate? When I started exercising for other reasons; because I wanted (needed) to escape my head, because I thought trying climbing, pole dancing or spinning might be fun, because my friend asked me to try something new, because I wanted to see what I could do, because I wanted to show up for myself and be proud of myself and do something cool, for myself? Well that’s when it started being great. The exercise stayed the same, but the way I thought about it changed. And that’s the magic.”

Psychologist Dr Tara Quinn-Cirillo explained how the mindset of exercise just for weight loss can be so damaging. “Evidence suggests that quick-fix weight loss, through diet and exercise fads, often leads to only short-term gains and negative long-term consequences,” she says. “The desire to lose weight quickly, perpetuated by societal norms and pervasive digital weight loss content, can be damaging to self-esteem and self-worth, as people strive for an ideal that society has cultivated.

“The result can cause people to obsess over using exercise only as a way to change appearances. What often gets overlooked is the power of movement to support better overall health.

“Everything I thought I knew about exercise changed, I realised that in order to really do it well I needed to eat properly to fuel myself.”

“Therefore, reframing our relationship with exercise is crucial. Moving our bodies releases dopamine which boosts mood, reduces stress hormones like cortisol and adrenaline and has long-term benefits for anxiety reduction. And we don’t always need to engage in ‘formal’ exercise for these benefits. Activities such as running, playing games in a park or even going up and down the stairs are all movements that can contribute to overall improved wellbeing.”

It sounds great, but as many of us who have tried to make the shift know, it can be a lifelong trial. Look at the example recently of former Love Island contestant Paige Thorne feeling comfortable to tell her thousands of fans she needed a “punisher” exercise and eating day. The messages are everywhere and hard to block out, before you even attempt an internal struggle.

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For Emily, she said that mindset change took time – but is possible. “It was an accumulation of things; I was doing a lot of work to heal my relationship with my body and with myself, I was really trying to learn how to love myself, in every sense of the word, and at the right time, someone asked if I wanted to run a marathon,” she says.

“Whilst I was training for that I watched all the old patterns, the old thought processes, the old way of exercising, fall apart. And it was great. Everything I thought I knew about exercise changed, I realised that in order to really do it well I needed to eat properly to fuel myself, I realised that how far I got that day was so much cooler and more important than how much I weighed that day, I realised in those long and lonely training runs that thoughts of ‘Yes Em, you can do this, you’re amazing, look how far you’ve come, look how well you’re doing, this is so badass’ were so much more effective than ‘Come on you massive lump, you’re a loser who everyone hates, you can’t do this, just give up’.

“When you set yourself a challenge like that, you have to be a cheerleader, because otherwise you can’t do it. And when you start cheering for yourself, you start wanting the best for yourself, and when you start wanting that, you realise that you’ll no longer accept horrible exercises and skipping meals and feeling like shit about everything you do, because it isn’t conducive to your won success. So for me it was a marathon, but I’d say it just needs to be something that requires you to get behind yourself.”

To find out more about ASICS’ alternative weight loss message, go to www.asics.com/15minuteweightloss


Rhiannon Evans is the interim content director at PS UK. Rhiannon has been a journalist for 17 years, starting at local newspapers before moving to work for Heat magazine and Grazia. As a senior editor at Grazia, she helped launch parenting brand The Juggle, worked across brand partnerships, and launched the “Grazia Life Advice” podcast. An NCE-qualified journalist (yes, with a 120-words-per-minute shorthand), she has written for The Guardian, Vice and Refinery29.

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More Muscle, Less Fat—Is This High-Tech Workout A New Fitness Answer?

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More Muscle, Less Fat—Is This High-Tech Workout A New Fitness Answer?

What if you could put on a suit that did your workout for you, a way to exercise without much time or effort? That’s the premise and promise of a hot and fast growing fitness niche called Electro Muscle Stimulation (EMS) training. Recent years have seen a slew of bestselling books focused on longevity, lifespan and wellspan, and almost universally, the doctors and researchers behind these have identified the extreme importance of growing muscle mass as we age, while singling out a specific health danger, visceral fat. The EMS workouts promise to tackle both of these hot button health issues and help users with more muscle, less fat, and to do it in sessions of 20 minutes or less a couple of times a week.

What Is EMS?

Can It Help You Get More Muscle, Less Fat?

