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Facebook fitness and Insta-vitamins: how social media shapes women’s health

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Facebook fitness and Insta-vitamins: how social media shapes women’s health

Newswise — A new study led by researchers from the University of Sydney has found young women’s engagement with social media plays a major role in shaping how they think – and act – in relation to their health.

The research, published in the peer reviewed journal Health Marketing Quarterly, studied 30 women aged between 18 and 35 during the 2021 COVID-19 lockdowns to understand the factors influencing them to adopt diet and exercise messages on social media platforms Facebook, Instagram and TikTok.

Lead author of the study, PhD candidate Clare Davies from the Discipline of Media and Communications, said the initial findings suggest women are just as likely to accept health messages on social media – promoted by influencers – as they are from public health communicators.

“The women we spoke to were highly influenced to take up diet and exercise messages on social media if they felt a sense of ‘connection’, or relatability, with the source of the message,” she said.

“Social media influencers embody this connection by fostering relationships with their audiences and sharing anecdotes about their own lives and behaviours. This was amplified during the pandemic when many women turned online to seek connectivity and explore new ways of living a healthy life.”

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Although much of the world has emerged from COVID-19 induced lockdowns, Ms Davies said many of the women surveyed continued to engage with diet and exercise programs promoted by wellness influencers post-pandemic due to the sense of “friendship and community” they generated around shared health and lifestyle goals.

“Access to exclusive online communities, coupled with real-life ‘meet and greets’ with the influencers, are a big drawcard for women when deciding whether or not to take up specific programs or diets,” she said.

Participants also said they were highly encouraged to take up and maintain diet and exercise regimes if the influencer promoting them had similar life or health experiences to them, or even a similar body type.

“Women reported being drawn to social media influencers who shared intimate details of their lives and whose personal narratives they could relate to. This included experiencing a similar health issue to the influencer, like endometriosis, or discussing things like their fertility and relationship challenges.”

Similarly, the study found exposure to personal testimonials from other women and ‘before and after’ visuals in closed online communities were a major factor in shaping women’s understanding of and behaviours around health.

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One participant, who was part of a closed Facebook group associated with influencer Jessica Sepel (of JSHealth vitamin fame), reported being influenced to take a supplement for a condition “she had never experienced” due to the strength of other women’s private testimonials about the product.

Co-author of the study, Adjunct Professor Alana Mann from the Discipline of Media and Communications, said: “This study offers a snapshot into the influence of social media on women’s behaviour, particularly in relation to complex ideas about their health and wellbeing.”

“Our current findings, and the emerging body of research into social media and public health, demonstrates that health marketers and public health campaigners must recognise that social media influencers and online communities do present new opportunities for ways of communicating complex health messages to women.”

Ms Davies added: “This is a case of listening to the consumer. Women, and younger people in general, are increasingly getting their information from non-medical bodies, and this information influences their ability to make independent decisions in everyday life.”

“It is vital that those designing and implementing public health campaigns work with this knowledge to ensure people get the right information about health and how to live a healthy life.”

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Fitness

Mrunal Thakur’s intense Pilates workout is the perfect mid-week motivation to crush your fitness goals. Watch

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Mrunal Thakur’s intense Pilates workout is the perfect mid-week motivation to crush your fitness goals. Watch

Nov 20, 2024 01:18 PM IST

Mrunal Thakur’s intense Pilates session is the mid-week motivation you need! Watch her crush it and get inspired to elevate your own fitness journey.

Mrunal Thakur is all set to inspire you to break a sweat this mid-week with an intense Pilates workout. Celebrity fitness coach Namrata Purohit recently shared a 60-second glimpse of Mrunal’s pilates session, captioned, “Mrunal, you’re really killing it. I’m so proud of you!” If you’ve been feeling sluggish, Mrunal’s dedication and hard work will surely motivate you to ditch the couch and take one step closer to your fitness goals. Scroll down to know more. (Also read: Katrina Kaif’s trainer Yasmin Karachiwala shares her ultimate workout routine to achieve that perfect Bollywood body )

Mrunal Thakur inspires fitness enthusiasts with her recent Pilates session.(Instagram/@namratapurohit)

Mrunal Thakur’s intense Pilates workout

In the video shared by celebrity fitness coach Namrata Purohit, Mrunal is seen giving her all during an intense Pilates session, dressed in a dark blue skin-tight jacket and matching tights. After the Pilates workout, she takes it up a notch with a set of pull-ups, showcasing her strength and dedication.

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Her workout session offers several benefits. Pilates improves flexibility, builds core strength, and enhances the mind-body connection, promoting overall wellness and mental clarity. Pull-ups, on the other hand, strengthen the upper body, improve grip strength, and boost functional fitness. Incorporating both exercises into your routine can help you achieve a well-rounded fitness level, building strength, flexibility, and confidence.

How fans reacted

Mrunal Thakur’s video quickly garnered admiration from her fans. One user commented, “She makes it look so easy,” while another wrote, “That’s great!” A third user chimed in with, “Looking fab!” Along with these comments, many fans flooded the post with fire and heart emoticons.

