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Latin Americans Embrace Fitness Facilities as Key to an Active Lifestyle

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Latin Americans Embrace Fitness Facilities as Key to an Active Lifestyle

Dallas, Texas, Dec. 04, 2024 (GLOBE NEWSWIRE) — The Health & Fitness Association (HFA), in partnership with ABC Fitness, has released the 2024 Latin America Fitness Consumer Survey, providing key insights into the vibrant and dynamic fitness culture in major metropolitan areas across Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Health and fitness facilities are at the heart of active lifestyles in major Latin American metro areas where most consumers (61%) exercise multiple times weekly and 78% do so at least a few times each month. For most of these active individuals (55%), health and fitness facilities serve as their primary exercise location, valued for their effectiveness (35%), convenience (32%), and access to equipment (29%).

“Latin America’s urban centers are home to a highly engaged fitness community that prioritizes structured environments for their health and wellness,” said Bill Davis, CEO of ABC Fitness and HFA board member. “This survey underscores the essential role that fitness facilities play in the daily lives of millions of Latin Americans.”

Whether at a gym or elsewhere, physically active consumers across the region engage in a variety of fitness activities with past-month participation topped by outdoor activities (43%), strength training (32%), and non-spin cardio exercises like treadmill running (27%).

These diverse routines are driven by a combination of physical and mental health motivations. Active consumers cited improving and maintaining general health (44%), supporting mental well-being (40%), and boosting self-confidence (36%) as primary reasons for staying active, reflecting a holistic approach to fitness across the region.

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“Latin America has long celebrated physical activity as part of its cultural fabric, and our survey illustrates just how central fitness has become to daily life in the region,” said Liz Clark, CEO of the Health & Fitness Association. “What’s clear is that people in Latin America recognize the broad benefits of exercise, not just for physical health but also for mental wellness and overall quality of life.”

The survey further highlights how fitness memberships play an important role in supporting these active routines, 69% of physically active consumers in the surveyed markets belonging to a health or fitness organization. As demand for structured fitness continues to grow, 53% of non-members said they are likely to join a fitness organization in the coming year.

“Latin America’s fitness industry is thriving, and with the number of potential new members, the sector is well-positioned for continued growth,” added Clark. “Fitness businesses have a tremendous opportunity to connect with this motivated market.”

The survey highlights a region where consumers prioritize health and fitness and favor fitness facilities for their structure and convenience. For fitness businesses to navigate this growing and dynamic market successfully, understanding consumer behaviors and preferences will be crucial. The expertise and insights provided by HFA and ABC Fitness offer valuable guidance for businesses aiming to tap into this demand and build meaningful connections with Latin American consumers.

Preview the Executive Summary here.

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About the Survey
The 2024 Latin America Fitness Consumer Survey, conducted by J. Wallin Opinion Research on behalf of the Health & Fitness Association and ABC Fitness, surveyed 3,699
consumers within some of Latin America’s largest metropolitan areas, including 2,984 consumers who participate in physical exercise at least a few times per month. The survey was conducted from September 18 to 24, 2024.

For more information on the survey and to access the full survey report, visit Healthandfitness.org.  

About the Health & Fitness Association
The Health & Fitness Association (formerly IHRSA), a global community of industry leaders, is the only worldwide trade association providing a unified voice for the community of leaders who operate health and fitness facilities, offer professional guidance on physical activity, and provide the tools and equipment to do so to the millions of fitness facility members who understand that exercise improves their physical and mental health. 

Through advocacy, education, and research, the association speaks to opportunities, challenges, and changes that are moving the industry into a new era. 

Founded in 1981, the association publishes a monthly magazine, Club Business International, and operates its Convention & Trade Show. Follow the Health & Fitness Association on Facebook, Instagram, LinkedIn, and X.

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About ABC Fitness
ABC Fitness is a leading technology provider for fitness businesses everywhere. Simplifying club and member management for 40+ years via scalable solutions (ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo) ABC Fitness’ innovations transform fitness visions into seamless reality. From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness provides the technology and industry insights needed to move your business forward. ABC Fitness currently supports more than 40 million members and 30K+ fitness businesses globally, processing over $11 billion in payments every year.

Learn more at abcfitness.com.

            
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Put the fun back in your fitness routine with this 10-minute follow-along workout from The Curvy Girl Trainer Lacee Green

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Put the fun back in your fitness routine with this 10-minute follow-along workout from The Curvy Girl Trainer Lacee Green

Ever feel like beginner-friendly workouts are anything but?

That’s how BODi Super Trainer Lacee Green felt, so she devised a three-week, entry-level program designed for genuine newcomers to exercise—or those just getting back into it.

