Home Fitness Equipment Market to Grow by USD 4.44 Billion from 2024-2028, Driven by Increased Demand, Report on How AI is Transforming the Market – Technavio
NEW YORK, Feb. 11, 2025 /PRNewswire/ — Report with the AI impact on market trends – The global home fitness equipment market size is estimated to grow by USD 4.44 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 11.38% during the forecast period. Increased demand for home fitness equipment is driving market growth, with a trend towards increasing smartphone penetration. However, rising popularity of other forms of workouts poses a challenge. Key market players include ANTA Sports Products Ltd., Core Health and Fitness LLC, Decathlon SA, Dyaco International Inc., HOIST Fitness Systems Inc., Icon Health and Fitness Inc., Impulse Qingdao Health Tech Co. Ltd., Johnson Health Tech Co. Ltd., Life Fitness, Nautilus Inc., Origin Fitness Ltd., Paradigm Health and Wellness Inc., Rama Enterprises, TECHNOGYM S.p.A, Torque Fitness, True Fitness Technology Inc., Tunturi New Fitness BV, Wattbike Ltd., WOODWAY Inc., and XMark Fitness.
Technavio has announced its latest market research report titled Global home fitness equipment market 2024-2028
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Forecast period
2024-2028
Base Year
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2023
Historic Data
2018 – 2022
Segment Covered
Distribution Channel (Offline and Online), Type (Cardiovascular training equipment and Strength training equipment), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)
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Region Covered
North America, Europe, APAC, South America, and Middle East and Africa
Key companies profiled
ANTA Sports Products Ltd., Core Health and Fitness LLC, Decathlon SA, Dyaco International Inc., HOIST Fitness Systems Inc., Icon Health and Fitness Inc., Impulse Qingdao Health Tech Co. Ltd., Johnson Health Tech Co. Ltd., Life Fitness, Nautilus Inc., Origin Fitness Ltd., Paradigm Health and Wellness Inc., Rama Enterprises, TECHNOGYM S.p.A, Torque Fitness, True Fitness Technology Inc., Tunturi New Fitness BV, Wattbike Ltd., WOODWAY Inc., and XMark Fitness
Key Market Trends Fueling Growth
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The home fitness equipment market is witnessing in demand as consumers prioritize healthy habits and the health benefits of regular fitness activities. Home gym equipment like biking, jogging, and swimming machines are popular choices for those seeking cardiovascular workouts. Innovative fitness products, such as smart treadmills with heart rate and distance covered sensors, are in high demand. Compact, foldable forms of equipment, like DeerRun’s under-desk treadmill, offer mobility and convenience. Smart dumbbells with built-in sensors and smart electronic devices like Bowflex SmartTech’s 560 dumbbell are revolutionizing strength training. Obesity, heart disease, diabetes, and cancer are significant health issues driving the market. Fitness technology-related trends include online fitness sessions, diet plans, and sales channels, both online and offline. Brands like Fitness Superstore and Life Fitness cater to this growing demand with cardiovascular training and strength training equipment. Accessibility features and convenience are essential for consumers, making flexibility exercises and stretching equipment, like foam rollers and yoga mats, increasingly popular. Lifestyle preferences and health and wellness are key factors influencing the market. Salesman and after-sale services are crucial for customer satisfaction. Exercise instruments like resistance bands, kettlebells, and multipurpose home gyms offer flexibility and mobility solutions. The market is worldwide, with developing and under-developed countries showing significant growth.
The global market for home fitness equipment is experiencing significant growth due to increasing smartphone penetration and improved internet connectivity. Countries with high smartphone usage, such as South Korea, Australia, Israel, the US, Spain, the UK, Canada, Chile, Malaysia, and Germany, are driving this trend. With the advent of 3G, 4G/LTE, and other innovative technologies, data consumption is on the rise. Connected fitness products and equipment, which enable users to track physical activity and collect data through mobile apps and wearable devices, are becoming increasingly popular. This market is expanding rapidly and is expected to continue its growth trajectory in the coming years.