EMS gyms, classes and workouts are relatively new and still largely off the public radar in the United States, but they have been popular in Europe and other parts of the world for decades. The oversimplified explanation of the concept is that an electric impulse causes an involuntary contraction of your muscle similar to but more intense than what you experience while lifting weights or doing other strength training, giving your muscle the exercise without you doing much. In the 1960s sports scientists in the former Soviet Union discovered that EMS could boost muscle strength quickly and used it to train elite athletes for the Olympics, and an article on this history in the Physical Therapy & Rehabilitation Journal reported that one Russian scientist found force gains of 40% in the elite athletes using the technology.

In the 1980s medical devices using EMS for physical therapy and rehabilitation became commonplace, and if you’ve had knee or shoulder surgery you might already be familiar with the technology. In the beginning of this century the first full (mostly) body suits for workouts were introduced in Germany, spawning a massive new fitness trend—today there are thousands of EMS gyms across Europe and other parts of the world.

But as Brendan Kennedy, owner of EMS fitness brand Katalyst told me, in Europe these are sold as consumer electronics, whereas in the U.S. they are FDA-regulated medical devices, which greatly limited access for Americans. Katalyst was the first suit to get FDA clearance for sale to U.S. consumers and the first you could buy, while recent EMS gym chains in this country such as Body20, Manduu and Iron BodyFit provide class participants with suits. Katalyst has a model more similar to Peloton, where they sell the suit for use at home and support it with a robust app full of digitally connected classes, broken into four categories, strength, recovery, cardio and power, with many sub-options in each, such as abs or upper body.

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In recent years technology has greatly changed the exercise and fitness industries. As a health minded person who wrote a bestselling book about food and what we eat, and whose life and work has been closely associated with outdoor sports, these are subjects I pay a lot of attention to. I recently wrote here at Forbes about the boom in high-tech exercise recovery, as well as an article about a science-driven fitness and longevity resort retreat in Palm Springs, and an AI enabled all in one home strength training platform. So, the promise of EMS training, supported by many recent scientific and medical studies, and tons of anecdotal evidence, got my attention.

Fast, Low Impact Strength Training For More Muscle, Less Fat

The commonality between the at home approach and the studio classes is that just about all providers target workouts of 25 minutes or less, and as the Body20 website explains, “EMS training activates up to 90% of your muscle fibers in just 20 minutes, offering a fast, efficient way to build strength, improve endurance, and achieve your fitness goals.” Manduu classes are 15-minutes, and the brand claims that “When the brain sends a signal to a muscle, only about 65% of muscle fiber is activated. By contrast, the external EMS stimulus penetrates nearly 100% of muscle tissue. This produces a workout that is simultaneously ultra-low impact and incredibly effective, gentle yet intense.” IronBody Fit comes from Europe (France), has 250 studios worldwide, and claims that 25 minutes of EMS equals a 4-hour conventional strength training session. Most basic Katalyst classes are 20-minutes long, but their extensive library also has lower intensity recovery and cardio add-ons of 5 or 10 minutes and these can be combined to suit users’ goals.

In the U.S., EMS sessions are especially popular with professional athletes and celebrities, and USA Today reported that actor Tom Holland used it to get ripped to play Spider Man and Kendall and Kyle Jenner did an EMS workout on The Kardashians, while supermodel Cindy Crawford was an early investor in Katalyst. Some of the biggest sports stars including Usain Bolt, Rafael Nadal and Christiano Ronaldo have been cited using EMS workouts. George Clooney bought the Katalyst system and told Esquire in 2025 that “My arms are twice the size they’ve ever been. It’s crazy.” There are multiple specialty EMS gyms in New York and Los Angeles, but it is still between hard to impossible to find elsewhere in this country, which is the big appeal of Katalyst, the first at-home product, and one that has been growing for years. In addition, with gym classes often running around $100 a session, the payback on a complete Katalasyt system ($3000) is less than four months.

Katalyst’s Kennedy is a lifetime fitness junkie and self-proclaimed “gym rat” who has done long distance cycling events and Ironman Triathlons. But he told me that since getting hooked on EMS he has not done a conventional weightlifting gym session in four years—and for the first time in his life, in his Fifties, has “six-pack abs.”

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It was his wife, a former professional ballet dancer, who discovered the company and EMS workouts. “She was essentially a professional athlete, extremely fit and had just had our first child. She was looking for something to give her that same workout and feeling of a satisfaction and she loved it. I had been going to gyms for 40 years, but during COVID gyms closed, and Katalyst was just getting FDA clearance to sell to consumers so we bought suits in 2021, and took them with us when we traveled around the world, and about a year ago we decided to buy Katalyst.” The portability of the lightweight package combined with the quick time frame of workouts and suitability to just about any hotel room make it extra appealing to frequent travelers.

