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CEO of fitness band maker Whoop mocks the demise of Amazon’s Halo health device

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CEO of fitness band maker Whoop mocks the demise of Amazon’s Halo health device

The CEO of Whoop, a health band favored by athletes, is claiming victory over Amazon after the e-retailer pulled the plug on its line of Halo units.

Amazon stated final week it would discontinue its Halo well being and health units, and shut down the Halo program, leading to some workers being let go. The transfer coincides with a broader effort by CEO Andy Jassy to rein in prices amid a worsening financial setting and slowing retail gross sales. The corporate initiated the biggest layoffs in Amazon’s historical past, a company hiring freeze, and axing a number of unproven initiatives.

Whoop CEO Will Ahmed stated he views the demise of Halo as a win for his startup. Ahmed started calling out Amazon after it launched the Halo in 2020, marking its first foray into wearables.

He claimed the Halo wristband, which tracks customers’ bodily exercise, sleep and temper, was a knockoff of Whoop’s personal machine. Whoop launched its first product, the Whoop 1.0, in 2015. Ahmed focused the machine for athletes, pulling from his personal expertise as a former squash captain at Harvard College.

Amazon’s Alexa Fund approached Whoop in 2018 a couple of potential funding, Ahmed stated. The fund was launched in 2015 with an preliminary $100 million to put money into corporations innovating round voice applied sciences.

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Ahmed says he “spent plenty of time with Amazon” and shared confidential details about Whoop. He was below the impression that there was a “firewall” between the corporate and the fund. However Ahmed alleges that as a part of its due diligence course of, the fund consulted with Amazon workers from different departments.

Amazon finally selected to not put money into Whoop, and two years later, it unveiled the Halo band.

“You look again on it now, or definitely as soon as they’d launched that copycat product and also you say to your self, ‘Perhaps we should not have accomplished all that. Perhaps we should not have engaged in that course of,’” Ahmed stated. “There is not any laborious emotions about it. I believe my perspective on it’s extra simply, how can an entrepreneur study from this?”

Amazon denied that it copied Whoop’s product, pointing to the absence of any authorized claims filed by the corporate over its considerations. Amazon additionally disputed Ahmed’s declare that the corporate makes use of data collected by its fund to tell product choices.

“We don’t use confidential data that corporations share with us as an investor, or potential investor, to construct competing merchandise, interval,” Amazon spokesperson Kristy Schmidt stated in an announcement. “For almost 30 years, we have pioneered many options, merchandise, and even entire new classes. From  amazon.com itself to Kindle to Echo to AWS, few corporations can declare a monitor document for innovation that rivals Amazon’s.”

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It isn’t the primary time corporations have lobbed complaints of copying at Amazon. An investigation by The Wall Avenue Journal in 2020 discovered that Amazon appeared to make use of the funding and deal-making course of to assist launch competing merchandise, which regularly ended up hurting the companies it invested in, citing interviews with entrepreneurs, buyers and deal advisers. A separate report by the Journal discovered that Amazon makes use of information from third-party sellers to assist develop its private-label items.

Digicam bag maker Peak Design grabbed headlines in 2021 after it posted a YouTube video accusing Amazon of launching a private-label merchandise that copied certainly one of its merchandise.

Amazon has additionally denied utilizing private information from particular person sellers to find out which private-label merchandise to launch.

Ahmed stated the expertise has made him extra cautious about what information he’ll disclose when exploring potential offers.

“If an even bigger know-how firm got here to Whoop immediately, as a result of now we have established our personal enterprise and credibility and we actually can rise up on our personal two toes, we might reveal far much less,” Ahmed stated. “A few of that comes from having to study from previous errors.”

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Whoop in 2021 raised $200 million in a funding spherical led by SoftBank’s Imaginative and prescient Fund 2, at a valuation of $3.6 billion. That valuation was assigned at a time of document enterprise financings and IPOs. Investments in startups valued at $1 billion or extra almost tripled in 2021 to greater than 600, with the quantity invested in these offers surging to $140.8 billion from $52.7 billion in 2020, in response to the Nationwide Enterprise Capital Affiliation.

The enterprise capital market has since reset and the IPO pipeline has dried up, as buyers have much less of an urge for food for money-losing startups. A number of highly-valued health startups have seen their valuations drop, together with at-home health firm Tonal who was most just lately valued at between $550 million and $600 million, down from roughly $1.6 billion in 2021, in response to the Journal. Shares of exercise-equipment firm Peloton have misplaced greater than 90% of their worth since 2021.

Whoop has continued to launch new variations of its health wearable, the newest being the Whoop 4.0, which incorporates the identical core sleep, coronary heart price and respiratory price monitoring, in addition to newer options like stress monitoring and muscular pressure to assist with weightlifting.