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Market Challenges
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The home fitness equipment market is witnessing in demand as consumers prioritize healthy habits and the health benefits of regular fitness activities. Home gym equipment, including biking, jogging, and swimming machines, cater to various fitness needs and preferences. Innovative products like smart treadmills with heart rate and distance covered tracking, compact and foldable forms, and under-desk treadmills, offer mobility and convenience. Brands like DeerRun, Bowflex SmartTech, and Life Fitness lead the market with advanced technology-driven equipment. Obesity, heart disease, diabetes, and cancer are significant health issues driving demand for home fitness equipment. Online fitness sessions, diet plans, and sales channels expand accessibility, reaching developing and under-developed countries. Fitness Superstore, Fitness and health, and Lifestyle are popular sales channels, offering both online and offline services, including after-sale support. Fitness technology-related products, such as smart dumbbells with built-in sensors, smart electronic devices, and resistance bands, cater to diverse fitness goals. Cardiovascular training equipment like rowing machines, elliptical trainers, and stationary bikes, along with strength training equipment like dumbbells, kettlebells, and resistance bands, provide flexibility and mobility solutions. Stretching equipment like foam rollers and yoga mats cater to lifestyle preferences and overall health and wellness. The fitness industry focuses on accessibility features, convenience, and time efficiency, making fitness technology an integral part of modern lifestyles. Aerobic workouts, strength training, and flexibility exercises are essential components of a comprehensive fitness routine. Fitness technology, combined with lifestyle changes, can help combat health issues and improve overall health.
The home fitness equipment market faces challenges due to increasing popularity of alternative workout methods, such as yoga, HIIT, reiki, aerobics, and swimming. HIIT workouts, which involve short bursts of intense activity followed by brief recovery periods, are particularly impacting the market. CrossFit centers are gaining worldwide popularity, and fitness centers offer numerous HIIT classes. HIIT fitness videos are abundant, and bodyweight training, which relies on traditional exercises like push-ups, pull-ups, squats, lunges, and burpees, is on the rise. This trend reduces the demand for home fitness equipment.
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Segment Overview
This home fitness equipment market report extensively covers market segmentation by
Distribution Channel
Type
Geography
1.1 Offline- The home fitness equipment market witnesses significant growth due to the expanding presence of retail outlets, including direct selling, distributors, department stores, and specialty stores. The offline segment’s growth is driven by the advantage of allowing customers to try and test the equipment before purchasing, as well as the availability of expert advice from customer-care professionals. Retail outlets cater to the demand for comparison shopping and a wide range of options. In regions with low internet penetration, retail sales are particularly popular. However, with consumers increasingly preferring home deliveries, vendors will need to strengthen their retail presence to maintain market share. This trend is expected to shape the growth of the offline segment of the global home fitness equipment market in the coming years.
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Research Analysis
The home fitness equipment market is experiencing in demand as consumers prioritize healthy habits and the health benefits of regular exercise. Home fitness equipment offers convenience and flexibility, allowing individuals to incorporate stamina-building activities like biking, jogging, swimming, and more into their daily routine. Innovative fitness products, such as smart treadmills with built-in heart rate sensors and distance covered tracking, are becoming increasingly popular. Compact and foldable forms of equipment, like under desk treadmills, offer mobility for those with limited space. DeerRun’s offerings, including exercise instruments for aerobic workouts, strength training, flexibility exercises, and cardiovascular exercise, cater to various fitness needs. Fitness and health, lifestyle, and technology continue to intersect, making home fitness equipment a must-have for those seeking to improve their overall well-being. Rowing machines provide a full-body workout, adding versatility to any home gym setup.
Market Research Overview
The home fitness equipment market is witnessing in demand as consumers prioritize healthy habits and the health benefits of regular exercise. Home fitness equipment caters to various fitness activities, including biking, jogging, swimming, and more, allowing individuals to maintain their stamina and overall fitness from the comfort of their homes. Innovative fitness products, such as smart treadmills with built-in sensors that track heart rate and distance covered, are gaining popularity. Compact, foldable forms of equipment, like under-desk treadmills and smart dumbbells, offer mobility and convenience. The market for home fitness equipment is worldwide, with a growing emphasis on fitness technology-related products. Smart electronic devices, such as the Bowflex SmartTech 560 dumbbells, are revolutionizing strength training with built-in sensors that track resistance levels and progress. Obesity, heart disease, diabetes, and cancer are some health issues driving the demand for home fitness equipment. Online fitness sessions, diet plans, and sales channels, both online and offline, are expanding the reach of this market. Fitness Superstore, Life Fitness, and commercial gymnasiums are significant sales channels for cardiovascular training equipment and strength training equipment. Accessibility features, convenience, and time efficiency are key lifestyle preferences shaping the market. Exercise instruments, such as rowing machines, elliptical trainers, stationary bikes, treadmills, and resistance bands, cater to various fitness goals. Flexibility and mobility equipment, like stretching equipment and foam rollers, complement home fitness routines. The Global Wellness Institute reports that the fitness technology sector is expected to grow significantly in developing and under-developed countries. Salesman and after-sale services are crucial aspects of the home fitness equipment market.
