Home Fitness Equipment Market to Grow by USD 4.44 Billion from 2024-2028, Driven by Increased Demand, Report on How AI is Transforming the Market – Technavio
NEW YORK, Feb. 11, 2025 /PRNewswire/ — Report with the AI impact on market trends – The global home fitness equipment market size is estimated to grow by USD 4.44 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 11.38% during the forecast period. Increased demand for home fitness equipment is driving market growth, with a trend towards increasing smartphone penetration. However, rising popularity of other forms of workouts poses a challenge. Key market players include ANTA Sports Products Ltd., Core Health and Fitness LLC, Decathlon SA, Dyaco International Inc., HOIST Fitness Systems Inc., Icon Health and Fitness Inc., Impulse Qingdao Health Tech Co. Ltd., Johnson Health Tech Co. Ltd., Life Fitness, Nautilus Inc., Origin Fitness Ltd., Paradigm Health and Wellness Inc., Rama Enterprises, TECHNOGYM S.p.A, Torque Fitness, True Fitness Technology Inc., Tunturi New Fitness BV, Wattbike Ltd., WOODWAY Inc., and XMark Fitness.
Technavio has announced its latest market research report titled Global home fitness equipment market 2024-2028
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Forecast period
2024-2028
Base Year
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2023
Historic Data
2018 – 2022
Segment Covered
Distribution Channel (Offline and Online), Type (Cardiovascular training equipment and Strength training equipment), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)
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Region Covered
North America, Europe, APAC, South America, and Middle East and Africa
Key companies profiled
ANTA Sports Products Ltd., Core Health and Fitness LLC, Decathlon SA, Dyaco International Inc., HOIST Fitness Systems Inc., Icon Health and Fitness Inc., Impulse Qingdao Health Tech Co. Ltd., Johnson Health Tech Co. Ltd., Life Fitness, Nautilus Inc., Origin Fitness Ltd., Paradigm Health and Wellness Inc., Rama Enterprises, TECHNOGYM S.p.A, Torque Fitness, True Fitness Technology Inc., Tunturi New Fitness BV, Wattbike Ltd., WOODWAY Inc., and XMark Fitness
Key Market Trends Fueling Growth
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The home fitness equipment market is witnessing in demand as consumers prioritize healthy habits and the health benefits of regular fitness activities. Home gym equipment like biking, jogging, and swimming machines are popular choices for those seeking cardiovascular workouts. Innovative fitness products, such as smart treadmills with heart rate and distance covered sensors, are in high demand. Compact, foldable forms of equipment, like DeerRun’s under-desk treadmill, offer mobility and convenience. Smart dumbbells with built-in sensors and smart electronic devices like Bowflex SmartTech’s 560 dumbbell are revolutionizing strength training. Obesity, heart disease, diabetes, and cancer are significant health issues driving the market. Fitness technology-related trends include online fitness sessions, diet plans, and sales channels, both online and offline. Brands like Fitness Superstore and Life Fitness cater to this growing demand with cardiovascular training and strength training equipment. Accessibility features and convenience are essential for consumers, making flexibility exercises and stretching equipment, like foam rollers and yoga mats, increasingly popular. Lifestyle preferences and health and wellness are key factors influencing the market. Salesman and after-sale services are crucial for customer satisfaction. Exercise instruments like resistance bands, kettlebells, and multipurpose home gyms offer flexibility and mobility solutions. The market is worldwide, with developing and under-developed countries showing significant growth.
The global market for home fitness equipment is experiencing significant growth due to increasing smartphone penetration and improved internet connectivity. Countries with high smartphone usage, such as South Korea, Australia, Israel, the US, Spain, the UK, Canada, Chile, Malaysia, and Germany, are driving this trend. With the advent of 3G, 4G/LTE, and other innovative technologies, data consumption is on the rise. Connected fitness products and equipment, which enable users to track physical activity and collect data through mobile apps and wearable devices, are becoming increasingly popular. This market is expanding rapidly and is expected to continue its growth trajectory in the coming years.
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Market Challenges
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The home fitness equipment market is witnessing in demand as consumers prioritize healthy habits and the health benefits of regular fitness activities. Home gym equipment, including biking, jogging, and swimming machines, cater to various fitness needs and preferences. Innovative products like smart treadmills with heart rate and distance covered tracking, compact and foldable forms, and under-desk treadmills, offer mobility and convenience. Brands like DeerRun, Bowflex SmartTech, and Life Fitness lead the market with advanced technology-driven equipment. Obesity, heart disease, diabetes, and cancer are significant health issues driving demand for home fitness equipment. Online fitness sessions, diet plans, and sales channels expand accessibility, reaching developing and under-developed countries. Fitness Superstore, Fitness and health, and Lifestyle are popular sales channels, offering both online and offline services, including after-sale support. Fitness technology-related products, such as smart dumbbells with built-in sensors, smart electronic devices, and resistance bands, cater to diverse fitness goals. Cardiovascular training equipment like rowing machines, elliptical trainers, and stationary bikes, along with strength training equipment like dumbbells, kettlebells, and resistance bands, provide flexibility and mobility solutions. Stretching equipment like foam rollers and yoga mats cater to lifestyle preferences and overall health and wellness. The fitness industry focuses on accessibility features, convenience, and time efficiency, making fitness technology an integral part of modern lifestyles. Aerobic workouts, strength training, and flexibility exercises are essential components of a comprehensive fitness routine. Fitness technology, combined with lifestyle changes, can help combat health issues and improve overall health.
