Fitness
The best Black Friday exercise equipment sales of 2024 | Fortune Recommends Health
Once you’ve watched the Macy’s Thanksgiving Day parade and enjoyed a second helping of pumpkin pie, it’s time to start gearing up for Black Friday fitness deals. Many major fitness brands offer generous deals to get help with you prepare for your fitness goals in the coming year.
Opening 10 windows on your browser is one way to see who has the best deal, but that takes a lot of time. To help you save time (and money!) our fitness experts have gathered all the Black Friday fitness information you need. Here are the deals worth paying attention to.
The best Black Friday fitness equipment sales
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Rep Fitness
:
10 % off many products in November -
NordicTrack
:
Details coming soon
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Force USA
:
Free flooring with every all-in-one trainer purchase for the Fall Sale -
Sole Fitness
:
$300 off F98, $200 off ST90/F80, $100 off F63/F65 -
Plunge
:
Save $350 on the All-In, and enjoy 0% APR for 12 and 24 months -
Horizon Fitness
:
$200 off with code FALL200 (5.0 AT), $100 off with code FALL100 (7.4 AT, 5.0R, 5.0U, 7.8 AT), $50 off with code FALL50 (T101) -
Snode Sport
:
The store’s deal code is BF2024, 10% discount on all products. -
Tonal
:
Details coming soon
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PRx
:
All Racks and Profile® Folding Benches will be on sale (discount amounts vary) -
Bells of Steel
:
10% off select products throughout the month of November -
Hydrow
:
$450 off Hydrow Pro Rower and $250 off Hydrow Wave Rower from Saturday November 15-Tuesday November 26 -
Echelon Fitness
:
Details coming soon
REP Fitness manufactures individual workout equipment and workout systems to help you make gains in your home or commercial gym.
Enjoy savings for the full month of November with REP Fitness, a brand our team loves, especially when building a
home gym
or commercial gym. This company has it all: dumbbells, kettlebells, benches, bars and plates, squat racks, cable machines, lat bars, and lots of storage options. Short on space? You might try adjustable kettlebells or a two-tier dumbbell rack for your gym.
Free shipping on all orders. REP Fitness also offers assembly; those costs vary based on the piece of equipment ordered.
NordicTrack has one of our factor elliptical machines on the market with an impressive range of incline and resistance levels. We’re also big fans of NordicTrack’s treadmills with wifi connectivity.
Whether you have a power rack, leg press machine, or all-in-one trainer, you want supportive flooring under your equipment to keep it in good condition and you safe.
You can get free flooring if you buy a Force USA
all-in-one trainer
between November 1 and 30. All-in-one trainers typically have a powerrack, (more commonly called a squat rack), to help you chase heavy squats, a Smith machine that acts as a spotter if you are lifting alone, and a variety of light to heavy weights to switch up your routine.
Force USA offers a 10% discount for first responders and military personnel. All buyers receive free shipping, a lifetime warranty, and 0% financing on equipment.
SOLE Fitness manufactures ellipticals, bikes, rowers, treadmills, and a variety of accessories.
SOLE Fitness is giving buyers big discounts on popular equipment this holiday season. Whether you are training for an event and want to level up your gains in the gym, or just want to stay fit and active, SOLE fitness has equipment that is intuitive and easy to set up and use.
Curbside delivery is free. If you’d like to specify which room of your space equipment is delivered to, it’ll cost you $199. Assembly will bring your total delivery costs to $350.
Celebrate the holiday season with a new cold plunge to support your post-workout recovery.
This
all-in-one cold plunge
cools to 37 degrees Fahrenheit and can come with a filter system to provide clean, clear water. This is the largest tub Plunge offers and fits people who are as tall as 6 feet, 9 inches. If you live in a very cold climate you can also purchase a heater to prevent freezing. And, with smartphone connectivity, you can set your temperature controls from anywhere.
This holiday season, Horizon Fitness is offering discounts on treadmills, bikes, and more.
Treadmills from Horizon Fitness have Bluetooth connectivity so you can listen to your favorite workout playlist while getting shredded. Horizon Fitness also has recumbent bikes for a more leisurely workout, or upright exercise bikes for more intense rides.
Horizon Fitness offers a 7% discount to military personnel, first responders, teachers, and medical providers. Shipping, delivery, and assembly is available but prices are not listed on the Horizon Fitness website. You can contact the company at (888) 878-9011 or support@horizonfitness.com.
Snode Fitness has adjustable dumbbells, benches, racks, bars, plates, rowers, and accessories like gloves.
Achieve your fitness goals with Snode Sport products and nab a free pair of training gloves when you make a purchase. Crank out your deadlifts and back squats with bars and heavy plates that can help you hit your next PR.