7 Customer Landscape 8 Geographic Landscape 9 Drivers, Challenges, and Trends 10 Company Landscape 11 Company Analysis 12 Appendix
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Fitness trade organizations from the U.S., U.K., Australia, New Zealand and Canada collaborated on a study revealing numerous benefits of an integrated care model that combines weight-loss drugs with exercise, especially strength training
Major international health and fitness organizations have joined forces to study the long-term impact exercise can have on GLP-1 users, with the findings showing optimistic results.
The white paper, which emerged from the collaboration of trade organizations including the U.S.-based Health & Fitness Association, U.K.-based ukactive, Australia-based AUSactive, Exercise New Zealand and Fitness Industry Council of Canada, finds that pairing GLP-1 therapy with regular structured exercise has multiple downstream benefits. Those include improved long-term health outcomes, reduced subsequent costs and positive economic returns across multiple countries.
The study dove into whether structured exercise can improve the long-term clinical and economic value of GLP-1 treatment by comparing the impacts of GLP-1 therapy as a standalone obesity treatment versus GLP-1 therapy combined with exercise, utilizing a health-economic model across Australia, Canada, New Zealand, the U.K. and the U.S.
The financial component of the study found:
U.K.: £2.7 billion in economic and societal value over 10 years and a 164% return on investment, rising to 717% and £13 billion over 30 years.
U.S.: $120 billion in economic and societal value over 10 years and a 496% return on investment, rising to 1,572% and $393 billion over 30 years.
Australia: AU$182 million in economic and societal value over 10 years and a 59% return on investment, rising to 457% and AU$1.4 billion over 30 years.
Canada: CA$3.5 billion in economic and societal value over 10 years and a 105% return on investment, rising to 526% and CA $17.9 billion over 30 years.
New Zealand: NZ$51 million in economic and societal value over 10 years and a 27% return on investment, rising to 306% and NZ$592 million over 30 years.
Meanwhile, the addition of structured exercise to a GLP-1 treatment plan had numerous positive health impacts, including:
Preserving muscle during weight loss
Maintaining strength, mobility and bone health
Keeping more weight off over time
Reducing weight regain after stopping medication
Lowering the risk of costly health events later on.
Additionally, the paper highlighted a reduction in acute cardiovascular events and joint replacements; improved patient longevity and quality of life; and reduced spending on medical costs and productivity losses.
Based on those results, the bodies are once again urging for the deeper integration of physical activity and strength training in GLP-1 treatment, after releasing a statement earlier this year calling on governments, health systems and international institutions to ensure that as drugs like Ozempic and Wegovy continue to dominate obesity treatment, they’re supported by lifestyle interventions including physical activity and nutrition.
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“GLP-1 medications are rapidly changing obesity treatment, but weight loss alone is not the full measure of success,” said HFA president and interim CEO Greta Wagner.
From those results, the bodies have come up with a plan for how best to implement fitness-forward practices into a systemic treatment plan for GLP-1 users. They propose the following roadmap for policymakers, payers and healthcare systems:
Recognise structured exercise, especially strength training, as an essential part of obesity care
Embed exercise support into GLP-1 care models
Build referral pathways between healthcare providers and qualified exercise professionals and fitness facilities
Support patient access to qualified exercise professionals and fitness facilities
Measure outcomes beyond weight loss, including long-term health and economic value.
The organizations also suggested policy shifts such as reimbursement, coverage, tax-preferred treatment or subsidy models that lower financial barriers to structured exercise for GLP-1 users, making exercise more widely recognized as a crucial component of GLP-1 therapy.
“The health and fitness industry has long known that lasting wellness requires more than a number on a scale, it requires strength, function and sustainable healthy life habits,” Wagner added. “This research confirms that exercise, especially strength training, helps patients sustain the benefits of GLP-1 treatment over time. It sends a clear message that exercise belongs at the center of GLP-1 care.”
The combination could save billions in healthcare costs, leading fitness organizations to call for deeper integration of structured exercise in GLP-1 treatment.
Pairing GLP-1 therapy with regular structured exercise would improve long-term health outcomes, reduce downstream costs, and generate positive economic returns across multiple countries, according to new multinational research by the Health & Fitness Association developed by FTI Consulting’s Center for Healthcare Economics and Policy.
Released as a white paper entitled From Weight Loss to Lasting Value: Structured Exercise and the Economics of GLP-1 Therapy, the research compares impacts of GLP-1 therapy as a standalone obesity treatment with GLP-1 therapy combined with exercise in five countries.
The research was developed in collaboration with the HFA Foundation and four fitness industry federations: AUSactive, Exercise New Zealand, Fitness Industry Council of Canada, and ukactive.
The white paper provides some of the strongest evidence to date that exercise significantly enhances the value of GLP-1 treatment for patients, healthcare systems, employers, and society as a whole.
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Across all five countries studied, the analysis found that a combined approach supports improved long-term health outcomes, reduced healthcare costs, and produced positive economic returns.