It additionally features a warning shot to rivals. Etched on the circuit board of the Whoop 4.0 is the phrase, “Do not trouble copying us. We’ll win.”

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Does walking really count as a workout? Here’s what an expert trainer says

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Does walking really count as a workout? Here’s what an expert trainer says

As a dog owner and a fitness writer, I do a lot of walking. While testing out some of the best walking shoes recently, I wondered whether or not my stroll counted as a workout. My heart rate was elevated and I was breaking a sweat but I wasn’t sure I was doing enough to improve my cardio fitness.

I decided to speak to NASM-certified personal trainer, Ellen Thompson, the head personal trainer at Blink Fitness NYC. Not only did I want to know if walking is technically cardio, but I wanted to find out if there was a minimum pace I needed to hit to turn my walk into a cardio workout.

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Your body needs these three forms of movement every week

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Your body needs these three forms of movement every week


Walking has earned a reputation as a great form of exercise that’s easy and accessible for many people, and scores of studies show the popular activity has numerous health benefits, too.


Getting at least 2,300 steps per day reduces your risk of dying from cardiovascular disease, according to one study published in a 2023 edition of the European Journal of Preventive Cardiology.


In addition, weight-bearing exercises such as walking help prevent osteoporosis, according to another study published in the journal Nature Scientific Reports.


Yet some experts in the health and fitness fields assert that while walking is certainly good for your health and fitness, it’s not really high-quality exercise. One such expert is Melissa Boyd, a certified personal trainer and coach with Tempo, an online personal training platform. Boyd is based in San Francisco.


“Our lives have gotten so busy — we commute, sit all day, then are exhausted at night — that getting a short walk in makes you feel like you’ve done this big, exponential thing,” Boyd said. “But walking is really a baseline movement your body requires to function well, to help with things like circulation and digestion, and to decompress.”

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To help her clients better understand why a daily walk won’t result in a beach body — something many of them believe, thanks to various social media influencers — she discusses with them the three types of movement that are beneficial for overall health and fitness.


First is the movement your body is owed or requires every day, such as walking, stretching and bending. Second is athletic movement, which you can do a few times a week to improve your fitness or to train for a sport. Third is social movement that you do for fun or to connect with others, such as dancing or playing volleyball.


“It’s important to think of movement in these different categories because not moving throughout the day has become normalized,” Boyd said. “Our lives are so sedentary, many of us are trying to dig ourselves out of a movement deficit. But exercise is different from physical movement.”


Our bodies need to move in many different ways


Walking is great, but it’s just one, unidirectional form of movement, and our bodies need more to be functionally fit, said Dr. Carl Cirino, a sports medicine surgeon at HSS Orthopedics with Stamford Health in Connecticut.


People use the muscles and tendons in their bodies to assist with all the bending, twisting and rotating they do in their daily lives, Cirino said, so they need to work and stretch them in many different directions. Yoga and Pilates are two activities that are very effective and healthy in this regard, he said.

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“Stretching is also incredibly easy, and something you can do when you wake up and before you go to bed,” Cirino said.


Having loose, pliable muscles also means you will have more balance and stability, which helps prevent falls and injuries in all physical activities, he said. It’s also good to get your heart rate up several times a week for cardiovascular health.


Time for an exercise snack


Ideally, you should create a plan that incorporates daily “owed” movements, such as walking and stretching, with some cardiovascular work, strength training and social activity sprinkled throughout the week, the two said. That can seem overwhelming for many, however.


Breaking down all these different movements into exercise snacks is one way to sneak in the movement your body needs, Boyd said.


“Maybe get a walking pad and do some of your meetings while walking slowly on the pad,” she said. “Maybe every time you go to the bathroom, you do 20 squats, or every time you get water, you do 10 push-ups against a wall. If you attach these exercise snacks to something else you’re already doing, you can make it more of a habit. I’ve seen huge success with this.”

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Boyd also encourages her clients to find some form of movement they enjoy that doesn’t seem like a workout, such as playing kickball or pickleball. That way, you’re having fun and being social while getting fitter.


Cirino agrees. “We see kids here in sports medicine whose parents want them to play baseball, but they don’t want to do it,” he said. “It’s the same with exercise. You need to find something that’s interesting and easy — maybe an activity your friends are doing — and use that as the basis to build good habits.”


Start slowly and build from there


Rethinking exercise as regular movements your body needs for functionality, fitness and social connection also can be a means of giving yourself permission to carve out time for working out, Boyd said.


It’s also helpful to keep in mind that creating an exercise plan doesn’t require an immediate, massive change in your lifestyle. In fact, it’s better to start slowly with new, little chunks of movement.


“What I usually see is that people love the way this starts to make them feel,” Boyd said. “Then the stronger they become, the more they want to move even more. Movement inspires movement.”