“Everything we are learning about longevity tells us that strength is essential, at any age, but after we hit 40 or 50 it starts to decline. Same for people on GLP-1 drugs, and we’ve seen doctors telling people they put on those to get a Katalyst suit. It’s a way for people who don’t have time to go to the gym or don’t like going to the gym to get an extremely efficient workout in a short period of time, with a much lower chance of getting hurt.”

Whether at home or in a class setting, EMS workouts typically involve a series of light bodyweight movements, such as bicep curls or overhead presses with no weights, squats and standing “crunches.” The workouts require no weights or other accessories, though Kennedy says he sometimes uses very light dumbbells to help maintain better technical form, and his wife likes to use resistance bands. Workouts can be done entirely while standing in front of the screen, with no laying on the floor. It sounds too good to be true.

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“Most fitness innovation is portability, ‘you can do this at home now’ or information, ‘you should do this,’ or motivation, ‘go do this,’ or entertainment that is distracting,” said Kennedy. “Katalyst has elements of that but the main thing that is different is that whether you are using some fancy piece of equipment on the wall or a fancy bike, you’re still doing the thing, you have to exert the effort. Katalyst is doing the thing to you. That’s really the key. I can have a workout on a day when I don’t necessarily want to workout and once I put on the suit I’m working out whether I want to or not, and in 20 minutes I’m getting the equivalent of a three to four hour weight workout. If I’m in the gym and do a curl, I’m using about 50% of my bicep. Even the best, most professional weightlifters might get to 55%. With Katalsyt, no matter how trained I am it’s firing 90% of that muscle. In a 20-minute workout, its four seconds on and four seconds off, so there are 150 impulses, and 26 pads for different muscle groups. That’s 3900 muscle impulses, but for me to do 3900 reps at the gym would take me at least four hours. It’s extremely efficient.”

Recent Studies on EMS Training

Numerous studies have shown the muscle and strength building effects of EMS compare favorably to considerably longer and more arduous traditional strength training sessions, and several also cite fat and visceral fat reductions. One conference paper aimed specifically at this followed a study group that did two 20-minute EMS workouts a week (basically what Katalyst recommends) for 10 weeks who were carefully measured before and after. The conclusion? “After 10 weeks of body weight training with WB-EMS, there is a significant difference in visceral fat between pre-test and post-test (P

A study available at the National Library of Medicine titled “Effects of Whole-Body Electromyostimulation versus High-Intensity Resistance Exercise on Body Composition and Strength: A Randomized Controlled Study,” compared doing a low-impact, low-effort EMS workout with a much more energetic HIT (High Intensity Training) strength workout in the gym. This was chosen because as the study says, HIT is widely considered the most efficient gym workout, “the gold standard reference HIT, for improving body composition and muscle strength.” Both groups exercised for 16 weeks with HIT participants doing workouts “to failure” and the study found nearly identical gains in muscle mass and strength, and concluded that, “In summary, WB-EMS can be considered as a time-efficient but pricy option to HIT-resistance exercise for people aiming at the improvement of general strength and body composition.”

Even most EMS proponents don’t claim that you can’t get as good a workout the old fashioned way, and most of the scientific literature I’ve found supports that, the notion that EMS is on par with longer and more strenuous traditional strength workouts. The advantage is that it’s much faster, much less strenuous, low impact, and if you don’t need to leave home and don’t need to have a room dedicated to machines and weight plates, you are much more likely to actually do it, which is a huge stumbling block in American health and fitness.

Another study, “Muscle Hypertrophy and Architectural Changes in Response to Eight-Week Neuromuscular Electrical Stimulation Training in Healthy Older People,” found EMS to be a “useful mean for combating age-related sarcopenia,” or loss of muscle mass and strength while ageing, and noted that, “Neuromuscular electrical stimulation (NMES), the application of an electric current to muscles in order to trigger muscle contractions, has been long used as an alternative intervention to resistance training in order to improve or attenuate muscle mass and strength losses. NMES has proven to be efficient across different populations, ranging from healthy adults and athletes to people with muscle weakness.”

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Finally, a 2023 meta-analysis of 23 studies on EMS in Medicine Journal “concluded that WB-electromyostimulation has significant positive effects on muscle mass, body fat, strength, and power.” Those are all good things to have positive effects on.

I have been doing a lot of different kinds of exercise for decades and have been constantly tweaking and refining my workouts based on the latest research into health, fitness and ageing, and if it works as fans claim, I’m eager to add EMS to my routine. After all, I’m in the demographic that wants more muscle, less fat. Most of the studies I’ve read run from 8-16 weeks, so I’m going to give that a try with the Katalyst workouts, as where I live there is no gym-based class alternative. I’ll do it while using a smart scale with bioelectrical impedance analysis to track my muscle mass, body fat and visceral fat, and we’ll see how it goes.