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Higher fitness levels linked to lower risk of depression, dementia – Harvard Health

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Higher fitness levels linked to lower risk of depression, dementia – Harvard Health
research review

People with high cardiorespiratory fitness were 36% less likely to experience depression and 39% less likely to develop dementia than those with low cardiorespiratory fitness. Even small improvements in fitness were linked to a lower risk. Experts believe that exercise’s ability to boost blood flow to the brain, reduce bodywide inflammation, and improve stress regulation may explain the connection.

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These 20-Minute Burpee Workouts Replaced His Entire Gym Routine – and Transformed His Physique

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These 20-Minute Burpee Workouts Replaced His Entire Gym Routine – and Transformed His Physique

While many swear by them, most people see burpees as a form of punishment – usually dished out drill sergeant-style by overzealous bootcamp PTs. Often the final blow in an already brutal workout, burpees are designed to test cardiovascular fitness, muscular endurance and mental grit. Love them or loathe them, they deliver every time.

For Max Edwards – aka Busy Dad Training on YouTube – they became a simple but highly effective way to stay fit and lean during lockdown. Once a committed powerlifter, spending upwards of 80 minutes a day in the gym, he was forced to overhaul his approach due to fatherhood, lockdown and a schedule that no longer allowed for long, structured lifting sessions.

‘Even though I was putting in hours and hours into the gym and even though my physique was pretty good, I wasn’t becoming truly excellent at any physical discipline,’ he explained in a YouTube video.

‘I loved the intentionality of training,’ says Edwards. ‘The fact that every session has a point, every rep in every set is helping you get towards a training goal, and I loved that there was a clear way of gauging progression – feeling like I was developing competence and moving towards mastery.’

Why He Walked Away From Powerlifting

Despite that structure, Edwards began to question whether powerlifting was sustainable long-term.

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‘My sessions were very taxing on my central nervous system. I was exhausted between sessions. It felt as if I needed at least nine hours of sleep each night just to function.’

He also noted that his appetite was consistently high.

But the biggest drawback was time.

‘I could not justify taking 80 minutes a day away from my family for what felt like a self-centred pursuit,’ he says.

A Simpler Approach That Stuck

‘Over the course of that year I fixed my relationship with alcohol and I developed, for the first time in my adult life, a relationship with physical training,’ says Edwards.

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With limited time and no access to equipment, he turned to burpees. Just two variations, four times a week, with each session lasting 20 minutes.

‘My approach in each workout was very simple. On a six-count training day I would do as many six-counts as I possibly could within 20 minutes. On a Navy Seal training day I would do as many Navy Seal burpees as I could within 20 minutes – then in the next workout I would simply try to beat the number I had managed previously.’

This style of training is known as AMRAP – as many reps (or rounds) as possible.

The Results

Edwards initially saw the routine as nothing more than a six-month stopgap to stay in shape. But that quickly changed.

‘I remember catching sight of myself in the mirror one morning and I was utterly baffled by the man I saw looking back at me.’

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He found himself in the best shape of his life. His energy levels improved, his resting heart rate dropped and his physique changed in ways that powerlifting hadn’t quite delivered.

‘It has been five years since I have set foot in a gym,’ he says. ‘That six-month training practice has become the defining training practice of my life – and for five years I have trained for no more than 80 minutes per week.’

The Burpee Workouts

1/ 6-Count Burpees

20-minute AMRAP, twice a week

How to do them:

  • Start standing, feet shoulder-width apart
  • Crouch down and place your hands on the floor (count 1)
  • Jump your feet back into a high plank (count 2)
  • Lower into the bottom of a push-up (count 3)
  • Push back up to plank (count 4)
  • Jump your feet forward to your hands (count 5)
  • Stand up straight (count 6)

20-minute AMRAP, twice a week

How to do them:

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  • Start standing, feet shoulder-width apart
  • Crouch down and place your hands on the floor
  • Jump your feet back into a high plank
  • Perform a push-up (chest to floor)
  • At the top, bring your right knee to your right elbow, then return
  • Perform another push-up
  • Bring your left knee to your left elbow, then return
  • Perform a third push-up
  • Jump your feet forward
  • Stand or jump to finish

Headshot of Kate Neudecker

Kate is a fitness writer for Men’s Health UK where she contributes regular workouts, training tips and nutrition guides. She has a post graduate diploma in Sports Performance Nutrition and before joining Men’s Health she was a nutritionist, fitness writer and personal trainer with over 5k hours coaching on the gym floor. Kate has a keen interest in volunteering for animal shelters and when she isn’t lifting weights in her garden, she can be found walking her rescue dog.

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