On the work front

On the professional front, Mrunal Thakur was last seen in a cameo appearance in the recently released Telugu science fiction film Kalki 2898AD. She also has an exciting slate of projects lined up, including Pooja Meri Jaan, Son of Sardar 2, and Hai Jawani Toh Ishq Hona Hai.

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Cortisol-Synchronized Workouts

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Cortisol-Synchronized Workouts
Well BYND Studio has introduced a scientifically-informed fitness schedule that synchronizes class offerings with the body’s natural cortisol patterns. The studio strategically positions high-energy classes during peak cortisol hours (7am-10am and 5pm), while scheduling restorative sessions in the evening to support natural wind-down periods. This thoughtful programming includes specialized classes like HIIT Pilates, Breathwork + Sound sessions, and Primal Flow movement training, each designed to complement specific energy states throughout the day.

The studio’s approach reflects a growing trend toward chronobiology-based fitness programming that optimizes workout timing for maximum physiological benefit. By integrating diverse modalities from traditional Pilates and yoga to innovative fusion classes like Glow & Flow, which incorporates facial sculpting techniques, Well BYND demonstrates how fitness facilities are evolving to provide more sophisticated, science-backed training methods. This holistic approach to exercise scheduling shows how the fitness industry is moving toward more personalized, biology-responsive programming.

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Lower your blood pressure by swapping just a few minutes of sitting for exercise

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Lower your blood pressure by swapping just a few minutes of sitting for exercise

Adding short bursts of exercise to your daily routine, such as cycling to the shops for 15 minutes or taking the stairs, lowers blood pressure, a study has found.

Increasing exercise habits – instead of say, watching a bit more TV or extending a snooze – is good for the heart, researchers said.

However, they warned that people may need to do more than simple walking to really see changes.

Published in the scientific journal Circulation, the study emphasised that everyday activities that raise the heart rate, such as cycling, climbing stairs or short bursts of running, have the biggest benefits.

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Led by scientists from University College London (UCL) in Britain and the University of Sydney in Australia, the research looked at data for 14,761 people who wore activity trackers for 24 hours in a bid to explore the relationship between daily movement and blood pressure.

On average over the 24 hours, people spent around seven hours asleep, 10 hours in sedentary behaviour such as sitting, three hours standing, one hour slow walking, one hour fast walking, and 16 minutes taking exercise that increased their heart rate, such as running and cycling.

The study found that an extra five minutes of exercise that raises the heart rate, such as stair-climbing, running or cycling – in exchange of any of the other behaviours – could lower systolic blood pressure by 0.68 millimetres of mercury (mmHg) and diastolic blood pressure by 0.54mmHg.

Systolic is the “top number” in a blood pressure reading and represents pressure when the heart pushes blood out around the body.

Diastolic is the “bottom number” and is the pressure when the heart rests between beats.

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At a population level, a 2mmHg reduction in systolic blood pressure and a 1mmHg reduction in diastolic blood pressure is equivalent to an approximately 10% reduction in the risk of heart disease, the researchers said.

To achieve such clinically meaningful improvements, people would need to reallocate 20-27 minutes from other behaviours to proper exercise for the top number, and 10-15 minutes for the bottom number, the study found.

For example, with systolic blood pressure, swapping 21 minutes of sedentary time, 22 minutes of standing or 26 minutes of slow walking for exercise such as cycling or jogging, would have this effect.

For diastolic blood pressure, the benefits would arise from swapping 10 minutes of fast walking, 11 minutes of sedentary time or 13 minutes of sleeping for proper exercise.

Study first author and UCL Department of Targeted Intervention senior research fellow Dr Jo Blodgett said: “Our findings suggest that, for most people, exercise is key to reducing blood pressure, rather than less strenuous forms of movement such as walking.

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“The good news is that, whatever your physical ability, it doesn’t take long to have a positive effect on blood pressure.

“What’s unique about our exercise variable is that it includes all exercise-like activities, from climbing the stairs to a short cycling errand – many of which can be integrated into daily routines.

“For those who don’t do a lot of exercise, walking did still have some positive benefits for blood pressure.

“But if you want to change your blood pressure, putting more demand on the cardiovascular system through exercise will have the greatest effect.”

Consistently high blood pressure is one of the biggest causes of premature death globally and can lead to stroke, heart attack, heart failure and kidney damage.

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The study was funded by the British Heart Foundation.

Its chief scientific officer Professor Dr Bryan Williams said: “We know that exercise can have real benefits for your cardiovascular health and also helps to lower blood pressure.

“We recommend doing 150 minutes of physical activity each week, and this interesting study shows that incorporating just a few extra minutes of physical activity each day could help further lower your blood pressure, albeit by a modest amount.

“Anything that gets your heart rate up can help.

“Incorporating short bursts of activity, such as walking while taking phone calls or setting an alarm to get up and move around every hour, are great ways to start building activity into your day.

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“These small changes will help get you in the habit of living a healthier, more active lifestyle.” – By Jane Kirby/PA Media/dpa

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