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Melanie Radzicki McManus is a freelance writer who specializes in hiking, travel and fitness.

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LA’s scariest exercise class comes to London

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LA’s scariest exercise class comes to London

I visit my sister in Los Angeles once a year and when there I can be sure of two things — we will party hard and we will exercise hard. Often she will force me to attend modish exercise classes that have yet to arrive in the UK. I fell off a bike in West Hollywood’s SoulCycle long before you could do such a thing in London. Fortunately, the room was so dark and the music so loud no one noticed. I have been dragged — just off an 11-hour flight — to hot yoga so hot that I felt my blood broil while lying on the cork floor in a pool of my own sweat. The shirtless, tattooed man playing guitar in the corner did not make this experience any less alarming. But the scariest class of all was something called Lagree Fitness. Which my sister is obsessed with — and which is how I knew it would be terrifying.

“You have never seen women with bodies like this,” she told me as we drove to the Motivate Studio in Silverlake in January 2022. And it was true: the women in the studio did have amazing bodies in their very shiny, very tight pastel leggings and bra tops; lean and muscular and pert. A bit like Barbie. “If you did this three times a week, you’d look like one of them,” my sister told me. “I very much doubt that,” I replied.

Lagree Fitness is sort of like Reformer Pilates, but on potent steroids. Like Reformer, the exercises are done on a machine, in this case the Megaformer, which sounds like it might be a dinosaur. The Megaformer has two carriages, multiple straps, pulleys and intensity levels, as well as numbers that indicate where you must put your hands and feet for torturous planks, wobbly gliding lunges and impossible pulses. One must transition from one move to the next in a matter of seconds, which requires ungodly dexterity and reflexes. There are no rest periods in the 45-minute class, the aim being to reach a point where your muscles are trembling and you are begging for mercy. I reached this point pretty fast, unable to keep up with my sleek gym companions as they crunched and pulled and pushed. “Go, G,” the instructor shouted. “You’ve got this,” she continued. I really did not. I nearly cried with relief when she announced that we had only 20 seconds to go. It felt like 20 hours.

The Megaformer machine was more like an “advanced spaceship”

My sister had warned me that my muscles would ache the next day. I didn’t expect that I would be so sore I would not be able to walk. Which was a minor issue as I was flying home since I had to hobble through LAX. It felt like someone had stripped my calf muscles from my legs, rolled them into solid little balls, then reattached them.

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Yet I was intrigued. My sister’s words, “You could have a body like that” replayed in my mind like a motivational mantra as I ploughed through the complimentary pretzels on the flight back. When I got home I looked up Lagree Fitness. The “method” was founded in 1998 by a man called Sebastien Lagree, who, on his website, describes himself as a “visionaire”. Michelle Obama, Jennifer Aniston and the Duchess of Sussex are fans. According to the literature, Lagree Fitness is more like bodybuilding than Pilates, and the Megaformer more like an “advanced spaceship” than the classic Pilates reformer. This all sounded suitably impressive. The problem was, back in 2022, I couldn’t find anywhere in London to do Lagree Fitness. My total body transformation would have to wait.

Then I heard about Studio Fix, a gym that opened this year in Kensington. Here was a devoted Lagree Fitness studio. “Sculpt your physique in a modern, luxurious space,” the website suggested. OK then. The gym, which has three studios and also offers Barre, HIIT, yoga and boxing with wheelchair access, was designed by WGB architects and is suitably swanky, with a smoothie bar in reception and Dyson hairdryers in the changing rooms as well as a big tub of free hairbands. Always useful.

The Lagree studio is comfortingly dark, with nightclub lights, cool hotel-lobby music and lots of mirrors in which the other attendees, who did indeed have very sculpted physiques, could take photographs of themselves to impress their followers on social media. I explained to the instructress that, although I had attended one class before, I considered myself a relative newbie. She talked me through the rigorous complexities of the Megaformer, and we began.

Studio Fix was designed by WGB architects

Studio Fix was designed by WGB architects

Now, I am not a complete sloth. I do yoga twice a week, weights once a week and run a bit when the weather is temperate. But my God, within about three exercises I was already having to down-level because I just couldn’t manage, I didn’t have the core strength. Or the anything else strength. The instructress called out things like “Grab the Ring of Fire” and “In 20 seconds we will be doing the sexy back,” while I puffed and floundered. I sought comfort and camaraderie from the women to my left and right, but they were at it like machines. The pace was marginally slower than the LA equivalent, but still I mostly failed to keep up.

At the end of it all the instructress told me that I’d done well, adding that it was a tough workout. And for the next three days my stomach muscles were stinging and sore in a way they had never been from any other workout. But still, I think I’ll return. Something that tough surely should make a difference. And who doesn’t want a sexy back? Or indeed free hairbands?

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www.studiofix.co.uk

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