Combining regular exercise with GLP-1 therapy is estimated to generate:
United States: US$120 billion in economic and societal value over 10 years and a 496% return on investment, rising to 1,572% and US$393 billion over 30 years.
Australia: A$182 million in economic and societal value over 10 years and a 59% return on investment, rising to 457% and A$1.4 billion over 30 years.
Canada: C$3.5 billion in economic and societal value over 10 years and a 105% return on investment, rising to 526% and C$17.9 billion over 30 years.
New Zealand: NZ$51 million in economic and societal value over 10 years and a 27% return on investment, rising to 306% and NZ$592 million over 30 years.
United Kingdom: £2.7 billion in economic and societal value over 10 years and a 164% return on investment, rising to 717% and £13 billion over 30 years.
The findings demonstrate that as GLP-1 use expands, exercise should play an essential role in helping patients and health systems maximize the long-term value from new generations of weight-loss drugs.
The fitness industry has an unprecedented opportunity to be part of the solution as GLP-1 usage continues to grow.
“GLP-1 medications are rapidly changing obesity treatment, but weight loss alone is not the full measure of success,” says Greta Wagner, interim president and CEO of the Health & Fitness Association and president of the HFA Foundation. “The health and fitness industry has long known that lasting wellness requires more than a number on a scale; it requires strength, function, and sustainable healthy life habits. This research confirms that exercise, especially strength training, helps patients sustain the benefits of GLP-1 treatment over time. It sends a clear message that exercise belongs at the center of GLP-1 care.”
Based on this data, HFA, HFA Foundation, AUSactive, Exercise New Zealand, Fitness Industry Council of Canada, and ukactive are calling on policymakers, payers, and healthcare systems to integrate structured exercise into GLP-1 treatment pathways.
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Specifically, the groups are asking that:
Structured exercise, including strength training, be recognized as an essential part of obesity care;
GLP-1 care models include exercise support;
Referral pathways are established between healthcare providers and qualified exercise professionals;
Patient access to qualified exercise professionals and fitness facilities be supported; and
Outcomes beyond weight loss be measured, including long-term health and economic value.
This call to action builds on a recent joint position statement signed by the participating fitness industry groups, the World Obesity Federation (WOF), and the World Federation of the Sporting Goods Industry (WFSGI), which emphasized the urgency of ensuring physical activity and nutrition are central to systems supporting the global roll-out of obesity medications.
Download the complimentary full report to see how structured exercise can help unlock the full promise of GLP-1 therapy.
GLP-1 medications are reshaping obesity care and creating new opportunities to improve long-term health outcomes. But weight loss alone is not the full measure of success. As use of these medications grows, policymakers, payers, healthcare providers, and patients face an important question: what helps ensure that the benefits of GLP-1 therapy are sustained over time?
This first-of-its kind multi-country research examines the health and economic value of combining GLP-1 therapy with structured exercise. The findings make clear that structured exercise help protect and extend the investment being made in GLP-1 treatment by supporting more sustainable health outcomes, reducing costly downstream medical events, and generating substantial economic value.
Across all five studied markets, the research projects that combining structured exercise with GLP-1 therapy can generate substantial health, economic, and societal value compared with GLP-1 therapy alone:
United States: US$120 billion in economic and societal value over 10 years and a 496% return on investment, rising to 1,572% and US$393 billion over 30 years.
Australia: A$182 million in economic and societal value over 10 years and a 59% return on investment, rising to 457% and A$1.4 billion over 30 years.
Canada: C$3.5 billion in economic and societal value over 10 years and a 105% return on investment, rising to 526% and C$17.9 billion over 30 years.
New Zealand: NZ$51 million in economic and societal value over 10 years and a 27% return on investment, rising to 306% and NZ$592 million over 30 years.
United Kingdom: £2.7 billion in economic and societal value over 10 years and a 164% return on investment, rising to 717% and £13 billion over 30 years.
If public and private payers are investing in GLP-1 therapy, they should also be asking what helps that investment produce more sustainable health and economic returns. Structured exercise is one of the clearest answers.
Methodology
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The research was conducted by by FTI Consulting’s Center for Healthcare Economics and Policy in partnership with a multinational coalition of fitness sector organizations, including the Health & Fitness Association, the HFA Foundation, AUSactive, Exercise New Zealand, Fitness Industry Council of Canada, and ukactive.
Drawing on the existing body of research on GLP-1 therapy, weight loss, physical activity, and related health outcomes, the analysis modeled the incremental health and economic impact of adding structured exercise to GLP-1 therapy across participating markets. The model compares combined treatment against GLP-1 therapy alone over 10-year and 30-year horizons.