The home fitness equipment market faces challenges due to increasing popularity of alternative workout methods, such as yoga, HIIT, reiki, aerobics, and swimming. HIIT workouts, which involve short bursts of intense activity followed by brief recovery periods, are particularly impacting the market. CrossFit centers are gaining worldwide popularity, and fitness centers offer numerous HIIT classes. HIIT fitness videos are abundant, and bodyweight training, which relies on traditional exercises like push-ups, pull-ups, squats, lunges, and burpees, is on the rise. This trend reduces the demand for home fitness equipment.
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Segment Overview
This home fitness equipment market report extensively covers market segmentation by
Distribution Channel
Type
Geography
1.1 Offline- The home fitness equipment market witnesses significant growth due to the expanding presence of retail outlets, including direct selling, distributors, department stores, and specialty stores. The offline segment’s growth is driven by the advantage of allowing customers to try and test the equipment before purchasing, as well as the availability of expert advice from customer-care professionals. Retail outlets cater to the demand for comparison shopping and a wide range of options. In regions with low internet penetration, retail sales are particularly popular. However, with consumers increasingly preferring home deliveries, vendors will need to strengthen their retail presence to maintain market share. This trend is expected to shape the growth of the offline segment of the global home fitness equipment market in the coming years.
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Research Analysis
The home fitness equipment market is experiencing in demand as consumers prioritize healthy habits and the health benefits of regular exercise. Home fitness equipment offers convenience and flexibility, allowing individuals to incorporate stamina-building activities like biking, jogging, swimming, and more into their daily routine. Innovative fitness products, such as smart treadmills with built-in heart rate sensors and distance covered tracking, are becoming increasingly popular. Compact and foldable forms of equipment, like under desk treadmills, offer mobility for those with limited space. DeerRun’s offerings, including exercise instruments for aerobic workouts, strength training, flexibility exercises, and cardiovascular exercise, cater to various fitness needs. Fitness and health, lifestyle, and technology continue to intersect, making home fitness equipment a must-have for those seeking to improve their overall well-being. Rowing machines provide a full-body workout, adding versatility to any home gym setup.
Market Research Overview
The home fitness equipment market is witnessing in demand as consumers prioritize healthy habits and the health benefits of regular exercise. Home fitness equipment caters to various fitness activities, including biking, jogging, swimming, and more, allowing individuals to maintain their stamina and overall fitness from the comfort of their homes. Innovative fitness products, such as smart treadmills with built-in sensors that track heart rate and distance covered, are gaining popularity. Compact, foldable forms of equipment, like under-desk treadmills and smart dumbbells, offer mobility and convenience. The market for home fitness equipment is worldwide, with a growing emphasis on fitness technology-related products. Smart electronic devices, such as the Bowflex SmartTech 560 dumbbells, are revolutionizing strength training with built-in sensors that track resistance levels and progress. Obesity, heart disease, diabetes, and cancer are some health issues driving the demand for home fitness equipment. Online fitness sessions, diet plans, and sales channels, both online and offline, are expanding the reach of this market. Fitness Superstore, Life Fitness, and commercial gymnasiums are significant sales channels for cardiovascular training equipment and strength training equipment. Accessibility features, convenience, and time efficiency are key lifestyle preferences shaping the market. Exercise instruments, such as rowing machines, elliptical trainers, stationary bikes, treadmills, and resistance bands, cater to various fitness goals. Flexibility and mobility equipment, like stretching equipment and foam rollers, complement home fitness routines. The Global Wellness Institute reports that the fitness technology sector is expected to grow significantly in developing and under-developed countries. Salesman and after-sale services are crucial aspects of the home fitness equipment market.
7 Customer Landscape 8 Geographic Landscape 9 Drivers, Challenges, and Trends 10 Company Landscape 11 Company Analysis 12 Appendix
About Technavio
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I love many different herbal teas just as much as I enjoy a good old-fashioned British cup of PG tips, Earl Grey, or Glengettie — a Welsh favorite from the rolling valleys where I was born. In an interesting study, researchers explored whether drinking green or matcha tea can improve sports performance and exercise recovery, and the results might have you reaching for a vibrant green drink. If you want to get straight to the results, the short answer is that drinking green and matcha tea can support hydration, body fat control, and exercise recovery. Still, it definitely won’t be a game-changer when it comes to your performance in the gym, on the court, or on the field.
Hydrating with tea
Ali Senol / Pexels
In a study published in Nutrition and Food Technology, researchers reviewed existing studies of athletes and active adults that focused solely on drinking tea — no pills or extracts. They revealed that green or matcha tea can help hydrate the body when consumed in normal amounts. Tea counts toward your daily water intake.