Snode offers a 5% discount to military personnel, law enforcement, and first responders. Free shipping is available for purchases over $99.
Tonal:
Tonal makes one of our favorite smart wall-mounted smart gym systems that helps take your training to another level.
Details coming soon
All PRx racks are on sale during the company’s Black Friday blitz.
PRx has a variety of racks on sale to help you beat your personal record for lifts and heavy squats. The company also has folding benches that are adjustable for you to do a variety of exercises on an incline. These are excellent options if you don’t have a lot of space.
Bells of Steel has a variety of racks, weights, strength training equipment, cardio equipment, and apparel like t-shirts, hoodies, and tanks.
If you’re looking for a strength machine to do leg presses, reverse hammers, or hip thrusts, Bells of Steel has equipment worth considering. And, if you prefer bodyweight exercises, Bells of Steel has resistance bands, ab mats, and core sliders.
Hydrow has some of our favorite compact rowers for tighter gym spaces.
Deciding on the
best rowing machine
can take some time, which is why we review as many as we can. We like the Hydrow Wave’s use of magnetic resistance that gives the rider a smooth rowing experience. We also like that you can row along with a trainer, enjoying the 16-inch screen for a more lifelike experience.
Hyrdow membership gets you access to more than 5,000 workouts in beautiful destinations across the globe.
Echelon:
Echelon has some of our favorite treadmills, including folding options.
Details coming soon
How to get the best Black Friday deals
There are certain factors that could affect your decision-making and shopping experience this Black Friday. We suggest you do the following:
Start shopping early
The days of setting the alarm for 4 a.m. on Black Friday are a faded memory, thanks to online shopping. Starting in early November deals start to pop up on websites; we strive to put all that useful information in one place for easy comparison shopping. Fitness equipment is a popular purchase around the holidays and starting early will help you get the product you want in time for your holiday present deadline!
Find the best exercise equipment for you
Finding the best exercise equipment can be easy for everyday gym enthusiasts, but it may be overwhelming for beginners. If you’re getting back into a routine or are new to exercise, you might want to start small and not blast your budget until you find the exercises you enjoy and are likely to stick with. A treadmill is a good option for beginners or someone overcoming a medical issue. (
1
) A Smith machine, on the other hand, is a better option for advanced athletes who understand progressive overload to maximize their back squat and seated calf raise. (
2
)
Review brand policies
Brand policies around shipping, warranty, and returns are important to read before you buy. Exercise equipment can be expensive, and top brands offer financing so you can pay in installments. Look for money-back guarantees and reach out to customer service if you haven’t found answers in the fine print. It’s also a good idea to read honest reviews on sites like Trustpilot or the Better Business Bureau.
FAQs
Is Black Friday a good time to buy exercise equipment?
Black Friday is a great time to buy exercise equipment. You can find brands offering hundreds off equipment. Black Friday is also when top brands have sales on last year’s equipment—that might help you save even more if you’re OK not having the newest model.
When do Black Friday sales start?
Black Friday sales can start any time in November, even on Thanksgiving Day, so you might want to start shopping weeks before you’re ready to put down a credit card. Black Friday deals often last up to five days, leading up to Cyber Monday.
Our experts
Lily Moe
Lily is a Brooklyn-based writer and editor with over seven years of experience in health media. As a former Fitness Coach, Lily’s editorial prowess has largely focused on fitness, nutrition, and weight management. She has also spent a fair share of time in testing labs, analyzing everything from protein powders to yoga mats. Her work has appeared in Verywell Fit, Verywell Mind, Health, and more.
Lauren Evoy Davis
Fortune Recommends Writer
About Author
Lauren Evoy Davis is a health journalist with expertise in cancer and other chronic conditions. She holds a master’s degree in journalism from American University and a bachelor’s degree in English from Elon University. Her work has been published by the American Society of Clinical Oncology, National Council on Aging, HelpGuide, WebMD, Everyday Health, and Verizon. She tests meal kits, meal delivery services, and fitness apps. When not writing or reading, Lauren enjoys paddle boarding on the Chesapeake Bay in Maryland, weightlifting, and gardening.