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‘The pants don’t lie’: Lenny Kravitz’s bizarre workout trick

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‘The pants don’t lie’: Lenny Kravitz’s bizarre workout trick

Lenny Kravitz has shared the secret to his incredible physique, but it’s not what you’d expect. 

Alongside his intensive workout regimen, what the 62-year-old singer wears while working out also plays a huge role in keeping him in check – namely, his famed leather pants. 

Lenny Kravitz works out just as he performs: in leather pants. Adam Berry

The star is known for performing in tight, restrictive outfits like denim and leather, and it makes sense to him to train in the same materials.

“I perform onstage in leather, denim, whatever, so those are the pants I wear to train,” he recently told Men’s Health. 

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“It also means I can fit in a workout anytime, anywhere.”

It was words from his good friend Denzel Washington that gave him the idea, sharing that the actor told him, “The pants don’t lie.”

“I can gauge everything by how I’m in my pants,” he said.

“Like, if my pants are a little tight, I know I’m getting outta’ shape.” 

Kravitz is not the only health-conscious celebrity with a wacky approach to fitness.

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Mark Wahlberg previously revealed his crazily early wake-up time to squeeze a workout in.

Lenny Kravitz working out in denim

The 62-year-old prefers working out in restrictive materials. Instagram/@lennykravitz

In 2022, the actor shared the details of his workout schedule with a photographer on the streets of New York.

“Tomorrow I’m getting up [at] 2.30, in the gym [by] 3.30, finish about 5.30, go to work 7.30,” he said, as per Fox News. 

He also shared the rest of his bizarre routine to his Instagram stories back in 2018. It read:

Mark Wahlberg

Mark Wahlberg wakes up incredibly early to get to the gym. Instagram

  • 2:30am wake up
  • 2:45am prayer time
  • 3:15am breakfast
  • 3:40 – 5.15am workout
  • 5:30am post-workout meal
  • 6:00am shower
  • 8:00am snack
  • 9:30am cryo chamber recovery
  • 10:30am snack
  • 11:00am family time/meetings/work calls
  • 1:00pm lunch
  • 2:00pm meetings/work calls
  • 3:30pm pick up kids @school
  • 3.30pm snack
  • 4:00pm workout
  • 5:00pm shower
  • 5:30pm dinner/family time
  • 7.30pm bedtime

Fans were shocked by the early bedtime, though it makes sense with his early start time.

Meanwhile, The Hills star Audrina Patridge swears by an unusual hack for a home workout while making the most of her time: vacuuming in heels.

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Audrina Patridge

Audrina Patridge swears by vacuuming in heels for an at-home workout. Getty

“When I’m sitting in front of the TV, I lift five-pound weights or do squats,” she said, as per Just Jared.

“And I wear heels when I vacuum because it works my calves and my butt.”

Liam Gallagher is another celebrity with a peculiar workout habit, having been spotted by The Sun running backwards on the streets of north London in 2014.

Liam Gallagher

Liam Gallagher was once spotted running backwards in London Getty

The Oasis star took part in the “retro running” trend, which has been used widely by athletes who play sports where they need to go in multiple directions.

The exercise targets different muscle groups and agility.

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“We naturally lose muscle mass, reaction speed and balance as we age,” says this elite Hollywood coach who’s trained everyone from Margot Robbie and Scarlet Johansson to Richard Madden and Pedro Pascal — but recommends doing step-ups to undo the damage of aging in your glutes, quads and calves

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“We naturally lose muscle mass, reaction speed and balance as we age,” says this elite Hollywood coach who’s trained everyone from Margot Robbie and Scarlet Johansson to Richard Madden and Pedro Pascal — but recommends doing step-ups to undo the damage of aging in your glutes, quads and calves

There’s a reason why some of the most effective exercises tend to mirror movements in real life. It’s not because personal trainers and coaches lack imagination, but because the body doesn’t care how creative your programming is — it cares whether you can climb a flight of stairs without grabbing the banister, for example, or if you can catch yourself from a stumble.

These are just a few of the benchmarks that matter in later life, and for elite performance coach David Higgins — who has trained everyone from Margot Robbie and Scarlett Johansson to Samuel L. Jackson, David Harbour, Game of Thrones’ Richard Madden and the entire cast of The Batman, among many others — one exercise sits at the top of the list for anyone over 50: the step-up. Here’s why.

Lower-body power matters so much after 50

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