Antioxidants and recovery
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The research highlighted how the widely-studied antioxidants in green and matcha tea can improve exercise recovery and help protect your cells from the stress associated with intense exercise. That said, the research shows that drinking tea won’t lead to faster or better strength gains, so it’s no silver bullet for helping you achieve your fitness goals. However, they also concluded that low-caffeine green tea could even improve sleep quality, which I would argue could potentially help you power through that workout if you’re getting better sleep the night before.
Linked to lower body fat
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Interestingly, the study authors also concluded that drinking around two or three cups of green or matcha tea per day was associated with slightly lower body fat and improved body composition and fat burning. While the effects weren’t overly significant, they were noted in the research. Cup of tea, anyone?
Taylor Swift’s Eras Tour was a feat few artists could imagine. Spanning 632 days from March 2023 to December 2024, the tour included 149 shows across five continents and became the highest-grossing tour in history. Behind the glittering performances, Swift relied on an intense and meticulously planned exercise routine to sustain the stamina required for her marathon three-and-a-half-hour concerts.
Preparing for a Physical Marathon
Before the tour began, Swift recognized the physical challenge she was about to face. “I never would’ve believed you if you told me we were doing a three-and-a-half-hour show. Saying it is one thing, doing it is another,” she admitted in the Disney+ docuseries The End of an Era. For comparison, her longest previous show had lasted just two hours and 15 minutes.
To meet these demands, Swift began training six months ahead of her first rehearsal. Her daily treadmill sessions mirrored the tempo of the songs she would perform live, with faster tracks prompting running and slower songs calling for brisk walks or light jogging. “You just don’t want them to see you panting,” she explained to TIME.
Strength and Conditioning Regimen
While cardio built endurance, strength training ensured she could perform high-energy choreography without fatigue. Under the guidance of longtime trainer Kirk Myers, Swift tackled exercises such as battle ropes, medicine ball throws, assisted pull-ups, sledgehammer workouts, leg raises, and Russian twists. Myers described her as “the most resilient person I have ever met,” highlighting her ability to persevere through challenging workouts.
— swifferupdates (@swifferupdates)
Swift’s humor surfaced even during difficult exercises. “In no way do I ever apply this … at any point in the show, I just want to flag that as I do every time I have to do pull-ups. Strong dislike. Two thumbs down,” she said, referring to resistance band-assisted pull-ups. She jokingly attributed her increasing strength to “all the pent-up rage and resentment” she felt toward the moves.
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Dance Training and On-Stage Precision
Beyond the gym, Swift committed three months to dance rehearsals with choreographer Mandy Moore to ensure every move was second nature. “I wanted to be so over-rehearsed that I could be silly with the fans, and not lose my train of thought,” she shared with TIME. The precision extended to rapid costume changes, often completed in under 1 minute and 15 seconds, with the fastest taking just 39 seconds.
Swift ran an estimated eight miles per show while performing over 40 songs that spanned her musical eras. High-cardio sections, including the 1989 and Reputation sets, were particularly demanding. Yet she described the physical challenge as secondary to the personal purpose the tour provided, especially during a period marked by two breakups.
I’ve been working out for years and I can do sit-ups in my sleep—but I still struggle to activate my core.
I’ve always found it difficult to build strength in this area, until a trainer recommended trying a standing exercise called the Pallof press.
The move primarily targets your core muscles, but trainer Monty Simmons says it’s a full-body exercise.
“You’re actually integrating your arms and shoulders—along with your hips and your legs, because you’re standing on them—so it becomes a full-body exercise,” Simmons explains.
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“It’s training your body to resist something that’s trying to pull you off balance and make you unstable. The benefit is that it trains your core to be able to resist rotational force.”
Simmons explains that building this kind of rotational strength will translate to everyday movements, such as lifting things and turning to put them on a counter.
How to do a Pallof press
How To Do A Pallof Press – YouTube
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Sets: 2-4 Reps: 8-15 each side
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Loop a resistance band around a fixed point and stand side on to it.
Hold the resistance band in both hands in front of your chest with your elbows bent and pressed into the sides of your ribs, then sidestep away from the anchor point until there’s tension in the band.
Press your hands forward until your arms are fully extended.
Do all your reps on one side, then switch sides.
My experience doing the Pallof press for six months
I added the Pallof press to my workouts in the summer and I’ve noticed huge improvements in my core strength and my ability to engage these muscles.
At first, I couldn’t feel my core switch on when doing the Pallof press, because I was allowing my upper body to move too much.
When I focused on keeping my torso strong and steady, I felt this move immediately in my abs and obliques.
I mainly do this movement at the gym using the cable machine, but I’ve found it can be done at home with a long resistance band looped around a fixed point, too.
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Theraband Resistance Bands Set (easy)
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Theraband Resistance Bands Set (medium)
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I perform it as slowly as possible to increase the time my core muscles are under tension.
It doesn’t feel as challenging as crunches, but it has helped me learn how to recruit my core muscles, which has helped me perform other moves like squats and deadlifts.
Having done the move for six months, I can confidently say my core strength has also improved. I can do more repetitions of the Pallof press now and I find other core moves like the plank easier.
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I’d recommend it to anyone who wants to learn how to engage and strengthen their core.