References
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Nascimento, L.R., Boening, A., Galli, A., Polese, J.C., & Ada, L. (2021, April). Treadmill walking improves walking speed and distance in ambulatory people after stroke and is not inferior to overground walking: a systematic review. J Physiother, 67(2):95-104.
https://pubmed.ncbi.nlm.nih.gov/33744188/
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Plotkin, D., Coleman, M., Van Every, D., Maldonado, J., Oberlin, D., Israetel, M., Feather, J., Alto, A., Vigotsky, A.D., & Schoenfeld, B.J. (2022, September 30). Progressive overload without progressing load? The effects of load or repetition progression on muscular adaptations. PeerJ, 10:e14142.
https://pubmed.ncbi.nlm.nih.gov/36199287/
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Fitness
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While exercise is known to improve memory, scientists have mostly studied this effect by using behavioral tests or brain imaging methods like MRIs, says Michelle Voss, PhD, one of the study’s authors, a professor, and the director of the Health, Brain, and Cognitive Lab at the University of Iowa in Iowa City.
But she says these approaches can’t precisely identify where “ripples” originate, particularly in the deep brain structures like the hippocampus, a part of the brain strongly connected to memory and learning, she says.
The current study, published in Brain Communications, recorded electrical activity directly, using surgically implanted (intracranial) electrodes. “This allowed us to observe how exercise changes the brain’s memory circuits in real time,” Dr. Voss says.
20-Minute Bursts of Exercise Increase Brain Ripples
The participants performed a 5-minute warm-up and then rode a stationary bike for 20 minutes at a pace they could maintain. Researchers recorded their brain activity before and after the biking session.
The electrodes showed an increased rate of so-called sharp-wave ripples from the hippocampus and connections with cortical regions of the brain, which are involved in learning and memory.
“Sharp-wave ripples have long been known from animal studies to play a central role in memory,” Voss says, adding that recent studies using intracranial recordings in humans also support the importance of ripples for human memory.
“Our findings are the first to show that exercise can modulate these ripple signals in the human brain,” she says.
Researchers also observed that larger increases in heart rate during exercise were associated with larger changes in ripple activity in cortical networks, Voss adds.
What’s Already Known About Exercise, Memory, and Learning
Exercise helps build connections between neurons, which deepens and strengthens brain networks, Franssen says.
Physical activity also improves metabolism, which improves insulin sensitivity, helping blood sugar regulation and giving the brain a “more stable and reliable supply of fuel,” Dr. Perlmutter says.
“This is critically important because the brain is an energy-intensive organ, consuming roughly 20 percent of the body’s energy despite representing only a small fraction of body weight,” he adds.
The Research Has Limitations
Voss says researchers were careful to “exclude signals that contained epileptic activity. However, of course, we can’t statistically control for the accumulated effects of having epilepsy on the brain.”
The exercise-brain ripple patterns observed in the current study also closely match those observed in healthy adults using noninvasive brain imaging, such as MRI, she added.
“That convergence across very different methods is one of the strongest indicators that the effects are not specific to epilepsy, but reflect a more general human brain response to exercise,” Voss said.
Researchers also didn’t directly test memory performance, Voss notes. “While hippocampal ripples are strongly linked to memory processing in decades of neuroscience research, the next step will be to measure how exercise-related changes in ripples relate to memory performance in the same individuals.”
Future studies should also compare exercise with other everyday activities, such as sitting quietly or light movement, to determine how specific these effects are to aerobic exercise at the intensity that was studied, she says.
Satisfy Your Brain’s Exercise Craving
It’s never too early or too late to start exercising for brain health, Franssen says.
People of any age, from grade-school children to people in their nineties, can benefit from increased physical activity, Perlmutter says. “My recommendation is to consider taking advantage of the connection between physical activity and brain health across the entire range of human aging.”
Any type of exercise is great, Franssen says, but especially “repetitive behaviors,” like swimming, jogging, and walking.
“Sometimes we let the hugeness of putting in a huge fitness routine get in our way,” she says. “Having a little exercise snack every so often is also very important to improving cognition.”
Increasing our level of physical fitness leads to a bigger release of brain-boosting proteins following one session of exercise, a new study led by a UCL researcher has found.
The study, published in Brain Research, took a group of inactive unfit participants through a 12-week training programme of cycling three times per week and made them fitter. Researchers found as their fitness increased, so did the amount of brain-derived neurotrophic factor (BDNF) released following exercise, resulting in improved brain function.
Just 15 minutes of moderate to vigorous aerobic exercise releases BDNF, a brain protein which is known to support the formation of new neurons and new synapses (connections between brain cells), and maintains the health of existing neurons. This is the first study to show that for unfit people, just 12 weeks of consistent training can boost the brain’s response to a single 15-minute workout.
The study, led by Dr Flaminia Ronca (UCL Surgery & Interventional Science, and the Institute of Sport, Exercise and Health), involved 30 participants – 23 male and seven female – taking part in the 12-week programme. To assess fitness levels throughout the programme, participants completed VO2max tests every six weeks, which measures the maximum rate of oxygen your body can consume and use during intense exercise.
BDNF levels were measured pre- and post-VO2max testing, alongside a series of cognitive and memory tests, while also measuring changes in brain activity in the prefrontal cortex – where executive functions such as decision-making, emotion regulation, attention and impulsivity are controlled.
By the final week of the trial, results showed that baseline levels of BDNF did not change, but participants did show a larger spike of BDNF following intense exercise, compared to how their brains responded to intense exercise before the 12-week programme. This was linked to improvements in VO2max (aerobic fitness).
Higher overall BDNF levels and stronger exercise-induced increases were also associated with changes in activity across key areas of the prefrontal cortex during attention and inhibition tasks, though not during memory tasks.
Overall, the results showed that increasing physical fitness can enhance the brain’s ability to produce BDNF in response to acute bouts of exercise, which can have a strong positive influence on neural activity.
Lead author Dr Flaminia Ronca said: “We’ve known for a while that exercise is good for our brain, but the mechanisms through which this occurs are still being disentangled. The most exciting finding from our study is that if we become fitter, our brains benefit even more from a single session of exercise, and this can change in only six weeks.”
Notes to editors:
For more information or to speak to the researchers involved, please contact: Tom Cramp, UCL Media Relations , T: +447586 711698, E: [email protected]
The research paper: ‘BDNF relates to prefrontal cortex activity in the context of physical exercise’, Flaminia Ronca, Cian Xu, Ellen Kong, Dennis Chan, Antonia Hamilton, Giampietro Schiavo, Ilias Tachtsidis, Paola Pinti, Benjamin Tari, Tom Gurney, Paul W. Burgess, is published in Brain Research, March 2026,
About UCL (University College London)
UCL is a diverse global community of world-class academics, students, industry links, external partners, and alumni. Our powerful collective of individuals and institutions work together to explore new possibilities.
Since 1826, we have championed independent thought by attracting and nurturing the world’s best minds. Our community of more than 50,000 students from 150 countries and over 16,000 staff pursues academic excellence, breaks boundaries and makes a positive impact on real world problems.
We are consistently ranked among the top 10 universities in the world and are one of only a handful of institutions rated as having the strongest academic reputation and the broadest research impact.
We have a progressive and integrated approach to our teaching and research – championing innovation, creativity and cross-disciplinary working. We teach our students how to think, not what to think, and see them as partners, collaborators and contributors.
For 200 years, we are proud to have opened higher education to students from a wide range of backgrounds and to change the way we create and share knowledge.
We were the first in England to welcome women to university education and that courageous attitude and disruptive spirit is still alive today. We are UCL.
www.ucl.ac.uk | Read news at www.ucl.ac.uk/news/ | Follow UCL News on Bluesky and LinkedIn
Journal
Brain Research
DOI
10.1016/j.brainres.2026.150253
Method of Research
Experimental study
Subject of Research
People
Article Title
BDNF relates to prefrontal cortex activity in the context of physical exercise
Article Publication Date
4-Mar-2026
Media Contact
Tom Cramp
University College London
[email protected]
Journal
Brain Research
DOI
10.1016/j.brainres.2026.150253
Journal
Brain Research
DOI
10.1016/j.brainres.2026.150253
Method of Research
Experimental study
Subject of Research
People
Article Title
BDNF relates to prefrontal cortex activity in the context of physical exercise
Article Publication Date
4-Mar-2026
Tags
/Health and medicine/Human health/Physical exercise
bu içeriği en az 2000 kelime olacak şekilde ve alt başlıklar ve madde içermiyecek şekilde ünlü bir science magazine için İngilizce olarak yeniden yaz. Teknik açıklamalar içersin ve viral olacak şekilde İngilizce yaz. Haber dışında başka bir şey içermesin. Haber içerisinde en az 12 paragraf ve her bir paragrafta da en az 50 kelime olsun. Cevapta sadece haber olsun. Ayrıca haberi yazdıktan sonra içerikten yararlanarak aşağıdaki başlıkların bilgisi var ise haberin altında doldur. Eğer yoksa bilgisi ilgili kısmı yazma.:
Subject of Research:
Article Title:
News Publication Date:
Web References:
References:
Image Credits:
Keywords
Tags: 12-week cycling training program benefitsbrain plasticity and physical fitnessbrain-derived neurotrophic factor after exerciseeffects of aerobic exercise on BDNFexercise and neuron healthexercise-induced neurogenesisfitness level impact on brain proteinsfitness training for cognitive improvementimproving brain function through fitnessmoderate to vigorous aerobic exercise effectsphysical fitness and brain healthVO2max and brain function correlation
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